Written by StockBrokers.com
In this head to head comparison of eToro vs Hargreaves Lansdown, we will compare the trading platforms, mobile apps, investment options, costs, market research, and more. Let's dive in.
Alongside the cost per trade, most UK online brokers also charge a monthly, quarterly, or annual management fee, which varies based on the account type and balance. Based on our thorough review, eToro offers better pricing than Hargreaves Lansdown for share dealing.
Assuming a £30,000 portfolio size, here are the total annual costs for share dealing with both brokers, given different monthly activity scenarios.
5 trades per year - eToro would cost £0 per year, while Hargreaves Lansdown would cost £59.75 / £104.75 if in ISA. per year.
12 trades per year - eToro would cost £0 per year, while Hargreaves Lansdown would cost £143.40 / £188.40 if in ISA. per year.
36 trades per year - eToro would cost £0 per year, while Hargreaves Lansdown would cost £430.20 / £475.20 if in ISA. per year.
120 trades per year - eToro would cost £0 per year, while Hargreaves Lansdown would cost £1,074 / £1,119 if in ISA. per year.
3 fund trades per year - eToro would cost $50 per year, while Hargreaves Lansdown would cost £1 per year.
What type of trader are you?
New to the world of investing? See our picks for the Best UK Trading Platforms for Beginners. More experienced traders should read our guide to the Best UK Trading Platforms for Active Traders.
When comparing eToro and Hargreaves Lansdown for investment choices, both platforms allow share and ETF trading, offering opportunities for those interested in traditional stock investments. However, eToro stands out by providing access to cryptocurrency and CFD trading, catering to more modern, risk-tolerant investors. In contrast, Hargreaves Lansdown excels in offering a comprehensive array of traditional investments, such as funds, corporate bonds, government bonds, and investment trusts, along with advisory services, making it a great option for those seeking extensive advice and diverse portfolio options.
Although eToro is highly rated with 4.5 stars for investment choices, it ranks 9th among 18 brokers according to UK.StockBrokers.com. Meanwhile, Hargreaves Lansdown secures a perfect 5-star rating and ranks 4th, reflecting its broader range of investment products and services. These distinctions highlight Hargreaves Lansdown’s superior position in terms of investment variety and guidance, whereas eToro may appeal more to those interested in innovative and newer financial instruments.
| Feature |
eToro
|
Hargreaves Lansdown
|
|---|---|---|
| Share Trading | Yes | Yes |
| CFD Trading | Yes | No |
| ETFs | Yes | Yes |
| Funds | No | Yes |
| Bonds - Government (Gilts) | No | Yes |
| Investment Trusts | No | Yes |
| Spread Betting | No | No |
| Crypto Trading | Yes | No |
| Advisor Services | No | Yes |
| Investment Choices |
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Professional’s Gateway to the World’s Markets.
Low-cost US and UK shares.
When comparing the online brokers eToro and Hargreaves Lansdown for their trading tools, eToro stands out with its extensive charting capabilities, offering an impressive 56 drawing tools and 106 technical indicators. In contrast, Hargreaves Lansdown provides 11 drawing tools and 15 technical indicators. Additionally, eToro allows users to add notes directly to charts, a feature not available with Hargreaves Lansdown. Both platforms support adding index and stock overlays to charts and offer a browser-based trading platform, real-time market data, and the ability to create alerts for stock price updates. However, Hargreaves Lansdown uniquely supports displaying corporate events such as earnings, splits, and dividends on charts, a capability not offered by eToro.
| Feature |
eToro
|
Hargreaves Lansdown
|
|---|---|---|
| Web Platform | Yes | Yes |
| Stock Alerts | Yes | Yes |
| Charting - Indicators / Studies | 106 | 15 |
| Charting - Drawing Tools | 56 | 11 |
| Charting - Notes | Yes | No |
| Charting - Display Corporate Events | No | Yes |
| Charting - Stock Overlays | Yes | Yes |
| Charting - Index Overlays | Yes | Yes |
When comparing online brokers eToro and Hargreaves Lansdown in terms of retirement account offerings, both provide ISA accounts, making them suitable choices for individuals interested in saving with tax efficiency. However, if you’re looking to invest in a Self-Invested Personal Pension (SIPP), only Hargreaves Lansdown offers this option, allowing for a more comprehensive retirement planning solution. eToro does not offer SIPP accounts, so investors seeking this flexibility might favor Hargreaves Lansdown for their retirement investment needs.
