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Interactive Investor vs eToro 2024

StockBrokers.com

Written by StockBrokers.com

February 01, 2024

Is Interactive Investor better than eToro? After scoring the best share dealing accounts across 46 different variables, our analysis finds that Interactive Investor is better than eToro. The standout feature at Interactive Investor (ii) is its low flat-rate fees. Other investment platforms typically favour percentage fees for fund investing, although more brokers are now opting for flat fees. Our view is that Interactive Investor is a great platform for any investor, offering a wide range of investments for cheap prices on the whole.

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  • check_box_outline_blankcheck_boxAJ Bell
  • check_box_outline_blankcheck_boxBarclays
  • check_box_outline_blankcheck_boxCapital.com
  • check_box_outline_blankcheck_boxCMC Invest
  • check_box_outline_blankcheck_boxeToro
  • check_box_outline_blankcheck_boxFidelity International
  • check_box_outline_blankcheck_boxFreetrade
  • check_box_outline_blankcheck_boxHalifax
  • check_box_outline_blankcheck_boxHargreaves Lansdown
  • check_box_outline_blankcheck_boxIG
  • check_box_outline_blankcheck_boxInteractive Brokers
  • check_box_outline_blankcheck_boxInteractive Investor
  • check_box_outline_blankcheck_boxLloyds Bank
  • check_box_outline_blankcheck_boxSaxo
  • check_box_outline_blankcheck_boxTrading 212
  • check_box_outline_blankcheck_boxVanguard UK Investor
  • check_box_outline_blankcheck_boxXTB

Compare

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Overall Rating Interactive Investor eToro
Overall Rating 4.5/5 Stars 4.5/5 Stars
Charges & Fees 4.5/5 Stars 5/5 Stars
Investment Choices 5/5 Stars 4.5/5 Stars
Mobile App 4.5/5 Stars 4.5/5 Stars
Website 5/5 Stars 5/5 Stars
Ease of Use 5/5 Stars 4/5 Stars
Education 5/5 Stars 4.5/5 Stars
Review Interactive Investor Review eToro Review
Winner check_circle
Investments Interactive Investor eToro
ISA info Yes No
SIPP info Yes No
Share Trading info Yes Yes
CFD Trading info No Yes
Funds info Yes No
ETFs info Yes Yes
Bonds - Corporate info Yes No
Bonds - Government (Gilts) info Yes No
Investment Trusts info Yes No
Spread Betting info No No
Crypto Trading info No Yes
Advisor Services info No No
Trading Fees Interactive Investor eToro
Minimum Deposit info £0.0 £50.0
Share Trading: 0-9 Deals/ Month info £3.99 £0
Share Trading: 10-19 Deals/ Month info £3.99 £0
Share Trading: 20+ Deals/ Month info £3.99 £0
5 trades per year (£30k portfolio) info £79.83 £0
12 trades per year (£30k portfolio) info £107.76 £0
36 trades per year (£30k portfolio) info £203.52 £0
120 trades per year (£30k portfolio) info £538.68 £0
3 fund trades per year (£30k portfolio) info £71.85 N/A
Annual Custody Fee: £0 - £250,000 info £59.88 - £143.88 £0
Annual Custody Fee: £250K-£500K info £143.88 £0
Annual Custody Fee: £500,000 - £1m info £143.88 £0
Annual Custody Fee: £1m and over info £143.88 £0
Bonds - Corporate - Fee info £3.99 N/A
Bonds - Government (Gilts) - Fee info £3.99 N/A
ETFs - Fee info £3.99 £0
Investment Trusts - Fee info £3.99 N/A
Telephone Dealing Fee info £49 N/A
Broker Screenshots Interactive Investor eToro
Website Gallery (click to expand)
Mobile Trading Apps Gallery (click to expand)
Education Gallery (click to expand)
Platforms & Tools Interactive Investor eToro
Web Platform info Yes Yes
iPhone App info Yes Yes
Android App info Yes Yes
Stock Alerts info Yes Yes
Charting - Indicators / Studies info 104 105
Charting - Drawing Tools info 18 19
Charting - Notes info Yes Yes
Charting - Display Corporate Events info Yes No
Charting - Stock Overlays info Yes Yes
Charting - Index Overlays info Yes Yes
Research Interactive Investor eToro
Research - Shares info Yes Yes
Research - CFDs info No Yes
Research - Funds info Yes No
Fund Research - Research Reports info Yes No
Research - ETFs info Yes Yes
Research - Bonds info Yes No
Portfolio Allocation Breakdown info Yes Yes
Education Interactive Investor eToro
Education (Share Trading) info Yes Yes
Education (Funds) info Yes No
Education (Retirement) info Yes No
Client Webinars info Yes No
Client Webinars (Archived) info Yes No
Overall Summary Interactive Investor eToro
Overall Rating 4.5/5 Stars 4.5/5 Stars
Charges & Fees 4.5/5 Stars 5/5 Stars
Investment Choices 5/5 Stars 4.5/5 Stars
Mobile App 4.5/5 Stars 4.5/5 Stars
Website 5/5 Stars 5/5 Stars
Ease of Use 5/5 Stars 4/5 Stars
Education 5/5 Stars 4.5/5 Stars
Review Interactive Investor Review eToro Review
Winner check_circle
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Comparing online share dealing platforms side by side is no small task. For our 2024 review of U.K. brokers, more than 900 data points were collected over a 10-week period and used to score each broker. Let’s compare Interactive Investor and eToro.

