Written by StockBrokers.com
In this head to head comparison of Hargreaves Lansdown vs eToro, we will compare the trading platforms, mobile apps, investment options, costs, market research, and more. Let's dive in.
Your capital is at risk.
Alongside the cost per trade, most UK online brokers also charge a monthly, quarterly, or annual management fee, which varies based on the account type and balance. Based on our thorough review, eToro offers better pricing than Hargreaves Lansdown for share dealing.
Assuming a £30,000 portfolio size, here are the total annual costs for share dealing with both brokers, given different monthly activity scenarios.
5 trades per year - Hargreaves Lansdown would cost £59.75 / £104.75 if in ISA. per year, while eToro would cost £0 per year.
12 trades per year - Hargreaves Lansdown would cost £143.40 / £188.40 if in ISA. per year, while eToro would cost £0 per year.
36 trades per year - Hargreaves Lansdown would cost £430.20 / £475.20 if in ISA. per year, while eToro would cost £0 per year.
120 trades per year - Hargreaves Lansdown would cost £1,074 / £1,119 if in ISA. per year, while eToro would cost £0 per year.
3 fund trades per year - Hargreaves Lansdown would cost £1 per year, while eToro would cost $50 per year.
What type of trader are you?
New to the world of investing? See our picks for the Best UK Trading Platforms for Beginners. More experienced traders should read our guide to the Best UK Trading Platforms for Active Traders.
For UK investors looking to compare Hargreaves Lansdown and eToro for online trading, each broker offers a unique set of investment choices. Hargreaves Lansdown is highly rated with 5 stars for its extensive options, providing share trading, ETFs, funds, corporate and government bonds, and investment trusts. eToro, rated 4.5 stars, covers share trading, crypto, ETFs, and CFD trading, appealing to those who wish to engage in cryptocurrency and contract for difference markets. However, Hargreaves Lansdown stands out for those interested in a broader array of traditional investment products, offering services that eToro doesn't, such as funds and advisory services.
Despite both brokers being prominent in the UK market, they cater to different investment interests. Hargreaves Lansdown ranks 4th in investment choices, reflecting its comprehensive selection, while eToro is positioned at the 15th spot, maintaining a strong presence in digital asset trading and modern investment vehicles. UK investors must consider what specific investment products they value most when choosing between these two brokers. Whether it's the thorough traditional offerings of Hargreaves Lansdown or the modern focus of eToro, each platform provides substantial opportunities based on diverse investor needs.
| Feature |
Hargreaves Lansdown
|
eToro
|
|---|---|---|
| Share Trading | Yes | Yes |
| CFD Trading | Yes | |
| ETFs | Yes | Yes |
| Funds | Yes | |
| Bonds - Government (Gilts) | Yes | |
| Investment Trusts | Yes | |
| Spread Betting | ||
| Crypto Trading | Yes | |
| Advisor Services | Yes | |
| Investment Choices |
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Low-cost US and UK shares.
Professional’s Gateway to the World’s Markets.
When comparing the trading tools of Hargreaves Lansdown and eToro, both platforms offer several key functionalities to UK traders, such as real-time market data, the ability to display corporate events on charts, and the capability to add both index and stock overlays. However, eToro takes a significant lead with a whopping 56 drawing tools, compared to Hargreaves Lansdown's 11. Furthermore, eToro offers an impressive 106 technical indicators for charting, leaving Hargreaves Lansdown's 15 far behind.
eToro also provides more personalized charting options, such as the ability to add notes. Both platforms do offer the convenience of browser-based trading and the functionality to create alerts for stock price updates. These features make both platforms appealing, but eToro’s array of drawing tools and technical indicators might better cater to those seeking extensive charting capabilities.
