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Hargreaves Lansdown vs AJ Bell Youinvest 2021
Your capital is at risk.
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Overall Rating
| Feature | Hargreaves Lansdown | AJ Bell Youinvest |
| Overall | ||
| Commissions & Fees | ||
| Offering of Investments | ||
| Platform & Tools | ||
| Research | ||
| Education | ||
| Hargreaves Lansdown Review | ||
| Winner | check_circle |
Trading Fees
| Feature | Hargreaves Lansdown | AJ Bell Youinvest |
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Minimum Deposit |
£0.00 | £0.00 |
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Share Trading: 0-9 Deals/ Month |
£11.95 | £9.95 |
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Share Trading: 10-19 Deals/ Month |
£8.95 | £4.95 |
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Share Trading: 20+ Deals/ Month |
£5.95 | £4.95 |
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Annual Custody Fee: £0 - £250,000 |
0.45% | 0.25% (max £3.50/ month for shares) |
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Bonds - Government (Gilts) - Fee |
1% £20 minimum | £9.95 |
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ETFs - Fee |
£11.95 | £9.95 |
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Investment Trusts - Fee |
£11.95 | £9.95 |
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Telephone Dealing Fee |
1% £20 minimum | £29.95 |
Platforms & Tools
| Feature | Hargreaves Lansdown | AJ Bell Youinvest |
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Desktop Platform (Windows) |
No | No |
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Web Platform |
Yes | Yes |
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iPhone App |
Yes | Yes |
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Android App |
Yes | Yes |
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Stock Alerts |
Yes | No |
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Charting - Indicators / Studies |
20 | 10 |
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Charting - Drawing Tools |
1 | 1 |
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Charting - Notes |
No | No |
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Charting - Display Corporate Events |
Yes | Yes |
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Charting - Stock Overlays |
Yes | Yes |
Research
| Feature | Hargreaves Lansdown | AJ Bell Youinvest |
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Research - Shares |
No | Yes |
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Research - CFDs |
No | No |
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Research - Funds |
Yes | Yes |
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Fund Research - Research Reports |
Yes | Yes |
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Research - ETFs |
Yes | Yes |
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Research - Bonds |
Yes | Yes |
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Portfolio Allocation Breakdown |
Yes | Yes |
Investments
| Feature | Hargreaves Lansdown | AJ Bell Youinvest |
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Share Trading |
Yes | Yes |
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CFD Trading |
No | No |
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Funds |
Yes | Yes |
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ETFs |
Yes | Yes |
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Bonds - Corporate |
Yes | Yes |
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Bonds - Government (Gilts) |
Yes | Yes |
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Investment Trusts |
Yes | Yes |
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Spread Betting |
No | No |
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Advisor Services |
Yes | No |
Education
| Feature | Hargreaves Lansdown | AJ Bell Youinvest |
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Has Education - Share Trading |
Yes | Yes |
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Has Education - Funds |
Yes | Yes |
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Has Education - Retirement |
Yes | Yes |
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Client Webinars |
Yes | No |
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Client Webinars (Archived) |
No | Yes |
Overall
| Feature | Hargreaves Lansdown | AJ Bell Youinvest |
| Overall | ||
| Commissions & Fees | ||
| Offering of Investments | ||
| Platform & Tools | ||
| Research | ||
| Education | ||
| Hargreaves Lansdown Review | ||
| Winner | check_circle |
For our 2021 Review, we assessed the best trading platforms in the UK for online share dealing. Let's compare AJ Bell Youinvest vs Hargreaves Lansdown.
Which broker is less expensive?
Alongside the cost per trade, most UK online brokers also charge a monthly, quarterly, or annual management fee, which varies based on the account type and balance. Based on our thorough review, Hargreaves Lansdown offers better pricing than AJ Bell Youinvest for share dealing.
Assuming a £30,000 portfolio size, here are the total annual costs for share dealing with both brokers, given different monthly activity scenarios.
1 Trade Per Month - Hargreaves Lansdown is cheaper. Hargreaves Lansdown would only cost £143.40 each year while AJ Bell Youinvest would cost £161.40.
3 Trades Per Month - AJ Bell Youinvest is less expensive under this scenario. AJ Bell Youinvest would cost £400.20 per year while Hargreaves Lansdown would cost £430.20.
10 Trades Per Month - AJ Bell Youinvest is the better choice. Annual fees with AJ Bell Youinvest would total £636, while annual fees with Hargreaves Lansdown would be £1074.
20 Trades Per Month - AJ Bell Youinvest costs less in this scenario. Total annual costs with AJ Bell Youinvest would equal £82.50, while Hargreaves Lansdown would equal £135.00.
Which broker offers a wider range of investment options?
Hargreaves Lansdown offers a more diverse selection of investment options than AJ Bell Youinvest. Hargreaves Lansdown offers investors access to Advisor Services, ETFs, Funds, ISA, SIPP, Share Trading and Bonds - Government (Gilts). Investing encompasses a wide variety of asset classes, so finding a broker that offers every investment type you are interested in is important.
Which platform offers better research?
Our testing concluded that Hargreaves Lansdown is better for research than AJ Bell Youinvest. Hargreaves Lansdown offers more research options, including research reports, articles, and analyst ratings.
Which trading platform is better?
To compare the trading platforms of both AJ Bell Youinvest and Hargreaves Lansdown, we tested each broker's trading tools and share dealing app. All features compared, Hargreaves Lansdown offers a better share dealing platform.
Overall winner: Hargreaves Lansdown
Read Next: Best UK Trading Platforms 2021
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All pricing data was obtained from a published web site as of 10/22/2021 and is believed to be accurate, but is not guaranteed. The StockBrokers.com UK staff is constantly working with its online broker representatives to obtain the latest pricing data. If you believe any data listed above is inaccurate, please contact us using the link at the bottom of this page.