Dive deeper: Best SIPP Providers, Best Stocks and Shares ISA Providers.
When comparing the mobile app offerings of online brokers eToro and Hargreaves Lansdown, both platforms provide highly-rated apps for iPhone and Android users, ensuring accessibility and convenience for traders on the go. eToro's mobile app shines with a top rating of 5 stars from UK.StockBrokers.com, reflecting its user-friendly interface and robust features, although it ranks #5 out of 18 brokers overall. Meanwhile, Hargreaves Lansdown's app is slightly less rated at 4.5 stars but impressively holds a higher rank of #4, showcasing its reliability and effectiveness among its peers. Whether you're using an Apple or Android device, both brokers offer solid mobile trading experiences tailored for different user needs.
Dive deeper: Best Stock Trading Apps UK.
When comparing the educational resources for beginner investors offered by eToro and Hargreaves Lansdown, it's clear that Hargreaves Lansdown outshines its counterpart. Although both platforms provide insightful education on share trading, Hargreaves Lansdown extends its educational offerings to cover topics like funds and retirement, areas where eToro falls short. In terms of webinars, Hargreaves Lansdown also scores a win by hosting live sessions, although neither platform archives these for on-demand viewing. In ratings, UK.StockBrokers.com gives Hargreaves Lansdown a perfect 5-star rating, making it the 4th out of 18 brokers, while eToro garners a respectable 4.5 stars, ranking 10th. Overall, for beginner investors prioritizing comprehensive educational materials, Hargreaves Lansdown offers a robust advantage over eToro.
| Feature |
eToro
|
Hargreaves Lansdown
|
|---|---|---|
| Client Webinars | No | Yes |
| Client Webinars (Archived) | No | No |
| Education (Share Trading) | Yes | Yes |
| Education (Funds) | No | Yes |
| Education (Retirement) | No | Yes |
| Education |
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Dive deeper: Best UK Trading Platforms for Beginners.
When comparing the market research features of online brokers eToro and Hargreaves Lansdown, several key differences and similarities emerge. Both platforms provide insightful research capabilities for shares and ETFs, as well as allow for detailed portfolio allocation by asset class. However, Hargreaves Lansdown delivers more comprehensive options with research reports available for funds and bonds, features that eToro lacks. Meanwhile, eToro stands out by offering research on CFDs, which Hargreaves Lansdown does not support. This varied array of features highlights that while eToro is strong in CFD research, Hargreaves Lansdown excels in a broader range of traditional investment products.
| Feature |
eToro
|
Hargreaves Lansdown
|
|---|---|---|
| Research - Shares | Yes | Yes |
| Research - CFDs | Yes | No |
| Research - ETFs | Yes | Yes |
| Research - Bonds | No | Yes |
| Research - Funds | No | Yes |
| Fund Research - Research Reports | No | Yes |
| Portfolio Allocation Breakdown | Yes | Yes |
Which broker is better overall, eToro or Hargreaves Lansdown? After collecting more than 900 data points over a 10-week period, we found eToro to be a better trading platform overall.
eToro offers a wide range of assets and instruments and is well-known for its ‘social trading’ approach. It has among the lowest fees and best mobile app experiences of brokers we tested in the U.K., and offers a great starting point for those new to stock trading. Our analysis finds it better suited to short-term traders than long-term investors.
| Feature |
eToro
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Hargreaves Lansdown
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eToro offers crypto trading, unlike Hargreaves Lansdown, providing a distinct advantage for investors interested in digital currencies.
