Written by StockBrokers.com
In this head to head comparison of Interactive Investor vs eToro, we will compare the trading platforms, mobile apps, investment options, costs, market research, and more. Let's dive in.
Your capital is at risk.
Alongside the cost per trade, most UK online brokers also charge a monthly, quarterly, or annual management fee, which varies based on the account type and balance. Based on our thorough review, Interactive Investor offers better pricing than eToro for share dealing.
What type of trader are you?
New to the world of investing? See our picks for the Best UK Trading Platforms for Beginners. More experienced traders should read our guide to the Best UK Trading Platforms for Active Traders.
Interactive Investor vs eToro: for UK investors comparing investment choices, both let you trade shares and ETFs and invest in investment trusts. eToro also offers crypto and CFD trading, which Interactive Investor does not. In contrast, Interactive Investor provides access to funds plus corporate bonds and government bonds (gilts), which eToro does not. Neither includes adviser services.
For investment choice, UK.StockBrokers.com rates Interactive Investor 5 stars (ranked 3rd of 21) and eToro 4.5 stars (11th of 21). Choose eToro if you want crypto or CFDs alongside shares and ETFs; choose Interactive Investor if you want funds, gilts, and corporate bonds in one account, as well as shares, ETFs, and investment trusts.
| Feature |
Interactive Investor
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eToro
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|---|---|---|
| Share Trading | Yes | Yes |
| CFD Trading | No | Yes |
| ETFs | Yes | Yes |
| Mutual Funds | Yes | No |
| Bonds - Government (Gilts) | Yes | No |
| Investment Trusts | Yes | Yes |
| Spread Betting | No | No |
| Crypto Trading | No | Yes |
| Advisor Services | No | No |
| Investment Choices |
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Low-cost US and UK shares.
Professional’s Gateway to the World’s Markets.
Comparing trading tools for UK investors, both Interactive Investor and eToro offer a browser-based platform and price alerts. Interactive Investor lets you display corporate events (earnings, splits, dividends) on charts and add notes, while eToro does not. eToro, however, provides real-time market data and index overlays on charts, which Interactive Investor lacks. Both support stock overlays.
For charting depth, eToro lists 106 technical indicators and nine drawing tools, while Interactive Investor offers 104 indicators and drawing tools (no published count). In short: choose Interactive Investor if you want corporate events and note-taking on charts; pick eToro if real-time data and index overlays matter more.
| Feature |
Interactive Investor
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eToro
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|---|---|---|
| Web Platform | Yes | Yes |
| Stock Alerts | Yes | Yes |
| Charting - Indicators / Studies | 104 | 106 |
| Charting - Drawing Tools | 9 | |
| Charting - Notes | Yes | No |
| Charting - Display Corporate Events | Yes | No |
| Charting - Stock Overlays | Yes | Yes |
| Charting - Index Overlays | No | Yes |
For UK investors seeking to manage their retirement funds, both Interactive Investor and eToro offer ISA accounts, providing tax-efficient ways to save for the future. However, Interactive Investor takes the lead in retirement planning by also offering SIPP accounts, allowing for greater flexibility and control over pension investments. In contrast, eToro does not currently provide SIPP accounts, making Interactive Investor a more comprehensive option for those looking to manage both ISAs and SIPPs under one platform.
Dive deeper: Best SIPP Providers, Best Stocks and Shares ISA Providers.
Interactive Investor vs eToro for UK mobile trading: both brokers offer iPhone and Android apps, but UK.StockBrokers.com rates eToro’s mobile app higher at 5/5 stars and ranks it 4th out of 21 brokers, while Interactive Investor scores 4.5/5 stars and ranks 8th. If a top-rated mobile experience matters most, eToro edges ahead, though Interactive Investor still provides a well-regarded app on both iOS and Android.
Dive deeper: Best Stock Trading Apps UK.
For UK beginners comparing educational resources, Interactive Investor and eToro both skip live or on-demand webinars but cover share trading basics. Interactive Investor goes further with education on funds and retirement, while eToro does not offer those topics. Despite the different scope, UK.StockBrokers.com rates both at 5/5 for beginner education, with Interactive Investor ranked 3rd out of 21 brokers and eToro 7th. If you want broader learning beyond shares—especially funds and retirement—Interactive Investor is the stronger pick; if you only need share trading content, both perform well.
| Feature |
Interactive Investor
|
eToro
|
|---|---|---|
| Client Webinars | No | No |
| Client Webinars (Archived) | No | No |
| Education (Share Trading) | Yes | Yes |
| Education (Funds) | Yes | No |
| Education (Retirement) | Yes | No |
| Education |
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Dive deeper: Best UK Trading Platforms for Beginners.
When comparing the market research features of Interactive Investor and eToro, UK investors will find some distinct differences. Interactive Investor provides comprehensive research reports for funds, while eToro lacks this feature. Both platforms allow you to view portfolio allocation by asset class, ensuring you can see how your investments are spread. For shares and ETFs research, both Interactive Investor and eToro deliver solid insights. However, Interactive Investor takes the lead on funds and bonds research, offering detailed analysis that eToro does not support. This gives Interactive Investor an edge for those who need thorough research resources across multiple investment types.
| Feature |
Interactive Investor
|
eToro
|
|---|---|---|
| Research - Shares | Yes | Yes |
| Research - ETFs | Yes | Yes |
| Research - Bonds | Yes | No |
| Research - Funds | Yes | No |
| Fund Research - Research Reports | Yes | No |
| Portfolio Allocation Breakdown | Yes | Yes |
Which broker is better overall, Interactive Investor or eToro? After collecting more than 900 data points over a 10-week period, we found Interactive Investor to be a better trading platform overall.
