eToro vs AJ Bell 2023

Alongside the cost per trade, most UK online brokers also charge a monthly, quarterly, or annual management fee, which varies based on the account type and balance. Based on our thorough review, eToro offers better pricing than AJ Bell for share dealing.

Assuming a £30,000 portfolio size, here are the total annual costs for share dealing with both brokers, given different monthly activity scenarios.

5 trades per year - eToro would cost £154 per year, while AJ Bell would cost £82.5 per year.

12 trades per year - eToro would cost £154 per year, while AJ Bell would cost £161.4 per year.

36 trades per year - eToro would cost £154 per year, while AJ Bell would cost £400.2 per year.

120 trades per year - eToro would cost £154 per year, while AJ Bell would cost £636 per year.

3 fund trades per year - eToro would cost N/A per year, while AJ Bell would cost £79.5 per year.

eToro offers investors access to Share Trading, CFD Trading, ETFs and Crypto Trading, while AJ Bell offers investors access to ISA, SIPP, Share Trading, Funds, ETFs, Bonds - Corporate, Bonds - Government (Gilts) and Investment Trusts, neither have Spread Betting and Advisor Services. Investing encompasses a wide variety of asset classes, so finding a broker that offers every investment type you are interested in is important.

Our testing concluded that eToro is better for research than AJ Bell. eToro offers more research options, including research reports, articles, and analyst ratings.

To compare the trading platforms of both eToro and AJ Bell, we tested each broker's website, trading platform, trading tools and stock trading app. All features compared, eToro offers a better share dealing platform and eToro offers a better stock app for mobile trading.