| Feature |
Hargreaves Lansdown
|
eToro
|
|---|---|---|
| Web Platform | Yes | Yes |
| Stock Alerts | Yes | Yes |
| Charting - Indicators / Studies | 15 | 106 |
| Charting - Drawing Tools | 11 | 56 |
| Charting - Notes | Yes | |
| Charting - Display Corporate Events | Yes | |
| Charting - Stock Overlays | Yes | Yes |
| Charting - Index Overlays | Yes | Yes |
When comparing online brokers Hargreaves Lansdown and eToro for UK investors, both platforms provide individual savings accounts (ISAs) to help grow your savings tax-efficiently. However, when it comes to self-invested personal pensions (SIPPs), which are essential for building a retirement nest egg with added tax benefits, Hargreaves Lansdown offers SIPP accounts while eToro does not currently provide this option. This makes Hargreaves Lansdown a more comprehensive choice for those seeking both ISAs and SIPPs under one brokerage platform.
Dive deeper: Best SIPP Providers, Best Stocks and Shares ISA Providers.
For UK investors seeking a convenient mobile trading experience, both Hargreaves Lansdown and eToro offer apps for iPhone and Android devices. Catering to traders on the go, these platforms ensure easy access to your portfolio. However, when it comes to user satisfaction and overall performance, eToro slightly edges out with a perfect 5-star rating from UK.StockBrokers.com, compared to Hargreaves Lansdown’s impressive 4.5 stars. In a competitive field of 21 brokers, eToro is ranked #5 for mobile apps, while Hargreaves Lansdown holds the #10 spot. Whether you value a wider reputation or specific features, both apps are well-regarded, but eToro receives higher marks for its mobile offering.
Dive deeper: Best Stock Trading Apps UK.
When comparing the educational resources for beginner investors offered by Hargreaves Lansdown and eToro, UK investors will find notable differences. Hargreaves Lansdown offers live educational webinars, though no on-demand archive was specified, and provides comprehensive education on share trading, funds, and retirement. In contrast, while eToro also covers share trading, its educational scope does not extend to funds or retirement, nor does it offer live webinars. According to UK.StockBrokers.com, Hargreaves Lansdown holds a strong 5-star rating and ranks fourth out of 21 brokers for beginner education, while eToro is awarded 4.5 stars and ranks eleventh. This suggests Hargreaves Lansdown might cater more effectively to novice investors seeking a broader educational foundation.
| Feature |
Hargreaves Lansdown
|
eToro
|
|---|---|---|
| Client Webinars | Yes | |
| Client Webinars (Archived) | ||
| Education (Share Trading) | Yes | Yes |
| Education (Funds) | Yes | |
| Education (Retirement) | Yes | |
| Education |
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Dive deeper: Best UK Trading Platforms for Beginners.
When comparing market research features between Hargreaves Lansdown and eToro, UK users will find distinct differences tailored to various investment needs. Hargreaves Lansdown provides comprehensive research reports for funds, shares, ETFs, and bonds, presenting a well-rounded resource for those interested in traditional investments. Additionally, both platforms offer the capability to view portfolio allocation by asset class, enhancing portfolio management. While eToro excels in CFDs research, it lacks support for fund research and bonds, making it more suited for investors focusing on these alternative trading instruments. In contrast, Hargreaves Lansdown stands out for those prioritizing detailed fund and bond analysis.
| Feature |
Hargreaves Lansdown
|
eToro
|
|---|---|---|
| Research - Shares | Yes | Yes |
| Research - CFDs | Yes | |
| Research - ETFs | Yes | Yes |
| Research - Bonds | Yes | |
| Research - Funds | Yes | |
| Fund Research - Research Reports | Yes | |
| Portfolio Allocation Breakdown | Yes | Yes |
Which broker is better overall, Hargreaves Lansdown or eToro? After collecting more than 900 data points over a 10-week period, we found Hargreaves Lansdown to be a better trading platform overall.
As the U.K.’s biggest investment platform for individual investors, Hargreaves Lansdown offers a wide range of investment choices for either beginners or seasoned investors. However, its fees are generally more expensive than rival brokers, which can become an issue for large investment pots.
| Feature |
Hargreaves Lansdown
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eToro
|
|---|---|---|
| Overall Rating |
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| Charges & Fees |
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While Hargreaves Lansdown does not currently offer cryptocurrency trading, eToro provides a platform for users to trade a variety of cryptocurrencies, making it a comprehensive option for those interested in diversifying their investment portfolio with digital assets.
