After seven months and hundreds of hours of researching ten different share dealing brokers
, the UK.StockBrokers.com team collected thousands of data points. To focus on two brokers, we will now compare Hargreaves Lansdown vs Interactive Investor.
First, we will compare the fees charged for dealing in the UK. There are two primary fees: the cost to place each trade and the monthly, quarterly, or annual management fee charged which varies depending on the type and size of your portfolio. We researched both to provide a single star rating for cost. Interactive Investor is a better option with a 4.00 star rating over Hargreaves Lansdown's 3.50 star rating.
Cost aside, we can now compare popular features and tools investors prefer. Access to the investments you want is important, and Interactive Investor provides its clients with ISA, ISA - Junior, SIPP and Spread Betting while Hargreaves Lansdown provides clients access to ISA, ISA - Junior, SIPP, SIPP - Junior and Spread Betting. Next, some traders desire robust charting, so the number of drawing tools and total technical indicators made available, as well as stock alerts, are considered. Interactive Investor trails Hargreaves Lansdown by 1 total charting tools, with Hargreaves Lansdown offering 1 and Interactive Investor offering 0. Interactive Investor trails Hargreaves Lansdown by 9 total different indicators (for example, moving averages), with Hargreaves Lansdown offering 20 and Interactive Investor offering 11. Both Hargreaves Lansdown and Interactive Investor offer basic stock alerts. Finally, for researching funds while share dealing, having access to mutual fund research reports is also helpful. Hargreaves Lansdown and Interactive Investor both offer fund research reports.
Overall, Interactive Investor comes out on top with 4.50 stars over Hargreaves Lansdown's 4.00 stars. And, when it comes to individual category awards, Interactive Investor finished with awards Best in Class - Research and Best in Class - Education in 2017, while Hargreaves Lansdown came up with Best in Class - Offering of Investments and Best in Class - Customer Service.