Written by StockBrokers.com
In this head to head comparison of Interactive Investor vs eToro, we will compare the trading platforms, mobile apps, investment options, costs, market research, and more. Let's dive in.
Your capital is at risk.
Alongside the cost per trade, most UK online brokers also charge a monthly, quarterly, or annual management fee, which varies based on the account type and balance. Based on our thorough review, Interactive Investor offers better pricing than eToro for share dealing.
What type of trader are you?
New to the world of investing? See our picks for the Best UK Trading Platforms for Beginners. More experienced traders should read our guide to the Best UK Trading Platforms for Active Traders.
Comparing Interactive Investor and eToro for UK investors: both platforms offer share dealing, ETFs, and investment trusts. The key differences lie in what else you can trade. Interactive Investor supports funds, corporate bonds, and government bonds (gilts), but not crypto or CFDs. eToro offers crypto and CFD trading, but not funds, corporate bonds, or gilts. Neither platform provides adviser services.
For investment choice, UK.StockBrokers.com rates Interactive Investor at 5/5 stars (ranked 3rd of 21) and eToro at 4.5/5 stars (ranked 15th of 21). If you want funds and bonds in one place, Interactive Investor is the stronger fit; if you want crypto and CFDs alongside shares and ETFs, eToro is the better match.
| Feature |
Interactive Investor
|
eToro
|
|---|---|---|
| Share Trading | Yes | Yes |
| CFD Trading | No | Yes |
| ETFs | Yes | Yes |
| Mutual Funds | Yes | No |
| Bonds - Government (Gilts) | Yes | No |
| Investment Trusts | Yes | Yes |
| Spread Betting | No | No |
| Crypto Trading | No | Yes |
| Advisor Services | No | No |
| Investment Choices |
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Low-cost US and UK shares.
Professional’s Gateway to the World’s Markets.
Comparing trading tools for UK investors, both Interactive Investor and eToro offer a browser-based platform and price alerts. Interactive Investor lets you display corporate events (earnings, splits, dividends) on charts and add notes, while eToro does not. eToro, however, provides real-time market data and index overlays on charts, which Interactive Investor lacks. Both support stock overlays.
For charting depth, eToro lists 106 technical indicators and nine drawing tools, while Interactive Investor offers 104 indicators and drawing tools (no published count). In short: choose Interactive Investor if you want corporate events and note-taking on charts; pick eToro if real-time data and index overlays matter more.
| Feature |
Interactive Investor
|
eToro
|
|---|---|---|
| Web Platform | Yes | Yes |
| Stock Alerts | Yes | Yes |
| Charting - Indicators / Studies | 104 | 106 |
| Charting - Drawing Tools | 9 | |
| Charting - Notes | Yes | No |
| Charting - Display Corporate Events | Yes | No |
| Charting - Stock Overlays | Yes | Yes |
| Charting - Index Overlays | No | Yes |
For UK investors seeking to manage their retirement funds, both Interactive Investor and eToro offer ISA accounts, providing tax-efficient ways to save for the future. However, Interactive Investor takes the lead in retirement planning by also offering SIPP accounts, allowing for greater flexibility and control over pension investments. In contrast, eToro does not currently provide SIPP accounts, making Interactive Investor a more comprehensive option for those looking to manage both ISAs and SIPPs under one platform.
Dive deeper: Best SIPP Providers, Best Stocks and Shares ISA Providers.
Interactive Investor and eToro both offer mobile apps for iPhone and Android users, making it convenient for UK investors to manage their investments on the go. On UK.StockBrokers.com, Interactive Investor's app is rated at 4.5 stars and holds the 7th spot in a ranking of 21 brokers for mobile performance. Meanwhile, eToro's app is rated slightly higher at 5 stars, securing the 5th position in the same ranking. Hence, while both brokers provide accessible mobile platforms, eToro edges out slightly in user ratings for its app experience.
Dive deeper: Best Stock Trading Apps UK.
For UK beginners comparing Interactive Investor vs eToro, neither platform offers educational webinars or on-demand replays, and both provide clear lessons on share trading. Interactive Investor adds helpful education on funds and retirement, topics eToro doesn't cover. While each earns a 5/5 beginner education score from UK.StockBrokers.com, Interactive Investor is ranked #2 out of 21 brokers versus eToro at #11, making Interactive Investor the stronger pick if you want wider learning support.
| Feature |
Interactive Investor
|
eToro
|
|---|---|---|
| Client Webinars | No | No |
| Client Webinars (Archived) | No | No |
| Education (Share Trading) | Yes | Yes |
| Education (Funds) | Yes | No |
| Education (Retirement) | Yes | No |
| Education |
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Dive deeper: Best UK Trading Platforms for Beginners.
