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Hargreaves Lansdown vs AJ Bell Youinvest 2020

Your capital is at risk.
Is AJ Bell Youinvest better than Hargreaves Lansdown? After scoring UK share dealing accounts on over 40 different variables, Hargreaves Lansdown is better than AJ Bell Youinvest. Hargreaves Lansdown provides a thorough selection of investment options, high-quality research (some of which is in-house), alongside an excellent mobile app. Conversely, pricing is expensive, and charting tools, as well as educational resources, are just average.

Overall Rating

Feature Hargreaves Lansdown AJ Bell Youinvest
Overall 4.5 4
Hargreaves Lansdown Review AJ Bell Youinvest Review

Trading Fees

Feature Hargreaves Lansdown AJ Bell Youinvest
Share Trading: 0-9 Deals/ Month
£11.95 £9.95
Share Trading: 10-19 Deals/ Month
£8.95 £4.95
Share Trading: 20+ Deals/ Month
£5.95 £4.95
Annual Custody Fee: £0 - £250,000*
0.45% 0.25% (Max £7.50 per quarter)
Bonds - Government (Gilts) - Fee
£11.95 £9.95
ETFs - Fee
£11.95 £9.95
Investment Trusts - Fee
£11.95 £9.95
Telephone Dealing Fee*
£20.00 £29.95
Commissions & Fees 3 4
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Platforms & Tools

Feature Hargreaves Lansdown AJ Bell Youinvest
Desktop Platform (Windows)
No No
Web Platform
Yes Yes
iPhone App
Yes Yes
Android App
Yes Yes
Stock Alerts
Yes No
Charting - Indicators / Studies
26 10
Charting - Drawing Tools
1 1
Charting - Notes
No No
Charting - Display Corporate Events
Yes Yes
Charting - Stock Overlays
Yes Yes
Platform & Tools 4 3
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Research

Feature Hargreaves Lansdown AJ Bell Youinvest
Research - Shares
Yes Yes
Research - CFDs
Yes No
Research - Funds
Yes Yes
Fund Research - Research Reports
Yes Yes
Research - ETFs
Yes Yes
Research - Bonds
Yes Yes
Portfolio Allocation Breakdown
Yes Yes
Research 4.5 4
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Investments

Feature Hargreaves Lansdown AJ Bell Youinvest
Share Trading
Yes Yes
CFD Trading
No No
Funds
Yes Yes
ETFs
Yes Yes
Bonds - Corporate
Yes Yes
Bonds - Government (Gilts)
Yes Yes
Investment Trusts
Yes Yes
Spread Betting
No No
Advisor Services
Yes No
Offering of Investments 4.5 3
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Education

Feature Hargreaves Lansdown AJ Bell Youinvest
Has Education - Share Trading
Yes Yes
Has Education - Funds
Yes Yes
Has Education - Retirement
Yes Yes
Client Webinars
No No
Client Webinars (Archived)
No Yes
Education 3.5 3.5

Overall

Feature Hargreaves Lansdown AJ Bell Youinvest
Hargreaves Lansdown Review AJ Bell Youinvest Review
Overall 4.5 4
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Our UK.StockBrokers.com team spent seven months and hundreds of hours assessing 12 different share dealing accounts for buying shares online in the UK. In total, 46 individual variables were assessed. For this review, we will compare AJ Bell Youinvest vs Hargreaves Lansdown.

Which broker is cheaper: AJ Bell Youinvest or Hargreaves Lansdown?

It's important to note that not only is there the cost to place the trade, but most share dealing brokers also charge a monthly, quarterly, or annual management fee depending on the type and size of your portfolio. We assessed both to provide a single star rating for cost. AJ Bell Youinvest received a rating of 4.00 stars over Hargreaves Lansdown's 3.00 stars.

Further breaking down costs, we analyzed four different trading scenarios. For all four scenarios, we are assuming a £30,000 portfolio for custody fees.

1 Trade Per Month - AJ Bell Youinvest only charges £149.40 while Hargreaves Lansdown charges £278.40.

3 Trades Per Month - AJ Bell Youinvest is cheaper under this scenario. AJ Bell Youinvest would cost £388.20 while Hargreaves Lansdown would cost £565.20.

10 Trades Per Month - AJ Bell Youinvest is the cheaper option. Fees with AJ Bell Youinvest would be £624.00 while fees with Hargreaves Lansdown would be £1,209.00.

20 Trades Per Month - AJ Bell Youinvest costs less in this case. AJ Bell Youinvest charges £1,218.00 while Hargreaves Lansdown charges £1,563.00.

The annual management fee for each broker, which is a percentage of total assets, is as follows under a £30,000 portfolio AJ Bell Youinvest charges 0.25% (Max £7.50 per quarter) while Hargreaves Lansdown charges 0.45%.

Does AJ Bell Youinvest or Hargreaves Lansdown offer a wider range of investment options?

Hargreaves Lansdown offers a more diverse selection of investment options than AJ Bell Youinvest. Hargreaves Lansdown offers investors access to Advisor Services, ETFs, Funds, ISA, SIPP, Share Trading and Bonds - Government (Gilts). Investing encompasses a wide variety of asset classes, so finding a broker that offers every investment type you are interested in is important.

Is AJ Bell Youinvest or Hargreaves Lansdown better for research?

Research helps traders analyze potential investments, examine market sentiment, and learn about companies on a high-level. Our testing concluded that Hargreaves Lansdown is better for research than AJ Bell Youinvest. Hargreaves Lansdown offers more research options, including research reports, articles, and analyst ratings.

Which trading platform is better: AJ Bell Youinvest or Hargreaves Lansdown?

To compare the trading platforms of both AJ Bell Youinvest and Hargreaves Lansdown, we tested each broker's trading tools. Overall, Hargreaves Lansdown offers a better experience. Looking at charting, AJ Bell Youinvest and Hargreaves Lansdown offer the same number of charting tools, 1. AJ Bell Youinvest trails Hargreaves Lansdown by 16 total different indicators (for example, moving averages), with Hargreaves Lansdown offering 26 and AJ Bell Youinvest offering 10.

Overall, between AJ Bell Youinvest and Hargreaves Lansdown, Hargreaves Lansdown is the winner.

AJ Bell Youinvest Review
Hargreaves Lansdown Review


All pricing data was obtained from a published web site as of 01/15/2020 and is believed to be accurate, but is not guaranteed. The UK.StockBrokers.com staff is constantly working with its online broker representatives to obtain the latest pricing data. If you believe any data listed above is inaccurate, please contact us using the link at the bottom of this page.

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