Written by StockBrokers.com
In this head to head comparison of IG vs eToro, we will compare the trading platforms, mobile apps, investment options, costs, market research, and more. Let's dive in.
Your capital is at risk.
Alongside the cost per trade, most UK online brokers also charge a monthly, quarterly, or annual management fee, which varies based on the account type and balance. Based on our thorough review, IG offers better pricing than eToro for share dealing.
What type of trader are you?
New to the world of investing? See our picks for the Best UK Trading Platforms for Beginners. More experienced traders should read our guide to the Best UK Trading Platforms for Active Traders.
IG vs eToro for UK investors: both platforms let you buy shares and ETFs, trade CFDs, and get exposure to crypto. Each also offers investment trusts. Neither platform offers funds, corporate bonds, or government bonds (gilts), and neither provides adviser services.
Based on UK.StockBrokers.com, IG earns 5 stars for investment choices and ranks 6th out of 21 brokers, while eToro scores 4.5 stars and ranks 11th. If ratings and breadth of investment options matter most, IG edges eToro; if you simply want shares, ETFs, CFDs, crypto, and access to investment trusts, both will cover the basics.
| Feature |
IG
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eToro
|
|---|---|---|
| Share Trading | Yes | Yes |
| CFD Trading | Yes | Yes |
| ETFs | Yes | Yes |
| Mutual Funds | No | No |
| Bonds - Government (Gilts) | No | No |
| Investment Trusts | Yes | Yes |
| Spread Betting | Yes | No |
| Crypto Trading | Yes | Yes |
| Advisor Services | No | No |
| Investment Choices |
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Low-cost US and UK shares.
Professional’s Gateway to the World’s Markets.
IG vs eToro for trading tools: IG stands out for chart usability, letting you display corporate events like earnings, splits and dividends directly on charts (eToro doesn’t). IG also offers more drawing tools (19 vs 9) and lets you add notes to charts (eToro doesn’t). If you’re into technical indicators, eToro leads with 106 indicators compared with IG’s 33, which may appeal if you rely on a wide range of signals.
For core platform features, both brokers are similar: IG and eToro provide index and stock overlays, browser-based trading, custom price alerts and real-time market data. UK traders who value clear chart context and annotations may prefer IG, while those who want a big library of indicators may lean toward eToro.
| Feature |
IG
|
eToro
|
|---|---|---|
| Web Platform | Yes | Yes |
| Stock Alerts | Yes | Yes |
| Charting - Indicators / Studies | 33 | 106 |
| Charting - Drawing Tools | 19 | 9 |
| Charting - Notes | Yes | No |
| Charting - Display Corporate Events | Yes | No |
| Charting - Stock Overlays | Yes | Yes |
| Charting - Index Overlays | Yes | Yes |
For UK investors seeking suitable online brokers with retirement account options, both IG and eToro offer Individual Savings Accounts (ISAs), which allow for tax-efficient savings. However, for those interested in Self-Invested Personal Pensions (SIPPs), only IG provides this option, offering clients more flexibility in managing their pension funds. eToro does not currently offer SIPP accounts, potentially narrowing retirement planning choices for users. Overall, IG presents a broader range of retirement investments compared to eToro, catering to diverse needs with both ISA and SIPP accounts available.
Dive deeper: Best SIPP Providers, Best Stocks and Shares ISA Providers.
In an IG vs eToro mobile app comparison for UK investors, both brokers offer iPhone and Android apps and each earns a 5-star mobile rating from UK.StockBrokers.com; however, IG ranks #2 out of 21 brokers for Mobile Apps, while eToro ranks #4, giving IG a slight edge if app quality is your priority.
Dive deeper: Best Stock Trading Apps UK.
IG vs eToro for beginner education in the UK: IG offers live client webinars with an on‑demand archive, while eToro does not provide webinars. Topic coverage differs—eToro includes share trading lessons, whereas IG covers funds and retirement (but not share trading). Both are rated 5/5 for beginner education by UK.StockBrokers.com; however, IG ranks #1 of 21 brokers, compared with eToro at #7. If you value webinars and learning about funds and retirement, IG stands out; for share trading basics, eToro has the edge.
| Feature |
IG
|
eToro
|
|---|---|---|
| Client Webinars | Yes | No |
| Client Webinars (Archived) | Yes | No |
| Education (Share Trading) | No | Yes |
| Education (Funds) | Yes | No |
| Education (Retirement) | Yes | No |
| Education |
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Dive deeper: Best UK Trading Platforms for Beginners.
