Written by StockBrokers.com
In this head to head comparison of Hargreaves Lansdown vs eToro, we will compare the trading platforms, mobile apps, investment options, costs, market research, and more. Let's dive in.
Your capital is at risk.
Alongside the cost per trade, most UK online brokers also charge a monthly, quarterly, or annual management fee, which varies based on the account type and balance. Based on our thorough review, eToro offers better pricing than Hargreaves Lansdown for share dealing.
What type of trader are you?
New to the world of investing? See our picks for the Best UK Trading Platforms for Beginners. More experienced traders should read our guide to the Best UK Trading Platforms for Active Traders.
Hargreaves Lansdown and eToro are popular choices for UK investors looking for diverse investment options. Hargreaves Lansdown excels in traditional investments, offering share trading, ETFs, funds, corporate bonds, government bonds, and investment trusts. It also provides advisor services to investors seeking tailored advice. In contrast, eToro shines with its wide range of modern trading options, including share trading, crypto trading, and CFDs. However, it does not offer funds, corporate or government bonds, or investment trusts, nor does it provide advisor services.
Rated highly at 5 stars by UK.StockBrokers.com, Hargreaves Lansdown ranks 4th out of 21 for investment choices, showcasing its strength in providing traditional investment options in the UK market. Meanwhile, eToro holds a solid reputation with a 4.5-star rating and is ranked 15th, noted for its strength in more contemporary and diverse trading opportunities. Each platform offers distinct advantages, appealing to different investor preferences and trading strategies.
| Feature |
Hargreaves Lansdown
|
eToro
|
|---|---|---|
| Share Trading | Yes | Yes |
| CFD Trading | No | Yes |
| ETFs | Yes | Yes |
| Mutual Funds | Yes | No |
| Bonds - Government (Gilts) | Yes | No |
| Investment Trusts | Yes | No |
| Spread Betting | No | No |
| Crypto Trading | No | Yes |
| Advisor Services | Yes | No |
| Investment Choices |
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Low-cost US and UK shares.
Professional’s Gateway to the World’s Markets.
Hargreaves Lansdown and eToro are two prominent online brokers, each offering a suite of trading tools suited to different user needs. Hargreaves Lansdown allows users to display crucial corporate events such as earnings, splits, and dividends on their charts. However, it limits traders to 11 drawing tools and 15 technical indicators. Despite lacking the capability to annotate charts with notes, Hargreaves Lansdown supports index and stock overlays, offering a well-rounded platform equipped with real-time market data and customizable alerts, all through a browser-based interface.
In contrast, eToro provides a wider array of drawing tools, boasting 56 options, along with a whopping 106 technical indicators, appealing to traders interested in detailed analysis. Although it doesn’t show corporate events directly on charts, eToro allows users to add their own notes, offering a personalized approach to charting. Similar to Hargreaves Lansdown, eToro supports index and stock overlays and provides real-time data and price alerts. Its browser-based platform remains accessible and efficient, making eToro a favourable choice for those seeking enhanced customizability in their trading experience.
| Feature |
Hargreaves Lansdown
|
eToro
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|---|---|---|
| Web Platform | Yes | Yes |
| Stock Alerts | Yes | Yes |
| Charting - Indicators / Studies | 15 | 106 |
| Charting - Drawing Tools | 11 | 56 |
| Charting - Notes | No | Yes |
| Charting - Display Corporate Events | Yes | No |
| Charting - Stock Overlays | Yes | Yes |
| Charting - Index Overlays | Yes | Yes |
In the UK, choosing the right platform for retirement and investment accounts is crucial, and Hargreaves Lansdown and eToro both offer competitive options. Hargreaves Lansdown provides a full suite of retirement accounts, including both Stocks & Shares ISAs and Self-Invested Personal Pensions (SIPPs), allowing investors to manage their savings in a tax-efficient manner. On the other hand, eToro also offers ISA accounts, providing UK investors with a way to grow their investments tax-free, but it lacks SIPP account options. This means that while both brokers cater to those looking for ISA options, only Hargreaves Lansdown supports those specifically planning for retirement through SIPPs.
Dive deeper: Best SIPP Providers, Best Stocks and Shares ISA Providers.
For UK investors seeking a convenient mobile trading experience, both Hargreaves Lansdown and eToro offer apps for iPhone and Android devices. Catering to traders on the go, these platforms ensure easy access to your portfolio. However, when it comes to user satisfaction and overall performance, eToro slightly edges out with a perfect 5-star rating from UK.StockBrokers.com, compared to Hargreaves Lansdown’s impressive 4.5 stars. In a competitive field of 21 brokers, eToro is ranked #5 for mobile apps, while Hargreaves Lansdown holds the #10 spot. Whether you value a wider reputation or specific features, both apps are well-regarded, but eToro receives higher marks for its mobile offering.
Dive deeper: Best Stock Trading Apps UK.
When it comes to educational resources for beginner investors, Hargreaves Lansdown and eToro offer distinct approaches. Hargreaves Lansdown provides live client webinars, although these are not available on demand. In contrast, eToro does not offer educational webinars. Both platforms offer share trading education, but only Hargreaves Lansdown covers funds and retirement topics, making it a more comprehensive choice for those seeking broader financial learning. Rated 5 stars by UK.StockBrokers.com, Hargreaves Lansdown ranks higher at #4 compared to eToro's 4.5 stars and #11 ranking among 21 brokers for beginner education resources. This makes Hargreaves Lansdown a more attractive option for new investors seeking a well-rounded educational experience.
| Feature |
Hargreaves Lansdown
|
eToro
|
|---|---|---|
| Client Webinars | Yes | No |
| Client Webinars (Archived) | No | No |
| Education (Share Trading) | Yes | Yes |
| Education (Funds) | Yes | No |
| Education (Retirement) | Yes | No |
| Education |
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Dive deeper: Best UK Trading Platforms for Beginners.
