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eToro vs AJ Bell Youinvest 2022

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Is AJ Bell Youinvest better than eToro? After scoring the best share dealing accounts across 46 different variables, eToro is better than AJ Bell Youinvest. Aside from some hidden fees and a limited research area, eToro does a very good job. It offers a functional and easy-to-use platform, with the bonus of an excellent copy trading option as well as zero-commission stock trades.


Overall Rating

Feature eToro AJ Bell Youinvest
Overall 4 4
Commissions & Fees 4 3.5
Offering of Investments 3.5 4
MobileTrading 3.5 3.5
Platform & Tools 3.5 3
Research 3 4
Ease Of Use 4
Education 3.5 3.5
eToro Review
Winner check_circle

Investments

Feature eToro AJ Bell Youinvest
ISA
No Yes
SIPP
No Yes
Share Trading
Yes Yes
CFD Trading
Yes No
Funds
No Yes
ETFs
Yes Yes
Bonds - Corporate
No Yes
Bonds - Government (Gilts)
No Yes
Investment Trusts
No Yes
Spread Betting
No No
Crypto Trading
Yes No
Advisor Services
No No

Trading Fees

Feature eToro AJ Bell Youinvest
Minimum Deposit
$10 (US and UK) £0.00
Share Trading: 0-9 Deals/ Month
£0 (Other Fees Apply) £9.95
Share Trading: 10-19 Deals/ Month
£0 (Other Fees Apply) £4.95
Share Trading: 20+ Deals/ Month
£0 (Other Fees Apply) £4.95
Annual Custody Fee: £0 - £250,000
£0 (Other Fees Apply) 0.25% (max £3.50/ month for shares)
Annual Custody Fee: £500,000 - £1m
£0 (Other Fees Apply) 0.25% (max £3.50/ month) for shares; 0.10% for funds between £250,000 and £1m
Annual Custody Fee: £1m and over
£0 (Other Fees Apply) 0.25% (max £3.50/ month) for shares; 0.10% for funds between £250,000 and £1m; 0.05% for funds between £1m and £2m;
Bonds - Corporate
No Yes
Bonds - Government (Gilts) - Fee
N/A £9.95
ETFs - Fee
£0 (Other Fees Apply) £9.95
Investment Trusts - Fee
N/A £9.95
Telephone Dealing Fee
N/A £29.95

Platforms & Tools

Feature eToro AJ Bell Youinvest
Web Platform
Yes Yes
iPhone App
Yes Yes
Android App
Yes Yes
Stock Alerts
Yes No
Charting - Indicators / Studies
66 10
Charting - Drawing Tools
13 1
Charting - Notes
No No
Charting - Display Corporate Events
No Yes
Charting - Stock Overlays
Yes Yes
Charting - Index Overlays
Yes Yes

Research

Feature eToro AJ Bell Youinvest
Research - Shares
Yes Yes
Research - CFDs
No No
Research - Funds
No Yes
Fund Research - Research Reports
No Yes
Research - ETFs
Yes Yes
Research - Bonds
No Yes
Portfolio Allocation Breakdown
Yes Yes

Education

Feature eToro AJ Bell Youinvest
Has Education - Share Trading
Yes Yes
Has Education - Funds
No Yes
Has Education - Retirement
No Yes
Client Webinars
Yes No
Client Webinars (Archived)
Yes Yes

Overall

Feature eToro AJ Bell Youinvest
Overall 4 4
Commissions & Fees 4 3.5
Offering of Investments 3.5 4
MobileTrading 3.5 3.5
Platform & Tools 3.5 3
Research 3 4
Ease Of Use 4
Education 3.5 3.5
eToro Review
Winner check_circle

For our 2022 Review, we assessed the best trading platforms in the UK for online share dealing. Let's compare AJ Bell Youinvest vs eToro.

Which broker is less expensive?

Alongside the cost per trade, most UK online brokers also charge a monthly, quarterly, or annual management fee, which varies based on the account type and balance. Based on our thorough review, eToro offers better pricing than AJ Bell Youinvest for share dealing.

Assuming a £30,000 portfolio size, here are the total annual costs for share dealing with both brokers, given different monthly activity scenarios.

1 Trade Per Month - eToro is cheaper. eToro would only cost £154.00 each year while AJ Bell Youinvest would cost £161.40.

3 Trades Per Month - eToro is less expensive under this scenario. eToro would cost £154.00 per year while AJ Bell Youinvest would cost £400.20.

10 Trades Per Month - eToro is the better choice. Annual fees with eToro would total £154, while annual fees with AJ Bell Youinvest would be £636.

20 Trades Per Month - AJ Bell Youinvest costs less in this scenario. Total annual costs with AJ Bell Youinvest would equal £82.50, while eToro would equal £154.00.

Which broker offers a wider range of investment options?

eToro offers a more diverse selection of investment options than AJ Bell Youinvest. eToro offers investors access to ETFs and Share Trading. Investing encompasses a wide variety of asset classes, so finding a broker that offers every investment type you are interested in is important.

Which platform offers better research?

Our testing concluded that eToro is better for research than AJ Bell Youinvest. eToro offers more research options, including research reports, articles, and analyst ratings.

Which trading platform is better?

To compare the trading platforms of both AJ Bell Youinvest and eToro, we tested each broker's trading tools and share dealing app. All features compared, eToro offers a better share dealing platform.

Overall winner: eToro

Read Next: Best UK Trading Platforms 2022


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All pricing data was obtained from a published web site as of 10/04/2022 and is believed to be accurate, but is not guaranteed. The StockBrokers.com UK staff is constantly working with its online broker representatives to obtain the latest pricing data. If you believe any data listed above is inaccurate, please contact us using the link at the bottom of this page.

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