Written by StockBrokers.com
In this head to head comparison of IG vs eToro, we will compare the trading platforms, mobile apps, investment options, costs, market research, and more. Let's dive in.
Your capital is at risk.
Alongside the cost per trade, most UK online brokers also charge a monthly, quarterly, or annual management fee, which varies based on the account type and balance. Based on our thorough review, IG offers better pricing than eToro for share dealing.
What type of trader are you?
New to the world of investing? See our picks for the Best UK Trading Platforms for Beginners. More experienced traders should read our guide to the Best UK Trading Platforms for Active Traders.
Comparing IG and eToro for UK investment choices: both offer share dealing, ETF trading, CFDs, crypto, and access to investment trusts. Neither supports funds, corporate bonds, or UK government bonds (gilts), and neither provides adviser services.
On ratings, UK.StockBrokers.com gives IG 5/5 stars for investment choices (ranked 11th of 21), while eToro earns 4.5/5 stars (ranked 15th). If range is your priority, IG scores a touch higher, but both cover the core options many UK investors use.
| Feature |
IG
|
eToro
|
|---|---|---|
| Share Trading | Yes | Yes |
| CFD Trading | Yes | Yes |
| ETFs | Yes | Yes |
| Mutual Funds | No | No |
| Bonds - Government (Gilts) | No | No |
| Investment Trusts | Yes | Yes |
| Spread Betting | Yes | No |
| Crypto Trading | Yes | Yes |
| Advisor Services | No | No |
| Investment Choices |
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Low-cost US and UK shares.
Professional’s Gateway to the World’s Markets.
IG vs eToro for trading tools: IG stands out for chart usability, letting you display corporate events like earnings, splits and dividends directly on charts (eToro doesn’t). IG also offers more drawing tools (19 vs 9) and lets you add notes to charts (eToro doesn’t). If you’re into technical indicators, eToro leads with 106 indicators compared with IG’s 33, which may appeal if you rely on a wide range of signals.
For core platform features, both brokers are similar: IG and eToro provide index and stock overlays, browser-based trading, custom price alerts and real-time market data. UK traders who value clear chart context and annotations may prefer IG, while those who want a big library of indicators may lean toward eToro.
| Feature |
IG
|
eToro
|
|---|---|---|
| Web Platform | Yes | Yes |
| Stock Alerts | Yes | Yes |
| Charting - Indicators / Studies | 33 | 106 |
| Charting - Drawing Tools | 19 | 9 |
| Charting - Notes | Yes | No |
| Charting - Display Corporate Events | Yes | No |
| Charting - Stock Overlays | Yes | Yes |
| Charting - Index Overlays | Yes | Yes |
For UK investors seeking suitable online brokers with retirement account options, both IG and eToro offer Individual Savings Accounts (ISAs), which allow for tax-efficient savings. However, for those interested in Self-Invested Personal Pensions (SIPPs), only IG provides this option, offering clients more flexibility in managing their pension funds. eToro does not currently offer SIPP accounts, potentially narrowing retirement planning choices for users. Overall, IG presents a broader range of retirement investments compared to eToro, catering to diverse needs with both ISA and SIPP accounts available.
Dive deeper: Best SIPP Providers, Best Stocks and Shares ISA Providers.
For UK investors seeking reliable mobile trading platforms, both IG and eToro provide excellent options with dedicated apps for iPhone and Android users. UK.StockBrokers.com rates both IG and eToro mobile apps with an impressive 5 stars, reflecting their quality and user satisfaction. However, when it comes to ranking among 21 brokers for mobile app effectiveness, IG takes the spotlight, securing the 2nd position, while eToro holds a respectable 5th place. This makes IG a slightly more appealing choice for traders prioritizing mobile app performance.
Dive deeper: Best Stock Trading Apps UK.
IG vs eToro for beginner investor education: IG offers live and on‑demand client webinars, while eToro has no webinars. Topic coverage differs—eToro provides share trading education that IG lacks, whereas IG covers funds and retirement and eToro does not. Both earn 5/5 for beginner education from UK.StockBrokers.com, but IG is ranked 1st of 21 brokers and eToro 11th, so UK beginners wanting webinars and guidance on funds or retirement may prefer IG, while those seeking basic share trading lessons may lean toward eToro.
| Feature |
IG
|
eToro
|
|---|---|---|
| Client Webinars | Yes | No |
| Client Webinars (Archived) | Yes | No |
| Education (Share Trading) | No | Yes |
| Education (Funds) | Yes | No |
| Education (Retirement) | Yes | No |
| Education |
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|
Dive deeper: Best UK Trading Platforms for Beginners.
