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AJ Bell Youinvest vs Hargreaves Lansdown 2020

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Is Hargreaves Lansdown better than AJ Bell Youinvest? After scoring UK share dealing accounts in six areas for our 2019 review, Hargreaves Lansdown is better than AJ Bell Youinvest. Hargreaves Lansdown provides a thorough selection of investment options, high-quality research (some of which is in-house), alongside an excellent mobile app. Conversely, pricing is expensive, and charting tools, as well as educational resources, are just average.

Overall Rating

Feature AJ Bell Youinvest Hargreaves Lansdown
Overall 4 4.5
AJ Bell Youinvest Review Hargreaves Lansdown Review

Trading Fees

Feature AJ Bell Youinvest Hargreaves Lansdown
Share Trading: 0-9 Deals/ Month
£9.95 £11.95
Share Trading: 10-19 Deals/ Month
£4.95 £8.95
Share Trading: 20+ Deals/ Month
£4.95 £5.95
Annual Custody Fee: £0 - £250,000*
0.25% (Max £7.50 per quarter) 0.45%
Bonds - Government (Gilts) - Fee
£9.95 £11.95
ETFs - Fee
£9.95 £11.95
Investment Trusts - Fee
£9.95 £11.95
Telephone Dealing Fee*
£29.95 £20.00
Commissions & Fees 4 3
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Platforms & Tools

Feature AJ Bell Youinvest Hargreaves Lansdown
Desktop Platform (Windows)
No No
Web Platform
Yes Yes
iPhone App
Yes Yes
Android App
Yes Yes
Stock Alerts
No Yes
Charting - Indicators / Studies
10 26
Charting - Drawing Tools
1 1
Charting - Notes
No No
Charting - Display Corporate Events
Yes Yes
Charting - Stock Overlays
Yes Yes
Platform & Tools 3 4
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Research

Feature AJ Bell Youinvest Hargreaves Lansdown
Research - Shares
Yes Yes
Research - CFDs
No Yes
Research - Funds
Yes Yes
Fund Research - Research Reports
Yes Yes
Research - ETFs
Yes Yes
Research - Bonds
Yes Yes
Portfolio Allocation Breakdown
Yes Yes
Research 4 4.5
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Investments

Feature AJ Bell Youinvest Hargreaves Lansdown
Share Trading
Yes Yes
CFD Trading
No No
Funds
Yes Yes
ETFs
Yes Yes
Bonds - Corporate
Yes Yes
Bonds - Government (Gilts)
Yes Yes
Investment Trusts
Yes Yes
Spread Betting
No No
Advisor Services
No Yes
Offering of Investments 3 4.5
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Education

Feature AJ Bell Youinvest Hargreaves Lansdown
Has Education - Share Trading
Yes Yes
Has Education - Funds
Yes Yes
Has Education - Retirement
Yes Yes
Client Webinars
No No
Client Webinars (Archived)
Yes No
Education 3.5 3.5

Overall

Feature AJ Bell Youinvest Hargreaves Lansdown
AJ Bell Youinvest Review Hargreaves Lansdown Review
Overall 4 4.5
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After seven months and hundreds of hours of researching 12 different share dealing brokers, the UK.StockBrokers.com team collected thousands of data points. To focus on two brokers, we will now compare AJ Bell Youinvest vs Hargreaves Lansdown.

First, we will compare the fees charged for dealing in the UK. There are two primary fees: the cost to place each trade and the monthly, quarterly, or annual management fee charged which varies depending on the type and size of your portfolio. We researched both to provide a single star rating for cost. AJ Bell Youinvest received a rating of 4.00 stars over Hargreaves Lansdown's 3.00 stars.

Further breaking down costs, we analyzed four different trading scenarios. For all four scenarios, we are assuming a £30,000 portfolio for custody fees.

Scenario 1 - 12 trades per year, or 1 trade per month. Hargreaves Lansdown charges £278.40 and AJ Bell Youinvest charges £149.40.

Scenario 2 - 3 trades per month, for a total of 36 trades per year. Hargreaves Lansdown would charge £565.20 while AJ Bell Youinvest would charge £388.20.

Scenario 3 - If you make 10 trades a month, or 120 per year, the fees with AJ Bell Youinvest wold be £624 and the fees with Hargreaves Lansdown would be £1209.

Scenario 4 - If you make 20 trades a month, or 240 per year, the fees with Hargreaves Lansdown wold be £1563 and the fees with AJ Bell Youinvest would be £1218.

Cost aside, we can now compare popular features and tools investors prefer. Access to the investments you want is important, and AJ Bell Youinvest and Hargreaves Lansdown provide clients with ISA, ISA - Junior, SIPP and SIPP - Junior. Next, some traders desire robust charting, so the number of drawing tools and total technical indicators made available, as well as stock alerts, are considered. AJ Bell Youinvest and Hargreaves Lansdown offer the same number of charting tools, 1. AJ Bell Youinvest trails Hargreaves Lansdown by 16 total different indicators (for example, moving averages), with Hargreaves Lansdown offering 26 and AJ Bell Youinvest offering 10. Hargreaves Lansdown has basic stock alerts, AJ Bell Youinvest doesn't. Finally, for researching funds while share dealing, having access to mutual fund research reports is also helpful. AJ Bell Youinvest and Hargreaves Lansdown both offer fund research reports.

Overall, between AJ Bell Youinvest and Hargreaves Lansdown, Hargreaves Lansdown is the winner.

AJ Bell Youinvest Review
Hargreaves Lansdown Review


All pricing data was obtained from a published web site as of 01/15/2020 and is believed to be accurate, but is not guaranteed. The UK.StockBrokers.com staff is constantly working with its online broker representatives to obtain the latest pricing data. If you believe any data listed above is inaccurate, please contact us using the link at the bottom of this page.

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