Written by StockBrokers.com
In this head to head comparison of Hargreaves Lansdown vs eToro, we will compare the trading platforms, mobile apps, investment options, costs, market research, and more. Let's dive in.
Alongside the cost per trade, most UK online brokers also charge a monthly, quarterly, or annual management fee, which varies based on the account type and balance. Based on our thorough review, eToro offers better pricing than Hargreaves Lansdown for share dealing.
Assuming a £30,000 portfolio size, here are the total annual costs for share dealing with both brokers, given different monthly activity scenarios.
5 trades per year - Hargreaves Lansdown would cost £59.75 / £104.75 if in ISA. per year, while eToro would cost £0 per year.
12 trades per year - Hargreaves Lansdown would cost £143.40 / £188.40 if in ISA. per year, while eToro would cost £0 per year.
36 trades per year - Hargreaves Lansdown would cost £430.20 / £475.20 if in ISA. per year, while eToro would cost £0 per year.
120 trades per year - Hargreaves Lansdown would cost £1,074 / £1,119 if in ISA. per year, while eToro would cost £0 per year.
3 fund trades per year - Hargreaves Lansdown would cost £1 per year, while eToro would cost $50 per year.
What type of trader are you?
New to the world of investing? See our picks for the Best UK Trading Platforms for Beginners. More experienced traders should read our guide to the Best UK Trading Platforms for Active Traders.
When comparing Hargreaves Lansdown and eToro, UK investors will find a range of investment options tailored to different needs and preferences. Hargreaves Lansdown excels in traditional investment choices, offering share trading, ETFs, funds, corporate bonds, government bonds (gilts), and investment trusts. Furthermore, it provides advisor services, making it a comprehensive choice for those seeking guidance. On the other hand, eToro is favoured by those interested in modern investment opportunities, such as crypto and CFD trading, in addition to the ability to trade shares and ETFs.
Both platforms have their unique strengths and cater to distinct investor profiles. According to UK.StockBrokers.com, Hargreaves Lansdown boasts a 5-star rating for its extensive investment choices and ranks 4th out of 18 brokers. Meanwhile, eToro holds a solid 4.5-star rating and is positioned 15th, reflecting its appeal to those interested in cutting-edge financial products. Ultimately, the choice between these online brokers will depend on your investment goals, whether you lean towards traditional or contemporary trading instruments.
| Feature |
Hargreaves Lansdown
|
eToro
|
|---|---|---|
| Share Trading | Yes | Yes |
| CFD Trading | No | Yes |
| ETFs | Yes | Yes |
| Funds | Yes | No |
| Bonds - Government (Gilts) | Yes | No |
| Investment Trusts | Yes | No |
| Spread Betting | No | No |
| Crypto Trading | No | Yes |
| Advisor Services | Yes | No |
| Investment Choices |
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Low-cost US and UK shares.
Professional’s Gateway to the World’s Markets.
Hargreaves Lansdown and eToro are two prominent online brokers, each offering a suite of trading tools suited to different user needs. Hargreaves Lansdown allows users to display crucial corporate events such as earnings, splits, and dividends on their charts. However, it limits traders to 11 drawing tools and 15 technical indicators. Despite lacking the capability to annotate charts with notes, Hargreaves Lansdown supports index and stock overlays, offering a well-rounded platform equipped with real-time market data and customizable alerts, all through a browser-based interface.
In contrast, eToro provides a wider array of drawing tools, boasting 56 options, along with a whopping 106 technical indicators, appealing to traders interested in detailed analysis. Although it doesn’t show corporate events directly on charts, eToro allows users to add their own notes, offering a personalized approach to charting. Similar to Hargreaves Lansdown, eToro supports index and stock overlays and provides real-time data and price alerts. Its browser-based platform remains accessible and efficient, making eToro a favourable choice for those seeking enhanced customizability in their trading experience.
