Written by StockBrokers.com
In this head to head comparison of Hargreaves Lansdown vs eToro, we will compare the trading platforms, mobile apps, investment options, costs, market research, and more. Let's dive in.
Your capital is at risk.
Alongside the cost per trade, most UK online brokers also charge a monthly, quarterly, or annual management fee, which varies based on the account type and balance. Based on our thorough review, eToro offers better pricing than Hargreaves Lansdown for share dealing.
What type of trader are you?
New to the world of investing? See our picks for the Best UK Trading Platforms for Beginners. More experienced traders should read our guide to the Best UK Trading Platforms for Active Traders.
Hargreaves Lansdown vs eToro: both let you buy and sell shares, ETFs and investment trusts. Hargreaves Lansdown also offers funds, UK government bonds (gilts) and corporate bonds, plus optional financial advice; it does not support crypto or CFD trading. eToro offers crypto and CFD trading alongside shares, ETFs and investment trusts, but it does not offer funds, gilts, corporate bonds or adviser services.
For investment choice, UK.StockBrokers.com scores Hargreaves Lansdown 5/5 (ranked 4th of 21) and eToro 4.5/5 (15th of 21). In short, Hargreaves Lansdown suits investors who want a wide range of traditional UK assets and access to advice, while eToro suits those who want crypto and CFDs with share and ETF trading.
| Feature |
Hargreaves Lansdown
|
eToro
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|---|---|---|
| Share Trading | Yes | Yes |
| CFD Trading | No | Yes |
| ETFs | Yes | Yes |
| Mutual Funds | Yes | No |
| Bonds - Government (Gilts) | Yes | No |
| Investment Trusts | Yes | Yes |
| Spread Betting | No | No |
| Crypto Trading | No | Yes |
| Advisor Services | Yes | No |
| Investment Choices |
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Low-cost US and UK shares.
Professional’s Gateway to the World’s Markets.
Comparing trading tools at Hargreaves Lansdown and eToro, both offer a browser-based platform with real-time market data and price alerts, plus the option to add stock overlays to charts. However, neither platform shows corporate events like earnings, splits, or dividends on charts, and neither lets you add notes to charts.
For charting, Hargreaves Lansdown edges ahead with 11 drawing tools and 109 technical indicators, while eToro provides 9 drawing tools and 106 indicators. eToro counters with index overlays on charts, which Hargreaves Lansdown doesn’t offer. If you want slightly deeper indicator coverage, Hargreaves Lansdown may appeal; if you need index comparisons on your charts, eToro is the better fit for UK investors.
| Feature |
Hargreaves Lansdown
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eToro
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|---|---|---|
| Web Platform | Yes | Yes |
| Stock Alerts | Yes | Yes |
| Charting - Indicators / Studies | 109 | 106 |
| Charting - Drawing Tools | 11 | 9 |
| Charting - Notes | No | No |
| Charting - Display Corporate Events | No | No |
| Charting - Stock Overlays | Yes | Yes |
| Charting - Index Overlays | No | Yes |
In the UK, choosing the right platform for retirement and investment accounts is crucial, and Hargreaves Lansdown and eToro both offer competitive options. Hargreaves Lansdown provides a full suite of retirement accounts, including both Stocks & Shares ISAs and Self-Invested Personal Pensions (SIPPs), allowing investors to manage their savings in a tax-efficient manner. On the other hand, eToro also offers ISA accounts, providing UK investors with a way to grow their investments tax-free, but it lacks SIPP account options. This means that while both brokers cater to those looking for ISA options, only Hargreaves Lansdown supports those specifically planning for retirement through SIPPs.
Dive deeper: Best SIPP Providers, Best Stocks and Shares ISA Providers.
Hargreaves Lansdown vs eToro: both brokers offer iPhone and Android apps for UK investors, but eToro leads on app quality. UK.StockBrokers.com rates eToro’s mobile app 5 out of 5 stars and ranks it 5th out of 21 brokers, while Hargreaves Lansdown’s app is rated 4 out of 5 stars and ranked 10th. If a higher-rated mobile experience matters, eToro has the edge, though both let you manage investments on the go across iOS and Android.
Dive deeper: Best Stock Trading Apps UK.
For UK beginners comparing Hargreaves Lansdown and eToro, Hargreaves Lansdown stands out with live educational client webinars and an on-demand library, plus clear education on share trading, funds, and retirement. eToro does not offer webinars or on-demand sessions and covers share trading only. Both platforms receive 5 stars for beginner education from UK.StockBrokers.com, but Hargreaves Lansdown ranks higher (#4 of 21) than eToro (#11 of 21). If you want webinars and broader topics, Hargreaves Lansdown is the stronger choice; if you only need share trading education within a trading app, eToro is still highly rated.
| Feature |
Hargreaves Lansdown
|
eToro
|
|---|---|---|
| Client Webinars | Yes | No |
| Client Webinars (Archived) | Yes | No |
| Education (Share Trading) | Yes | Yes |
| Education (Funds) | Yes | No |
| Education (Retirement) | Yes | No |
| Education |
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Dive deeper: Best UK Trading Platforms for Beginners.