Interactive Investor is a great platform for any investor, offering a wide range of investments for cheap prices on the whole.
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eToro
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While Interactive Investor does not provide options for cryptocurrency trading, eToro offers a comprehensive platform for trading a variety of cryptocurrencies.
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Revolut offers easy app-based investing with commission-free trades and a new stocks & shares ISA. See whether Revolut is the right platform for your portfolio.
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Charles Stanley Direct is an online investment platform where you can invest in a wide range of products, including stocks and ETFs, using various accounts like tax-advantaged ISAs and SIPPs.
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Capital.com is a U.K. broker primarily known for CFDs (contracts for difference) and spread betting. While it previously offered the chance to buy and sell shares commission-free, you can no longer buy shares directly through Capital.com. Trading is limited to an unleveraged CFD account.
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Explore Halifax Share Dealing’s flat fees, ISA options, and ready-made portfolios. Find out whether Halifax offers good value for your investing style.
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Bestinvest appeals to a wide range of investors. Fees are competitive, particularly if you invest in funds or US shares, and investment options are extensive.
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Trading 212 offers commission-free trading, but lacks mutual funds. See if it’s the right low-cost platform for your investing goals.
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Fidelity offers thousands of investments and also offers financial advice for those wanting direction. My view is that Fidelity is most suited to traditional investors who hold a range of accounts through the platform.
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Webull has a good app, desktop platform, and low fees, but is limited in the UK by offering only US stocks with no products offered from other markets.
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Trade U.K. and U.S. shares commission-free with CMC Invest. Backed by CMC Markets. Explore if it’s the right app for your portfolio today.
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Robinhood is great for trading US stocks and for beginners who want to learn the basics without worrying about small trades being swallowed up by hefty fees.
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Hargreaves Lansdown offers top research and a quality app but higher fees. Learn more about its features and if it’s right for your portfolio.
Elizabeth Anderson Oct 5, 2022Select Brokers
↓×Compare
0 of 5| Overall Rating | Interactive Investor | eToro | |
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| Review | Interactive Investor Review | eToro Review | |
| Winner | check_circle |
| Investments | Interactive Investor | eToro | |
|---|---|---|---|
| ISA | Yes | Yes | |
| SIPP | Yes | No | |
| Share Trading | Yes | Yes | |
| CFD Trading | No | Yes | |
| Mutual Funds | Yes | No | |
| ETFs | Yes | Yes | |
| Bonds - Corporate | Yes | No | |
| Bonds - Government (Gilts) | Yes | No | |
| Investment Trusts | Yes | Yes | |
| Spread Betting | No | No | |
| Crypto Trading | Yes | ||
| Advisor Services | No | No |
| Trading Fees | Interactive Investor | eToro | |
|---|---|---|---|
| Minimum Deposit | £1 | $50 | |
| Share Trading: 0-9 Deals/ Month | £3.99 | £0 | |
| Share Trading: 10-19 Deals/ Month | £3.99 | £0 | |
| Share Trading: 20+ Deals/ Month | £3.99 | £0 | |
| 5 trades per year (£30k portfolio) | |||
| 12 trades per year (£30k portfolio) | |||
| 36 trades per year (£30k portfolio) | |||
| 120 trades per year (£30k portfolio) | |||
| 3 fund trades per year (£30k portfolio) | |||
| Annual Platform Fee (Funds): £0 - £250,000 | £71.88 / £179.88 | N/A | |
| Annual Platform Fee (Funds): £250K-£500K | £179.88 | N/A | |
| Annual Platform Fee (Funds): £500,000 - £1m | £179.88 | N/A | |
| Annual Platform Fee (Funds): £1m and over | £179.88 | N/A | |
| Bonds - Corporate - Fee | £3.99 | N/A | |
| Bonds - Government (Gilts) - Fee | £3.99 | £0 | |
| ETFs - Fee | £3.99 | N/A | |
| Investment Trusts - Fee | £3.99 | £0 | |
| Telephone Dealing Fee | £49 | N/A |
| Broker Screenshots | Interactive Investor | eToro | |
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| Platforms & Tools | Interactive Investor | eToro | |
|---|---|---|---|
| Web Platform | Yes | Yes | |
| iPhone App | Yes | Yes | |
| Android App | Yes | Yes | |
| Stock Alerts | Yes | Yes | |
| Charting - Indicators / Studies | 104 | 106 | |
| Charting - Drawing Tools | 9 | ||
| Charting - Notes | Yes | No | |
| Charting - Display Corporate Events | Yes | No | |
| Charting - Stock Overlays | Yes | Yes | |
| Charting - Index Overlays | No | Yes |
| Research | Interactive Investor | eToro | |
|---|---|---|---|
| Research - Shares | Yes | Yes | |
| Research - CFDs | |||
| Research - Funds | Yes | No | |
| Fund Research - Research Reports | Yes | No | |
| Research - ETFs | Yes | Yes | |
| Research - Bonds | Yes | No | |
| Portfolio Allocation Breakdown | Yes | Yes |
| Education | Interactive Investor | eToro | |
|---|---|---|---|
| Education (Share Trading) | Yes | Yes | |
| Education (Funds) | Yes | No | |
| Education (Retirement) | Yes | No | |
| Client Webinars | No | No | |
| Client Webinars (Archived) | No | No |
| Overall Summary | Interactive Investor | eToro | |
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| Review | Interactive Investor Review | eToro Review | |
| Winner | check_circle |
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