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eToro UK Review

Elizabeth Anderson

Written by Elizabeth Anderson
Fact-checked by Steven Hatzakis
Edited by Jeff Anberg

November 21, 2025
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Elizabeth Anderson Elizabeth Anderson

Elizabeth Anderson is the lead writer and researcher for UK.StockBrokers.com. She has been a financial journalist for more than a decade and has written for major publications including BBC, The Times, and Bloomberg.

Your capital is at risk.

eToro is an investing platform offering a wide range of stocks and instruments. It is well-known for its ‘social trading’ approach, allowing users to see and copy other people’s portfolios. eToro offers a great mobile app and is competitive on fees for a general account, although its ISA charges are on the expensive side.

I find that eToro offers a great starting point for those new to stock trading, but does appear to be more suited to short-term traders rather than long-term investors.

  • Minimum Deposit: $50 info
  • ISA: Yes
  • SIPP: No
4.5
4.5/5 Stars
OVERALL SCORE
Investment Choices4.5/5 Stars
Charges & Fees4/5 Stars
Website4.5/5 Stars
Education5/5 Stars
Mobile App5/5 Stars
Ease of Use4.5/5 Stars

Check out UK.StockBrokers.com's picks for the best investment platforms in 2025.

2025#8
2024#3
2023#11
2022#10
2021#9
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We collect and track data on trading charges, fees, and interest rates to make it easier to understand the cost of investing in the U.K. We analyze a wide range of savings and investment offerings, like ISAs, SIPPs, investment portfolios, pensions, and active trading accounts. We hand-collect and audit data across more than 50 variables in our coverage of the best U.K. investment platforms.

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Table of Contents

Pros & cons

thumb_up_off_alt Pros

  • Commission-free trading and no custody fees.
  • Top-tier mobile app packed with trading features.
  • Social and copy trading make investing feel interactive.

thumb_down_off_alt Cons

  • Limited investment options: no bonds, mutual funds, or investment trusts.
  • Hidden currency and withdrawal fees.
  • Better for active traders than hands-off investors.

My top takeaways for eToro in 2025:

  • eToro offers commission-free trading and an excellent mobile app, making it ideal for beginners and short-term traders.
  • eToro is currently one of just a few investment platforms offering crypto investing.
  • eToro doesn't offer a SIPP, so long-term investors may find better options elsewhere.
  • You can invest through a managed ISA, or you can pick your own ISA investments on the eToro platform through a partnership with Moneyfarm.
  • Fees are low overall for a general account, but watch out for higher ISA charges and hidden costs like currency conversion and withdrawal charges.

eToro fees

eToro offers low trading costs for its standard investing account, making it attractive for beginners and casual investors. It is free to open and hold an account, and there are no management, custody, or platform fees. U.K. users also benefit from commission-free trading on stocks and ETFs, which places eToro in line with other free-trading apps such as Freetrade, XTB, and Trading 212. By contrast, traditional brokers such as Hargreaves Lansdown and AJ Bell charge £11.95 and £5 per trade respectively. You can begin investing with eToro from as little as $10.

ISA fees: Fees are on the higher side for the eToro ISA, with total fees for the managed ISA of almost 1% a year on amounts up to £10,000, with charges gradually falling to 0.45% on amounts above £500,000. This is ok in terms of value, but other platforms offering ready-made portfolios, such as Lloyds and Vanguard, charge lower management fees. The DIY ISA is also more expensive than many of its rivals, as trades made through the ISA are subject to commission, which puts eToro at a disadvantage compared with ISA providers offering commission-free investing.

Hidden fees: There are some hidden charges to be aware of. eToro makes its money by charging currency conversion fees, for enacting more complex trades such as crypto, and by charging for CFD positions held overnight. CFDs should only be traded by experienced investors willing to take a high risk – most everyday investors should not touch these, since half of all traders lose money when trading CFDs with eToro.

eToro charges a $5 fee for withdrawals from your account, with a minimum withdrawal amount of $30. Most trading is done in U.S. dollars, meaning in the U.K. you’ll also pay currency conversion fees when paying money into your account or withdrawing money. A typical charge of $0.005 is applied on foreign exchange (FX) conversions.

