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Hargreaves Lansdown vs eToro 2023

StockBrokers.com

Written by StockBrokers.com

August 03, 2023

Is Hargreaves Lansdown better than eToro? After scoring the best share dealing accounts across 46 different variables, our analysis finds that eToro is better than Hargreaves Lansdown. EToro offers a wide range of assets and instruments and is well-known for its ‘social trading’ approach. It has among the lowest fees and best mobile app experiences of brokers we tested in the U.K., and offers a great starting point for those new to stock trading. Our analysis finds it better suited to short-term traders than long-term investors.

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  • check_box_outline_blankcheck_boxAJ Bell
  • check_box_outline_blankcheck_boxBarclays
  • check_box_outline_blankcheck_boxCapital.com
  • check_box_outline_blankcheck_boxCMC Invest
  • check_box_outline_blankcheck_boxDEGIRO
  • check_box_outline_blankcheck_boxeToro
  • check_box_outline_blankcheck_boxFineco Bank
  • check_box_outline_blankcheck_boxFreetrade
  • check_box_outline_blankcheck_boxHalifax
  • check_box_outline_blankcheck_boxHargreaves Lansdown
  • check_box_outline_blankcheck_boxIG
  • check_box_outline_blankcheck_boxInteractive Brokers
  • check_box_outline_blankcheck_boxInteractive Investor
  • check_box_outline_blankcheck_boxLloyds Bank
  • check_box_outline_blankcheck_boxSaxo Markets
  • check_box_outline_blankcheck_boxTrading 212
  • check_box_outline_blankcheck_boxXTB

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Broker Screenshots Hargreaves Lansdown eToro
Website Gallery (click to expand)
Mobile Trading Apps Gallery (click to expand)
Education Gallery (click to expand)
Overall Rating Hargreaves Lansdown eToro
Overall Rating 4.5/5 Stars 4.5/5 Stars
Charges & Fees 4/5 Stars 5/5 Stars
Investment Choices 5/5 Stars 4.5/5 Stars
Mobile App 4.5/5 Stars 4.5/5 Stars
Website 4.5/5 Stars 5/5 Stars
Ease of Use 4.5/5 Stars 4/5 Stars
Education 5/5 Stars 4.5/5 Stars
Review Hargreaves Lansdown Review eToro Review
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Investments Hargreaves Lansdown eToro
ISA info Yes No
SIPP info Yes No
Share Trading info Yes Yes
CFD Trading info No Yes
Funds info Yes No
ETFs info Yes Yes
Bonds - Corporate info Yes No
Bonds - Government (Gilts) info Yes No
Investment Trusts info Yes No
Spread Betting info No No
Crypto Trading info No Yes
Advisor Services info Yes No
Trading Fees Hargreaves Lansdown eToro
Minimum Deposit info £1.0 £50.0
Share Trading: 0-9 Deals/ Month info £11.95 £0
Share Trading: 10-19 Deals/ Month info £8.95 £0
Share Trading: 20+ Deals/ Month info £5.95 £0
5 trades per year (£30k portfolio) info £59.75 £0
12 trades per year (£30k portfolio) info £143.4 £0
36 trades per year (£30k portfolio) info £430.2 £0
120 trades per year (£30k portfolio) info £1074 £0
3 fund trades per year (£30k portfolio) info £135 N/A
Annual Custody Fee: £0 - £250,000 info Up to £1,125 £0
Annual Custody Fee: £250K-£500K info Up to £625 £0
Annual Custody Fee: £500,000 - £1m info Up to £1,250 £0
Annual Custody Fee: £1m and over info Up to £1,000 £0
Bonds - Corporate - Fee info £20 - £50 N/A
Bonds - Government (Gilts) - Fee info £20 - £50 N/A
ETFs - Fee info £5.95 - £11.95 £0
Investment Trusts - Fee info £5.95 - £11.95 N/A
Telephone Dealing Fee info £20 - £50 N/A
Platforms & Tools Hargreaves Lansdown eToro
Web Platform info Yes Yes
iPhone App info Yes Yes
Android App info Yes Yes
Stock Alerts info Yes Yes
Charting - Indicators / Studies info 15 105
Charting - Drawing Tools info 0 19
Charting - Notes info No Yes
Charting - Display Corporate Events info Yes No
Charting - Stock Overlays info Yes Yes
Charting - Index Overlays info Yes Yes
Research Hargreaves Lansdown eToro
Research - Shares info Yes Yes
Research - CFDs info No Yes
Research - Funds info Yes No
Fund Research - Research Reports info Yes No
Research - ETFs info Yes Yes
Research - Bonds info Yes No
Portfolio Allocation Breakdown info Yes Yes
Education Hargreaves Lansdown eToro
Education (Share Trading) info Yes Yes
Education (Funds) info Yes No
Education (Retirement) info Yes No
Client Webinars info Yes No
Client Webinars (Archived) info No No
Overall Summary Hargreaves Lansdown eToro
Overall Rating 4.5/5 Stars 4.5/5 Stars
Charges & Fees 4/5 Stars 5/5 Stars
Investment Choices 5/5 Stars 4.5/5 Stars
Mobile App 4.5/5 Stars 4.5/5 Stars
Website 4.5/5 Stars 5/5 Stars
Research [DELETED] N/A N/A
Ease of Use 4.5/5 Stars 4/5 Stars
Education 5/5 Stars 4.5/5 Stars
Review Hargreaves Lansdown Review eToro Review
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Comparing online share dealing platforms side by side is no small task. For our 2023 review of U.K. brokers, nearly 600 data points were collected over a 10-week period and used to score each broker. Let’s compare Hargreaves Lansdown and eToro.