IG vs eToro for market research: UK investors will find IG more informative on funds, as it offers research reports for funds while eToro does not. Both brokers provide shares and ETF research and let you view portfolio allocation by asset class, but neither covers bonds or has a dedicated funds research section. If you want fund insights, IG has the edge; for basic stock and ETF research with allocation tools, both are suitable.
| Feature |
IG
|
eToro
|
|---|---|---|
| Research - Shares | Yes | Yes |
| Research - ETFs | Yes | Yes |
| Research - Bonds | No | No |
| Research - Funds | No | No |
| Fund Research - Research Reports | Yes | No |
| Portfolio Allocation Breakdown | Yes | Yes |
Which broker is better overall, IG or eToro? After collecting more than 900 data points over a 10-week period, we found IG to be a better trading platform overall.
IG is an investment platform aimed at experienced investors looking to make frequent trades on the stock market, with thousands of shares, trusts and ETFs to trade. It offers a comprehensive and easy-to-use trading platform that is used by both private and professional investors.
| Feature |
IG
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eToro
|
|---|---|---|
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In an IG vs eToro comparison, both brokers offer cryptocurrency trading, giving traders access to crypto markets on either platform.
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0 of 5| Overall Rating | IG | eToro | |
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| Review | IG Review | eToro Review | |
| Winner | check_circle |
| Investments | IG | eToro | |
|---|---|---|---|
| ISA | Yes | Yes | |
| SIPP | Yes | No | |
| Share Trading | Yes | Yes | |
| CFD Trading | Yes | Yes | |
| Mutual Funds | No | No | |
| ETFs | Yes | Yes | |
| Bonds - Corporate | No | No | |
| Bonds - Government (Gilts) | No | No | |
| Investment Trusts | Yes | Yes | |
| Spread Betting | Yes | No | |
| Crypto Trading | Yes | ||
| Advisor Services | No | No |
| Trading Fees | IG | eToro | |
|---|---|---|---|
| Minimum Deposit | £0 | $50 | |
| Share Trading: 0-9 Deals/ Month | £0 | £0 | |
| Share Trading: 10-19 Deals/ Month | £0 | £0 | |
| Share Trading: 20+ Deals/ Month | £0 | £0 | |
| 5 trades per year (£30k portfolio) | |||
| 12 trades per year (£30k portfolio) | |||
| 36 trades per year (£30k portfolio) | |||
| 120 trades per year (£30k portfolio) | |||
| 3 fund trades per year (£30k portfolio) | |||
| Annual Platform Fee (Funds): £0 - £250,000 | N/A | N/A | |
| Annual Platform Fee (Funds): £250K-£500K | N/A | N/A | |
| Annual Platform Fee (Funds): £500,000 - £1m | N/A | N/A | |
| Annual Platform Fee (Funds): £1m and over | N/A | N/A | |
| Bonds - Corporate - Fee | N/A | N/A | |
| Bonds - Government (Gilts) - Fee | N/A | £0 | |
| ETFs - Fee | £0 | N/A | |
| Investment Trusts - Fee | £0 | £0 | |
| Telephone Dealing Fee | £50 | N/A |
| Broker Screenshots | IG | eToro | |
|---|---|---|---|
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| Platforms & Tools | IG | eToro | |
|---|---|---|---|
| Web Platform | Yes | Yes | |
| iPhone App | Yes | Yes | |
| Android App | Yes | Yes | |
| Stock Alerts | Yes | Yes | |
| Charting - Indicators / Studies | 33 | 106 | |
| Charting - Drawing Tools | 19 | 9 | |
| Charting - Notes | Yes | No | |
| Charting - Display Corporate Events | Yes | No | |
| Charting - Stock Overlays | Yes | Yes | |
| Charting - Index Overlays | Yes | Yes |
| Research | IG | eToro | |
|---|---|---|---|
| Research - Shares | Yes | Yes | |
| Research - CFDs | |||
| Research - Funds | No | No | |
| Fund Research - Research Reports | Yes | No | |
| Research - ETFs | Yes | Yes | |
| Research - Bonds | No | No | |
| Portfolio Allocation Breakdown | Yes | Yes |
| Education | IG | eToro | |
|---|---|---|---|
| Education (Share Trading) | No | Yes | |
| Education (Funds) | Yes | No | |
| Education (Retirement) | Yes | No | |
| Client Webinars | Yes | No | |
| Client Webinars (Archived) | Yes | No |
| Overall Summary | IG | eToro | |
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| Review | IG Review | eToro Review | |
| Winner | check_circle |
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