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0 of 5| Overall Rating | eToro | Hargreaves Lansdown | |
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| Review | eToro Review | Hargreaves Lansdown Review | |
| Winner | check_circle |
| Investments | eToro | Hargreaves Lansdown | |
|---|---|---|---|
| ISA | Yes | Yes | |
| SIPP | No | Yes | |
| Share Trading | Yes | Yes | |
| CFD Trading | Yes | No | |
| Funds | No | Yes | |
| ETFs | Yes | Yes | |
| Bonds - Corporate | No | Yes | |
| Bonds - Government (Gilts) | No | Yes | |
| Investment Trusts | No | Yes | |
| Spread Betting | No | No | |
| Crypto Trading | Yes | No | |
| Advisor Services | No | Yes |
| Trading Fees | eToro | Hargreaves Lansdown | |
|---|---|---|---|
| Minimum Deposit | $50 | £1 | |
| Share Trading: 0-9 Deals/ Month | £0 | £11.95 | |
| Share Trading: 10-19 Deals/ Month | £0 | £8.95 | |
| Share Trading: 20+ Deals/ Month | £0 | £5.95 | |
| 5 trades per year (£30k portfolio) | £0 | £59.75 / £104.75 if in ISA. | |
| 12 trades per year (£30k portfolio) | £0 | £143.40 / £188.40 if in ISA. | |
| 36 trades per year (£30k portfolio) | £0 | £430.20 / £475.20 if in ISA. | |
| 120 trades per year (£30k portfolio) | £0 | £1,074 / £1,119 if in ISA. | |
| 3 fund trades per year (£30k portfolio) | N/A | £135 | |
| Annual Custody Fee: £0 - £250,000 | £0 | Up to £1,125 | |
| Annual Custody Fee: £250K-£500K | £0 | Up to £625 | |
| Annual Custody Fee: £500,000 - £1m | £0 | Up to £1,250 | |
| Annual Custody Fee: £1m and over | £0 | Up to £1,000 | |
| Bonds - Corporate - Fee | N/A | £20 - £50 | |
| Bonds - Government (Gilts) - Fee | N/A | £20 - £50 | |
| ETFs - Fee | £0 | £5.95 - £11.95 | |
| Investment Trusts - Fee | N/A | £5.95 - £11.95 | |
| Telephone Dealing Fee | N/A | £20 - £50 |
| Broker Screenshots | eToro | Hargreaves Lansdown | |
|---|---|---|---|
| Website Gallery (click to expand) |
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| Platforms & Tools | eToro | Hargreaves Lansdown | |
|---|---|---|---|
| Web Platform | Yes | Yes | |
| iPhone App | Yes | Yes | |
| Android App | Yes | Yes | |
| Stock Alerts | Yes | Yes | |
| Charting - Indicators / Studies | 106 | 15 | |
| Charting - Drawing Tools | 56 | 11 | |
| Charting - Notes | Yes | No | |
| Charting - Display Corporate Events | No | Yes | |
| Charting - Stock Overlays | Yes | Yes | |
| Charting - Index Overlays | Yes | Yes |
| Research | eToro | Hargreaves Lansdown | |
|---|---|---|---|
| Research - Shares | Yes | Yes | |
| Research - CFDs | Yes | No | |
| Research - Funds | No | Yes | |
| Fund Research - Research Reports | No | Yes | |
| Research - ETFs | Yes | Yes | |
| Research - Bonds | No | Yes | |
| Portfolio Allocation Breakdown | Yes | Yes |
| Education | eToro | Hargreaves Lansdown | |
|---|---|---|---|
| Education (Share Trading) | Yes | Yes | |
| Education (Funds) | No | Yes | |
| Education (Retirement) | No | Yes | |
| Client Webinars | No | Yes | |
| Client Webinars (Archived) | No | No |
| Overall Summary | eToro | Hargreaves Lansdown | |
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| Review | eToro Review | Hargreaves Lansdown Review | |
| Winner | check_circle |
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