Hargreaves Lansdown vs eToro Comparison

For our 2023 Review, we assessed the best trading platforms in the UK for online share dealing. Let's compare Hargreaves Lansdown vs eToro.

Is Hargreaves Lansdown a good broker?

As the U.K.’s biggest investment platform for individual investors, Hargreaves Lansdown offers a wide range of investment choices for either beginners or seasoned investors. However, its fees are generally more expensive than rival brokers, which can become an issue for large investment pots.

Is eToro a good broker?

EToro offers a wide range of assets and instruments and is well-known for its ‘social trading’ approach. It has among the lowest fees and best mobile app experiences of brokers we tested in the U.K., and offers a great starting point for those new to stock trading. Our analysis finds it better suited to short-term traders than long-term investors.

Which broker is less expensive?

Alongside the cost per trade, most UK online brokers also charge a monthly, quarterly, or annual management fee, which varies based on the account type and balance. Based on our thorough review, eToro offers better pricing than Hargreaves Lansdown for share dealing.

Assuming a £30,000 portfolio size, here are the total annual costs for share dealing with both brokers, given different monthly activity scenarios.

5 trades per year - Hargreaves Lansdown would cost £59.75 per year, while eToro would cost £0 per year.

12 trades per year - Hargreaves Lansdown would cost £143.4 per year, while eToro would cost £0 per year.

36 trades per year - Hargreaves Lansdown would cost £430.2 per year, while eToro would cost £0 per year.

120 trades per year - Hargreaves Lansdown would cost £1074 per year, while eToro would cost £0 per year.

3 fund trades per year - Hargreaves Lansdown would cost £1.0 per year, while eToro would cost £50.0 per year.

How do Hargreaves Lansdown and eToro compare in terms of minimum deposits required?

Hargreaves Lansdown requires a minimum deposit of £1.0, while eToro requires a minimum deposit of £50.0. From our testing we found for accounts between £0 - £250,000 Hargreaves Lansdown charges annual custody fees of Up to £1,125, while eToro charges annual custody fees of £0.

Which broker offers a wider range of investment options?

Hargreaves Lansdown offers investors access to ISA, SIPP, Share Trading, Funds, ETFs, Bonds - Corporate, Bonds - Government (Gilts), Investment Trusts and Advisor Services, while eToro offers investors access to Share Trading, CFD Trading, ETFs and Crypto Trading. Neither have Spread Betting. Investing encompasses a wide variety of asset classes, so finding a broker that offers every investment type you are interested in is important.

Do Hargreaves Lansdown and eToro offer ISA or SIPP accounts?

Self-invested personal pensions (SIPPs) and individual savings accounts (ISAs) are tax-advantaged savings accounts that are an important tool for many individual investors. You can read more about how these accounts operate at Gov.UK: Click here for SIPP information and here for ISA information. Our analysis finds that Hargreaves Lansdown offers traders access to SIPP and ISA accounts, while eToro offers traders access to neither of these accounts.

Do Hargreaves Lansdown and eToro offer cryptocurrency?

In our analysis of top brokers for share dealing in the U.K., we research whether each broker offers the ability to trade cash cryptocurrency, such as bitcoin and ethereum, which is still a somewhat rare offering amongst major U.K. brokers. Our review finds that neither Hargreaves Lansdown nor eToro offer crypto investing.

Which broker offers a better website experience?

Our testing concluded that the website of eToro is better than the website of Hargreaves Lansdown. eToro offers more functionality, is cleanly designed, and is, overall, easier to use for beginners and casual investors.

Which stock trading app is better?

To compare the trading platforms of both Hargreaves Lansdown and eToro, we tested each broker's stock trading app. All features compared, our analysis finds that Hargreaves Lansdown offers a better mobile app. Dive deeper: Best Stock Trading Apps UK.

Do Hargreaves Lansdown and eToro offer educational resources?

Educational offerings are of particular importance to those who are newer to investing, and we examine the availability of several different types of educational materials in our analysis. Our research finds that Hargreaves Lansdown offers traders access to Client Webinars, Education (Share Trading), Education (Funds) and Education (Retirement), while eToro offers access to Education (Share Trading). Neither have Client Webinars (Archived).

Overall winner: eToro

Read Next: Best UK Trading Platforms 2023


Reink Media Group is compensated if you access certain of the products or services offered by eToro USA LLC and/or eToro USA Securities Inc. Any testimonials contained in this communication may not be representative of the experience of other eToro customers and such testimonials are not guarantees of future performance or success.

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