To find a right broker for share dealing
, we spent seven months and hundreds of hours of assessing ten different share dealing brokers based in the UK. Here, we will focus on two brokers and compare AJ Bell Youinvest vs Hargreaves Lansdown.
Our comparison begins with the fees charged for dealing shares in the UK and being a client. The two main charges to focus on include the cost to place each trade alongside the monthly, quarterly, or annual management fee charged (varies depending on the type and size of your portfolio). We researched both to provide a single star rating for cost. Both AJ Bell Youinvest and Hargreaves Lansdown hold a 3.50 star rating.
Account charges aside, we can now compare features and tools investors want in their share dealing accounts. Access to the investments is important, and Hargreaves Lansdown offers clients ISA, ISA - Junior, SIPP, SIPP - Junior and Spread Betting while AJ Bell Youinvest offers ISA, ISA - Junior, SIPP and SIPP - Junior. Also, some investors require a high-quality charting experience, so the number of drawing tools and total technical indicators made available, as well as stock alerts, are considered. AJ Bell Youinvest and Hargreaves Lansdown offer the same number of charting tools, 1. Hargreaves Lansdown offers its clients access to 20 different indicators (for example, volume) while AJ Bell Youinvest has 10 available indicators, a difference of 10. Hargreaves Lansdown makes basic stock alerts available to clients, while AJ Bell Youinvest does not. Lastly, for researching mutual funds while share dealing, being able to view a research report can be helpful. AJ Bell Youinvest and Hargreaves Lansdown both offer fund research reports.
Overall, both AJ Bell Youinvest and Hargreaves Lansdown are rated 4.00 stars. And, when it comes to individual category awards, Hargreaves Lansdown finished with awards Best in Class - Offering of Investments and Best in Class - Customer Service in 2017, while AJ Bell Youinvest came up with Best in Class - Mobile Trading.