IG began life as an IG Index back in 1974, primarily as a vehicle for individual retail investors to speculate on the gold price. This was the world’s first financial spread-betting company, and since then IG Index has retained its position as a market leader in this space.
IG is part of IG Group Holdings plc and is a member of the FTSE 250 with a market capitalization of over £2 .9 billion. IG is a truly global business, with a physical presence in 15 countries and more than 150,000 active clients. The company has always been at the forefront of innovation, which includes the establishment of the first online trading service back in 1998 and providing the first iPhone trading portal in 2008.
In 2014, the IG group branched out to launch its web-based share-trading service. Its aim was to bring a perceived technological advantage from its spread-betting platform into the online share-trading world. Furthermore, the group also brought broad market access and low commissions and fees. IG clients can deal in over 9,000 shares from across the major global stock exchanges.
Commissions & Fees
IG markets a simple, low-level commission and fee structure. Commission per trade is £8 if the number of trades has been 0-9 in the previous month; if more than 10 trades were made the previous month this rate is only £5. An attractive add-on to this commission structure is that if the share-dealing account is linked to an active spread-betting or CFD account, then the client will be charged £5 for any share trade, regardless of the number of trades in the previous month (given that one or more spread bets or CFD trades are made in the previous month).
IG finished in the top spot for commissions and fees.
Furthermore, while many of its competitors charge an annual fee for holding funds in an account, IG does not charge any extra commissions on the value of the account. This doubtless makes the IG platform particularly attractive if the client has large holdings or if price is a particularly important factor in determining the choice of broker.
All data considered, IG finished in the top spot for commissions and fees.
|IG Group||Interactive Investor||AJ Bell Youinvest||Alliance Trust Savings|
|Online Fee: 0-9 Deals/ Month help||£8.00||£10.00||£9.95||£9.99|
|Annual Mgmt Charges: £0 - £250,000 help||N/A||£80.00||0.25%||£120.00|
|ISA - Fee help||£0.00||£80.00||0.25%||£120.00|
|SIPP - Fee help||£0.00||£176.00||0.25%||£252.00|
|Telephone/ Post Dealing Fee help||£40.00||£10.00||£29.95||£50.00|
Our customer service experience at IG has been very positive from the opening of the account online. Shortly after the usual welcome email, we received a call from an IG client services representative, and a polite message was left on our voicemail with a personal introduction and a direct line contact number. Having not responded for a week, we then received another follow-up email and a call from the same client services representative, which showed a measure of dedication. Moreover, we found the individual to be really polite and very knowledgeable on the entire product range, platforms, and fees.
Compared to its competitors, the open hours of IG’s customer service telephone help desk are particularly impressive, with telephone assistance available from 8.00 am (UK time) on Sunday through to 10.00 pm Friday evening, plus 9.00 am-5.00 pm on Saturdays. These are by far the longest opening hours of any broker we have reviewed.
For telephone inquiries, our waiting time was short (less than one minute on most occasions). In addition, all the advisers we spoke to at the UK-based call centre were able to answer our queries. The advisers had a good understanding of our various queries and were able to give us clear, concise, and accurate answers across a range of topics, including platforms, fees, and product offerings.
IG also has a separate in-depth help and support platform for clients, which offers a wealth of online help under various categories, with a very responsive search function. Email enquiries are logged with time, date, and case number, with the query status updated. We also found the response times to email enquiries very impressive compared to competitors as they were less than eight hours, on average.
Positives aside, we must note that live chat support was very disappointing. Not once were we able to successfully connect with a rep during our testing.
Its offering of financial and fundamental research on individual stocks doesn’t come close to matching that offered by established competitors in the online trading world.
We have mixed feelings about the research provided by IG. Its offering of financial and fundamental research on individual stocks doesn’t come close to matching that offered by established competitors in the online trading world such as Barclays Stockbrokers and Interactive Investor. This is primarily a consequence of the individual share-trading space being relatively new to the company. However, the macro fundamentals and technical analysis that come from the spread-betting side of the business are impressive and places IG in a very competitive position.
From the IG share-dealing platform, click on any stock or ETF and a separate window will open with an initial overview page. This comprises a technical analysis/charting section, which is probably the best charting package available amongst our reviewed brokers. We will look at this in more detail in the Platform & Tools section below. Although the fundamentals and financials section is less impressive than that offered by more established competitors, there is still more than adequate information for clients to easily access topline data. Furthermore, IG offers trading activity data by its clients and also broker ratings.
Alongside the technical analysis section we review below, other positive research features are the Market Screener and the abundance of broader, macroeconomic research. This research is presented in multiple media, which makes the user experience particularly satisfying. IG Live is a video presented three times a day – at 7.30 am, 10.30 am and at 4.00 pm – and offers a pre-open bulletin, live charting analysis, and a look ahead. There are also regular interviews with CEOs, which are available in an extensive video library also featuring market insights, technical analysis, and broader education. There are also sections for Trade of the Week, The Week Ahead, and Morning Call, all of which can be delivered via regular email alerts.
