Written by StockBrokers.com
In this head to head comparison of Hargreaves Lansdown vs eToro, we will compare the trading platforms, mobile apps, investment options, costs, market research, and more. Let's dive in.
Alongside the cost per trade, most UK online brokers also charge a monthly, quarterly, or annual management fee, which varies based on the account type and balance. Based on our thorough review, eToro offers better pricing than Hargreaves Lansdown for share dealing.
Assuming a £30,000 portfolio size, here are the total annual costs for share dealing with both brokers, given different monthly activity scenarios.
5 trades per year - Hargreaves Lansdown would cost £59.75 / £104.75 if in ISA. per year, while eToro would cost £0 per year.
12 trades per year - Hargreaves Lansdown would cost £143.40 / £188.40 if in ISA. per year, while eToro would cost £0 per year.
36 trades per year - Hargreaves Lansdown would cost £430.20 / £475.20 if in ISA. per year, while eToro would cost £0 per year.
120 trades per year - Hargreaves Lansdown would cost £1,074 / £1,119 if in ISA. per year, while eToro would cost £0 per year.
3 fund trades per year - Hargreaves Lansdown would cost £1 per year, while eToro would cost $50 per year.
What type of trader are you?
New to the world of investing? See our picks for the Best UK Trading Platforms for Beginners. More experienced traders should read our guide to the Best UK Trading Platforms for Active Traders.
When comparing Hargreaves Lansdown and eToro, UK investors have distinct choices based on their trading interests. Hargreaves Lansdown excels in offering a broad range of investment options, including share trading, ETFs, funds, corporate bonds, government bonds, and investment trusts. It also provides advisory services to support investors' decisions, earning a top rating of 5 stars from UK.StockBrokers.com for its investment variety. On the other hand, eToro is appealing to those interested in modern investment avenues, such as crypto and CFD trading, alongside share trading and ETFs. While eToro doesn't provide as many traditional investment options, it maintains a strong 4.5-star rating on UK.StockBrokers.com.
With its diversified offerings, Hargreaves Lansdown ranks 4th out of 21 brokers for investment choices, reflecting its comprehensive service suited for both novice and experienced investors looking for traditional investment opportunities. Conversely, eToro, ranked 15th, focuses more on contemporary investment options like crypto and CFDs, which might cater to those inclined towards a more dynamic and potentially higher-risk trading environment. Both platforms offer distinct advantages based on personal investment goals, making them suitable for different types of investors in the UK market.
| Feature |
Hargreaves Lansdown
|
eToro
|
|---|---|---|
| Share Trading | Yes | Yes |
| CFD Trading | No | Yes |
| ETFs | Yes | Yes |
| Funds | Yes | No |
| Bonds - Government (Gilts) | Yes | No |
| Investment Trusts | Yes | No |
| Spread Betting | No | No |
| Crypto Trading | No | Yes |
| Advisor Services | Yes | No |
| Investment Choices |
|
|
Low-cost US and UK shares.
Professional’s Gateway to the World’s Markets.
Hargreaves Lansdown and eToro are two prominent online brokers, each offering a suite of trading tools suited to different user needs. Hargreaves Lansdown allows users to display crucial corporate events such as earnings, splits, and dividends on their charts. However, it limits traders to 11 drawing tools and 15 technical indicators. Despite lacking the capability to annotate charts with notes, Hargreaves Lansdown supports index and stock overlays, offering a well-rounded platform equipped with real-time market data and customizable alerts, all through a browser-based interface.
In contrast, eToro provides a wider array of drawing tools, boasting 56 options, along with a whopping 106 technical indicators, appealing to traders interested in detailed analysis. Although it doesn’t show corporate events directly on charts, eToro allows users to add their own notes, offering a personalized approach to charting. Similar to Hargreaves Lansdown, eToro supports index and stock overlays and provides real-time data and price alerts. Its browser-based platform remains accessible and efficient, making eToro a favourable choice for those seeking enhanced customizability in their trading experience.
| Feature |
Hargreaves Lansdown
|
eToro
|
|---|---|---|
| Web Platform | Yes | Yes |
| Stock Alerts | Yes | Yes |
| Charting - Indicators / Studies | 15 | 106 |
| Charting - Drawing Tools | 11 | 56 |
| Charting - Notes | No | Yes |
| Charting - Display Corporate Events | Yes | No |
| Charting - Stock Overlays | Yes | Yes |
| Charting - Index Overlays | Yes | Yes |
In the UK, choosing the right platform for retirement and investment accounts is crucial, and Hargreaves Lansdown and eToro both offer competitive options. Hargreaves Lansdown provides a full suite of retirement accounts, including both Stocks & Shares ISAs and Self-Invested Personal Pensions (SIPPs), allowing investors to manage their savings in a tax-efficient manner. On the other hand, eToro also offers ISA accounts, providing UK investors with a way to grow their investments tax-free, but it lacks SIPP account options. This means that while both brokers cater to those looking for ISA options, only Hargreaves Lansdown supports those specifically planning for retirement through SIPPs.
