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Interactive Investor vs eToro 2025

StockBrokers.com

Written by StockBrokers.com

April 17, 2025

In this head to head comparison of Interactive Investor vs eToro, we will compare the trading platforms, mobile apps, investment options, costs, market research, and more. Let's dive in.

Interactive Investor
5/5 Stars Overall
  • Minimum Deposit: £0
  • ISA: Yes
  • SIPP: Yes
eToro
4.5/5 Stars Overall
  • Minimum Deposit: $50 info
  • ISA: Yes
  • SIPP: No

Fees

Alongside the cost per trade, most UK online brokers also charge a monthly, quarterly, or annual management fee, which varies based on the account type and balance. Based on our thorough review, Interactive Investor offers better pricing than eToro for share dealing.

Assuming a £30,000 portfolio size, here are the total annual costs for share dealing with both brokers, given different monthly activity scenarios.

5 trades per year - Interactive Investor would cost £79.83 per year, while eToro would cost £0 per year.

12 trades per year - Interactive Investor would cost £59.88 / £107.76 per year, while eToro would cost £0 per year.

36 trades per year - Interactive Investor would cost £59.88 / £203.52 per year, while eToro would cost £0 per year.

120 trades per year - Interactive Investor would cost £59.88 / £538.68 per year, while eToro would cost £0 per year.

3 fund trades per year - Interactive Investor would cost £0 per year, while eToro would cost $50 per year.

query_stats What type of trader are you?

New to the world of investing? See our picks for the Best UK Trading Platforms for Beginners. More experienced traders should read our guide to the Best UK Trading Platforms for Active Traders.

Investment Choices

When comparing Interactive Investor with eToro, UK investors will find distinct offerings that cater to different investment preferences. Interactive Investor excels in traditional investments, offering share trading and access to funds, corporate bonds, and government bonds (gilts). Additionally, they provide trading of ETFs and investment trusts, presenting a comprehensive range for seasoned investors focused on diversified portfolios. In contrast, eToro stands out for its modern investment features, including cryptocurrency and CFD trading, along with share and ETF trading options. This makes eToro attractive to those interested in innovative investment avenues and higher-risk opportunities.

Rated 5 stars by UK.StockBrokers.com, Interactive Investor holds the 3rd spot among 21 brokers for investment choices, underscoring its strong offering in conventional investments. Meanwhile, eToro, with a 4.5-star rating, ranks 15th, appealing to traders seeking varied assets like crypto but lacking in options like bonds and investment trusts. Both platforms offer unique benefits, with Interactive Investor catering to comprehensive traditional investing needs and eToro providing a gateway to versatile, modern trading experiences.

Feature Interactive Investor logoInteractive Investor
eToro logoeToro
Share Trading info Yes Yes
CFD Trading info No Yes
ETFs info Yes Yes
Funds info Yes No
Bonds - Government (Gilts) info Yes No
Investment Trusts info Yes No
Spread Betting info No No
Crypto Trading info No Yes
Advisor Services info No No
Investment Choices 5/5 Stars 4.5/5 Stars

Featured Offers


4.5/5 Stars

Low-cost US and UK shares.

4.5/5 Stars

Professional’s Gateway to the World’s Markets.

Trading Tools

For UK traders looking to compare online trading platforms, Interactive Investor and eToro both offer comprehensive features with notable differences. Interactive Investor excels by allowing corporate events like earnings, splits, and dividends to be shown on charts, a feature currently not supported by eToro. However, when it comes to charting, eToro provides a wider variety of drawing tools, boasting 56 options compared to Interactive Investor’s 18. Both platforms are equally matched in terms of adding notes, as well as stock and index overlays to charts, and each delivers real-time market data through easy-to-use browser-based trading interfaces.

While Interactive Investor provides 104 technical indicators for chart enthusiasts, eToro slightly surpasses this with 106. Both brokers give users the capability to create alerts for stock price updates, ensuring that traders remain informed about market movements. Whether your focus is on the ability to visualise corporate events or access a broad range of charting tools, both Interactive Investor and eToro present reliable choices for traders in the UK.