Finally, in the research space, we would like to highlight the Market Screener, which allows traders to screen individual stocks by 28 selected fundamentals (market cap, dividend yield, return on investment, etc.) by 25 different countries, 26 indexes, and 10 sectors. Once the screening variables have been chosen and the parameters set, the screened stocks can then be ordered by the various parameters. Screens can be saved, and there are also some pre-populated saved screens from IG analysts. This is an invaluable tool for any trader who has a strong financial/fundamental leaning in their analysis.
Although there is still plenty of room for more in-depth fundamental and financial research from both third-party providers and IG, the broader macroeconomic provision, technical analysis research, and Market Screener nevertheless still leave IG in a strong position, even with its deficits in the research area.
Platforms & Tools
The IG trading platform and tools on offer are among the extremely impressive features of the IG online trading account. The demands and competition from the spread-betting world and the relatively short-term trading strategies employed by the spread-betting community have necessitated the provision of increasingly complex trading platforms and trading tools. IG has managed to transition its award-winning spread-betting platform across to its online stock-trading provision, which allows for an impressive user experience, particularly compared to long-established competition in the online stockbroker space.
The technical analysis offering is by far the most impressive compared to the competition in the online stockbroking arena.
From the technical analysis side, pop-up charts allow for 21 technical indicators to be accessed on the chart, all of which have numerous parameters that can be adjusted. Furthermore, nine drawing tools are available, including trend lines and Fibonacci retracements and extensions, which can be customized. Calendar events can be added to the chart and the layout can be customized and saved (along with the overall platform layout). The technical analysis offering is by far the most impressive compared to the competition in the online stockbroking arena.
There are also many trading tools available, which are not commonly offered on competitor platforms. Not only can price alerts be set, but these can be set on various indicators and can be customized further. Economic calendar alerts are also available. The alerts can be displayed on the trading platform or can be received via mobile push or email.
Compared to competitor platforms, the IG platform is far more flexible in dealing with current orders, previous trades, and open positions. New orders can be executed straight from the chart, whilst open positions and working orders can be viewed on the chart, rather than within the account section.
Finally, the IG client also has access to third-party technical analysis research and trading tools provided by Auto Chartist and Trading Central. Auto Chartist is a provider of automated trading signals and charting patterns, whilst Trading Central is a technical analysis report provider.
All in all, the IG charting platform is our top pick in 2017.
Although very much focused on a broader, macroeconomic trading outlook, rather than focusing on individual stocks or microeconomic analysis, IG’s provision of educational content is impressive. There is a separate IG Academy app available to download, which provides step-by-step courses on basic to intermediate term trading. This educational offering begins with courses as simple as “Introducing the financial markets” and “The basics of technical analysis” through to “Planning and risk management.” These are all broken down via modules, and you can track the courses and modules you have covered.
New clients are offered an individual, personalised walk through the trading platform, and are shown how to place a trade. There are also many in-person seminars and webinars available, with a regular 30- minute webinar every Monday as well as educational videos arranged by topic.
IG has mobile apps for Android devices and iPhone. Furthermore, there is also a dedicated iPad app, IG Trading. IG also has a separate education app under the moniker IG Academy.
The IG Trading apps are user-friendly and offer many of the tools available on the desktop trading platform. Also, watch lists, and alerts can all be managed from your device and synchronized with the desktop version. We were particularly impressed with another great extra, which is direct access to the IG Community. This allows for discussion with other traders and is a great way to keep up with data and share ideas on a mobile application.
IG offers an abundance of online broking experience as the world’s first financial spread-betting company, operating since 1974. From this experience, IG offers a host of extremely attractive features to the IG online stock trading space, including a market-leading charting package, extremely flexible trading tools, strong customer service, the impressive Market Screener, and a user-friendly mobile trading app.
However, given the relatively new foray into the world of online share trading, the financial/ fundamental analysis of individual stocks lacks depth. Unfortunately, the lack of depth in product offerings and the absence of fund investment options, diminishes the overall IG package.
If you are looking for a trading platform to simply trade individual stocks and ETFs from a basic-intermediate fundamental level (alongside some spread betting), then IG will appeal to you. For more experienced traders who want to access comprehensive company research and fundamentals or for investors looking for a broader spectrum of investing options, IG should improve its offerings.
Drawbacks aside, IG finished second overall thanks to its outstanding trader tools and ultra-competitive commissions.
For our 2017 UK Share Dealing Broker Review we assessed, rated, and ranked ten different share dealing brokers based in the United Kingdom. Each broker was graded on over 100 different variables. Learn more.View all IG Group Fees & Features
Reviewed by Steve Miley Steve Miley is Director of Research, Europe, for StockBrokers.com and heads the annual UK Share Dealing Broker Review. With 25 years of experience in institutional financial markets, Steve has won multiple Technical Analyst Magazine awards, including "Best Independent Fixed Income" and "Best FX Research." Alongside StockBrokers.com, Steve is the founder of The Market Chartist where he provides market research for institutional clients.
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