Hargreaves Lansdown vs AJ Bell Comparison
For our 2022 Review, we assessed the best trading platforms in the UK for online share dealing. Let's compare Hargreaves Lansdown vs AJ Bell.
Which broker is less expensive?
Alongside the cost per trade, most UK online brokers also charge a monthly, quarterly, or annual management fee, which varies based on the account type and balance. Based on our thorough review, Hargreaves Lansdown offers better pricing than AJ Bell for share dealing.
Assuming a £30,000 portfolio size, here are the total annual costs for share dealing with both brokers, given different monthly activity scenarios.
5 trades per year - Hargreaves Lansdown would cost £59.75 per year, while AJ Bell would cost £82.5 per year.
12 trades per year - Hargreaves Lansdown would cost £143.4 per year, while AJ Bell would cost £161.4 per year.
36 trades per year - Hargreaves Lansdown would cost £430.2 per year, while AJ Bell would cost £400.2 per year.
120 trades per year - Hargreaves Lansdown would cost £1074 per year, while AJ Bell would cost £636 per year.
3 fund trades per year - Hargreaves Lansdown would cost £135 per year, while AJ Bell would cost £79.5 per year.
Which broker offers a wider range of investment options?
Hargreaves Lansdown offers investors access to ISA, SIPP, Share Trading, Funds, ETFs, Bonds - Corporate, Bonds - Government (Gilts), Investment Trusts and Advisor Services, while AJ Bell offers investors access to ISA, SIPP, Share Trading, Funds, ETFs, Bonds - Corporate, Bonds - Government (Gilts) and Investment Trusts, neither have CFD Trading, Spread Betting and Crypto Trading. Investing encompasses a wide variety of asset classes, so finding a broker that offers every investment type you are interested in is important.
Which broker offers better research?
Our testing concluded that Hargreaves Lansdown is better for research than AJ Bell. Hargreaves Lansdown offers more research options, including research reports, articles, and analyst ratings.
Which trading platform is better?
To compare the trading platforms of both Hargreaves Lansdown and AJ Bell, we tested each broker's website, trading platform, trading tools and stock trading app. All features compared, Hargreaves Lansdown offers a better share dealing platform and Hargreaves Lansdown offers a better stock app for mobile trading.
Overall winner: Hargreaves Lansdown
Read Next: Best UK Trading Platforms 2022