Interactive Investor vs eToro Comparison

For our 2024 Review, we assessed the best trading platforms in the UK for online share dealing. Let's compare Interactive Investor vs eToro.

Is Interactive Investor a good broker?

The standout feature at Interactive Investor (ii) is its low flat-rate fees. Other investment platforms typically favour percentage fees for fund investing, although more brokers are now opting for flat fees. Our view is that Interactive Investor is a great platform for any investor, offering a wide range of investments for cheap prices on the whole.

Is eToro a good broker?

EToro offers a wide range of assets and instruments and is well-known for its ‘social trading’ approach. It has among the lowest fees and best mobile app experiences of brokers we tested in the U.K., and offers a great starting point for those new to stock trading. Our analysis finds it better suited to short-term traders than long-term investors.

Which broker is less expensive?

Alongside the cost per trade, most UK online brokers also charge a monthly, quarterly, or annual management fee, which varies based on the account type and balance. Based on our thorough review, eToro offers better pricing than Interactive Investor for share dealing.

Assuming a £30,000 portfolio size, here are the total annual costs for share dealing with both brokers, given different monthly activity scenarios.

5 trades per year - Interactive Investor would cost £79.83 per year, while eToro would cost £0 per year.

12 trades per year - Interactive Investor would cost £107.76 per year, while eToro would cost £0 per year.

36 trades per year - Interactive Investor would cost £203.52 per year, while eToro would cost £0 per year.

120 trades per year - Interactive Investor would cost £538.68 per year, while eToro would cost £0 per year.

3 fund trades per year - Interactive Investor would cost £0.0 per year, while eToro would cost £50.0 per year.

query_stats What type of trader are you?

Our guides can help you choose the right broker for you and the way you trade: whether you consider yourself an investing beginner, a more experienced active trader, or a mobile-first trading enthusiast.

How do Interactive Investor and eToro compare in terms of minimum deposits required?

Interactive Investor requires a minimum deposit of £0.0, while eToro requires a minimum deposit of £50.0. From our testing we found for accounts between £0 - £250,000 Interactive Investor charges annual custody fees of £59.88 - £143.88, while eToro charges annual custody fees of £0.

Which broker offers a wider range of investment options?

Interactive Investor offers investors access to ISA, SIPP, Share Trading, Funds, ETFs, Bonds - Corporate, Bonds - Government (Gilts) and Investment Trusts, while eToro offers investors access to Share Trading, CFD Trading, ETFs and Crypto Trading. Neither have Spread Betting and Advisor Services. Investing encompasses a wide variety of asset classes, so finding a broker that offers every investment type you are interested in is important.

Do Interactive Investor and eToro offer ISA or SIPP accounts?

Self-invested personal pensions (SIPPs) and individual savings accounts (ISAs) are tax-advantaged savings accounts that are an important tool for many individual investors. You can read more about how these accounts operate at Gov.UK: Click here for SIPP information and here for ISA information. Our analysis finds that Interactive Investor offers traders access to SIPP and ISA accounts, while eToro offers traders access to neither of these accounts.

Do Interactive Investor and eToro offer cryptocurrency?

In our analysis of top brokers for share dealing in the U.K., we research whether each broker offers the ability to trade cash cryptocurrency, such as bitcoin and ethereum, which is still a somewhat rare offering amongst major U.K. brokers. Our review finds that eToro offers crypto investing, while Interactive Investor does not.

Which broker offers a better website experience?

Our testing concluded that the website of Interactive Investor is better than the website of eToro. Interactive Investor offers more functionality, is cleanly designed, and is, overall, easier to use for beginners and casual investors.

Which stock trading app is better?

To compare the trading platforms of both Interactive Investor and eToro, we tested each broker's stock trading app. All features compared, our analysis finds that eToro offers a better mobile app. Dive deeper: Best Stock Trading Apps UK.

Do Interactive Investor and eToro offer educational resources?

Educational offerings are of particular importance to those who are newer to investing, and we examine the availability of several different types of educational materials in our analysis. Our research finds that Interactive Investor offers traders access to Client Webinars, Client Webinars (Archived), Education (Share Trading), Education (Funds) and Education (Retirement), while eToro offers access to Education (Share Trading).

Overall winner: Interactive Investor

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