Written by StockBrokers.com
In this head to head comparison of Interactive Investor vs eToro, we will compare the trading platforms, mobile apps, investment options, costs, market research, and more. Let's dive in.
Your capital is at risk.
Alongside the cost per trade, most UK online brokers also charge a monthly, quarterly, or annual management fee, which varies based on the account type and balance. Based on our thorough review, Interactive Investor offers better pricing than eToro for share dealing.
What type of trader are you?
New to the world of investing? See our picks for the Best UK Trading Platforms for Beginners. More experienced traders should read our guide to the Best UK Trading Platforms for Active Traders.
Interactive Investor and eToro both let you buy and sell shares, ETFs and investment trusts, so each gives UK investors access to popular mainstream markets. However, Interactive Investor offers a wider spread of investment choices overall, including funds, corporate bonds and government bonds (gilts), plus adviser services. eToro does not offer funds, corporate bonds, gilts or adviser services, but it does offer CFD trading, which Interactive Investor does not.
In UK.StockBrokers.com’s investment choices ratings, Interactive Investor scores 5 out of 5 stars and ranks #3 out of 21 brokers, while eToro scores 4.5 out of 5 stars and ranks #11. If you want a broader choice of account investments, Interactive Investor is the stronger pick; if you are mainly looking for share, ETF, investment trust and CFD trading in one place, eToro may still suit your needs.
| Feature |
Interactive Investor
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eToro
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|---|---|---|
| Share Trading | Yes | Yes |
| CFD Trading | No | Yes |
| ETFs | Yes | Yes |
| Mutual Funds | Yes | No |
| Bonds - Government (Gilts) | Yes | No |
| Investment Trusts | Yes | Yes |
| Spread Betting | No | No |
| Crypto Trading | ||
| Advisor Services | Yes | No |
| Investment Choices |
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Low-cost US and UK shares.
Professional’s Gateway to the World’s Markets.
When comparing Interactive Investor with eToro for trading tools, both platforms give UK investors a browser-based platform, stock overlays and price alerts. Neither lets you show corporate events such as earnings, splits or dividends directly on charts. Interactive Investor stands out for chart notes and a slightly wider set of drawing tools, with 12 compared with eToro’s 9, while eToro has a small lead on technical indicators, offering 106 versus 104.
The bigger differences are in chart extras and market data. eToro lets you add index overlays and provides real-time market data, which may suit traders who want more live information on screen. Interactive Investor does not offer index overlays or real-time data, but it does let you add notes to charts, which can be useful for tracking ideas and decisions as you trade.
| Feature |
Interactive Investor
|
eToro
|
|---|---|---|
| Web Platform | Yes | Yes |
| Stock Alerts | Yes | Yes |
| Charting - Indicators / Studies | 104 | 106 |
| Charting - Drawing Tools | 12 | 9 |
| Charting - Notes | Yes | No |
| Charting - Display Corporate Events | No | No |
| Charting - Stock Overlays | Yes | Yes |
| Charting - Index Overlays | No | Yes |
For UK investors seeking to manage their retirement funds, both Interactive Investor and eToro offer ISA accounts, providing tax-efficient ways to save for the future. However, Interactive Investor takes the lead in retirement planning by also offering SIPP accounts, allowing for greater flexibility and control over pension investments. In contrast, eToro does not currently provide SIPP accounts, making Interactive Investor a more comprehensive option for those looking to manage both ISAs and SIPPs under one platform.
Dive deeper: Best SIPP Providers, Best Stocks and Shares ISA Providers.
Interactive Investor vs eToro for UK mobile trading: both brokers offer iPhone and Android apps, but UK.StockBrokers.com rates eToro’s mobile app higher at 5/5 stars and ranks it 4th out of 21 brokers, while Interactive Investor scores 4.5/5 stars and ranks 8th. If a top-rated mobile experience matters most, eToro edges ahead, though Interactive Investor still provides a well-regarded app on both iOS and Android.
Dive deeper: Best Stock Trading Apps UK.
For beginner investor education, Interactive Investor has the edge over eToro for UK users, with educational client webinars that you can also watch on demand, plus learning materials on share trading, funds and retirement. eToro also offers share trading education, but it does not provide client webinars or archived webinar replays, and it does not cover funds or retirement in the same way. Both brokers are rated 5 stars for beginner education by UK.StockBrokers.com, but Interactive Investor is ranked higher overall at #3 out of 21 brokers, compared with eToro at #7.
| Feature |
Interactive Investor
|
eToro
|
|---|---|---|
| Client Webinars | Yes | No |
| Client Webinars (Archived) | Yes | No |
| Education (Share Trading) | Yes | Yes |
| Education (Funds) | Yes | No |
| Education (Retirement) | Yes | No |
| Education |
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Dive deeper: Best UK Trading Platforms for Beginners.
