Comparing online share dealing platforms side by side is no small task. For our 2024 review of U.K. brokers, more than 900 data points were collected over a 10-week period and used to score each broker. Let’s compare Interactive Investor and Freetrade.
Interactive Investor vs Freetrade Comparison
For our 2024 Review, we assessed the best trading platforms in the UK for online share dealing. Let's compare Interactive Investor vs Freetrade.
Is Interactive Investor a good broker?
The standout feature at Interactive Investor (ii) is its low flat-rate fees. Other investment platforms typically favour percentage fees for fund investing, although more brokers are now opting for flat fees. Our view is that Interactive Investor is a great platform for any investor, offering a wide range of investments for cheap prices on the whole.
Is Freetrade a good broker?
Overall Freetrade is a great platform to help you get to grips with investing. Costs are low, and its user-friendly mobile app offers great investment inspiration. Sophisticated investors, however, may find that other platforms offer a wider range of investment options and tools.
Which broker is less expensive?
Alongside the cost per trade, most UK online brokers also charge a monthly, quarterly, or annual management fee, which varies based on the account type and balance. Based on our thorough review, Freetrade offers better pricing than Interactive Investor for share dealing.
Assuming a £30,000 portfolio size, here are the total annual costs for share dealing with both brokers, given different monthly activity scenarios.
5 trades per year - Interactive Investor would cost £79.83 per year, while Freetrade would cost £0 (Basic plan), £71.88 (Standard), £143.88 (Plus) per year.
12 trades per year - Interactive Investor would cost £107.76 per year, while Freetrade would cost £0 (Basic plan), £71.88 (Standard), £143.88 (Plus) per year.
36 trades per year - Interactive Investor would cost £203.52 per year, while Freetrade would cost £0 (Basic plan), £71.88 (Standard), £143.88 (Plus) per year.
120 trades per year - Interactive Investor would cost £538.68 per year, while Freetrade would cost £0 (Basic plan), £71.88 (Standard), £143.88 (Plus) per year.
3 fund trades per year - Interactive Investor would cost £0 per year, while Freetrade would cost £1 per year.
How do Interactive Investor and Freetrade compare in terms of minimum deposits required?
Interactive Investor requires a minimum deposit of £0, while Freetrade requires a minimum deposit of £1. From our testing we found for accounts between £0 - £250,000 Interactive Investor charges annual custody fees of £59.88 - £143.88, while Freetrade charges annual custody fees of £0 (Basic plan), £71.88 (Standard), £143.88 (Plus).
Which broker offers a wider range of investment options?
Interactive Investor offers investors access to ISA, SIPP, Share Trading, Funds, ETFs, Bonds - Corporate, Bonds - Government (Gilts) and Investment Trusts, while Freetrade offers investors access to ISA, SIPP, ETFs and Investment Trusts. Neither have CFD Trading, Spread Betting, Crypto Trading and Advisor Services. Investing encompasses a wide variety of asset classes, so finding a broker that offers every investment type you are interested in is important.
Do Interactive Investor and Freetrade offer ISA or SIPP accounts?
Self-invested personal pensions (SIPPs) and individual savings accounts (ISAs) are tax-advantaged savings accounts that are an important tool for many individual investors. You can read more about how these accounts operate at Gov.UK: Click here for SIPP information and here for ISA information. Our analysis finds that Both Interactive Investor and Freetrade offer SIPP and ISA accounts.
Do Interactive Investor and Freetrade offer cryptocurrency?
In our analysis of top brokers for share dealing in the U.K., we research whether each broker offers the ability to trade cash cryptocurrency, such as bitcoin and ethereum, which is still a somewhat rare offering amongst major U.K. brokers. Our review finds that neither Interactive Investor nor Freetrade offer crypto investing.
Which broker offers a better website experience?
Our testing concluded that the website of Interactive Investor is better than the website of Freetrade. Interactive Investor offers more functionality, is cleanly designed, and is, overall, easier to use for beginners and casual investors.
Which stock trading app is better?
To compare the trading platforms of both Interactive Investor and Freetrade, we tested each broker's stock trading app. All features compared, our analysis finds that Freetrade offers a better mobile app. Dive deeper: Best Stock Trading Apps UK.
Do Interactive Investor and Freetrade offer educational resources?
Educational offerings are of particular importance to those who are newer to investing, and we examine the availability of several different types of educational materials in our analysis. Our research finds that Interactive Investor offers traders access to Client Webinars, Client Webinars (Archived), Education (Share Trading), Education (Funds) and Education (Retirement), while Freetrade offers access to Education (Share Trading), Education (Funds) and Education (Retirement).
Overall winner: Interactive Investor
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