When comparing market research features, Hargreaves Lansdown offers a more comprehensive suite for UK investors than eToro. Both platforms provide insights into shares and ETFs, and users can view their portfolio allocation by asset class. However, Hargreaves Lansdown stands out by offering detailed research reports on funds and bonds, whereas eToro lacks these features. This makes Hargreaves Lansdown a more suitable choice for those keen on accessing in-depth analysis across a broader range of investment options.
| Feature |
Hargreaves Lansdown
|
eToro
|
|---|---|---|
| Research - Shares | Yes | Yes |
| Research - ETFs | Yes | Yes |
| Research - Bonds | Yes | No |
| Research - Funds | Yes | No |
| Fund Research - Research Reports | Yes | No |
| Portfolio Allocation Breakdown | Yes | Yes |
Which broker is better overall, Hargreaves Lansdown or eToro? After collecting more than 900 data points over a 10-week period, we found Hargreaves Lansdown to be a better trading platform overall.
As the U.K.’s biggest investment platform for individual investors, Hargreaves Lansdown offers a wide range of investment choices for either beginners or seasoned investors. However, its fees are generally more expensive than rival brokers, which can become an issue for large investment pots.
| Feature |
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eToro
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In comparing online brokers, Hargreaves Lansdown does not offer crypto trading, whereas eToro provides access to cryptocurrency markets.
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0 of 5| Overall Rating | Hargreaves Lansdown | eToro | |
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| Review | Hargreaves Lansdown Review | eToro Review | |
| Winner | check_circle |
| Investments | Hargreaves Lansdown | eToro | |
|---|---|---|---|
| ISA | Yes | Yes | |
| SIPP | Yes | No | |
| Share Trading | Yes | Yes | |
| CFD Trading | No | Yes | |
| Mutual Funds | Yes | No | |
| ETFs | Yes | Yes | |
| Bonds - Corporate | Yes | No | |
| Bonds - Government (Gilts) | Yes | No | |
| Investment Trusts | Yes | Yes | |
| Spread Betting | No | No | |
| Crypto Trading | Yes | ||
| Advisor Services | Yes | No |
| Trading Fees | Hargreaves Lansdown | eToro | |
|---|---|---|---|
| Minimum Deposit | £100 | $50 | |
| Share Trading: 0-9 Deals/ Month | £11.95 | £0 | |
| Share Trading: 10-19 Deals/ Month | £8.95 | £0 | |
| Share Trading: 20+ Deals/ Month | £5.95 | £0 | |
| 5 trades per year (£30k portfolio) | |||
| 12 trades per year (£30k portfolio) | |||
| 36 trades per year (£30k portfolio) | |||
| 120 trades per year (£30k portfolio) | |||
| 3 fund trades per year (£30k portfolio) | |||
| Annual Platform Fee (Funds): £0 - £250,000 | Up to £1,125 | N/A | |
| Annual Platform Fee (Funds): £250K-£500K | £1125 - £1750 | N/A | |
| Annual Platform Fee (Funds): £500,000 - £1m | £1750 - £3000 | N/A | |
| Annual Platform Fee (Funds): £1m and over | £3,000 - £4,000 | N/A | |
| Bonds - Corporate - Fee | £20 - £50 | N/A | |
| Bonds - Government (Gilts) - Fee | £20 - £50 | £0 | |
| ETFs - Fee | £11.95 | N/A | |
| Investment Trusts - Fee | £11.95 | £0 | |
| Telephone Dealing Fee | £20 - £50 | N/A |
| Broker Screenshots | Hargreaves Lansdown | eToro | |
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| Platforms & Tools | Hargreaves Lansdown | eToro | |
|---|---|---|---|
| Web Platform | Yes | Yes | |
| iPhone App | Yes | Yes | |
| Android App | Yes | Yes | |
| Stock Alerts | Yes | Yes | |
| Charting - Indicators / Studies | 109 | 106 | |
| Charting - Drawing Tools | 11 | 9 | |
| Charting - Notes | No | No | |
| Charting - Display Corporate Events | No | No | |
| Charting - Stock Overlays | Yes | Yes | |
| Charting - Index Overlays | No | Yes |
| Research | Hargreaves Lansdown | eToro | |
|---|---|---|---|
| Research - Shares | Yes | Yes | |
| Research - CFDs | |||
| Research - Funds | Yes | No | |
| Fund Research - Research Reports | Yes | No | |
| Research - ETFs | Yes | Yes | |
| Research - Bonds | Yes | No | |
| Portfolio Allocation Breakdown | Yes | Yes |
| Education | Hargreaves Lansdown | eToro | |
|---|---|---|---|
| Education (Share Trading) | Yes | Yes | |
| Education (Funds) | Yes | No | |
| Education (Retirement) | Yes | No | |
| Client Webinars | Yes | No | |
| Client Webinars (Archived) | Yes | No |
| Overall Summary | Hargreaves Lansdown | eToro | |
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| Review | Hargreaves Lansdown Review | eToro Review | |
| Winner | check_circle |
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