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Hargreaves Lansdown vs eToro 2023

StockBrokers.com

Written by StockBrokers.com

November 17, 2022

Is Hargreaves Lansdown better than eToro? After scoring the best share dealing accounts across 46 different variables, Hargreaves Lansdown is better than eToro. Hargreaves Lansdown has a wide range of sophisticated research accompanied by a comprehensive selection of investment options and a user-friendly mobile app. However, pricing is expensive, the charting tools are average and educational resources are only in line with industry standards.

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Overall RatingHargreaves LansdowneToro
Overall Rating 4.5/5 Stars 4/5 Stars
Commissions & Fees 3/5 Stars 4/5 Stars
Offering of Investments 5/5 Stars 3.5/5 Stars
Mobile Trading 4.5/5 Stars 3.5/5 Stars
Platforms & Tools 4/5 Stars 3.5/5 Stars
Research 4.5/5 Stars 3/5 Stars
Ease of Use 4/5 Stars 4/5 Stars
Education 4/5 Stars 3.5/5 Stars
Review Hargreaves Lansdown Review eToro Review
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InvestmentsHargreaves LansdowneToro
ISA Yes No
SIPP Yes No
Share Trading Yes Yes
CFD Trading No Yes
Funds Yes No
ETFs Yes Yes
Bonds - Corporate Yes No
Bonds - Government (Gilts) Yes No
Investment Trusts Yes No
Spread Betting No No
Crypto Trading No Yes
Advisor Services Yes No
Trading FeesHargreaves LansdowneToro
Minimum Deposit £1.0 £10.0
Share Trading: 0-9 Deals/ Month £11.95 £0 (Other Fees Apply)
Share Trading: 10-19 Deals/ Month £8.95 £0 (Other Fees Apply)
Share Trading: 20+ Deals/ Month £5.95 £0 (Other Fees Apply)
5 trades per year (£30k portfolio) £59.75 £154
12 trades per year (£30k portfolio) £143.4 £154
36 trades per year (£30k portfolio) £430.2 £154
120 trades per year (£30k portfolio) £1074 £154
3 fund trades per year (£30k portfolio) £135 N/A
Annual Custody Fee: £0 - £250,000 0.45% £0 (Other Fees Apply)
Annual Custody Fee: £250K-£500K 0.25% £0 (Other Fees Apply)
Annual Custody Fee: £500,000 - £1m 0.25% £0 (Other Fees Apply)
Annual Custody Fee: £1m and over 0.10% £0 (Other Fees Apply)
Bonds - Corporate - Fee 1% (20-50) or £11.95 N/A
Bonds - Government (Gilts) - Fee 1% £20 minimum N/A
ETFs - Fee £11.95 £0 (Other Fees Apply)
Investment Trusts - Fee £11.95 N/A
Telephone Dealing Fee 1% of the trade value, mininmum £20 maximum £50 N/A
Platforms & ToolsHargreaves LansdowneToro
Web Platform Yes Yes
iPhone App Yes Yes
Android App Yes Yes
Stock Alerts Yes Yes
Charting - Indicators / Studies 20 66
Charting - Drawing Tools 1 13
Charting - Notes No No
Charting - Display Corporate Events Yes No
Charting - Stock Overlays Yes Yes
Charting - Index Overlays Yes Yes
ResearchHargreaves LansdowneToro
Research - Shares No Yes
Research - CFDs No No
Research - Funds Yes No
Fund Research - Research Reports Yes No
Research - ETFs Yes Yes
Research - Bonds Yes No
Portfolio Allocation Breakdown Yes Yes
EducationHargreaves LansdowneToro
Has Education - Share Trading Yes Yes
Has Education - Funds Yes No
Has Education - Retirement Yes No
Client Webinars Yes Yes
Client Webinars (Archived) No Yes
Overall SummaryHargreaves LansdowneToro
Overall Rating 4.5/5 Stars 4/5 Stars
Commissions & Fees 3/5 Stars 4/5 Stars
Offering of Investments 5/5 Stars 3.5/5 Stars
Mobile Trading 4.5/5 Stars 3.5/5 Stars
Platforms & Tools 4/5 Stars 3.5/5 Stars
Research 4.5/5 Stars 3/5 Stars
Ease of Use 4/5 Stars 4/5 Stars
Education 4/5 Stars 3.5/5 Stars
Review Hargreaves Lansdown Review eToro Review
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Hargreaves Lansdown vs eToro Comparison

For our 2022 Review, we assessed the best trading platforms in the UK for online share dealing. Let's compare Hargreaves Lansdown vs eToro.

Which broker is less expensive?

Alongside the cost per trade, most UK online brokers also charge a monthly, quarterly, or annual management fee, which varies based on the account type and balance. Based on our thorough review, eToro offers better pricing than Hargreaves Lansdown for share dealing.

Assuming a £30,000 portfolio size, here are the total annual costs for share dealing with both brokers, given different monthly activity scenarios.

5 trades per year - Hargreaves Lansdown would cost £59.75 per year, while eToro would cost £154 per year.

12 trades per year - Hargreaves Lansdown would cost £143.4 per year, while eToro would cost £154 per year.

36 trades per year - Hargreaves Lansdown would cost £430.2 per year, while eToro would cost £154 per year.

120 trades per year - Hargreaves Lansdown would cost £1074 per year, while eToro would cost £154 per year.

3 fund trades per year - Hargreaves Lansdown would cost £135 per year, while eToro would cost N/A per year.

Which broker offers a wider range of investment options?

Hargreaves Lansdown offers investors access to ISA, SIPP, Share Trading, Funds, ETFs, Bonds - Corporate, Bonds - Government (Gilts), Investment Trusts and Advisor Services, while eToro offers investors access to Share Trading, CFD Trading, ETFs and Crypto Trading, neither have Spread Betting. Investing encompasses a wide variety of asset classes, so finding a broker that offers every investment type you are interested in is important.

Which broker offers better research?

Our testing concluded that Hargreaves Lansdown is better for research than eToro. Hargreaves Lansdown offers more research options, including research reports, articles, and analyst ratings.

Which trading platform is better?

To compare the trading platforms of both Hargreaves Lansdown and eToro, we tested each broker's website, trading platform, trading tools and stock trading app. All features compared, Hargreaves Lansdown offers a better share dealing platform and Hargreaves Lansdown offers a better stock app for mobile trading.

Overall winner: Hargreaves Lansdown

Read Next: Best UK Trading Platforms 2022


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Reink Media Group is compensated if you access certain of the products or services offered by eToro USA LLC and/or eToro USA Securities Inc. Any testimonials contained in this communication may not be representative of the experience of other eToro customers and such testimonials are not guarantees of future performance or success.

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