Written by StockBrokers.com
In this head to head comparison of Hargreaves Lansdown vs eToro, we will compare the trading platforms, mobile apps, investment options, costs, market research, and more. Let's dive in.
Your capital is at risk.
Alongside the cost per trade, most UK online brokers also charge a monthly, quarterly, or annual management fee, which varies based on the account type and balance. Based on our thorough review, eToro offers better pricing than Hargreaves Lansdown for share dealing.
What type of trader are you?
New to the world of investing? See our picks for the Best UK Trading Platforms for Beginners. More experienced traders should read our guide to the Best UK Trading Platforms for Active Traders.
Hargreaves Lansdown and eToro are popular choices for UK investors looking for diverse investment options. Hargreaves Lansdown excels in traditional investments, offering share trading, ETFs, funds, corporate bonds, government bonds, and investment trusts. It also provides advisor services to investors seeking tailored advice. In contrast, eToro shines with its wide range of modern trading options, including share trading, crypto trading, and CFDs. However, it does not offer funds, corporate or government bonds, or investment trusts, nor does it provide advisor services.
Rated highly at 5 stars by UK.StockBrokers.com, Hargreaves Lansdown ranks 4th out of 21 for investment choices, showcasing its strength in providing traditional investment options in the UK market. Meanwhile, eToro holds a solid reputation with a 4.5-star rating and is ranked 15th, noted for its strength in more contemporary and diverse trading opportunities. Each platform offers distinct advantages, appealing to different investor preferences and trading strategies.
| Feature |
Hargreaves Lansdown
|
eToro
|
|---|---|---|
| Share Trading | Yes | Yes |
| CFD Trading | No | Yes |
| ETFs | Yes | Yes |
| Mutual Funds | Yes | No |
| Bonds - Government (Gilts) | Yes | No |
| Investment Trusts | Yes | No |
| Spread Betting | No | No |
| Crypto Trading | No | Yes |
| Advisor Services | Yes | No |
| Investment Choices |
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Low-cost US and UK shares.
Professional’s Gateway to the World’s Markets.
Comparing Hargreaves Lansdown vs eToro for trading tools, both offer a browser-based platform, real-time market data, price alerts, and stock overlays. Neither displays corporate events (earnings, splits, dividends) on charts. For charting depth, eToro stands out with 56 drawing tools and the ability to add notes and index overlays, while Hargreaves Lansdown provides 11 drawing tools and does not support notes or index overlays. That said, Hargreaves Lansdown edges eToro on technical indicators (109 vs 106).
If you’re a UK investor who values more drawing options, annotations, and index comparisons within charts, eToro is the more feature-rich choice. If you prefer a straightforward chart setup with a wide library of indicators, Hargreaves Lansdown may suit you better. Both cover the essentials for web trading, live prices, and alerting.
| Feature |
Hargreaves Lansdown
|
eToro
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|---|---|---|
| Web Platform | Yes | Yes |
| Stock Alerts | Yes | Yes |
| Charting - Indicators / Studies | 109 | 106 |
| Charting - Drawing Tools | 11 | 56 |
| Charting - Notes | No | Yes |
| Charting - Display Corporate Events | No | No |
| Charting - Stock Overlays | Yes | Yes |
| Charting - Index Overlays | No | Yes |
In the UK, choosing the right platform for retirement and investment accounts is crucial, and Hargreaves Lansdown and eToro both offer competitive options. Hargreaves Lansdown provides a full suite of retirement accounts, including both Stocks & Shares ISAs and Self-Invested Personal Pensions (SIPPs), allowing investors to manage their savings in a tax-efficient manner. On the other hand, eToro also offers ISA accounts, providing UK investors with a way to grow their investments tax-free, but it lacks SIPP account options. This means that while both brokers cater to those looking for ISA options, only Hargreaves Lansdown supports those specifically planning for retirement through SIPPs.
Dive deeper: Best SIPP Providers, Best Stocks and Shares ISA Providers.
Hargreaves Lansdown vs eToro: both brokers offer iPhone and Android apps for UK investors, but eToro leads on app quality. UK.StockBrokers.com rates eToro’s mobile app 5 out of 5 stars and ranks it 5th out of 21 brokers, while Hargreaves Lansdown’s app is rated 4 out of 5 stars and ranked 10th. If a higher-rated mobile experience matters, eToro has the edge, though both let you manage investments on the go across iOS and Android.
Dive deeper: Best Stock Trading Apps UK.
For UK beginner investors comparing Hargreaves Lansdown and eToro, Hargreaves Lansdown stands out with client educational webinars and an on-demand archive, while eToro offers neither. Both provide share trading education, but only Hargreaves Lansdown covers funds and retirement. Reflecting this, UK.StockBrokers.com rates Hargreaves Lansdown 5/5 and ranks it 4th of 21 for beginner education, versus eToro’s 4.5/5 rating and 11th place. If you want webinars and broader learning across shares, funds, and retirement, Hargreaves Lansdown is the stronger choice; for share trading basics alone, eToro still delivers.
| Feature |
Hargreaves Lansdown
|
eToro
|
|---|---|---|
| Client Webinars | Yes | No |
| Client Webinars (Archived) | Yes | No |
| Education (Share Trading) | Yes | Yes |
| Education (Funds) | Yes | No |
| Education (Retirement) | Yes | No |
| Education |
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Dive deeper: Best UK Trading Platforms for Beginners.
