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Hargreaves Lansdown vs AJ Bell Youinvest 2020

Your capital is at risk.
Is AJ Bell Youinvest better than Hargreaves Lansdown? After scoring the best share dealing accounts across 46 different variables, Hargreaves Lansdown is better than AJ Bell Youinvest. Hargreaves Lansdown provides a thorough selection of investment options, high-quality research (some of which is in-house), alongside an easy to use mobile app. Conversely, pricing is expensive, and charting tools and educational resources, are just average.

Overall Rating

Feature Hargreaves Lansdown AJ Bell Youinvest
Overall 4 4
Commissions & Fees 3 3.5
Offering of Investments 5 4
Platform & Tools 4 3.5
Research 4.5 4
Education 3.5 3.5
Hargreaves Lansdown Review AJ Bell Youinvest Review
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Trading Fees

Feature Hargreaves Lansdown AJ Bell Youinvest
Share Trading: 0-9 Deals/ Month
£11.95 £9.95
Share Trading: 10-19 Deals/ Month
£8.95 £4.95
Share Trading: 20+ Deals/ Month
£5.95 £4.95
Annual Custody Fee: £0 - £250,000
0.45% 0.25% (Max £7.50 per quarter)
Bonds - Government (Gilts) - Fee
£11.95 £9.95
ETFs - Fee
£11.95 £9.95
Investment Trusts - Fee
£11.95 £9.95
Telephone Dealing Fee
£20.00 £29.95

Platforms & Tools

Feature Hargreaves Lansdown AJ Bell Youinvest
Desktop Platform (Windows)
No No
Web Platform
Yes Yes
iPhone App
Yes Yes
Android App
Yes Yes
Stock Alerts
Yes No
Charting - Indicators / Studies
20 10
Charting - Drawing Tools
1 1
Charting - Notes
No No
Charting - Display Corporate Events
Yes Yes
Charting - Stock Overlays
Yes Yes

Research

Feature Hargreaves Lansdown AJ Bell Youinvest
Research - Shares
Yes Yes
Research - CFDs
No No
Research - Funds
Yes Yes
Fund Research - Research Reports
Yes Yes
Research - ETFs
Yes Yes
Research - Bonds
Yes Yes
Portfolio Allocation Breakdown
Yes Yes

Investments

Feature Hargreaves Lansdown AJ Bell Youinvest
Share Trading
Yes Yes
CFD Trading
No No
Funds
Yes Yes
ETFs
Yes Yes
Bonds - Corporate
Yes Yes
Bonds - Government (Gilts)
Yes Yes
Investment Trusts
Yes Yes
Spread Betting
No No
Advisor Services
Yes No

Education

Feature Hargreaves Lansdown AJ Bell Youinvest
Has Education - Share Trading
Yes Yes
Has Education - Funds
Yes Yes
Has Education - Retirement
Yes Yes
Client Webinars
Yes No
Client Webinars (Archived)
No Yes

Overall

Feature Hargreaves Lansdown AJ Bell Youinvest
Overall 4 4
Commissions & Fees 3 3.5
Offering of Investments 5 4
Platform & Tools 4 3.5
Research 4.5 4
Education 3.5 3.5
Hargreaves Lansdown Review AJ Bell Youinvest Review
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For our 2020 Review, we assessed the best trading platforms in the UK for online share dealing. Let's compare AJ Bell Youinvest vs Hargreaves Lansdown.

Which broker is less expensive?

Alongside the cost per trade, most UK online brokers also charge a monthly, quarterly, or annual management fee, which varies based on the account type and balance. Based on our thorough review, AJ Bell Youinvest offers better pricing than Hargreaves Lansdown for share dealing.

Assuming a £30,000 portfolio size, here are the total annual costs for share dealing with both brokers, given different monthly activity scenarios.

1 Trade Per Month - AJ Bell Youinvest is cheaper. AJ Bell Youinvest would only cost £149.40 each year while Hargreaves Lansdown would cost £278.40.

3 Trades Per Month - AJ Bell Youinvest is less expensive under this scenario. AJ Bell Youinvest would cost £388.20 per year while Hargreaves Lansdown would cost £565.20.

10 Trades Per Month - AJ Bell Youinvest is the better choice. Annual fees with AJ Bell Youinvest would total £624, while annual fees with Hargreaves Lansdown would be £1209.

20 Trades Per Month - AJ Bell Youinvest costs less in this scenario. Total annual costs with AJ Bell Youinvest would equal £1218, while Hargreaves Lansdown would equal £1563.

Which broker offers a wider range of investment options?

Hargreaves Lansdown offers a more diverse selection of investment options than AJ Bell Youinvest. Hargreaves Lansdown offers investors access to Advisor Services, ETFs, Funds, ISA, SIPP, Share Trading and Bonds - Government (Gilts). Investing encompasses a wide variety of asset classes, so finding a broker that offers every investment type you are interested in is important.

Which platform offers better research?

Our testing concluded that Hargreaves Lansdown is better for research than AJ Bell Youinvest. Hargreaves Lansdown offers more research options, including research reports, articles, and analyst ratings.

Which trading platform is better?

To compare the trading platforms of both AJ Bell Youinvest and Hargreaves Lansdown, we tested each broker's trading tools and share dealing app. All features compared, Hargreaves Lansdown offers a better share dealing platform.

Overall, between AJ Bell Youinvest and Hargreaves Lansdown, Hargreaves Lansdown is the winner.

AJ Bell Youinvest Review
Hargreaves Lansdown Review

Related Comparisons

All pricing data was obtained from a published web site as of 01/15/2020 and is believed to be accurate, but is not guaranteed. The UK.StockBrokers.com staff is constantly working with its online broker representatives to obtain the latest pricing data. If you believe any data listed above is inaccurate, please contact us using the link at the bottom of this page.

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