When comparing the market research features of Interactive Investor and eToro, UK investors will find some distinct differences. Interactive Investor provides comprehensive research reports for funds, while eToro lacks this feature. Both platforms allow you to view portfolio allocation by asset class, ensuring you can see how your investments are spread. For shares and ETFs research, both Interactive Investor and eToro deliver solid insights. However, Interactive Investor takes the lead on funds and bonds research, offering detailed analysis that eToro does not support. This gives Interactive Investor an edge for those who need thorough research resources across multiple investment types.
| Feature |
Interactive Investor
|
eToro
|
|---|---|---|
| Research - Shares | Yes | Yes |
| Research - ETFs | Yes | Yes |
| Research - Bonds | Yes | No |
| Research - Funds | Yes | No |
| Fund Research - Research Reports | Yes | No |
| Portfolio Allocation Breakdown | Yes | Yes |
Which broker is better overall, Interactive Investor or eToro? After collecting more than 900 data points over a 10-week period, we found Interactive Investor to be a better trading platform overall.
Interactive Investor is a great platform for any investor, offering a wide range of investments for cheap prices on the whole.
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eToro
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Interactive Investor does not offer crypto trading, whereas eToro does offer crypto trading, making eToro the better option for investors looking to buy and sell cryptocurrencies online.
We reviewed and compared over 20 of the top U.K. brokerage firms to create our list of the best U.K. investment platforms for beginner investors.
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Webull has a good app, desktop platform, and low fees, but is limited in the UK by offering only US stocks with no products offered from other markets.
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0 of 5| Overall Rating | Interactive Investor | eToro | |
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| Review | Interactive Investor Review | eToro Review | |
| Winner | check_circle |
| Investments | Interactive Investor | eToro | |
|---|---|---|---|
| ISA | Yes | Yes | |
| SIPP | Yes | No | |
| Share Trading | Yes | Yes | |
| CFD Trading | No | Yes | |
| Mutual Funds | Yes | No | |
| ETFs | Yes | Yes | |
| Bonds - Corporate | Yes | No | |
| Bonds - Government (Gilts) | Yes | No | |
| Investment Trusts | Yes | Yes | |
| Spread Betting | No | No | |
| Crypto Trading | Yes | ||
| Advisor Services | Yes | No |
| Trading Fees | Interactive Investor | eToro | |
|---|---|---|---|
| Minimum Deposit | £1 | $50 | |
| Share Trading: 0-9 Deals/ Month | £3.99 | £0 | |
| Share Trading: 10-19 Deals/ Month | £3.99 | £0 | |
| Share Trading: 20+ Deals/ Month | £3.99 | £0 | |
| 5 trades per year (£30k portfolio) | |||
| 12 trades per year (£30k portfolio) | |||
| 36 trades per year (£30k portfolio) | |||
| 120 trades per year (£30k portfolio) | |||
| 3 fund trades per year (£30k portfolio) | |||
| Annual Platform Fee (Funds): £0 - £250,000 | £71.88 / £179.88 | N/A | |
| Annual Platform Fee (Funds): £250K-£500K | £179.88 | N/A | |
| Annual Platform Fee (Funds): £500,000 - £1m | £179.88 | N/A | |
| Annual Platform Fee (Funds): £1m and over | £179.88 | N/A | |
| Bonds - Corporate - Fee | £3.99 | N/A | |
| Bonds - Government (Gilts) - Fee | £3.99 | £0 | |
| ETFs - Fee | £3.99 | N/A | |
| Investment Trusts - Fee | £3.99 | £0 | |
| Telephone Dealing Fee | £49 | N/A |
| Broker Screenshots | Interactive Investor | eToro | |
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| Website Gallery (click to expand) |
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| Education Gallery (click to expand) |
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| Platforms & Tools | Interactive Investor | eToro | |
|---|---|---|---|
| Web Platform | Yes | Yes | |
| iPhone App | Yes | Yes | |
| Android App | Yes | Yes | |
| Stock Alerts | Yes | Yes | |
| Charting - Indicators / Studies | 104 | 106 | |
| Charting - Drawing Tools | 12 | 9 | |
| Charting - Notes | Yes | No | |
| Charting - Display Corporate Events | No | No | |
| Charting - Stock Overlays | Yes | Yes | |
| Charting - Index Overlays | No | Yes |
| Research | Interactive Investor | eToro | |
|---|---|---|---|
| Research - Shares | Yes | Yes | |
| Research - CFDs | |||
| Research - Funds | Yes | No | |
| Fund Research - Research Reports | Yes | No | |
| Research - ETFs | Yes | Yes | |
| Research - Bonds | Yes | No | |
| Portfolio Allocation Breakdown | Yes | Yes |
| Education | Interactive Investor | eToro | |
|---|---|---|---|
| Education (Share Trading) | Yes | Yes | |
| Education (Funds) | Yes | No | |
| Education (Retirement) | Yes | No | |
| Client Webinars | Yes | No | |
| Client Webinars (Archived) | Yes | No |
| Overall Summary | Interactive Investor | eToro | |
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| Review | Interactive Investor Review | eToro Review | |
| Winner | check_circle |
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