Fee example: As an example of fees you’ll pay, if you are depositing £2,000 into an eToro account you’ll pay a currency conversion fee of $7 (£5.70) with rates of $1.23 per £1. This same fee would apply if you withdraw your money, on top of the $5 withdrawal fee (around £4).

Ways to reduce fees: eToro now offers the option to add money to an eToro GBP or EUR wallet, meaning you can make trades in pounds or euros and save money on currency conversion fees to U.S. dollars. You essentially pay no fees at all now if investing in U.K. stocks and ETFs when buying in pounds rather than dollars.

Feature eToro logoeToro
Minimum Deposit info $50 info
Share Trading: 0-9 Deals/ Month info £0
Share Trading: 10-19 Deals/ Month info £0
Share Trading: 20+ Deals/ Month info £0
Annual Platform Fee (Funds): £0 - £250,000 info N/A
Annual Platform Fee (Funds): £250K-£500K info N/A
Annual Platform Fee (Funds): £500,000 - £1m info N/A
Annual Platform Fee (Funds): £1m and over info N/A
Bonds - Corporate - Fee info N/A
Bonds - Government (Gilts) - Fee info £0
ETFs - Fee info N/A
Investment Trusts - Fee info £0
Telephone Dealing Fee info N/A

query_stats What type of trader are you?

New to the world of investing? See my picks for the best UK trading platforms for beginners. More experienced traders should check out my guide to the best UK Trading Platforms for Active Traders. If you're looking to trade shares on the go, read my guide to the best UK stock trading apps.

Range of investments

eToro offers one of the widest investment selections among beginner-friendly trading apps, making it a strong option for investors who want to explore multiple asset classes in one place. In addition to share and ETF trading, eToro users can trade forex, CFDs, and cryptocurrencies such as bitcoin and ethereum. Through the eToro DIY ISA you can also access bonds and mutual funds in addition to U.K. and U.S. shares and ETFs.

As there are thousands of investments to choose from on the eToro platform, I can see that it could feel overwhelming – especially if you are new to investing or stock trading. The good news is that you can open a virtual account through eToro so you can practice making trades and getting to grips with the platform. You’re given a hefty $100,000 in your practice account, making it easy to go on a virtual spending spree.

To make things a little easier for newer investors, eToro offers ‘Smart Portfolios,’ which are designed more for long-term investing. You can select a portfolio according to your interest, such as financial services, AI, or real estate. eToro also offers a managed ISA, in partnership with Moneyfarm, where you can invest in a ready-made globally diversified portfolio matched to your risk profile and interests.

eToro is also well-known for its ‘CopyTrader’ system that allows users to follow and even replicate other people’s portfolios – for example, when they buy or sell shares, your account can be set to automatically do the same. This can be risky for investors, though, as it’s a gamble whether their moves will be profitable long-term. Personally, I would be wary of copy trading without doing a good deal of research into the trader’s track record, and even then, returns are of course never a certainty. Unlike funds that aim to achieve diversification, there is no governance or guarantee that risk management has been applied.

Overall, eToro offers access to more than 7,000 stocks worldwide, 750 ETFs, as well as range of commodities, currencies, and more than 120 crypto tokens.

eToro investment options

eToro offers access to a wide range of investments, such as global stocks, ETFs, commodities, and crypto.

Feature eToro logoeToro
Share Trading info Yes
CFD Trading info Yes
ETFs info Yes
Mutual Funds info No
Bonds - Corporate info No
Bonds - Government (Gilts) info No
Investment Trusts info Yes
Spread Betting info No
Crypto Trading info Yes
Advisor Services info No

eToro ISA review

eToro’s ISA offering is broad and flexible, but overall it is one of the more expensive ISA options on the market. While the partnership with Moneyfarm gives investors access to a strong managed ISA and a competitive cash ISA rate, the DIY stocks and shares ISA carries relatively high trading and platform fees compared with rivals. As a result, eToro’s ISAs may appeal to existing users but are rarely the cheapest choice for long-term investing.

eToro offers three types of ISA: cash ISA, stocks and shares ISA, and a managed ISA, with a minimum opening deposit of £500. All three are operated in partnership with Moneyfarm, which handles the portfolio construction, cash management, and investment oversight.