| Feature |
Hargreaves Lansdown
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eToro
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|---|---|---|
| Web Platform | Yes | Yes |
| Stock Alerts | Yes | Yes |
| Charting - Indicators / Studies | 15 | 106 |
| Charting - Drawing Tools | 11 | 56 |
| Charting - Notes | No | Yes |
| Charting - Display Corporate Events | Yes | No |
| Charting - Stock Overlays | Yes | Yes |
| Charting - Index Overlays | Yes | Yes |
In the UK, choosing the right platform for retirement and investment accounts is crucial, and Hargreaves Lansdown and eToro both offer competitive options. Hargreaves Lansdown provides a full suite of retirement accounts, including both Stocks & Shares ISAs and Self-Invested Personal Pensions (SIPPs), allowing investors to manage their savings in a tax-efficient manner. On the other hand, eToro also offers ISA accounts, providing UK investors with a way to grow their investments tax-free, but it lacks SIPP account options. This means that while both brokers cater to those looking for ISA options, only Hargreaves Lansdown supports those specifically planning for retirement through SIPPs.
Dive deeper: Best SIPP Providers, Best Stocks and Shares ISA Providers.
When it comes to mobile apps for stock trading in the UK, both Hargreaves Lansdown and eToro offer dedicated apps for iPhone and Android devices, making it convenient for users to trade on the go. Hargreaves Lansdown's app earns a respectable 4.5-star rating from UK.StockBrokers.com, positioning it as the 10th best among 18 brokers. Meanwhile, eToro shines with a top-notch 5-star rating and is ranked 5th, indicating a superior mobile experience. Whether you're prioritizing user reviews or app rankings, eToro seems to have a slight edge in the mobile trading app arena.
Dive deeper: Best Stock Trading Apps UK.
For beginner investors in the UK seeking educational resources, Hargreaves Lansdown offers a blend of live webinars and comprehensive content on share trading, funds, and retirement. Although the webinars are not archived, Hargreaves Lansdown still excels with a 5-star rating from UK.StockBrokers.com, securing a 4th place rank among 18 brokers. On the other hand, eToro, while also providing resources on share trading, does not offer webinars or content on funds and retirement. With a 4.5-star rating and an 11th place ranking, eToro provides valuable educational materials but Hargreaves Lansdown takes a leading position in guiding beginners through their investment journey.
| Feature |
Hargreaves Lansdown
|
eToro
|
|---|---|---|
| Client Webinars | Yes | No |
| Client Webinars (Archived) | No | No |
| Education (Share Trading) | Yes | Yes |
| Education (Funds) | Yes | No |
| Education (Retirement) | Yes | No |
| Education |
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Dive deeper: Best UK Trading Platforms for Beginners.
When comparing the market research features of Hargreaves Lansdown and eToro for UK investors, several distinctions emerge. Hargreaves Lansdown excels by providing comprehensive research reports for funds and bonds, positions which eToro does not offer. Both platforms allow users to view their portfolio allocation by asset class, an important feature for maintaining balanced investments. Additionally, they both provide detailed research on shares and ETFs. However, eToro distinguishes itself by offering CFD research, which Hargreaves Lansdown does not. Overall, each platform offers distinct advantages depending on the specific market research needs of the investor.
| Feature |
Hargreaves Lansdown
|
eToro
|
|---|---|---|
| Research - Shares | Yes | Yes |
| Research - CFDs | No | Yes |
| Research - ETFs | Yes | Yes |
| Research - Bonds | Yes | No |
| Research - Funds | Yes | No |
| Fund Research - Research Reports | Yes | No |
| Portfolio Allocation Breakdown | Yes | Yes |
Which broker is better overall, Hargreaves Lansdown or eToro? After collecting more than 900 data points over a 10-week period, we found Hargreaves Lansdown to be a better trading platform overall.
As the U.K.’s biggest investment platform for individual investors, Hargreaves Lansdown offers a wide range of investment choices for either beginners or seasoned investors. However, its fees are generally more expensive than rival brokers, which can become an issue for large investment pots.
| Feature |
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eToro
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In comparing online brokers, Hargreaves Lansdown does not offer crypto trading, whereas eToro provides access to cryptocurrency markets.
