UK.StockBrokers.com is committed to the highest ethical standards and reviews services independently. Learn How We Make Money

Interactive Investor vs AJ Bell 2024

StockBrokers.com

Written by StockBrokers.com

February 01, 2024

Is Interactive Investor better than AJ Bell? After scoring the best share dealing accounts across 46 different variables, our analysis finds that Interactive Investor is better than AJ Bell. The standout feature at Interactive Investor (ii) is its low flat-rate fees. Other investment platforms typically favour percentage fees for fund investing, although more brokers are now opting for flat fees. Our view is that Interactive Investor is a great platform for any investor, offering a wide range of investments for cheap prices on the whole.

Select Brokers

×
  • check_box_outline_blankcheck_boxAJ Bell
  • check_box_outline_blankcheck_boxBarclays
  • check_box_outline_blankcheck_boxCapital.com
  • check_box_outline_blankcheck_boxCMC Invest
  • check_box_outline_blankcheck_boxeToro
  • check_box_outline_blankcheck_boxFidelity International
  • check_box_outline_blankcheck_boxFreetrade
  • check_box_outline_blankcheck_boxHalifax
  • check_box_outline_blankcheck_boxHargreaves Lansdown
  • check_box_outline_blankcheck_boxIG
  • check_box_outline_blankcheck_boxInteractive Brokers
  • check_box_outline_blankcheck_boxInteractive Investor
  • check_box_outline_blankcheck_boxLloyds Bank
  • check_box_outline_blankcheck_boxSaxo
  • check_box_outline_blankcheck_boxTrading 212
  • check_box_outline_blankcheck_boxVanguard UK Investor
  • check_box_outline_blankcheck_boxXTB

Compare

0 of 5
Overall Rating Interactive Investor AJ Bell
Overall Rating 4.5/5 Stars 4.5/5 Stars
Charges & Fees 4.5/5 Stars 4/5 Stars
Investment Choices 5/5 Stars 5/5 Stars
Mobile App 4.5/5 Stars 4.5/5 Stars
Website 5/5 Stars 5/5 Stars
Ease of Use 5/5 Stars 4.5/5 Stars
Education 5/5 Stars 5/5 Stars
Review Interactive Investor Review AJ Bell Review
Winner check_circle
Investments Interactive Investor AJ Bell
ISA info Yes Yes
SIPP info Yes Yes
Share Trading info Yes Yes
CFD Trading info No No
Funds info Yes Yes
ETFs info Yes Yes
Bonds - Corporate info Yes Yes
Bonds - Government (Gilts) info Yes Yes
Investment Trusts info Yes Yes
Spread Betting info No No
Crypto Trading info No No
Advisor Services info No No
Trading Fees Interactive Investor AJ Bell
Minimum Deposit info £0 £0
Share Trading: 0-9 Deals/ Month info £3.99 £5
Share Trading: 10-19 Deals/ Month info £3.99 £3.50
Share Trading: 20+ Deals/ Month info £3.99 £3.50
5 trades per year (£30k portfolio) info £79.83 £67
12 trades per year (£30k portfolio) info £107.76 £102
36 trades per year (£30k portfolio) info £203.52 £222
120 trades per year (£30k portfolio) info £538.68 £462
3 fund trades per year (£30k portfolio) info £71.85 £79.5
Annual Custody Fee: £0 - £250,000 info £59.88 - £143.88 £0 - £625
Annual Custody Fee: £250K-£500K info £143.88 £625 - £875
Annual Custody Fee: £500,000 - £1m info £143.88 £875
Annual Custody Fee: £1m and over info £143.88 £875
Bonds - Corporate - Fee info £3.99 £5
Bonds - Government (Gilts) - Fee info £3.99 £5
ETFs - Fee info £3.99 £5
Investment Trusts - Fee info £3.99 £5
Telephone Dealing Fee info £49 £29.95
Broker Screenshots Interactive Investor AJ Bell
Website Gallery (click to expand)
Mobile Trading Apps Gallery (click to expand)
Education Gallery (click to expand)
Platforms & Tools Interactive Investor AJ Bell
Web Platform info Yes Yes
iPhone App info Yes Yes
Android App info Yes Yes
Stock Alerts info Yes Yes
Charting - Indicators / Studies info 104 0
Charting - Drawing Tools info 18 8
Charting - Notes info Yes No
Charting - Display Corporate Events info Yes Yes
Charting - Stock Overlays info Yes Yes
Charting - Index Overlays info Yes Yes
Research Interactive Investor AJ Bell
Research - Shares info Yes Yes
Research - CFDs info No No
Research - Funds info Yes Yes
Fund Research - Research Reports info Yes Yes
Research - ETFs info Yes Yes
Research - Bonds info Yes Yes
Portfolio Allocation Breakdown info Yes Yes
Education Interactive Investor AJ Bell
Education (Share Trading) info Yes Yes
Education (Funds) info Yes Yes
Education (Retirement) info Yes Yes
Client Webinars info Yes Yes
Client Webinars (Archived) info Yes Yes
Overall Summary Interactive Investor AJ Bell
Overall Rating 4.5/5 Stars 4.5/5 Stars
Charges & Fees 4.5/5 Stars 4/5 Stars
Investment Choices 5/5 Stars 5/5 Stars
Mobile App 4.5/5 Stars 4.5/5 Stars
Website 5/5 Stars 5/5 Stars
Ease of Use 5/5 Stars 4.5/5 Stars
Education 5/5 Stars 5/5 Stars
Review Interactive Investor Review AJ Bell Review
Winner check_circle
arrow_upward

Comparing online share dealing platforms side by side is no small task. For our 2024 review of U.K. brokers, more than 900 data points were collected over a 10-week period and used to score each broker. Let’s compare Interactive Investor and AJ Bell.

