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Hargreaves Lansdown vs AJ Bell 2023

StockBrokers.com

Written by StockBrokers.com

November 17, 2022

Is Hargreaves Lansdown better than AJ Bell? After scoring the best share dealing accounts across 46 different variables, Hargreaves Lansdown is better than AJ Bell. Hargreaves Lansdown has a wide range of sophisticated research accompanied by a comprehensive selection of investment options and a user-friendly mobile app. However, pricing is expensive, the charting tools are average and educational resources are only in line with industry standards.

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Overall RatingHargreaves LansdownAJ Bell
Overall Rating 4.5/5 Stars 4/5 Stars
Commissions & Fees 3/5 Stars 3.5/5 Stars
Offering of Investments 5/5 Stars 4/5 Stars
Mobile Trading 4.5/5 Stars 3.5/5 Stars
Platforms & Tools 4/5 Stars 3/5 Stars
Research 4.5/5 Stars 4/5 Stars
Ease of Use 4/5 Stars N/A
Education 4/5 Stars 3.5/5 Stars
Review Hargreaves Lansdown Review
Winner check_circle
InvestmentsHargreaves LansdownAJ Bell
ISA Yes Yes
SIPP Yes Yes
Share Trading Yes Yes
CFD Trading No No
Funds Yes Yes
ETFs Yes Yes
Bonds - Corporate Yes Yes
Bonds - Government (Gilts) Yes Yes
Investment Trusts Yes Yes
Spread Betting No No
Crypto Trading No No
Advisor Services Yes No
Trading FeesHargreaves LansdownAJ Bell
Minimum Deposit £1.0 £0.0
Share Trading: 0-9 Deals/ Month £11.95 £9.95
Share Trading: 10-19 Deals/ Month £8.95 £4.95
Share Trading: 20+ Deals/ Month £5.95 £4.95
5 trades per year (£30k portfolio) £59.75 £82.5
12 trades per year (£30k portfolio) £143.4 £161.4
36 trades per year (£30k portfolio) £430.2 £400.2
120 trades per year (£30k portfolio) £1074 £636
3 fund trades per year (£30k portfolio) £135 £79.5
Annual Custody Fee: £0 - £250,000 0.45% 0.25% (max £3.50/ month for shares)
Annual Custody Fee: £250K-£500K 0.25% 0.25% (max £3.50/ month) for shares; 0.10% for funds between £250,000 and £1m
Annual Custody Fee: £500,000 - £1m 0.25% 0.25% (max £3.50/ month) for shares; 0.10% for funds between £250,000 and £1m
Annual Custody Fee: £1m and over 0.10% 0.25% (max £3.50/ month) for shares; 0.10% for funds between £250,000 and £1m; 0.05% for funds between £1m and £2m;
Bonds - Corporate - Fee 1% (20-50) or £11.95 £9.95
Bonds - Government (Gilts) - Fee 1% £20 minimum £9.95
ETFs - Fee £11.95 £9.95
Investment Trusts - Fee £11.95 £9.95
Telephone Dealing Fee 1% of the trade value, mininmum £20 maximum £50 £29.95
Platforms & ToolsHargreaves LansdownAJ Bell
Web Platform Yes Yes
iPhone App Yes Yes
Android App Yes Yes
Stock Alerts Yes No
Charting - Indicators / Studies 20 10
Charting - Drawing Tools 1 1
Charting - Notes No No
Charting - Display Corporate Events Yes Yes
Charting - Stock Overlays Yes Yes
Charting - Index Overlays Yes Yes
ResearchHargreaves LansdownAJ Bell
Research - Shares No Yes
Research - CFDs No No
Research - Funds Yes Yes
Fund Research - Research Reports Yes Yes
Research - ETFs Yes Yes
Research - Bonds Yes Yes
Portfolio Allocation Breakdown Yes Yes
EducationHargreaves LansdownAJ Bell
Has Education - Share Trading Yes Yes
Has Education - Funds Yes Yes
Has Education - Retirement Yes Yes
Client Webinars Yes No
Client Webinars (Archived) No Yes
Overall SummaryHargreaves LansdownAJ Bell
Overall Rating 4.5/5 Stars 4/5 Stars
Commissions & Fees 3/5 Stars 3.5/5 Stars
Offering of Investments 5/5 Stars 4/5 Stars
Mobile Trading 4.5/5 Stars 3.5/5 Stars
Platforms & Tools 4/5 Stars 3/5 Stars
Research 4.5/5 Stars 4/5 Stars
Ease of Use 4/5 Stars N/A
Education 4/5 Stars 3.5/5 Stars
Review Hargreaves Lansdown Review
Winner check_circle
  • check_box_outline_blankcheck_boxAJ Bell
  • check_box_outline_blankcheck_boxBarclays
  • check_box_outline_blankcheck_boxCapital.com
  • check_box_outline_blankcheck_boxDEGIRO
  • check_box_outline_blankcheck_boxeToro
  • check_box_outline_blankcheck_boxFineco Bank
  • check_box_outline_blankcheck_boxFreetrade
  • check_box_outline_blankcheck_boxHalifax
  • check_box_outline_blankcheck_boxHargreaves Lansdown
  • check_box_outline_blankcheck_boxIG
  • check_box_outline_blankcheck_boxInteractive Brokers
  • check_box_outline_blankcheck_boxInteractive Investor
  • check_box_outline_blankcheck_boxLloyds Bank
  • check_box_outline_blankcheck_boxSaxo Markets
  • check_box_outline_blankcheck_boxTrading 212
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Hargreaves Lansdown vs AJ Bell Comparison

