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eToro vs Hargreaves Lansdown 2021

Your capital is at risk.
Is eToro better than Hargreaves Lansdown? After scoring the best share dealing accounts across 46 different variables, eToro is better than Hargreaves Lansdown. eToro’s zero-commission stock trades, user-friendly platform and robust copy-trading option make it an attractive choice of broker; but research and range of investments trail some of its competitors.


Overall Rating

Feature eToro Hargreaves Lansdown
Overall 4 4
Commissions & Fees 4 2.5
Offering of Investments 3.5 5
Platform & Tools 3.5 4
Research 3 4.5
Education 3 3.5
eToro Review Hargreaves Lansdown Review
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Trading Fees

Feature eToro Hargreaves Lansdown
Minimum Deposit
37 (USD50) £0.00
Share Trading: 0-9 Deals/ Month
£0 (Other Fees Apply) £11.95
Share Trading: 10-19 Deals/ Month
£0 (Other Fees Apply) £8.95
Share Trading: 20+ Deals/ Month
£0 (Other Fees Apply) £5.95
Annual Custody Fee: £0 - £250,000
£0 (Other Fees Apply) 0.45%
Bonds - Government (Gilts) - Fee
N/A 1% £20 minimum
ETFs - Fee
£0 (Other Fees Apply) £11.95
Investment Trusts - Fee
N/A £11.95
Telephone Dealing Fee
N/A 1% £20 minimum

Platforms & Tools

Feature eToro Hargreaves Lansdown
Desktop Platform (Windows)
No No
Web Platform
Yes Yes
iPhone App
Yes Yes
Android App
Yes Yes
Stock Alerts
Yes Yes
Charting - Indicators / Studies
66 20
Charting - Drawing Tools
13 1
Charting - Notes
No No
Charting - Display Corporate Events
No Yes
Charting - Stock Overlays
Yes Yes

Research

Feature eToro Hargreaves Lansdown
Research - Shares
Yes No
Research - CFDs
No No
Research - Funds
No Yes
Fund Research - Research Reports
No Yes
Research - ETFs
No Yes
Research - Bonds
No Yes
Portfolio Allocation Breakdown
Yes Yes

Investments

Feature eToro Hargreaves Lansdown
Share Trading
Yes Yes
CFD Trading
Yes No
Funds
No Yes
ETFs
Yes Yes
Bonds - Corporate
No Yes
Bonds - Government (Gilts)
No Yes
Investment Trusts
No Yes
Spread Betting
No No
Advisor Services
No Yes

Education

Feature eToro Hargreaves Lansdown
Has Education - Share Trading
Yes Yes
Has Education - Funds
No Yes
Has Education - Retirement
No Yes
Client Webinars
Yes Yes
Client Webinars (Archived)
Yes No

Overall

Feature eToro Hargreaves Lansdown
Overall 4 4
Commissions & Fees 4 2.5
Offering of Investments 3.5 5
Platform & Tools 3.5 4
Research 3 4.5
Education 3 3.5
eToro Review Hargreaves Lansdown Review
Winner check_circle

For our 2021 Review, we assessed the best trading platforms in the UK for online share dealing. Let's compare eToro vs Hargreaves Lansdown.

Which broker is less expensive?

Alongside the cost per trade, most UK online brokers also charge a monthly, quarterly, or annual management fee, which varies based on the account type and balance. Based on our thorough review, eToro offers better pricing than Hargreaves Lansdown for share dealing.

Assuming a £30,000 portfolio size, here are the total annual costs for share dealing with both brokers, given different monthly activity scenarios.

1 Trade Per Month - Hargreaves Lansdown is cheaper. Hargreaves Lansdown would only cost £143.40 each year while eToro would cost £154.00.

3 Trades Per Month - eToro is less expensive under this scenario. eToro would cost £154.00 per year while Hargreaves Lansdown would cost £430.20.

10 Trades Per Month - eToro is the better choice. Annual fees with eToro would total £154, while annual fees with Hargreaves Lansdown would be £1074.

20 Trades Per Month - Hargreaves Lansdown costs less in this scenario. Total annual costs with Hargreaves Lansdown would equal £135, while eToro would equal £154.

Which broker offers a wider range of investment options?

Hargreaves Lansdown offers a more diverse selection of investment options than eToro. Hargreaves Lansdown offers investors access to Advisor Services, ETFs, Funds, ISA, SIPP, Share Trading and Bonds - Government (Gilts). Investing encompasses a wide variety of asset classes, so finding a broker that offers every investment type you are interested in is important.

Which platform offers better research?

Our testing concluded that Hargreaves Lansdown is better for research than eToro. Hargreaves Lansdown offers more research options, including research reports, articles, and analyst ratings.

Which trading platform is better?

To compare the trading platforms of both eToro and Hargreaves Lansdown, we tested each broker's trading tools and share dealing app. All features compared, Hargreaves Lansdown offers a better share dealing platform.

Overall winner: eToro

Read Next: Best UK Trading Platforms 2021


Related Comparisons

All pricing data was obtained from a published web site as of 10/22/2021 and is believed to be accurate, but is not guaranteed. The StockBrokers.com UK staff is constantly working with its online broker representatives to obtain the latest pricing data. If you believe any data listed above is inaccurate, please contact us using the link at the bottom of this page.

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