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eToro vs AJ Bell 2023

StockBrokers.com

Written by StockBrokers.com

November 17, 2022

Is eToro better than AJ Bell? After scoring the best share dealing accounts across 46 different variables, eToro is better than AJ Bell. Aside from some hidden fees and a limited research area, eToro does a very good job. It offers a functional and easy-to-use platform, with the bonus of an excellent copy trading option as well as zero-commission stock trades. Its only other limitation is that it doesn’t offer the same breadth of investments as many of the more traditional brokers.

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Overall RatingeToroAJ Bell
Overall Rating 4/5 Stars 4/5 Stars
Commissions & Fees 4/5 Stars 3.5/5 Stars
Offering of Investments 3.5/5 Stars 4/5 Stars
Mobile Trading 3.5/5 Stars 3.5/5 Stars
Platforms & Tools 3.5/5 Stars 3/5 Stars
Research 3/5 Stars 4/5 Stars
Ease of Use 4/5 Stars N/A
Education 3.5/5 Stars 3.5/5 Stars
Review eToro Review
Winner check_circle
InvestmentseToroAJ Bell
ISA No Yes
SIPP No Yes
Share Trading Yes Yes
CFD Trading Yes No
Funds No Yes
ETFs Yes Yes
Bonds - Corporate No Yes
Bonds - Government (Gilts) No Yes
Investment Trusts No Yes
Spread Betting No No
Crypto Trading Yes No
Advisor Services No No
Trading FeeseToroAJ Bell
Minimum Deposit £10.0 £0.0
Share Trading: 0-9 Deals/ Month £0 (Other Fees Apply) £9.95
Share Trading: 10-19 Deals/ Month £0 (Other Fees Apply) £4.95
Share Trading: 20+ Deals/ Month £0 (Other Fees Apply) £4.95
5 trades per year (£30k portfolio) £154 £82.5
12 trades per year (£30k portfolio) £154 £161.4
36 trades per year (£30k portfolio) £154 £400.2
120 trades per year (£30k portfolio) £154 £636
3 fund trades per year (£30k portfolio) N/A £79.5
Annual Custody Fee: £0 - £250,000 £0 (Other Fees Apply) 0.25% (max £3.50/ month for shares)
Annual Custody Fee: £250K-£500K £0 (Other Fees Apply) 0.25% (max £3.50/ month) for shares; 0.10% for funds between £250,000 and £1m
Annual Custody Fee: £500,000 - £1m £0 (Other Fees Apply) 0.25% (max £3.50/ month) for shares; 0.10% for funds between £250,000 and £1m
Annual Custody Fee: £1m and over £0 (Other Fees Apply) 0.25% (max £3.50/ month) for shares; 0.10% for funds between £250,000 and £1m; 0.05% for funds between £1m and £2m;
Bonds - Corporate - Fee N/A £9.95
Bonds - Government (Gilts) - Fee N/A £9.95
ETFs - Fee £0 (Other Fees Apply) £9.95
Investment Trusts - Fee N/A £9.95
Telephone Dealing Fee N/A £29.95
Platforms & ToolseToroAJ Bell
Web Platform Yes Yes
iPhone App Yes Yes
Android App Yes Yes
Stock Alerts Yes No
Charting - Indicators / Studies 66 10
Charting - Drawing Tools 13 1
Charting - Notes No No
Charting - Display Corporate Events No Yes
Charting - Stock Overlays Yes Yes
Charting - Index Overlays Yes Yes
ResearcheToroAJ Bell
Research - Shares Yes Yes
Research - CFDs No No
Research - Funds No Yes
Fund Research - Research Reports No Yes
Research - ETFs Yes Yes
Research - Bonds No Yes
Portfolio Allocation Breakdown Yes Yes
EducationeToroAJ Bell
Has Education - Share Trading Yes Yes
Has Education - Funds No Yes
Has Education - Retirement No Yes
Client Webinars Yes No
Client Webinars (Archived) Yes Yes
Overall SummaryeToroAJ Bell
Overall Rating 4/5 Stars 4/5 Stars
Commissions & Fees 4/5 Stars 3.5/5 Stars
Offering of Investments 3.5/5 Stars 4/5 Stars
Mobile Trading 3.5/5 Stars 3.5/5 Stars
Platforms & Tools 3.5/5 Stars 3/5 Stars
Research 3/5 Stars 4/5 Stars
Ease of Use 4/5 Stars N/A
Education 3.5/5 Stars 3.5/5 Stars
Review eToro Review
Winner check_circle
  • check_box_outline_blankcheck_boxAJ Bell
  • check_box_outline_blankcheck_boxBarclays
  • check_box_outline_blankcheck_boxCapital.com
  • check_box_outline_blankcheck_boxDEGIRO
  • check_box_outline_blankcheck_boxeToro
  • check_box_outline_blankcheck_boxFineco Bank
  • check_box_outline_blankcheck_boxFreetrade
  • check_box_outline_blankcheck_boxHalifax
  • check_box_outline_blankcheck_boxHargreaves Lansdown
  • check_box_outline_blankcheck_boxIG
  • check_box_outline_blankcheck_boxInteractive Brokers
  • check_box_outline_blankcheck_boxInteractive Investor
  • check_box_outline_blankcheck_boxLloyds Bank
  • check_box_outline_blankcheck_boxSaxo Markets
  • check_box_outline_blankcheck_boxTrading 212
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eToro vs AJ Bell Comparison

For our 2022 Review, we assessed the best trading platforms in the UK for online share dealing. Let's compare eToro vs AJ Bell.

Which broker is less expensive?

Alongside the cost per trade, most UK online brokers also charge a monthly, quarterly, or annual management fee, which varies based on the account type and balance. Based on our thorough review, eToro offers better pricing than AJ Bell for share dealing.

Assuming a £30,000 portfolio size, here are the total annual costs for share dealing with both brokers, given different monthly activity scenarios.

5 trades per year - eToro would cost £154 per year, while AJ Bell would cost £82.5 per year.

12 trades per year - eToro would cost £154 per year, while AJ Bell would cost £161.4 per year.

36 trades per year - eToro would cost £154 per year, while AJ Bell would cost £400.2 per year.

120 trades per year - eToro would cost £154 per year, while AJ Bell would cost £636 per year.

3 fund trades per year - eToro would cost N/A per year, while AJ Bell would cost £79.5 per year.

Which broker offers a wider range of investment options?

eToro offers investors access to Share Trading, CFD Trading, ETFs and Crypto Trading, while AJ Bell offers investors access to ISA, SIPP, Share Trading, Funds, ETFs, Bonds - Corporate, Bonds - Government (Gilts) and Investment Trusts, neither have Spread Betting and Advisor Services. Investing encompasses a wide variety of asset classes, so finding a broker that offers every investment type you are interested in is important.

Which broker offers better research?

Our testing concluded that eToro is better for research than AJ Bell. eToro offers more research options, including research reports, articles, and analyst ratings.

Which trading platform is better?

To compare the trading platforms of both eToro and AJ Bell, we tested each broker's website, trading platform, trading tools and stock trading app. All features compared, eToro offers a better share dealing platform and eToro offers a better stock app for mobile trading.

Overall winner: eToro

Read Next: Best UK Trading Platforms 2022


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