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Interactive Investor vs eToro 2026

StockBrokers.com

Written by StockBrokers.com

July 31, 2025

In this head to head comparison of Interactive Investor vs eToro, we will compare the trading platforms, mobile apps, investment options, costs, market research, and more. Let's dive in.

Interactive Investor
4.5/5 Stars Overall
  • Minimum Deposit: £1
  • ISA: Yes
  • SIPP: Yes
eToro
4.5/5 Stars Overall
  • Minimum Deposit: $50 info
  • ISA: Yes
  • SIPP: No

Your capital is at risk.

Fees

Alongside the cost per trade, most UK online brokers also charge a monthly, quarterly, or annual management fee, which varies based on the account type and balance. Based on our thorough review, Interactive Investor offers better pricing than eToro for share dealing.

query_stats What type of trader are you?

New to the world of investing? See our picks for the Best UK Trading Platforms for Beginners. More experienced traders should read our guide to the Best UK Trading Platforms for Active Traders.

Investment Choices

Interactive Investor vs eToro: for UK investors comparing investment choices, both let you trade shares and ETFs and invest in investment trusts. eToro also offers crypto and CFD trading, which Interactive Investor does not. In contrast, Interactive Investor provides access to funds plus corporate bonds and government bonds (gilts), which eToro does not. Neither includes adviser services.

For investment choice, UK.StockBrokers.com rates Interactive Investor 5 stars (ranked 3rd of 21) and eToro 4.5 stars (11th of 21). Choose eToro if you want crypto or CFDs alongside shares and ETFs; choose Interactive Investor if you want funds, gilts, and corporate bonds in one account, as well as shares, ETFs, and investment trusts.

Feature Interactive Investor logoInteractive Investor
eToro logoeToro
Share Trading info Yes Yes
CFD Trading info No Yes
ETFs info Yes Yes
Mutual Funds info Yes No
Bonds - Government (Gilts) info Yes No
Investment Trusts info Yes Yes
Spread Betting info No No
Crypto Trading info No Yes
Advisor Services info No No
Investment Choices 5/5 Stars 4.5/5 Stars

Featured Offers


IG
4.5/5 Stars

Low-cost US and UK shares.

Interactive Brokers
4.5/5 Stars

Professional’s Gateway to the World’s Markets.

Trading Tools

Comparing trading tools for UK investors, both Interactive Investor and eToro offer a browser-based platform and price alerts. Interactive Investor lets you display corporate events (earnings, splits, dividends) on charts and add notes, while eToro does not. eToro, however, provides real-time market data and index overlays on charts, which Interactive Investor lacks. Both support stock overlays.

For charting depth, eToro lists 106 technical indicators and nine drawing tools, while Interactive Investor offers 104 indicators and drawing tools (no published count). In short: choose Interactive Investor if you want corporate events and note-taking on charts; pick eToro if real-time data and index overlays matter more.

Feature Interactive Investor logoInteractive Investor
eToro logoeToro
Web Platform info Yes Yes
Stock Alerts info Yes Yes
Charting - Indicators / Studies info 104 106
Charting - Drawing Tools info 9
Charting - Notes info Yes No
Charting - Display Corporate Events info Yes No
Charting - Stock Overlays info Yes Yes
Charting - Index Overlays info No Yes

ISAs and SIPPs

For UK investors seeking to manage their retirement funds, both Interactive Investor and eToro offer ISA accounts, providing tax-efficient ways to save for the future. However, Interactive Investor takes the lead in retirement planning by also offering SIPP accounts, allowing for greater flexibility and control over pension investments. In contrast, eToro does not currently provide SIPP accounts, making Interactive Investor a more comprehensive option for those looking to manage both ISAs and SIPPs under one platform.

Dive deeper: Best SIPP Providers, Best Stocks and Shares ISA Providers.

Mobile App

Interactive Investor vs eToro for UK mobile trading: both brokers offer iPhone and Android apps, but UK.StockBrokers.com rates eToro’s mobile app higher at 5/5 stars and ranks it 4th out of 21 brokers, while Interactive Investor scores 4.5/5 stars and ranks 8th. If a top-rated mobile experience matters most, eToro edges ahead, though Interactive Investor still provides a well-regarded app on both iOS and Android.

