Written by StockBrokers.com
In this head to head comparison of Hargreaves Lansdown vs eToro, we will compare the trading platforms, mobile apps, investment options, costs, market research, and more. Let's dive in.
Your capital is at risk.
Alongside the cost per trade, most UK online brokers also charge a monthly, quarterly, or annual management fee, which varies based on the account type and balance. Based on our thorough review, Hargreaves Lansdown offers better pricing than eToro for share dealing.
What type of trader are you?
New to the world of investing? See our picks for the Best UK Trading Platforms for Beginners. More experienced traders should read our guide to the Best UK Trading Platforms for Active Traders.
Hargreaves Lansdown and eToro both let UK investors buy shares, ETFs and investment trusts, but Hargreaves Lansdown offers a wider choice overall. It also supports funds, corporate bonds, gilts and adviser services, while eToro does not offer funds, corporate bonds, gilts or advice. Neither broker is listed here as offering crypto trading or spread betting, and Hargreaves Lansdown does not offer CFD trading, unlike eToro.
For investment choice, Hargreaves Lansdown is rated 5 stars and ranked #5 out of 21 brokers by UK.StockBrokers.com, while eToro has 4.5 stars and ranks #11. In simple terms, eToro may suit investors who want shares, ETFs or CFDs in one place, while Hargreaves Lansdown is better for people looking for a broader range of UK investment options and account support.
| Feature |
Hargreaves Lansdown
|
eToro
|
|---|---|---|
| Share Trading | Yes | Yes |
| CFD Trading | No | Yes |
| ETFs | Yes | Yes |
| Mutual Funds | Yes | No |
| Bonds - Government (Gilts) | Yes | No |
| Investment Trusts | Yes | Yes |
| Spread Betting | No | No |
| Crypto Trading | ||
| Advisor Services | Yes | No |
| Investment Choices |
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Low-cost US and UK shares.
Professional’s Gateway to the World’s Markets.
Comparing trading tools at Hargreaves Lansdown and eToro, both offer a browser-based platform with real-time market data and price alerts, plus the option to add stock overlays to charts. However, neither platform shows corporate events like earnings, splits, or dividends on charts, and neither lets you add notes to charts.
For charting, Hargreaves Lansdown edges ahead with 11 drawing tools and 109 technical indicators, while eToro provides 9 drawing tools and 106 indicators. eToro counters with index overlays on charts, which Hargreaves Lansdown doesn’t offer. If you want slightly deeper indicator coverage, Hargreaves Lansdown may appeal; if you need index comparisons on your charts, eToro is the better fit for UK investors.
| Feature |
Hargreaves Lansdown
|
eToro
|
|---|---|---|
| Web Platform | Yes | Yes |
| Stock Alerts | Yes | Yes |
| Charting - Indicators / Studies | 109 | 106 |
| Charting - Drawing Tools | 11 | 9 |
| Charting - Notes | No | No |
| Charting - Display Corporate Events | No | No |
| Charting - Stock Overlays | Yes | Yes |
| Charting - Index Overlays | No | Yes |
In the UK, choosing the right platform for retirement and investment accounts is crucial, and Hargreaves Lansdown and eToro both offer competitive options. Hargreaves Lansdown provides a full suite of retirement accounts, including both Stocks & Shares ISAs and Self-Invested Personal Pensions (SIPPs), allowing investors to manage their savings in a tax-efficient manner. On the other hand, eToro also offers ISA accounts, providing UK investors with a way to grow their investments tax-free, but it lacks SIPP account options. This means that while both brokers cater to those looking for ISA options, only Hargreaves Lansdown supports those specifically planning for retirement through SIPPs.
Dive deeper: Best SIPP Providers, Best Stocks and Shares ISA Providers.
UK investors comparing Hargreaves Lansdown and eToro will find both brokers offer iPhone and Android apps. According to UK.StockBrokers.com, Hargreaves Lansdown’s mobile app is rated 4 out of 5 stars and ranks 11th out of 21 brokers for Mobile Apps, while eToro’s app earns 5 out of 5 stars and ranks 4th out of 21. Both provide apps on iOS and Android, but eToro is scored higher overall for mobile experience.
Dive deeper: Best Stock Trading Apps UK.
For UK beginners comparing Hargreaves Lansdown and eToro on education, Hargreaves Lansdown offers live client webinars with an on‑demand archive, while eToro has no webinars. Both provide share trading education, but only Hargreaves Lansdown covers funds and retirement topics, giving new investors wider learning options. UK.StockBrokers.com rates both 5/5 for beginner education, though Hargreaves Lansdown ranks higher overall (#5 of 21) than eToro (#7 of 21). If you want webinars and guidance on funds and retirement, choose Hargreaves Lansdown; for share trading basics alone, either platform can suffice.
| Feature |
Hargreaves Lansdown
|
eToro
|
|---|---|---|
| Client Webinars | Yes | No |
| Client Webinars (Archived) | Yes | No |
| Education (Share Trading) | Yes | Yes |
| Education (Funds) | Yes | No |
| Education (Retirement) | Yes | No |
| Education |
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Dive deeper: Best UK Trading Platforms for Beginners.