eToro’s cash ISA, powered by Moneyfarm, pays 3.87% in the first year, dropping to 3.67% after a year. A boosted rate is sometimes offered for the first year. This is a competitive rate of interest compared with other brokers.

eToro’s DIY stocks and shares ISA gives you the choice of thousands of U.K. and U.S. stocks, ETFs, bonds and mutual funds to invest in. There are both trading fees and management fees charged by the ISA. A £3.95 fee is charged when buying or selling shares, ETFs, and mutual funds, while bond trades carry a £5.95. A 0.70% currency conversion fee applies when buying overseas shares, and there’s a platform fee of 0.35% a year for the DIY ISA, although this is capped at £45 a year.

These charges make eToro’s investment ISA one of the most expensive on the market. In comparison, Trading 212, XTB , and Freetrade don’t charge commission on trades or platform fees.

eToro’s managed ISA lets you invest in a globally diversified portfolio that’s monitored and managed by Moneyfarm. Platform charges are:

  • 0.75% up to £10,000
  • 0.70% from £10,000 to £20,000
  • 0.65% from £20,000 to £50,000
  • 0.6% from £50,000 to £100,000
  • 0.45% from £100,000 to £250,000
  • 0.40% above £250,000

You’ll also pay fund costs of about 0.16% a year and market spread effects (up to 0.05% a year). These charges are reasonable but not the cheapest. You’re likely to find other platforms offering ready-made portfolios with lower fees, for example, Lloyds, Halifax, Vanguard, or InvestEngine.

All eToro’s ISAs are flexible, meaning you can take money out and replace it during the same tax year without affecting your overall annual ISA allowance.

Mobile trading apps

The eToro U.K. mobile app is very sophisticated and offers far more than the mobile app offering of traditional brokers, such as Halifax, Barclays and Fidelity. You can easily see your watchlist, view markets, find investments and see what other traders are doing. You can even simulate the portfolio of investing legend Warren Buffett through a Warren Buffett-themed Smart Portfolio.

Elizabeth's take:

"I found the eToro app one of the best among the brokers we reviewed as it’s easy to navigate and there are loads of features and functions. It’s easy to buy and sell stock through the app, and you can easily search by category such as ‘dividend’, recently added or popular stocks. A new screening tool on the mobile app lets you also sort by sector, such as construction, retail, or medical technology."

Elizabeth Anderson

E%20Anderson%20headshot_170.jpg

The charting tools are also very good on the mobile app – again, a feature not always offered by brokers on their mobile apps. eToro has more than 100 chart indicators and drawing tools available, thanks to a partnership with TradingView, such as the ability to switch to candlestick view and to add Bollinger Bands to help assess whether a share price is high or low.

eToro also has Delta, an app that gives more detailed portfolio analysis and tracking across all your eToro investments, including crypto wallets and exchanges. This is free for members of eToro Club Silver+ — those who have a minimum of $5,000 in an eToro account. There is also a paid version for those wanting deeper investment insights. However, Delta is probably not needed for most investors as there is enough offered already on the main eToro app.

eToro social trading

eToro’s app is easy to use, and it’s easy to find investment inspiration, either through the stock screener or ‘copy trading.’

Trading platforms

The eToro website offers a great platform for people to manage their investments. There are clear links to upcoming earnings announcements that day and to big daily movers. The homepage is dominated by the social news feed, featuring updates from other users about their portfolios.

You can create a watch list to track stocks, crypto, indices and commodities, and explore global markets to see the biggest daily gainers and losers worldwide. The website gives investments an ESG score (environmental, social and governance) when you select a stock or fund. This is a great feature for investors becoming more aware about the potential environmental impact of their investments.

On the discover page, I like how you can filter stocks by theme, sector, region, or other measures through a detailed stock screener. When pulling up a stock, you can easily set up a recurring investment, see analyst views, set price alerts, and see basic news relating to the company.

Some chart tools are available for free, but you need to upgrade to ProCharts to access more tools by depositing at least $5,000 into your eToro account.

eToro web platform

The eToro web platform offers an easy way to explore global markets and choose investments you’re most interested in with the help of a comprehensive stock screener.