When comparing market research features, Hargreaves Lansdown offers a more comprehensive suite for UK investors than eToro. Both platforms provide insights into shares and ETFs, and users can view their portfolio allocation by asset class. However, Hargreaves Lansdown stands out by offering detailed research reports on funds and bonds, whereas eToro lacks these features. This makes Hargreaves Lansdown a more suitable choice for those keen on accessing in-depth analysis across a broader range of investment options.
| Feature |
Hargreaves Lansdown
|
eToro
|
|---|---|---|
| Research - Shares | Yes | Yes |
| Research - ETFs | Yes | Yes |
| Research - Bonds | Yes | No |
| Research - Funds | Yes | No |
| Fund Research - Research Reports | Yes | No |
| Portfolio Allocation Breakdown | Yes | Yes |
Which broker is better overall, Hargreaves Lansdown or eToro? After collecting more than 900 data points over a 10-week period, we found Hargreaves Lansdown to be a better trading platform overall.
As the U.K.’s biggest investment platform for individual investors, Hargreaves Lansdown offers a wide range of investment choices for either beginners or seasoned investors. However, its fees are generally more expensive than rival brokers, which can become an issue for large investment pots.
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eToro
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In comparing online brokers, Hargreaves Lansdown does not offer crypto trading, whereas eToro provides access to cryptocurrency markets.
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0 of 5| Overall Rating | Hargreaves Lansdown | eToro | |
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| Review | Hargreaves Lansdown Review | eToro Review | |
| Winner | check_circle |
| Investments | Hargreaves Lansdown | eToro | |
|---|---|---|---|
| ISA | Yes | Yes | |
| SIPP | Yes | No | |
| Share Trading | Yes | Yes | |
| CFD Trading | No | Yes | |
| Mutual Funds | Yes | No | |
| ETFs | Yes | Yes | |
| Bonds - Corporate | Yes | No | |
| Bonds - Government (Gilts) | Yes | No | |
| Investment Trusts | Yes | No | |
| Spread Betting | No | No | |
| Crypto Trading | Yes | ||
| Advisor Services | Yes | No |
| Trading Fees | Hargreaves Lansdown | eToro | |
|---|---|---|---|
| Minimum Deposit | £1 | $50 | |
| Share Trading: 0-9 Deals/ Month | £11.95 | £0 | |
| Share Trading: 10-19 Deals/ Month | £8.95 | £0 | |
| Share Trading: 20+ Deals/ Month | £5.95 | £0 | |
| 5 trades per year (£30k portfolio) | |||
| 12 trades per year (£30k portfolio) | |||
| 36 trades per year (£30k portfolio) | |||
| 120 trades per year (£30k portfolio) | |||
| 3 fund trades per year (£30k portfolio) | |||
| Annual Platform Fee (Funds): £0 - £250,000 | Up to £1,125 | £0 | |
| Annual Platform Fee (Funds): £250K-£500K | Up to £625 | £0 | |
| Annual Platform Fee (Funds): £500,000 - £1m | Up to £1,250 | £0 | |
| Annual Platform Fee (Funds): £1m and over | Up to £1,000 | £0 | |
| Bonds - Corporate - Fee | £20 - £50 | N/A | |
| Bonds - Government (Gilts) - Fee | £20 - £50 | N/A | |
| ETFs - Fee | £5.95 - £11.95 | £0 | |
| Investment Trusts - Fee | £5.95 - £11.95 | N/A | |
| Telephone Dealing Fee | £20 - £50 | N/A |
| Broker Screenshots | Hargreaves Lansdown | eToro | |
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| Platforms & Tools | Hargreaves Lansdown | eToro | |
|---|---|---|---|
| Web Platform | Yes | Yes | |
| iPhone App | Yes | Yes | |
| Android App | Yes | Yes | |
| Stock Alerts | Yes | Yes | |
| Charting - Indicators / Studies | 15 | 106 | |
| Charting - Drawing Tools | 11 | 56 | |
| Charting - Notes | No | Yes | |
| Charting - Display Corporate Events | Yes | No | |
| Charting - Stock Overlays | Yes | Yes | |
| Charting - Index Overlays | Yes | Yes |
| Research | Hargreaves Lansdown | eToro | |
|---|---|---|---|
| Research - Shares | Yes | Yes | |
| Research - CFDs | |||
| Research - Funds | Yes | No | |
| Fund Research - Research Reports | Yes | No | |
| Research - ETFs | Yes | Yes | |
| Research - Bonds | Yes | No | |
| Portfolio Allocation Breakdown | Yes | Yes |
| Education | Hargreaves Lansdown | eToro | |
|---|---|---|---|
| Education (Share Trading) | Yes | Yes | |
| Education (Funds) | Yes | No | |
| Education (Retirement) | Yes | No | |
| Client Webinars | Yes | No | |
| Client Webinars (Archived) | No | No |
| Overall Summary | Hargreaves Lansdown | eToro | |
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| Review | Hargreaves Lansdown Review | eToro Review | |
| Winner | check_circle |
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