When comparing market research features, Hargreaves Lansdown offers a more comprehensive suite for UK investors than eToro. Both platforms provide insights into shares and ETFs, and users can view their portfolio allocation by asset class. However, Hargreaves Lansdown stands out by offering detailed research reports on funds and bonds, whereas eToro lacks these features. This makes Hargreaves Lansdown a more suitable choice for those keen on accessing in-depth analysis across a broader range of investment options.
| Feature |
Hargreaves Lansdown
|
eToro
|
|---|---|---|
| Research - Shares | Yes | Yes |
| Research - ETFs | Yes | Yes |
| Research - Bonds | Yes | No |
| Research - Funds | Yes | No |
| Fund Research - Research Reports | Yes | No |
| Portfolio Allocation Breakdown | Yes | Yes |
Which broker is better overall, Hargreaves Lansdown or eToro? After collecting more than 900 data points over a 10-week period, we found Hargreaves Lansdown to be a better trading platform overall.
Hargreaves Lansdown is a leading U.K. investment platform best known for its extensive range of investments, wide selection of account types, and strong support for long-term investors.
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eToro
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Hargreaves Lansdown does not currently offer crypto trading, whereas eToro does provide access to cryptocurrency trading alongside its wider range of investment products, making eToro the more suitable choice for traders looking to buy and sell crypto online.
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↓×Compare
0 of 5| Overall Rating | Hargreaves Lansdown | eToro | |
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| Review | Hargreaves Lansdown Review | eToro Review | |
| Winner | check_circle |
| Investments | Hargreaves Lansdown | eToro | |
|---|---|---|---|
| ISA | Yes | Yes | |
| SIPP | Yes | No | |
| Share Trading | Yes | Yes | |
| CFD Trading | No | Yes | |
| Mutual Funds | Yes | No | |
| ETFs | Yes | Yes | |
| Bonds - Corporate | Yes | No | |
| Bonds - Government (Gilts) | Yes | No | |
| Investment Trusts | Yes | Yes | |
| Spread Betting | No | No | |
| Crypto Trading | Yes | ||
| Advisor Services | Yes | No |
| Trading Fees | Hargreaves Lansdown | eToro | |
|---|---|---|---|
| Minimum Deposit | £100 | $50 | |
| Share Trading: 0-9 Deals/ Month | £11.95 | £0 | |
| Share Trading: 10-19 Deals/ Month | £8.95 | £0 | |
| Share Trading: 20+ Deals/ Month | £5.95 | £0 | |
| 5 trades per year (£30k portfolio) | |||
| 12 trades per year (£30k portfolio) | |||
| 36 trades per year (£30k portfolio) | |||
| 120 trades per year (£30k portfolio) | |||
| 3 fund trades per year (£30k portfolio) | |||
| Annual Platform Fee (Funds): £0 - £250,000 | Up to £1,125 | N/A | |
| Annual Platform Fee (Funds): £250K-£500K | £1125 - £1750 | N/A | |
| Annual Platform Fee (Funds): £500,000 - £1m | £1750 - £3000 | N/A | |
| Annual Platform Fee (Funds): £1m and over | £3,000 - £4,000 | N/A | |
| Bonds - Corporate - Fee | £20 - £50 | N/A | |
| Bonds - Government (Gilts) - Fee | £20 - £50 | £0 | |
| ETFs - Fee | £11.95 | N/A | |
| Investment Trusts - Fee | £11.95 | £0 | |
| Telephone Dealing Fee | £20 - £50 | N/A |
| Broker Screenshots | Hargreaves Lansdown | eToro | |
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| Platforms & Tools | Hargreaves Lansdown | eToro | |
|---|---|---|---|
| Web Platform | Yes | Yes | |
| iPhone App | Yes | Yes | |
| Android App | Yes | Yes | |
| Stock Alerts | Yes | Yes | |
| Charting - Indicators / Studies | 109 | 106 | |
| Charting - Drawing Tools | 11 | 9 | |
| Charting - Notes | No | No | |
| Charting - Display Corporate Events | No | No | |
| Charting - Stock Overlays | Yes | Yes | |
| Charting - Index Overlays | No | Yes |
| Research | Hargreaves Lansdown | eToro | |
|---|---|---|---|
| Research - Shares | Yes | Yes | |
| Research - CFDs | |||
| Research - Funds | Yes | No | |
| Fund Research - Research Reports | Yes | No | |
| Research - ETFs | Yes | Yes | |
| Research - Bonds | Yes | No | |
| Portfolio Allocation Breakdown | Yes | Yes |
| Education | Hargreaves Lansdown | eToro | |
|---|---|---|---|
| Education (Share Trading) | Yes | Yes | |
| Education (Funds) | Yes | No | |
| Education (Retirement) | Yes | No | |
| Client Webinars | Yes | No | |
| Client Webinars (Archived) | Yes | No |
| Overall Summary | Hargreaves Lansdown | eToro | |
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| Review | Hargreaves Lansdown Review | eToro Review | |
| Winner | check_circle |
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