Feature eToro logoeToro
Web Platform info Yes
iPhone App info Yes
Android App info Yes
Stock Alerts info Yes
Charting - Indicators / Studies info 106
Charting - Drawing Tools info 9
Charting - Notes info No
Charting - Display Corporate Events info No
Charting - Stock Overlays info Yes
Charting - Index Overlays info Yes

Education

Research on stocks and ETFs at eToro is more limited than other platforms such as Barclays and Hargreaves Lansdown, which offer a huge array of research and educational material. There is not much detail on the investments you are considering, and it’s not easy to view and compare historical performance on different companies unless you can access ProCharts.

Full research and news are only available to those who have put money in their accounts, and don’t just hold a demo account. However, through eToro’s ‘research’ tab, it's useful to see analyst consensus on individual stocks — such as whether they think it is a good buy and their price target for the stock. Detailed analysis on individual stocks is only available by subscribing to eToro Club, at £49.99 a year or available for free if you hold more than $25,000 on the eToro platform.

eToro does offer extensive materials, though to help investors get to grips with investing. The eToro academy, available through the website, offers video trading guides and investing courses aimed at beginners and intermediate investors. These go into detail, such as how blockchain works and how to differentiate between various investment strategies.

Feature eToro logoeToro
Education (Share Trading) info Yes
Education (Funds) info No
Education (Retirement) info No
Client Webinars info No
Client Webinars (Archived) info No

Final thoughts

eToro U.K. offers a great experience for beginners. In my opinion, the platform is more suited to those looking to trade stocks short-term than those looking to hold funds or invest long-term, and is also a popular choice for beginners looking to access crypto investments. It also offers a good demo account to help people learn about trading without the prospect of losing any real money.

However, there are some hidden fees, and the minimum amount required to open an account is $50. If you are looking to trade very small amounts, a platform such as Freetrade, Robinhood, XTB, or Trading 212 may be a better fit for you.

eToro also does not offer SIPPs, meaning you cannot invest through a pension on eToro. You can trade through an eToro ISA for tax-efficient investing, but eToro's ISA fees are costly compared with other platforms, so may not offer the best value.

eToro Star Ratings

Feature eToro logoeToro
Overall Rating 4.5/5 Stars
Charges & Fees 4/5 Stars
Investment Choices 4.5/5 Stars
Mobile App 5/5 Stars
Website 4.5/5 Stars
Ease of Use 4.5/5 Stars
Education 5/5 Stars

FAQs

Is eToro safe?

eToro is regulated by multiple regulators worldwide. In the U.K., it is regulated by the Financial Conduct Authority. This means it is trusted to look after your money, and you are protected for up to £85,000 should the company cease trading for any reason. eToro has two-factor authentication when logging into your account, reducing the risk of your account being hacked.

Is eToro good to use in the UK?

eToro offers a great service to many investors. If you are simply looking to trade company shares through a general trading account, then eToro is very competitive on price compared to the more traditional brokers. However, if you are looking for wider investment options, or your risk appetite is lower, then there may be better options for you with other brokers – such as Hargreaves Lansdown, Interactive Investor, AJ Bell, Lloyds, or Fidelity – where you can invest in mutual funds or ready-made portfolios put together by professionals for likely lower fees.

Does eToro have an ISA?

Yes, eToro has partnered with U.K. investment platform Moneyfarm to offer an ISA. Moneyfarm operates and manages the ISA externally, with the ISA integrated into eToro customers’ accounts. eToro offers three types of ISA: cash ISA, the DIY stocks and shares ISA, or the managed ISA.

How does eToro compare to other brokers?

For an in-depth look at how eToro compares to other brokers, check out our compare tool. See the table below for a quick overview of how it stacks up against its main competitors.