Dive deeper: Best Stock Trading Apps UK.

Beginners and Education

For UK beginners comparing educational resources, Interactive Investor and eToro both skip live or on-demand webinars but cover share trading basics. Interactive Investor goes further with education on funds and retirement, while eToro does not offer those topics. Despite the different scope, UK.StockBrokers.com rates both at 5/5 for beginner education, with Interactive Investor ranked 3rd out of 21 brokers and eToro 7th. If you want broader learning beyond shares—especially funds and retirement—Interactive Investor is the stronger pick; if you only need share trading content, both perform well.

Feature Interactive Investor logoInteractive Investor
eToro logoeToro
Client Webinars info No No
Client Webinars (Archived) info No No
Education (Share Trading) info Yes Yes
Education (Funds) info Yes No
Education (Retirement) info Yes No
Education 5/5 Stars 5/5 Stars

Dive deeper: Best UK Trading Platforms for Beginners.

Market Research

When comparing the market research features of Interactive Investor and eToro, UK investors will find some distinct differences. Interactive Investor provides comprehensive research reports for funds, while eToro lacks this feature. Both platforms allow you to view portfolio allocation by asset class, ensuring you can see how your investments are spread. For shares and ETFs research, both Interactive Investor and eToro deliver solid insights. However, Interactive Investor takes the lead on funds and bonds research, offering detailed analysis that eToro does not support. This gives Interactive Investor an edge for those who need thorough research resources across multiple investment types.

Feature Interactive Investor logoInteractive Investor
eToro logoeToro
Research - Shares info Yes Yes
Research - ETFs info Yes Yes
Research - Bonds info Yes No
Research - Funds info Yes No
Fund Research - Research Reports info Yes No
Portfolio Allocation Breakdown info Yes Yes

Interactive Investor vs eToro Winner

Which broker is better overall, Interactive Investor or eToro? After collecting more than 900 data points over a 10-week period, we found Interactive Investor to be a better trading platform overall.

Interactive Investor is a great platform for any investor, offering a wide range of investments for cheap prices on the whole.

Feature Interactive Investor logoInteractive Investor
eToro logoeToro
Overall Rating 4.5/5 Stars 4.5/5 Stars
Charges & Fees 4.5/5 Stars 4/5 Stars
Investment Choices 5/5 Stars 4.5/5 Stars
Mobile App 4.5/5 Stars 5/5 Stars
Website 5/5 Stars 4.5/5 Stars
Ease of Use 5/5 Stars 4.5/5 Stars
Education 5/5 Stars 5/5 Stars

FAQs

Can you trade cryptocurrency with Interactive Investor or eToro?

While Interactive Investor does not provide options for cryptocurrency trading, eToro offers a comprehensive platform for trading a variety of cryptocurrencies.