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0 of 5| Overall Rating | Hargreaves Lansdown | eToro | |
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| Review | Hargreaves Lansdown Review | eToro Review | |
| Winner | check_circle |
| Investments | Hargreaves Lansdown | eToro | |
|---|---|---|---|
| ISA | Yes | Yes | |
| SIPP | Yes | No | |
| Share Trading | Yes | Yes | |
| CFD Trading | No | Yes | |
| Funds | Yes | No | |
| ETFs | Yes | Yes | |
| Bonds - Corporate | Yes | No | |
| Bonds - Government (Gilts) | Yes | No | |
| Investment Trusts | Yes | No | |
| Spread Betting | No | No | |
| Crypto Trading | No | Yes | |
| Advisor Services | Yes | No |
| Trading Fees | Hargreaves Lansdown | eToro | |
|---|---|---|---|
| Minimum Deposit | £1 | $50 | |
| Share Trading: 0-9 Deals/ Month | £11.95 | £0 | |
| Share Trading: 10-19 Deals/ Month | £8.95 | £0 | |
| Share Trading: 20+ Deals/ Month | £5.95 | £0 | |
| 5 trades per year (£30k portfolio) | £59.75 / £104.75 if in ISA. | £0 | |
| 12 trades per year (£30k portfolio) | £143.40 / £188.40 if in ISA. | £0 | |
| 36 trades per year (£30k portfolio) | £430.20 / £475.20 if in ISA. | £0 | |
| 120 trades per year (£30k portfolio) | £1,074 / £1,119 if in ISA. | £0 | |
| 3 fund trades per year (£30k portfolio) | £135 | N/A | |
| Annual Custody Fee: £0 - £250,000 | Up to £1,125 | £0 | |
| Annual Custody Fee: £250K-£500K | Up to £625 | £0 | |
| Annual Custody Fee: £500,000 - £1m | Up to £1,250 | £0 | |
| Annual Custody Fee: £1m and over | Up to £1,000 | £0 | |
| Bonds - Corporate - Fee | £20 - £50 | N/A | |
| Bonds - Government (Gilts) - Fee | £20 - £50 | N/A | |
| ETFs - Fee | £5.95 - £11.95 | £0 | |
| Investment Trusts - Fee | £5.95 - £11.95 | N/A | |
| Telephone Dealing Fee | £20 - £50 | N/A |
| Broker Screenshots | Hargreaves Lansdown | eToro | |
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| Platforms & Tools | Hargreaves Lansdown | eToro | |
|---|---|---|---|
| Web Platform | Yes | Yes | |
| iPhone App | Yes | Yes | |
| Android App | Yes | Yes | |
| Stock Alerts | Yes | Yes | |
| Charting - Indicators / Studies | 15 | 106 | |
| Charting - Drawing Tools | 11 | 56 | |
| Charting - Notes | No | Yes | |
| Charting - Display Corporate Events | Yes | No | |
| Charting - Stock Overlays | Yes | Yes | |
| Charting - Index Overlays | Yes | Yes |
| Research | Hargreaves Lansdown | eToro | |
|---|---|---|---|
| Research - Shares | Yes | Yes | |
| Research - CFDs | No | Yes | |
| Research - Funds | Yes | No | |
| Fund Research - Research Reports | Yes | No | |
| Research - ETFs | Yes | Yes | |
| Research - Bonds | Yes | No | |
| Portfolio Allocation Breakdown | Yes | Yes |
| Education | Hargreaves Lansdown | eToro | |
|---|---|---|---|
| Education (Share Trading) | Yes | Yes | |
| Education (Funds) | Yes | No | |
| Education (Retirement) | Yes | No | |
| Client Webinars | Yes | No | |
| Client Webinars (Archived) | No | No |
| Overall Summary | Hargreaves Lansdown | eToro | |
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| Review | Hargreaves Lansdown Review | eToro Review | |
| Winner | check_circle |
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