Feature Interactive Investor logoInteractive Investor
eToro logoeToro
Web Platform info Yes Yes
Stock Alerts info Yes Yes
Charting - Indicators / Studies info 104 106
Charting - Drawing Tools info 18 56
Charting - Notes info Yes Yes
Charting - Display Corporate Events info Yes No
Charting - Stock Overlays info Yes Yes
Charting - Index Overlays info Yes Yes

ISAs and SIPPs

For UK investors seeking to manage their retirement funds, both Interactive Investor and eToro offer ISA accounts, providing tax-efficient ways to save for the future. However, Interactive Investor takes the lead in retirement planning by also offering SIPP accounts, allowing for greater flexibility and control over pension investments. In contrast, eToro does not currently provide SIPP accounts, making Interactive Investor a more comprehensive option for those looking to manage both ISAs and SIPPs under one platform.

Dive deeper: Best SIPP Providers, Best Stocks and Shares ISA Providers.

Mobile App

Interactive Investor and eToro both offer mobile apps for iPhone and Android users, making it convenient for UK investors to manage their investments on the go. On UK.StockBrokers.com, Interactive Investor's app is rated at 4.5 stars and holds the 7th spot in a ranking of 21 brokers for mobile performance. Meanwhile, eToro's app is rated slightly higher at 5 stars, securing the 5th position in the same ranking. Hence, while both brokers provide accessible mobile platforms, eToro edges out slightly in user ratings for its app experience.

Dive deeper: Best Stock Trading Apps UK.

Beginners and Education

Interactive Investor and eToro provide educational resources for beginner investors, but they differ in specific offerings. Interactive Investor excels with its webinar accessibility, offering live and archived webinars, while eToro lacks this feature. Both platforms provide learning materials on share trading, but only Interactive Investor covers funds and retirement topics. According to UK.StockBrokers.com, Interactive Investor stands out with a 5-star rating and ranks second among 21 brokers for beginner education, compared to eToro's 4.5-star rating and eleventh place ranking. For UK beginners seeking comprehensive educational support, Interactive Investor offers a more extensive suite of resources.

Feature Interactive Investor logoInteractive Investor
eToro logoeToro
Client Webinars info Yes No
Client Webinars (Archived) info Yes No
Education (Share Trading) info Yes Yes
Education (Funds) info Yes No
Education (Retirement) info Yes No
Education 5/5 Stars 4.5/5 Stars

Dive deeper: Best UK Trading Platforms for Beginners.

Market Research

When comparing Interactive Investor and eToro for market research features, UK investors will find notable differences. Interactive Investor provides a rich resource, offering research reports for funds alongside comprehensive insights into shares, ETFs, and bonds. Additionally, investors can view portfolio allocation by asset class, which is also available on eToro. However, eToro does not support fund research, focusing instead on shares, ETFs, and CFDs. While Interactive Investor caters to those interested in traditional asset classes like bonds and funds, eToro appeals to traders interested in CFDs. Both platforms offer valuable resources, but the choice will depend on the specific research needs of the investor.

Feature Interactive Investor logoInteractive Investor
eToro logoeToro
Research - Shares info Yes Yes
Research - CFDs info No Yes
Research - ETFs info Yes Yes
Research - Bonds info Yes No
Research - Funds info Yes No
Fund Research - Research Reports info Yes No
Portfolio Allocation Breakdown info Yes Yes

Interactive Investor vs eToro Winner

Which broker is better overall, Interactive Investor or eToro? After collecting more than 900 data points over a 10-week period, we found Interactive Investor to be a better trading platform overall.

The standout feature at Interactive Investor (ii) is its low flat-rate fees. Other investment platforms typically favour percentage fees for fund investing, although more brokers are now opting for flat fees. Our view is that Interactive Investor is a great platform for any investor, offering a wide range of investments for cheap prices on the whole.

Feature Interactive Investor logoInteractive Investor
eToro logoeToro
Overall Rating 5/5 Stars 4.5/5 Stars
Charges & Fees 5/5 Stars 4.5/5 Stars
Investment Choices 5/5 Stars 4.5/5 Stars
Mobile App 4.5/5 Stars 5/5 Stars
Website 5/5 Stars 4.5/5 Stars
Ease of Use 5/5 Stars 4.5/5 Stars
Education 5/5 Stars 4.5/5 Stars

FAQs

Can you trade cryptocurrency with Interactive Investor or eToro?

