Hargreaves Lansdown vs eToro 2023

Alongside the cost per trade, most UK online brokers also charge a monthly, quarterly, or annual management fee, which varies based on the account type and balance. Based on our thorough review, eToro offers better pricing than Hargreaves Lansdown for share dealing.

Assuming a £30,000 portfolio size, here are the total annual costs for share dealing with both brokers, given different monthly activity scenarios.

5 trades per year - Hargreaves Lansdown would cost £59.75 per year, while eToro would cost £154 per year.

12 trades per year - Hargreaves Lansdown would cost £143.4 per year, while eToro would cost £154 per year.

36 trades per year - Hargreaves Lansdown would cost £430.2 per year, while eToro would cost £154 per year.

120 trades per year - Hargreaves Lansdown would cost £1074 per year, while eToro would cost £154 per year.

3 fund trades per year - Hargreaves Lansdown would cost £135 per year, while eToro would cost N/A per year.

Hargreaves Lansdown offers investors access to ISA, SIPP, Share Trading, Funds, ETFs, Bonds - Corporate, Bonds - Government (Gilts), Investment Trusts and Advisor Services, while eToro offers investors access to Share Trading, CFD Trading, ETFs and Crypto Trading, neither have Spread Betting. Investing encompasses a wide variety of asset classes, so finding a broker that offers every investment type you are interested in is important.

Our testing concluded that Hargreaves Lansdown is better for research than eToro. Hargreaves Lansdown offers more research options, including research reports, articles, and analyst ratings.

To compare the trading platforms of both Hargreaves Lansdown and eToro, we tested each broker's website, trading platform, trading tools and stock trading app. All features compared, Hargreaves Lansdown offers a better share dealing platform and Hargreaves Lansdown offers a better stock app for mobile trading.