Interactive Investor vs AJ Bell Comparison

For our 2024 Review, we assessed the best trading platforms in the UK for online share dealing. Let's compare Interactive Investor vs AJ Bell.

Is Interactive Investor a good broker?

The standout feature at Interactive Investor (ii) is its low flat-rate fees. Other investment platforms typically favour percentage fees for fund investing, although more brokers are now opting for flat fees. Our view is that Interactive Investor is a great platform for any investor, offering a wide range of investments for cheap prices on the whole.

Is AJ Bell a good broker?

You can invest in an extensive range of investments through AJ Bell. Charges are on the high side for those with large portfolios in mutual funds and those looking to execute one-off share deals; but its new app, called Dodl, offers much lower fees and also offers a more slim-lined and user-friendly service. Educational and research materials are strong, too.

Which broker is less expensive?

Alongside the cost per trade, most UK online brokers also charge a monthly, quarterly, or annual management fee, which varies based on the account type and balance. Based on our thorough review, Interactive Investor offers better pricing than AJ Bell for share dealing.

Assuming a £30,000 portfolio size, here are the total annual costs for share dealing with both brokers, given different monthly activity scenarios.

5 trades per year - Interactive Investor would cost £79.83 per year, while AJ Bell would cost £67 per year.

12 trades per year - Interactive Investor would cost £107.76 per year, while AJ Bell would cost £102 per year.

36 trades per year - Interactive Investor would cost £203.52 per year, while AJ Bell would cost £222 per year.

120 trades per year - Interactive Investor would cost £538.68 per year, while AJ Bell would cost £462 per year.

3 fund trades per year - Interactive Investor would cost £0 per year, while AJ Bell would cost £0 per year.

query_stats What type of trader are you?

New to the world of investing? See my picks for the best UK trading platforms for beginners. More experienced traders should check out my guide to the best UK Trading Platforms for Active Traders. If you're looking to trade shares on the go, read my guide to the best UK stock trading apps.

How do Interactive Investor and AJ Bell compare in terms of minimum deposits required?

Interactive Investor requires a minimum deposit of £0, while AJ Bell requires a minimum deposit of £0. From our testing we found for accounts between £0 - £250,000 Interactive Investor charges annual custody fees of £59.88 - £143.88, while AJ Bell charges annual custody fees of £0 - £625.

Which broker offers a wider range of investment options?

Both Interactive Investor and AJ Bell offer ISA, SIPP, Share Trading, Funds, ETFs, Bonds - Corporate, Bonds - Government (Gilts) and Investment Trusts. Neither have CFD Trading, Spread Betting, Crypto Trading and Advisor Services. Investing encompasses a wide variety of asset classes, so finding a broker that offers every investment type you are interested in is important.

Do Interactive Investor and AJ Bell offer ISA or SIPP accounts?

Self-invested personal pensions (SIPPs) and individual savings accounts (ISAs) are tax-advantaged savings accounts that are an important tool for many individual investors. You can read more about how these accounts operate at Gov.UK: Click here for SIPP information and here for ISA information. Our analysis finds that Both Interactive Investor and AJ Bell offer SIPP and ISA accounts.

Do Interactive Investor and AJ Bell offer cryptocurrency?

In our analysis of top brokers for share dealing in the U.K., we research whether each broker offers the ability to trade cash cryptocurrency, such as bitcoin and ethereum, which is still a somewhat rare offering amongst major U.K. brokers. Our review finds that neither Interactive Investor nor AJ Bell offer crypto investing.

Which broker offers a better website experience?

Our testing concluded that the website of Interactive Investor is better than the website of AJ Bell. Interactive Investor offers more functionality, is cleanly designed, and is, overall, easier to use for beginners and casual investors.

Which stock trading app is better?

To compare the trading platforms of both Interactive Investor and AJ Bell, we tested each broker's stock trading app. All features compared, our analysis finds that AJ Bell offers a better mobile app. Dive deeper: Best Stock Trading Apps UK.

Do Interactive Investor and AJ Bell offer educational resources?

Educational offerings are of particular importance to those who are newer to investing, and we examine the availability of several different types of educational materials in our analysis. Our research finds that both Interactive Investor and AJ Bell offer Client Webinars, Client Webinars (Archived), Education (Share Trading), Education (Funds) and Education (Retirement).

Overall winner: Interactive Investor

Popular Stock Broker Reviews

Popular Guides



close