While Interactive Investor does not provide options for cryptocurrency trading, eToro offers a comprehensive platform for trading a variety of cryptocurrencies.

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Compare

0 of 5
Overall Rating Interactive Investor eToro
Overall Rating 5/5 Stars 4.5/5 Stars
Charges & Fees 5/5 Stars 4.5/5 Stars
Investment Choices 5/5 Stars 4.5/5 Stars
Mobile App 4.5/5 Stars 5/5 Stars
Website 5/5 Stars 4.5/5 Stars
Ease of Use 5/5 Stars 4.5/5 Stars
Education 5/5 Stars 4.5/5 Stars
Review Interactive Investor Review eToro Review
Winner check_circle
Investments Interactive Investor eToro
ISA info Yes Yes
SIPP info Yes No
Share Trading info Yes Yes
CFD Trading info No Yes
Funds info Yes No
ETFs info Yes Yes
Bonds - Corporate info Yes No
Bonds - Government (Gilts) info Yes No
Investment Trusts info Yes No
Spread Betting info No No
Crypto Trading info No Yes
Advisor Services info No No
Trading Fees Interactive Investor eToro
Minimum Deposit info £0 $50 info
Share Trading: 0-9 Deals/ Month info £3.99 £0
Share Trading: 10-19 Deals/ Month info £3.99 £0
Share Trading: 20+ Deals/ Month info £3.99 £0
5 trades per year (£30k portfolio) info £79.83 £0
12 trades per year (£30k portfolio) info £59.88 / £107.76 £0
36 trades per year (£30k portfolio) info £59.88 / £203.52 £0
120 trades per year (£30k portfolio) info £59.88 / £538.68 £0
3 fund trades per year (£30k portfolio) info £71.85 N/A
Annual Custody Fee: £0 - £250,000 info £59.88 - £143.88 £0
Annual Custody Fee: £250K-£500K info £143.88 £0
Annual Custody Fee: £500,000 - £1m info £143.88 £0
Annual Custody Fee: £1m and over info £143.88 £0
Bonds - Corporate - Fee info £3.99 N/A
Bonds - Government (Gilts) - Fee info £3.99 N/A
ETFs - Fee info £3.99 £0
Investment Trusts - Fee info £3.99 N/A
Telephone Dealing Fee info £49 N/A
Broker Screenshots Interactive Investor eToro
Website Gallery (click to expand)
Mobile Trading Apps Gallery (click to expand)
Education Gallery (click to expand)
Platforms & Tools Interactive Investor eToro
Web Platform info Yes Yes
iPhone App info Yes Yes
Android App info Yes Yes
Stock Alerts info Yes Yes
Charting - Indicators / Studies info 104 106
Charting - Drawing Tools info 18 56
Charting - Notes info Yes Yes
Charting - Display Corporate Events info Yes No
Charting - Stock Overlays info Yes Yes
Charting - Index Overlays info Yes Yes
Research Interactive Investor eToro
Research - Shares info Yes Yes
Research - CFDs info No Yes
Research - Funds info Yes No
Fund Research - Research Reports info Yes No
Research - ETFs info Yes Yes
Research - Bonds info Yes No
Portfolio Allocation Breakdown info Yes Yes
Education Interactive Investor eToro
Education (Share Trading) info Yes Yes
Education (Funds) info Yes No
Education (Retirement) info Yes No
Client Webinars info Yes No
Client Webinars (Archived) info Yes No
Overall Summary Interactive Investor eToro
Overall Rating 5/5 Stars 4.5/5 Stars
Charges & Fees 5/5 Stars 4.5/5 Stars
Investment Choices 5/5 Stars 4.5/5 Stars
Mobile App 4.5/5 Stars 5/5 Stars
Website 5/5 Stars 4.5/5 Stars
Ease of Use 5/5 Stars 4.5/5 Stars
Education 5/5 Stars 4.5/5 Stars
Review Interactive Investor Review eToro Review
Winner check_circle
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