Dive deeper: Best SIPP Providers, Best Stocks and Shares ISA Providers.
For UK investors seeking a convenient mobile trading experience, both Hargreaves Lansdown and eToro offer apps for iPhone and Android devices. Catering to traders on the go, these platforms ensure easy access to your portfolio. However, when it comes to user satisfaction and overall performance, eToro slightly edges out with a perfect 5-star rating from UK.StockBrokers.com, compared to Hargreaves Lansdown’s impressive 4.5 stars. In a competitive field of 21 brokers, eToro is ranked #5 for mobile apps, while Hargreaves Lansdown holds the #10 spot. Whether you value a wider reputation or specific features, both apps are well-regarded, but eToro receives higher marks for its mobile offering.
Dive deeper: Best Stock Trading Apps UK.
When it comes to educational resources for beginner investors, Hargreaves Lansdown and eToro offer distinct approaches. Hargreaves Lansdown provides live client webinars, although these are not available on demand. In contrast, eToro does not offer educational webinars. Both platforms offer share trading education, but only Hargreaves Lansdown covers funds and retirement topics, making it a more comprehensive choice for those seeking broader financial learning. Rated 5 stars by UK.StockBrokers.com, Hargreaves Lansdown ranks higher at #4 compared to eToro's 4.5 stars and #11 ranking among 21 brokers for beginner education resources. This makes Hargreaves Lansdown a more attractive option for new investors seeking a well-rounded educational experience.
| Feature |
Hargreaves Lansdown
|
eToro
|
|---|---|---|
| Client Webinars | Yes | No |
| Client Webinars (Archived) | No | No |
| Education (Share Trading) | Yes | Yes |
| Education (Funds) | Yes | No |
| Education (Retirement) | Yes | No |
| Education |
|
|
Dive deeper: Best UK Trading Platforms for Beginners.
When comparing the market research features of Hargreaves Lansdown and eToro for UK investors, several distinctions emerge. Hargreaves Lansdown excels by providing comprehensive research reports for funds and bonds, positions which eToro does not offer. Both platforms allow users to view their portfolio allocation by asset class, an important feature for maintaining balanced investments. Additionally, they both provide detailed research on shares and ETFs. However, eToro distinguishes itself by offering CFD research, which Hargreaves Lansdown does not. Overall, each platform offers distinct advantages depending on the specific market research needs of the investor.
| Feature |
Hargreaves Lansdown
|
eToro
|
|---|---|---|
| Research - Shares | Yes | Yes |
| Research - CFDs | No | Yes |
| Research - ETFs | Yes | Yes |
| Research - Bonds | Yes | No |
| Research - Funds | Yes | No |
| Fund Research - Research Reports | Yes | No |
| Portfolio Allocation Breakdown | Yes | Yes |
Which broker is better overall, Hargreaves Lansdown or eToro? After collecting more than 900 data points over a 10-week period, we found Hargreaves Lansdown to be a better trading platform overall.
As the U.K.’s biggest investment platform for individual investors, Hargreaves Lansdown offers a wide range of investment choices for either beginners or seasoned investors. However, its fees are generally more expensive than rival brokers, which can become an issue for large investment pots.
| Feature |
Hargreaves Lansdown
|
eToro
|
|---|---|---|
| Overall Rating |
|
|
| Charges & Fees |
|
|
| Investment Choices |
|
|
| Mobile App |
|
|
| Website |
|
|
| Ease of Use |
|
|
| Education |
|
|
In comparing online brokers, Hargreaves Lansdown does not offer crypto trading, whereas eToro provides access to cryptocurrency markets.