Company Overall Rating Charges & Fees Annual Platform Fee (Funds): £0 - £250,000 Share Trading: 20+ Deals/ Month ISA SIPP Crypto Trading
Interactive Investor logoInteractive Investor
4.5/5 Stars 4.5/5 Stars £59.88 / £143.88 £3.99 Yes Yes No
Trading 212 logoTrading 212
4.5/5 Stars 5/5 Stars £0 £0 Yes No No
eToro logoeToro
4.5/5 Stars 4/5 Stars N/A £0 Yes No Yes
Webull logoWebull
4/5 Stars 5/5 Stars £0 0.025% No No No
Robinhood UK logoRobinhood UK
4/5 Stars 5/5 Stars £0 £0 No No No
Revolut logoRevolut
4/5 Stars 4.5/5 Stars N/A 0.25% / 0,12% or minimum €1 info Yes No Yes

Who is eToro right for?

eToro is right for beginner investors who wish to use a cheap platform to trade short-term investments. In addition to providing markets that aren't normally seen in other mainstream U.K. brokers, like forex, CFDs, and cryptocurrencies such as bitcoin and ethereum, eToro offers social copy trading, allowing traders to explore the strategies of other investors. eToro may not be as good for long-term investors and savers due to the lack of investment options like bonds, mutual funds or investment trusts.

Can you day trade at eToro?

Yes, you can day trade at eToro. The platform is well-suited to active, short-term trading because it offers real-time pricing, a wide range of global stocks and ETFs, and additional instruments such as crypto, forex, and CFDs. Its social trading features also make it easy to follow high-frequency traders and analyse their strategies. However, day trading carries significant risk, especially when using leveraged products like CFDs, and many traders lose money when attempting short-term strategies. While eToro supports day trading, it is important to fully understand the risks and costs involved before trading frequently.

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Our testing

Why you should trust us

Elizabeth Anderson has been a financial journalist for more than a decade. She’s written for major national newspapers, contributed to corporate reports and research, and reviewed dozens of share dealing platforms, SIPP providers, ISAs, and brokerage firms. Elizabeth started her career at Bloomberg and has worked for the BBC, The Telegraph, The Times and the i newspaper. She is passionate about helping people understand finance and investing. A keen investor herself, Elizabeth invests through general dealing accounts, ISAs and several SIPPs.

All content on UK.StockBrokers.com is handwritten by a writer, fact-checked by a member of our research team, and edited and published by an editor. Our ratings, rankings, and opinions are entirely our own, and the result of our extensive research and decades of collective experience covering the U.K. brokerage industry.

Ultimately, our rigorous data validation process yields an error rate of less than .1% each year, providing site visitors with quality data they can trust. Click here to learn more about how we test.

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At UK.StockBrokers.com, our online broker reviews are based on our collected quantitative data as well as the observations and qualified opinions of our expert researchers. Each year we publish tens of thousands of words of research and collect hundreds of data points while testing brokerage firms, share dealing platforms, SIPP providers, ISA providers, and other financial service providers relevant to U.K. investors.

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Our researchers thoroughly test a wide range of key features, such as the availability and quality of trading platforms for web, desktop, and mobile, charting, real-time and streaming quotes, and educational resources – among other important variables. We also evaluate the overall design of the mobile experience, and look for a fluid user experience moving between mobile and desktop platforms.

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About eToro

As an early pioneer in social copy trading, eToro was founded in Israel in 2006 as a financial trading technology developer. The company remains based in Israel and is regulated in the U.K., Europe, Australia, Gibraltar and the U.S., and serves clients in over 170 countries. eToro says it has around 3.8 million registered U.K. users and more than 35 million worldwide.


About the Editorial Team

Elizabeth Anderson

Elizabeth Anderson, lead writer and researcher, has been a financial journalist for more than a decade. In addition to her work with UK.StockBrokers.com, she has written extensively for major publications including BBC, The Times and Bloomberg. A keen investor herself, she is passionate about helping people understand finance and investing.

Steven Hatzakis

Steven Hatzakis is the Global Director of Online Broker Research for UK.StockBrokers.com and ForexBrokers.com. Steven previously served as an Editor for Finance Magnates, where he authored over 1,000 published articles about the online finance industry. Steven is an active fintech and crypto industry researcher and advises blockchain companies at the board level. Over the past 20 years, Steven has held numerous positions within the international forex markets, from writing to consulting to serving as a registered commodity futures representative.

Jeff Anberg

Jeff Anberg is a Senior Editor at UK.StockBrokers.com. Along with years of experience in media distribution at a global newsroom, Jeff has a versatile knowledge base encompassing the technology and financial markets. He is a long-time active investor and engages in research on emerging markets like cryptocurrency. Jeff holds a Bachelor’s Degree in English Literature with a minor in Philosophy from San Francisco State University.

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