Hargreaves Lansdown vs eToro 2023

Hargreaves Lansdown has a wide range of sophisticated research accompanied by a comprehensive selection of investment options and a user-friendly mobile app. However, pricing is expensive, the charting tools are average and educational resources are only in line with industry standards.

Aside from some hidden fees and a limited research area, eToro does a very good job. It offers a functional and easy-to-use platform, with the bonus of an excellent copy trading option as well as zero-commission stock trades. Its only other limitation is that it doesn’t offer the same breadth of investments as many of the more traditional brokers.

Alongside the cost per trade, most UK online brokers also charge a monthly, quarterly, or annual management fee, which varies based on the account type and balance. Based on our thorough review, eToro offers better pricing than Hargreaves Lansdown for share dealing.

Assuming a £30,000 portfolio size, here are the total annual costs for share dealing with both brokers, given different monthly activity scenarios.

5 trades per year - Hargreaves Lansdown would cost £59.75 per year, while eToro would cost £154 per year.

12 trades per year - Hargreaves Lansdown would cost £143.4 per year, while eToro would cost £154 per year.

36 trades per year - Hargreaves Lansdown would cost £430.2 per year, while eToro would cost £154 per year.

120 trades per year - Hargreaves Lansdown would cost £1074 per year, while eToro would cost £154 per year.

3 fund trades per year - Hargreaves Lansdown would cost £1.0 per year, while eToro would cost £10.0 per year.

Hargreaves Lansdown requires a minimum deposit of £1.0, while eToro requires a minimum deposit of £10.0. From our testing we found for accounts between £0 - £250,000 Hargreaves Lansdown charges annual custody fees of 0.45%, while eToro charges annual custody fees of £0 (Other Fees Apply).

Hargreaves Lansdown offers investors access to ISA, SIPP, Share Trading, Funds, ETFs, Bonds - Corporate, Bonds - Government (Gilts), Investment Trusts and Advisor Services, while eToro offers investors access to Share Trading, CFD Trading, ETFs and Crypto Trading. Neither have Spread Betting. Investing encompasses a wide variety of asset classes, so finding a broker that offers every investment type you are interested in is important.

Self-invested personal pensions (SIPPs) and individual savings accounts (ISAs) are tax-advantaged savings accounts that are an important tool for many individual investors. You can read more about how these accounts operate at Gov.UK: Click here for SIPP information and here for ISA information. Our analysis finds that Hargreaves Lansdown offers traders access to SIPP and ISA accounts, while eToro offers traders access to neither of these accounts.

In our analysis of top brokers for share dealing in the U.K., we research whether each broker offers the ability to trade cash cryptocurrency, such as bitcoin and ethereum, which is still a somewhat rare offering amongst major U.K. brokers. Our review finds that neither Hargreaves Lansdown and eToro offer crypto investing.

Our testing concluded that Hargreaves Lansdown is better for research than eToro. Hargreaves Lansdown offers more research options, including research reports, articles, and analyst ratings.

To compare the trading platforms of both Hargreaves Lansdown and eToro, we tested each broker's website, trading platform, trading tools and stock trading app. All features compared, our analysis finds that Hargreaves Lansdown offers a better share dealing platform and Hargreaves Lansdown offers a better stock app for mobile trading.

Educational offerings are of particular importance to those who are newer to investing, and we examine the availability of several different types of educational materials in our analysis. Our research finds that Hargreaves Lansdown offers traders access to Client Webinars, Education (Share Trading), Education (Funds) and Education (Retirement), while eToro offers access to Client Webinars, Client Webinars (Archived) and Education (Share Trading).