Capital.com vs AJ Bell 2023

Although previously better known for its CFD trading platform, Capital.com has branched out to offer direct investing and trading in shares. They offer the lowest fees on our in-depth analysis with zero commissions and no “hidden” charges either. Although this is clearly attractive to many investors and particularly more active traders, the limited offering of investment options and the absence of a web-based or desktop trading platform means that Capital.com falls short for any investor or trader looking for the complete package.

AJ Bell Youinvest offers a mediocre trading platform and decent research tools, including in-house articles and videos. Ultimately, AJ Bell struggles to deliver value in the UK market against brokers that offer a better platform at a lower price point.

Alongside the cost per trade, most UK online brokers also charge a monthly, quarterly, or annual management fee, which varies based on the account type and balance. Based on our thorough review, Capital.com offers better pricing than AJ Bell for share dealing.

Assuming a £30,000 portfolio size, here are the total annual costs for share dealing with both brokers, given different monthly activity scenarios.

5 trades per year - Capital.com would cost £0 per year, while AJ Bell would cost £82.5 per year.

12 trades per year - Capital.com would cost £0 per year, while AJ Bell would cost £161.4 per year.

36 trades per year - Capital.com would cost £0 per year, while AJ Bell would cost £400.2 per year.

120 trades per year - Capital.com would cost £0 per year, while AJ Bell would cost £636 per year.

3 fund trades per year - Capital.com would cost £0.0 per year, while AJ Bell would cost £0.0 per year.

Capital.com requires a minimum deposit of £0.0, while AJ Bell requires a minimum deposit of £0.0. From our testing we found for accounts between £0 - £250,000 Capital.com charges annual custody fees of £0, while AJ Bell charges annual custody fees of 0.25% (max £3.50/ month for shares).

Capital.com offers investors access to Share Trading, CFD Trading and Spread Betting, while AJ Bell offers investors access to ISA, SIPP, Share Trading, Funds, ETFs, Bonds - Corporate, Bonds - Government (Gilts) and Investment Trusts. Neither have Crypto Trading and Advisor Services. Investing encompasses a wide variety of asset classes, so finding a broker that offers every investment type you are interested in is important.

Self-invested personal pensions (SIPPs) and individual savings accounts (ISAs) are tax-advantaged savings accounts that are an important tool for many individual investors. You can read more about how these accounts operate at Gov.UK: Click here for SIPP information and here for ISA information. Our analysis finds that Capital.com offers traders access to neither of these accounts, while AJ Bell offers traders access to SIPP and ISA accounts.

In our analysis of top brokers for share dealing in the U.K., we research whether each broker offers the ability to trade cash cryptocurrency, such as bitcoin and ethereum, which is still a somewhat rare offering amongst major U.K. brokers. Our review finds that neither Capital.com and AJ Bell offer crypto investing.

Our testing concluded that Capital.com is better for research than AJ Bell. Capital.com offers more research options, including research reports, articles, and analyst ratings.

To compare the trading platforms of both Capital.com and AJ Bell, we tested each broker's website, trading platform, trading tools and stock trading app. All features compared, our analysis finds that Capital.com offers a better share dealing platform and Capital.com offers a better stock app for mobile trading.

Educational offerings are of particular importance to those who are newer to investing, and we examine the availability of several different types of educational materials in our analysis. Our research finds that Capital.com offers traders access to Client Webinars, Client Webinars (Archived) and Education (Share Trading), while AJ Bell offers access to Client Webinars (Archived), Education (Share Trading), Education (Funds) and Education (Retirement).