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0 of 5| Overall Rating | Hargreaves Lansdown | eToro | |
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| Review | Hargreaves Lansdown Review | eToro Review | |
| Winner | check_circle |
| Investments | Hargreaves Lansdown | eToro | |
|---|---|---|---|
| ISA | Yes | Yes | |
| SIPP | Yes | ||
| Share Trading | Yes | Yes | |
| CFD Trading | Yes | ||
| Funds | Yes | ||
| ETFs | Yes | Yes | |
| Bonds - Corporate | Yes | ||
| Bonds - Government (Gilts) | Yes | ||
| Investment Trusts | Yes | ||
| Spread Betting | |||
| Crypto Trading | Yes | ||
| Advisor Services | Yes |
| Trading Fees | Hargreaves Lansdown | eToro | |
|---|---|---|---|
| Minimum Deposit | £1 | $50 | |
| Share Trading: 0-9 Deals/ Month | £11.95 | £0 | |
| Share Trading: 10-19 Deals/ Month | £8.95 | £0 | |
| Share Trading: 20+ Deals/ Month | £5.95 | £0 | |
| 5 trades per year (£30k portfolio) | £59.75 / £104.75 if in ISA. | £0 | |
| 12 trades per year (£30k portfolio) | £143.40 / £188.40 if in ISA. | £0 | |
| 36 trades per year (£30k portfolio) | £430.20 / £475.20 if in ISA. | £0 | |
| 120 trades per year (£30k portfolio) | £1,074 / £1,119 if in ISA. | £0 | |
| 3 fund trades per year (£30k portfolio) | £135 | N/A | |
| Annual Custody Fee: £0 - £250,000 | Up to £1,125 | £0 | |
| Annual Custody Fee: £250K-£500K | Up to £625 | £0 | |
| Annual Custody Fee: £500,000 - £1m | Up to £1,250 | £0 | |
| Annual Custody Fee: £1m and over | Up to £1,000 | £0 | |
| Bonds - Corporate - Fee | £20 - £50 | N/A | |
| Bonds - Government (Gilts) - Fee | £20 - £50 | N/A | |
| ETFs - Fee | £5.95 - £11.95 | £0 | |
| Investment Trusts - Fee | £5.95 - £11.95 | N/A | |
| Telephone Dealing Fee | £20 - £50 | N/A |
| Broker Screenshots | Hargreaves Lansdown | eToro | |
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| Platforms & Tools | Hargreaves Lansdown | eToro | |
|---|---|---|---|
| Web Platform | Yes | Yes | |
| iPhone App | Yes | Yes | |
| Android App | Yes | Yes | |
| Stock Alerts | Yes | Yes | |
| Charting - Indicators / Studies | 15 | 106 | |
| Charting - Drawing Tools | 11 | 56 | |
| Charting - Notes | Yes | ||
| Charting - Display Corporate Events | Yes | ||
| Charting - Stock Overlays | Yes | Yes | |
| Charting - Index Overlays | Yes | Yes |
| Research | Hargreaves Lansdown | eToro | |
|---|---|---|---|
| Research - Shares | Yes | Yes | |
| Research - CFDs | Yes | ||
| Research - Funds | Yes | ||
| Fund Research - Research Reports | Yes | ||
| Research - ETFs | Yes | Yes | |
| Research - Bonds | Yes | ||
| Portfolio Allocation Breakdown | Yes | Yes |
| Education | Hargreaves Lansdown | eToro | |
|---|---|---|---|
| Education (Share Trading) | Yes | Yes | |
| Education (Funds) | Yes | ||
| Education (Retirement) | Yes | ||
| Client Webinars | Yes | ||
| Client Webinars (Archived) |
| Overall Summary | Hargreaves Lansdown | eToro | |
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| Review | Hargreaves Lansdown Review | eToro Review | |
| Winner | check_circle |
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