Interactive Investor vs AJ Bell 2024

The standout feature at Interactive Investor (ii) is its low flat-rate fees. Other investment platforms typically favour percentage fees for fund investing, although more brokers are now opting for flat fees. Our view is that Interactive Investor is a great platform for any investor, offering a wide range of investments for cheap prices on the whole.

You can invest in an extensive range of investments through AJ Bell. Charges are on the high side for those with large portfolios in mutual funds and those looking to execute one-off share deals; but its new app, called Dodl, offers much lower fees and also offers a more slim-lined and user-friendly service. Educational and research materials are strong, too.

Alongside the cost per trade, most UK online brokers also charge a monthly, quarterly, or annual management fee, which varies based on the account type and balance. Based on our thorough review, Interactive Investor offers better pricing than AJ Bell for share dealing.

Assuming a £30,000 portfolio size, here are the total annual costs for share dealing with both brokers, given different monthly activity scenarios.

5 trades per year - Interactive Investor would cost £79.83 per year, while AJ Bell would cost £100 per year.

12 trades per year - Interactive Investor would cost £107.76 per year, while AJ Bell would cost £135 per year.

36 trades per year - Interactive Investor would cost £203.52 per year, while AJ Bell would cost £255 per year.

120 trades per year - Interactive Investor would cost £538.68 per year, while AJ Bell would cost £495 per year.

3 fund trades per year - Interactive Investor would cost £0 per year, while AJ Bell would cost £0 per year.

Interactive Investor requires a minimum deposit of £0, while AJ Bell requires a minimum deposit of £0. From our testing we found for accounts between £0 - £250,000 Interactive Investor charges annual custody fees of £59.88 - £143.88, while AJ Bell charges annual custody fees of £0 - £625.

Both Interactive Investor and AJ Bell offer ISA, SIPP, Share Trading, Funds, ETFs, Bonds - Corporate, Bonds - Government (Gilts) and Investment Trusts. Neither have CFD Trading, Spread Betting, Crypto Trading and Advisor Services. Investing encompasses a wide variety of asset classes, so finding a broker that offers every investment type you are interested in is important.

Self-invested personal pensions (SIPPs) and individual savings accounts (ISAs) are tax-advantaged savings accounts that are an important tool for many individual investors. You can read more about how these accounts operate at Gov.UK: Click here for SIPP information and here for ISA information. Our analysis finds that Both Interactive Investor and AJ Bell offer SIPP and ISA accounts.

In our analysis of top brokers for share dealing in the U.K., we research whether each broker offers the ability to trade cash cryptocurrency, such as bitcoin and ethereum, which is still a somewhat rare offering amongst major U.K. brokers. Our review finds that neither Interactive Investor nor AJ Bell offer crypto investing.

Our testing concluded that the website of Interactive Investor is better than the website of AJ Bell. Interactive Investor offers more functionality, is cleanly designed, and is, overall, easier to use for beginners and casual investors.

To compare the trading platforms of both Interactive Investor and AJ Bell, we tested each broker's stock trading app. All features compared, our analysis finds that AJ Bell offers a better mobile app. Dive deeper: Best Stock Trading Apps UK.

Educational offerings are of particular importance to those who are newer to investing, and we examine the availability of several different types of educational materials in our analysis. Our research finds that both Interactive Investor and AJ Bell offer Client Webinars, Client Webinars (Archived), Education (Share Trading), Education (Funds) and Education (Retirement).