When comparing market research features, Hargreaves Lansdown offers a more comprehensive suite for UK investors than eToro. Both platforms provide insights into shares and ETFs, and users can view their portfolio allocation by asset class. However, Hargreaves Lansdown stands out by offering detailed research reports on funds and bonds, whereas eToro lacks these features. This makes Hargreaves Lansdown a more suitable choice for those keen on accessing in-depth analysis across a broader range of investment options.
| Feature |
Hargreaves Lansdown
|
eToro
|
|---|---|---|
| Research - Shares | Yes | Yes |
| Research - ETFs | Yes | Yes |
| Research - Bonds | Yes | No |
| Research - Funds | Yes | No |
| Fund Research - Research Reports | Yes | No |
| Portfolio Allocation Breakdown | Yes | Yes |
Which broker is better overall, Hargreaves Lansdown or eToro? After collecting more than 900 data points over a 10-week period, we found Hargreaves Lansdown to be a better trading platform overall.
As the U.K.’s biggest investment platform for individual investors, Hargreaves Lansdown offers a wide range of investment choices for either beginners or seasoned investors. However, its fees are generally more expensive than rival brokers, which can become an issue for large investment pots.
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eToro
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In comparing online brokers, Hargreaves Lansdown does not offer crypto trading, whereas eToro provides access to cryptocurrency markets.
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0 of 5| Overall Rating | Hargreaves Lansdown | eToro | |
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| Review | Hargreaves Lansdown Review | eToro Review | |
| Winner | check_circle |
| Investments | Hargreaves Lansdown | eToro | |
|---|---|---|---|
| ISA | Yes | Yes | |
| SIPP | Yes | No | |
| Share Trading | Yes | Yes | |
| CFD Trading | No | Yes | |
| Mutual Funds | Yes | No | |
| ETFs | Yes | Yes | |
| Bonds - Corporate | Yes | No | |
| Bonds - Government (Gilts) | Yes | No | |
| Investment Trusts | Yes | No | |
| Spread Betting | No | No | |
| Crypto Trading | Yes | ||
| Advisor Services | Yes | No |
| Trading Fees | Hargreaves Lansdown | eToro | |
|---|---|---|---|
| Minimum Deposit | £100 | $50 | |
| Share Trading: 0-9 Deals/ Month | £11.95 | £0 | |
| Share Trading: 10-19 Deals/ Month | £8.95 | £0 | |
| Share Trading: 20+ Deals/ Month | £5.95 | £0 | |
| 5 trades per year (£30k portfolio) | |||
| 12 trades per year (£30k portfolio) | |||
| 36 trades per year (£30k portfolio) | |||
| 120 trades per year (£30k portfolio) | |||
| 3 fund trades per year (£30k portfolio) | |||
| Annual Platform Fee (Funds): £0 - £250,000 | Up to £1,125 | £0 | |
| Annual Platform Fee (Funds): £250K-£500K | £1125 - £1750 | £0 | |
| Annual Platform Fee (Funds): £500,000 - £1m | £1750 - £3000 | £0 | |
| Annual Platform Fee (Funds): £1m and over | £3,000 - £4,000 | £0 | |
| Bonds - Corporate - Fee | £20 - £50 | N/A | |
| Bonds - Government (Gilts) - Fee | £20 - £50 | N/A | |
| ETFs - Fee | £11.95 | £0 | |
| Investment Trusts - Fee | £11.95 | N/A | |
| Telephone Dealing Fee | £20 - £50 | N/A |
| Broker Screenshots | Hargreaves Lansdown | eToro | |
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| Platforms & Tools | Hargreaves Lansdown | eToro | |
|---|---|---|---|
| Web Platform | Yes | Yes | |
| iPhone App | Yes | Yes | |
| Android App | Yes | Yes | |
| Stock Alerts | Yes | Yes | |
| Charting - Indicators / Studies | 109 | 106 | |
| Charting - Drawing Tools | 11 | 56 | |
| Charting - Notes | No | Yes | |
| Charting - Display Corporate Events | No | No | |
| Charting - Stock Overlays | Yes | Yes | |
| Charting - Index Overlays | No | Yes |
| Research | Hargreaves Lansdown | eToro | |
|---|---|---|---|
| Research - Shares | Yes | Yes | |
| Research - CFDs | |||
| Research - Funds | Yes | No | |
| Fund Research - Research Reports | Yes | No | |
| Research - ETFs | Yes | Yes | |
| Research - Bonds | Yes | No | |
| Portfolio Allocation Breakdown | Yes | Yes |
| Education | Hargreaves Lansdown | eToro | |
|---|---|---|---|
| Education (Share Trading) | Yes | Yes | |
| Education (Funds) | Yes | No | |
| Education (Retirement) | Yes | No | |
| Client Webinars | Yes | No | |
| Client Webinars (Archived) | Yes | No |
| Overall Summary | Hargreaves Lansdown | eToro | |
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| Review | Hargreaves Lansdown Review | eToro Review | |
| Winner | check_circle |
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