When comparing the market research features of Interactive Investor and eToro, UK investors will find some distinct differences. Interactive Investor provides comprehensive research reports for funds, while eToro lacks this feature. Both platforms allow you to view portfolio allocation by asset class, ensuring you can see how your investments are spread. For shares and ETFs research, both Interactive Investor and eToro deliver solid insights. However, Interactive Investor takes the lead on funds and bonds research, offering detailed analysis that eToro does not support. This gives Interactive Investor an edge for those who need thorough research resources across multiple investment types.
| Feature |
Interactive Investor
|
eToro
|
|---|---|---|
| Research - Shares | Yes | Yes |
| Research - ETFs | Yes | Yes |
| Research - Bonds | Yes | No |
| Research - Funds | Yes | No |
| Fund Research - Research Reports | Yes | No |
| Portfolio Allocation Breakdown | Yes | Yes |
Which broker is better overall, Interactive Investor or eToro? After collecting more than 900 data points over a 10-week period, we found Interactive Investor to be a better trading platform overall.
The standout feature at Interactive Investor (ii) is its low flat-rate fees. Other investment platforms typically favour percentage fees for fund investing, although more brokers are now opting for flat fees. Our view is that Interactive Investor is a great platform for any investor, offering a wide range of investments for cheap prices on the whole.
| Feature |
Interactive Investor
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eToro
|
|---|---|---|
| Overall Rating |
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| Charges & Fees |
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| Ease of Use |
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While Interactive Investor does not provide options for cryptocurrency trading, eToro offers a comprehensive platform for trading a variety of cryptocurrencies.
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0 of 5| Overall Rating | Interactive Investor | eToro | |
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| Review | Interactive Investor Review | eToro Review | |
| Winner | check_circle |
| Investments | Interactive Investor | eToro | |
|---|---|---|---|
| ISA | Yes | Yes | |
| SIPP | Yes | No | |
| Share Trading | Yes | Yes | |
| CFD Trading | No | Yes | |
| Mutual Funds | Yes | No | |
| ETFs | Yes | Yes | |
| Bonds - Corporate | Yes | No | |
| Bonds - Government (Gilts) | Yes | No | |
| Investment Trusts | Yes | Yes | |
| Spread Betting | No | No | |
| Crypto Trading | Yes | ||
| Advisor Services | No | No |
| Trading Fees | Interactive Investor | eToro | |
|---|---|---|---|
| Minimum Deposit | £1 | $50 | |
| Share Trading: 0-9 Deals/ Month | £3.99 | £0 | |
| Share Trading: 10-19 Deals/ Month | £3.99 | £0 | |
| Share Trading: 20+ Deals/ Month | £3.99 | £0 | |
| 5 trades per year (£30k portfolio) | |||
| 12 trades per year (£30k portfolio) | |||
| 36 trades per year (£30k portfolio) | |||
| 120 trades per year (£30k portfolio) | |||
| 3 fund trades per year (£30k portfolio) | |||
| Annual Platform Fee (Funds): £0 - £250,000 | £59.88 / £143.88 | N/A | |
| Annual Platform Fee (Funds): £250K-£500K | £143.88 | N/A | |
| Annual Platform Fee (Funds): £500,000 - £1m | £143.88 | N/A | |
| Annual Platform Fee (Funds): £1m and over | £143.88 | N/A | |
| Bonds - Corporate - Fee | £3.99 | N/A | |
| Bonds - Government (Gilts) - Fee | £3.99 | £0 | |
| ETFs - Fee | £3.99 | N/A | |
| Investment Trusts - Fee | £3.99 | £0 | |
| Telephone Dealing Fee | £49 | N/A |
| Broker Screenshots | Interactive Investor | eToro | |
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| Platforms & Tools | Interactive Investor | eToro | |
|---|---|---|---|
| Web Platform | Yes | Yes | |
| iPhone App | Yes | Yes | |
| Android App | Yes | Yes | |
| Stock Alerts | Yes | Yes | |
| Charting - Indicators / Studies | 104 | 106 | |
| Charting - Drawing Tools | 9 | ||
| Charting - Notes | Yes | No | |
| Charting - Display Corporate Events | Yes | No | |
| Charting - Stock Overlays | Yes | Yes | |
| Charting - Index Overlays | No | Yes |
| Research | Interactive Investor | eToro | |
|---|---|---|---|
| Research - Shares | Yes | Yes | |
| Research - CFDs | |||
| Research - Funds | Yes | No | |
| Fund Research - Research Reports | Yes | No | |
| Research - ETFs | Yes | Yes | |
| Research - Bonds | Yes | No | |
| Portfolio Allocation Breakdown | Yes | Yes |
| Education | Interactive Investor | eToro | |
|---|---|---|---|
| Education (Share Trading) | Yes | Yes | |
| Education (Funds) | Yes | No | |
| Education (Retirement) | Yes | No | |
| Client Webinars | No | No | |
| Client Webinars (Archived) | No | No |
| Overall Summary | Interactive Investor | eToro | |
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| Review | Interactive Investor Review | eToro Review | |
| Winner | check_circle |
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