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Overall Rating Interactive Investor eToro
Overall Rating 4.5/5 Stars 4.5/5 Stars
Charges & Fees 4.5/5 Stars 4/5 Stars
Investment Choices 5/5 Stars 4.5/5 Stars
Mobile App 4.5/5 Stars 5/5 Stars
Website 5/5 Stars 4.5/5 Stars
Ease of Use 5/5 Stars 4.5/5 Stars
Education 5/5 Stars 5/5 Stars
Review Interactive Investor Review eToro Review
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Investments Interactive Investor eToro
ISA info Yes Yes
SIPP info Yes No
Share Trading info Yes Yes
CFD Trading info No Yes
Mutual Funds info Yes No
ETFs info Yes Yes
Bonds - Corporate info Yes No
Bonds - Government (Gilts) info Yes No
Investment Trusts info Yes Yes
Spread Betting info No No
Crypto Trading info Yes
Advisor Services info No No
Trading Fees Interactive Investor eToro
Minimum Deposit info £1 $50 info
Share Trading: 0-9 Deals/ Month info £3.99 £0
Share Trading: 10-19 Deals/ Month info £3.99 £0
Share Trading: 20+ Deals/ Month info £3.99 £0
5 trades per year (£30k portfolio) info
12 trades per year (£30k portfolio) info
36 trades per year (£30k portfolio) info
120 trades per year (£30k portfolio) info
3 fund trades per year (£30k portfolio) info
Annual Platform Fee (Funds): £0 - £250,000 info £71.88 / £179.88 N/A
Annual Platform Fee (Funds): £250K-£500K info £179.88 N/A
Annual Platform Fee (Funds): £500,000 - £1m info £179.88 N/A
Annual Platform Fee (Funds): £1m and over info £179.88 N/A
Bonds - Corporate - Fee info £3.99 N/A
Bonds - Government (Gilts) - Fee info £3.99 £0
ETFs - Fee info £3.99 N/A
Investment Trusts - Fee info £3.99 £0
Telephone Dealing Fee info £49 N/A
Broker Screenshots Interactive Investor eToro
Website Gallery (click to expand)
Viewing the financial information for BP shares on the Interactive Investor website. Comparing BP's stock chart versus Shell's stock chart on the Interactive Investor website. Viewing the company profile for BP on the Interactive Investor website.
Home page of the eToro website. An overview of Amazon stock with a chart on the eToro website. A detailed chart of Amazon stock on the eToro website. A chart comparing Amazon to Meta stock on the eToro website. Exploring investments and markets on the eToro website. Viewing your ISA portfolio on the eToro website. The eToro Delta offering on the eToro website.
Mobile Trading Apps Gallery (click to expand)
Home tab of the Interactive Investor mobile app. The Research tab of the Interactive Investor mobile app. An overview of the markets on the Interactive Investor mobile app. Portfolio overview on the Interactive Investor mobile app. Share price information and details for BP on the Interactive Investor mobile app. A stock chart for BP on the Interactive Investor mobile app. Order options for purchasing BP stock on the Interactive Investor mobile app. An order ticket for purchasing BP stock on the Interactive Investor mobile app. The home tab of the ii Community mobile app. Top members of the ii Community mobile app. Viewing the portfolio of the top member on the ii Community mobile app.
Home page of the eToro mobile app. The daily movers on the eToro mobile app. A chart of Tesla stock on the eToro mobile app. A chart of Tesco shares on the eToro mobile app. A trade ticket for purchasing Tesco shares on the eToro mobile app. Setting a price alert for Tesco on the eToro mobile app. A watchlist on the eToro mobile app. Trending investors on the CopyTrading feature for the eToro mobile app. Opening an ISA account on the eToro mobile app. Choosing an investment for an ISA on the eToro mobile app. Showing relevant fees on the ISA offering on the eToro mobile app. Home page of the paper trading version of the eToro mobile app.
Education Gallery (click to expand)
Interactive Investor education Knowledge Centre
eToro UK sign-up. eToro UK registration.
Platforms & Tools Interactive Investor eToro
Web Platform info Yes Yes
iPhone App info Yes Yes
Android App info Yes Yes
Stock Alerts info Yes Yes
Charting - Indicators / Studies info 104 106
Charting - Drawing Tools info 9
Charting - Notes info Yes No
Charting - Display Corporate Events info Yes No
Charting - Stock Overlays info Yes Yes
Charting - Index Overlays info No Yes
Research Interactive Investor eToro
Research - Shares info Yes Yes
Research - CFDs info
Research - Funds info Yes No
Fund Research - Research Reports info Yes No
Research - ETFs info Yes Yes
Research - Bonds info Yes No
Portfolio Allocation Breakdown info Yes Yes
Education Interactive Investor eToro
Education (Share Trading) info Yes Yes
Education (Funds) info Yes No
Education (Retirement) info Yes No
Client Webinars info No No
Client Webinars (Archived) info No No
Overall Summary Interactive Investor eToro
Overall Rating 4.5/5 Stars 4.5/5 Stars
Charges & Fees 4.5/5 Stars 4/5 Stars
Investment Choices 5/5 Stars 4.5/5 Stars
Mobile App 4.5/5 Stars 5/5 Stars
Website 5/5 Stars 4.5/5 Stars
Ease of Use 5/5 Stars 4.5/5 Stars
Education 5/5 Stars 5/5 Stars
Review Interactive Investor Review eToro Review
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