For our 2022 Review, we assessed the best trading platforms in the UK for online share dealing. Let's compare Hargreaves Lansdown vs AJ Bell.

Which broker is less expensive?

Alongside the cost per trade, most UK online brokers also charge a monthly, quarterly, or annual management fee, which varies based on the account type and balance. Based on our thorough review, Hargreaves Lansdown offers better pricing than AJ Bell for share dealing.

Assuming a £30,000 portfolio size, here are the total annual costs for share dealing with both brokers, given different monthly activity scenarios.

5 trades per year - Hargreaves Lansdown would cost £59.75 per year, while AJ Bell would cost £82.5 per year.

12 trades per year - Hargreaves Lansdown would cost £143.4 per year, while AJ Bell would cost £161.4 per year.

36 trades per year - Hargreaves Lansdown would cost £430.2 per year, while AJ Bell would cost £400.2 per year.

120 trades per year - Hargreaves Lansdown would cost £1074 per year, while AJ Bell would cost £636 per year.

3 fund trades per year - Hargreaves Lansdown would cost £135 per year, while AJ Bell would cost £79.5 per year.

Which broker offers a wider range of investment options?

Hargreaves Lansdown offers investors access to ISA, SIPP, Share Trading, Funds, ETFs, Bonds - Corporate, Bonds - Government (Gilts), Investment Trusts and Advisor Services, while AJ Bell offers investors access to ISA, SIPP, Share Trading, Funds, ETFs, Bonds - Corporate, Bonds - Government (Gilts) and Investment Trusts, neither have CFD Trading, Spread Betting and Crypto Trading. Investing encompasses a wide variety of asset classes, so finding a broker that offers every investment type you are interested in is important.

Which broker offers better research?

Our testing concluded that Hargreaves Lansdown is better for research than AJ Bell. Hargreaves Lansdown offers more research options, including research reports, articles, and analyst ratings.

Which trading platform is better?

To compare the trading platforms of both Hargreaves Lansdown and AJ Bell, we tested each broker's website, trading platform, trading tools and stock trading app. All features compared, Hargreaves Lansdown offers a better share dealing platform and Hargreaves Lansdown offers a better stock app for mobile trading.

Overall winner: Hargreaves Lansdown

Read Next: Best UK Trading Platforms 2022

More Comparisons

Hargreaves Lansdown vs Saxo Markets Hargreaves Lansdown vs Barclays Hargreaves Lansdown vs Trading 212 Hargreaves Lansdown vs Fineco Bank Hargreaves Lansdown vs Interactive Investor Hargreaves Lansdown vs Interactive Brokers AJ Bell vs Lloyds Bank AJ Bell vs Saxo Markets AJ Bell vs Trading 212 AJ Bell vs Barclays AJ Bell vs Hargreaves Lansdown AJ Bell vs DEGIRO

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