IG vs eToro for market research: UK investors will find IG more informative on funds, as it offers research reports for funds while eToro does not. Both brokers provide shares and ETF research and let you view portfolio allocation by asset class, but neither covers bonds or has a dedicated funds research section. If you want fund insights, IG has the edge; for basic stock and ETF research with allocation tools, both are suitable.
| Feature |
IG
|
eToro
|
|---|---|---|
| Research - Shares | Yes | Yes |
| Research - ETFs | Yes | Yes |
| Research - Bonds | No | No |
| Research - Funds | No | No |
| Fund Research - Research Reports | Yes | No |
| Portfolio Allocation Breakdown | Yes | Yes |
Which broker is better overall, IG or eToro? After collecting more than 900 data points over a 10-week period, we found IG to be a better trading platform overall.
IG is an investment platform aimed at experienced investors looking to make frequent trades on the stock market, with thousands of shares, trusts and ETFs to trade. It offers a comprehensive and easy-to-use trading platform that is used by both private and professional investors.
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IG
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eToro
|
|---|---|---|
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In an IG vs eToro comparison, both brokers offer cryptocurrency trading, giving traders access to crypto markets on either platform.
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0 of 5| Overall Rating | IG | eToro | |
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| Review | IG Review | eToro Review | |
| Winner | check_circle |
| Investments | IG | eToro | |
|---|---|---|---|
| ISA | Yes | Yes | |
| SIPP | Yes | No | |
| Share Trading | Yes | Yes | |
| CFD Trading | Yes | Yes | |
| Mutual Funds | No | No | |
| ETFs | Yes | Yes | |
| Bonds - Corporate | No | No | |
| Bonds - Government (Gilts) | No | No | |
| Investment Trusts | Yes | Yes | |
| Spread Betting | Yes | No | |
| Crypto Trading | Yes | ||
| Advisor Services | No | No |
| Trading Fees | IG | eToro | |
|---|---|---|---|
| Minimum Deposit | £0 | $50 | |
| Share Trading: 0-9 Deals/ Month | £0 | £0 | |
| Share Trading: 10-19 Deals/ Month | £0 | £0 | |
| Share Trading: 20+ Deals/ Month | £0 | £0 | |
| 5 trades per year (£30k portfolio) | |||
| 12 trades per year (£30k portfolio) | |||
| 36 trades per year (£30k portfolio) | |||
| 120 trades per year (£30k portfolio) | |||
| 3 fund trades per year (£30k portfolio) | |||
| Annual Platform Fee (Funds): £0 - £250,000 | N/A | N/A | |
| Annual Platform Fee (Funds): £250K-£500K | N/A | N/A | |
| Annual Platform Fee (Funds): £500,000 - £1m | N/A | N/A | |
| Annual Platform Fee (Funds): £1m and over | N/A | N/A | |
| Bonds - Corporate - Fee | N/A | N/A | |
| Bonds - Government (Gilts) - Fee | N/A | £0 | |
| ETFs - Fee | £0 | N/A | |
| Investment Trusts - Fee | £0 | £0 | |
| Telephone Dealing Fee | £50 | N/A |
| Broker Screenshots | IG | eToro | |
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| Platforms & Tools | IG | eToro | |
|---|---|---|---|
| Web Platform | Yes | Yes | |
| iPhone App | Yes | Yes | |
| Android App | Yes | Yes | |
| Stock Alerts | Yes | Yes | |
| Charting - Indicators / Studies | 33 | 106 | |
| Charting - Drawing Tools | 19 | 9 | |
| Charting - Notes | Yes | No | |
| Charting - Display Corporate Events | Yes | No | |
| Charting - Stock Overlays | Yes | Yes | |
| Charting - Index Overlays | Yes | Yes |
| Research | IG | eToro | |
|---|---|---|---|
| Research - Shares | Yes | Yes | |
| Research - CFDs | |||
| Research - Funds | No | No | |
| Fund Research - Research Reports | Yes | No | |
| Research - ETFs | Yes | Yes | |
| Research - Bonds | No | No | |
| Portfolio Allocation Breakdown | Yes | Yes |
| Education | IG | eToro | |
|---|---|---|---|
| Education (Share Trading) | No | Yes | |
| Education (Funds) | Yes | No | |
| Education (Retirement) | Yes | No | |
| Client Webinars | Yes | No | |
| Client Webinars (Archived) | Yes | No |
| Overall Summary | IG | eToro | |
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| Review | IG Review | eToro Review | |
| Winner | check_circle |
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