Select Brokers
↓×Compare
0 of 5| Overall Rating | Hargreaves Lansdown | eToro | |
|---|---|---|---|
| Overall Rating |
|
| |
| Charges & Fees |
|
| |
| Investment Choices |
|
| |
| Mobile App |
|
| |
| Website |
|
| |
| Ease of Use |
|
| |
| Education |
|
| |
| Review | Hargreaves Lansdown Review | eToro Review | |
| Winner | check_circle |
| Investments | Hargreaves Lansdown | eToro | |
|---|---|---|---|
| ISA | Yes | Yes | |
| SIPP | Yes | No | |
| Share Trading | Yes | Yes | |
| CFD Trading | No | Yes | |
| Funds | Yes | No | |
| ETFs | Yes | Yes | |
| Bonds - Corporate | Yes | No | |
| Bonds - Government (Gilts) | Yes | No | |
| Investment Trusts | Yes | No | |
| Spread Betting | No | No | |
| Crypto Trading | No | Yes | |
| Advisor Services | Yes | No |
| Trading Fees | Hargreaves Lansdown | eToro | |
|---|---|---|---|
| Minimum Deposit | £1 | $50 | |
| Share Trading: 0-9 Deals/ Month | £11.95 | £0 | |
| Share Trading: 10-19 Deals/ Month | £8.95 | £0 | |
| Share Trading: 20+ Deals/ Month | £5.95 | £0 | |
| 5 trades per year (£30k portfolio) | £59.75 / £104.75 if in ISA. | £0 | |
| 12 trades per year (£30k portfolio) | £143.40 / £188.40 if in ISA. | £0 | |
| 36 trades per year (£30k portfolio) | £430.20 / £475.20 if in ISA. | £0 | |
| 120 trades per year (£30k portfolio) | £1,074 / £1,119 if in ISA. | £0 | |
| 3 fund trades per year (£30k portfolio) | £135 | N/A | |
| Annual Custody Fee: £0 - £250,000 | Up to £1,125 | £0 | |
| Annual Custody Fee: £250K-£500K | Up to £625 | £0 | |
| Annual Custody Fee: £500,000 - £1m | Up to £1,250 | £0 | |
| Annual Custody Fee: £1m and over | Up to £1,000 | £0 | |
| Bonds - Corporate - Fee | £20 - £50 | N/A | |
| Bonds - Government (Gilts) - Fee | £20 - £50 | N/A | |
| ETFs - Fee | £5.95 - £11.95 | £0 | |
| Investment Trusts - Fee | £5.95 - £11.95 | N/A | |
| Telephone Dealing Fee | £20 - £50 | N/A |
| Broker Screenshots | Hargreaves Lansdown | eToro | |
|---|---|---|---|
| Website Gallery (click to expand) |
|
| |
| Mobile Trading Apps Gallery (click to expand) |
|
| |
| Education Gallery (click to expand) |
|
|
| Platforms & Tools | Hargreaves Lansdown | eToro | |
|---|---|---|---|
| Web Platform | Yes | Yes | |
| iPhone App | Yes | Yes | |
| Android App | Yes | Yes | |
| Stock Alerts | Yes | Yes | |
| Charting - Indicators / Studies | 15 | 106 | |
| Charting - Drawing Tools | 11 | 56 | |
| Charting - Notes | No | Yes | |
| Charting - Display Corporate Events | Yes | No | |
| Charting - Stock Overlays | Yes | Yes | |
| Charting - Index Overlays | Yes | Yes |
| Research | Hargreaves Lansdown | eToro | |
|---|---|---|---|
| Research - Shares | Yes | Yes | |
| Research - CFDs | No | Yes | |
| Research - Funds | Yes | No | |
| Fund Research - Research Reports | Yes | No | |
| Research - ETFs | Yes | Yes | |
| Research - Bonds | Yes | No | |
| Portfolio Allocation Breakdown | Yes | Yes |
| Education | Hargreaves Lansdown | eToro | |
|---|---|---|---|
| Education (Share Trading) | Yes | Yes | |
| Education (Funds) | Yes | No | |
| Education (Retirement) | Yes | No | |
| Client Webinars | Yes | No | |
| Client Webinars (Archived) | No | No |
| Overall Summary | Hargreaves Lansdown | eToro | |
|---|---|---|---|
| Overall Rating |
|
| |
| Charges & Fees |
|
| |
| Investment Choices |
|
| |
| Mobile App |
|
| |
| Website |
|
| |
| Ease of Use |
|
| |
| Education |
|
| |
| Review | Hargreaves Lansdown Review | eToro Review | |
| Winner | check_circle |
Trading 212 Review
Interactive Brokers Review
Hargreaves Lansdown Review
XTB Review
IG Group Review
eToro Review
Saxo Review
CMC Invest Review
Freetrade Review
Halifax Review
Vanguard Review