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Hargreaves Lansdown vs eToro 2022

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Is eToro better than Hargreaves Lansdown? After scoring the best share dealing accounts across 46 different variables, Hargreaves Lansdown is better than eToro. Hargreaves Lansdown provides an extremely thorough selection of investment options and high-quality research along with a user-friendly mobile app. Pricing is expensive, however.


Overall Rating

Feature Hargreaves Lansdown eToro
Overall 4.5 4
Commissions & Fees 3 4
Offering of Investments 5 3.5
MobileTrading 4.5 3.5
Platform & Tools 4 3.5
Research 4.5 3
Ease Of Use 4 4
Education 4 3.5
Hargreaves Lansdown Review eToro Review
Winner check_circle

Investments

Feature Hargreaves Lansdown eToro
ISA
Yes No
SIPP
Yes No
Share Trading
Yes Yes
CFD Trading
No Yes
Funds
Yes No
ETFs
Yes Yes
Bonds - Corporate
Yes No
Bonds - Government (Gilts)
Yes No
Investment Trusts
Yes No
Spread Betting
No No
Crypto Trading
No Yes
Advisor Services
Yes No

Trading Fees

Feature Hargreaves Lansdown eToro
Minimum Deposit
£1.00 $10 (US and UK)
Share Trading: 0-9 Deals/ Month
£11.95 £0 (Other Fees Apply)
Share Trading: 10-19 Deals/ Month
£8.95 £0 (Other Fees Apply)
Share Trading: 20+ Deals/ Month
£5.95 £0 (Other Fees Apply)
Annual Custody Fee: £0 - £250,000
0.45% £0 (Other Fees Apply)
Annual Custody Fee: £500,000 - £1m
0.25% £0 (Other Fees Apply)
Annual Custody Fee: £1m and over
0.10% £0 (Other Fees Apply)
Bonds - Corporate
Yes No
Bonds - Government (Gilts) - Fee
1% £20 minimum N/A
ETFs - Fee
£11.95 £0 (Other Fees Apply)
Investment Trusts - Fee
£11.95 N/A
Telephone Dealing Fee
1% of the trade value, mininmum £20 maximum £50 N/A

Platforms & Tools

Feature Hargreaves Lansdown eToro
Web Platform
Yes Yes
iPhone App
Yes Yes
Android App
Yes Yes
Stock Alerts
Yes Yes
Charting - Indicators / Studies
20 66
Charting - Drawing Tools
1 13
Charting - Notes
No No
Charting - Display Corporate Events
Yes No
Charting - Stock Overlays
Yes Yes
Charting - Index Overlays
Yes Yes

Research

Feature Hargreaves Lansdown eToro
Research - Shares
No Yes
Research - CFDs
No No
Research - Funds
Yes No
Fund Research - Research Reports
Yes No
Research - ETFs
Yes Yes
Research - Bonds
Yes No
Portfolio Allocation Breakdown
Yes Yes

Education

Feature Hargreaves Lansdown eToro
Has Education - Share Trading
Yes Yes
Has Education - Funds
Yes No
Has Education - Retirement
Yes No
Client Webinars
Yes Yes
Client Webinars (Archived)
No Yes

Overall

Feature Hargreaves Lansdown eToro
Overall 4.5 4
Commissions & Fees 3 4
Offering of Investments 5 3.5
MobileTrading 4.5 3.5
Platform & Tools 4 3.5
Research 4.5 3
Ease Of Use 4 4
Education 4 3.5
Hargreaves Lansdown Review eToro Review
Winner check_circle

For our 2022 Review, we assessed the best trading platforms in the UK for online share dealing. Let's compare eToro vs Hargreaves Lansdown.

Which broker is less expensive?

Alongside the cost per trade, most UK online brokers also charge a monthly, quarterly, or annual management fee, which varies based on the account type and balance. Based on our thorough review, eToro offers better pricing than Hargreaves Lansdown for share dealing.

Assuming a £30,000 portfolio size, here are the total annual costs for share dealing with both brokers, given different monthly activity scenarios.

1 Trade Per Month - Hargreaves Lansdown is cheaper. Hargreaves Lansdown would only cost £143.40 each year while eToro would cost £154.00.

3 Trades Per Month - eToro is less expensive under this scenario. eToro would cost £154.00 per year while Hargreaves Lansdown would cost £430.20.

10 Trades Per Month - eToro is the better choice. Annual fees with eToro would total £154, while annual fees with Hargreaves Lansdown would be £1074.

20 Trades Per Month - Hargreaves Lansdown costs less in this scenario. Total annual costs with Hargreaves Lansdown would equal £135, while eToro would equal £154.

Which broker offers a wider range of investment options?

Hargreaves Lansdown offers a more diverse selection of investment options than eToro. Hargreaves Lansdown offers investors access to Advisor Services, ETFs, Funds, ISA, SIPP, Share Trading and Bonds - Government (Gilts). Investing encompasses a wide variety of asset classes, so finding a broker that offers every investment type you are interested in is important.

Which platform offers better research?

Our testing concluded that Hargreaves Lansdown is better for research than eToro. Hargreaves Lansdown offers more research options, including research reports, articles, and analyst ratings.

Which trading platform is better?

To compare the trading platforms of both eToro and Hargreaves Lansdown, we tested each broker's trading tools and share dealing app. All features compared, Hargreaves Lansdown offers a better share dealing platform.

Overall winner: Hargreaves Lansdown

Read Next: Best UK Trading Platforms 2022


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All pricing data was obtained from a published web site as of 10/04/2022 and is believed to be accurate, but is not guaranteed. The StockBrokers.com UK staff is constantly working with its online broker representatives to obtain the latest pricing data. If you believe any data listed above is inaccurate, please contact us using the link at the bottom of this page.

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