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Interactive Investor vs Vanguard UK Investor 2025

StockBrokers.com

Written by StockBrokers.com

April 17, 2025

In this head to head comparison of Interactive Investor vs Vanguard UK Investor, we will compare the trading platforms, mobile apps, investment options, costs, market research, and more. Let's dive in.

Interactive Investor
5/5 Stars Overall
  • Minimum Deposit: £0
  • ISA: Yes
  • SIPP: Yes
Vanguard UK Investor
4/5 Stars Overall
  • Minimum Deposit: £500
  • ISA: Yes
  • SIPP: Yes

Fees

Alongside the cost per trade, most UK online brokers also charge a monthly, quarterly, or annual management fee, which varies based on the account type and balance. Based on our thorough review, Interactive Investor offers better pricing than Vanguard UK Investor for share dealing.

Assuming a £30,000 portfolio size, here are the total annual costs for share dealing with both brokers, given different monthly activity scenarios.

5 trades per year - Interactive Investor would cost £79.83 per year, while Vanguard UK Investor would cost N/A per year.

12 trades per year - Interactive Investor would cost £59.88 / £107.76 per year, while Vanguard UK Investor would cost N/A per year.

36 trades per year - Interactive Investor would cost £59.88 / £203.52 per year, while Vanguard UK Investor would cost N/A per year.

120 trades per year - Interactive Investor would cost £59.88 / £538.68 per year, while Vanguard UK Investor would cost N/A per year.

3 fund trades per year - Interactive Investor would cost £0 per year, while Vanguard UK Investor would cost £500 per year.

query_stats What type of trader are you?

New to the world of investing? See our picks for the Best UK Trading Platforms for Beginners. More experienced traders should read our guide to the Best UK Trading Platforms for Active Traders.

Investment Choices

For UK investors exploring online brokerages, both Interactive Investor and Vanguard UK Investor offer a range of investment options tailored to differing needs. Interactive Investor shines with its diverse investment choices, including share trading, ETFs, funds, corporate bonds, government bonds, and investment trusts. In contrast, Vanguard UK Investor supplies ETF and fund trading but does not support share or bond trading. This broader selection earns Interactive Investor a 5-star rating from UK.StockBrokers.com for investment choices, placing it third among 21 brokers. Conversely, Vanguard UK Investor receives a 3.5-star rating, ranking 18th. Neither platform provides crypto trading, spread betting, CFD trading, or advisor services, keeping their offerings straightforward.

Feature Interactive Investor logoInteractive Investor
Vanguard UK Investor logoVanguard UK Investor
Share Trading info Yes No
CFD Trading info No No
ETFs info Yes Yes
Funds info Yes Yes
Bonds - Government (Gilts) info Yes No
Investment Trusts info Yes No
Spread Betting info No No
Crypto Trading info No No
Advisor Services info No No
Investment Choices 5/5 Stars 3.5/5 Stars

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Trading Tools

When comparing the trading tools of Interactive Investor and Vanguard UK Investor, there's a noticeable difference in features. Interactive Investor provides a comprehensive charting experience with the ability to display corporate events such as earnings, splits, and dividends directly on charts, while Vanguard lacks this feature. Additionally, Interactive Investor offers an array of 18 drawing tools, making it ideal for those who like to customize and analyze their charts extensively. They also support a substantial 104 technical indicators, providing an advanced insight into market trends, whereas Vanguard UK Investor does not offer any drawing tools or technical indicators. Moreover, Interactive Investor further enhances user experience by allowing notes, index overlays, and stock overlays to be added to charts, capabilities not available with Vanguard UK Investor.

Both platforms offer a browser-based trading platform, ensuring accessibility from anywhere, yet Interactive Investor continues to stand out with features such as the ability to create alerts for stock price updates, enabling users to stay informed about market movements. Furthermore, they provide real-time market data, a crucial tool for active traders looking to make informed decisions swiftly. Without real-time data or alert capabilities, Vanguard UK Investor may appeal to investors less focused on immediate market responses. In essence, for UK traders looking for detailed and interactive charting tools, Interactive Investor offers a significantly more equipped platform compared to Vanguard UK Investor.

Feature Interactive Investor logoInteractive Investor
Vanguard UK Investor logoVanguard UK Investor
Web Platform info Yes Yes
Stock Alerts info Yes No
Charting - Indicators / Studies info 104 0
Charting - Drawing Tools info 18 0
Charting - Notes info Yes No
Charting - Display Corporate Events info Yes No
Charting - Stock Overlays info Yes No
Charting - Index Overlays info Yes No

ISAs and SIPPs

Interactive Investor and Vanguard UK Investor both provide attractive options for those in the UK looking to invest for retirement through accounts like ISAs and SIPPs. Interactive Investor offers both these retirement account types, giving investors the flexibility to save tax efficiently through an Individual Savings Account (ISA) or manage their pension with a Self-Invested Personal Pension (SIPP). Likewise, Vanguard UK Investor also provides access to ISAs and SIPPs, making it a viable alternative for those seeking straightforward investment solutions for their retirement planning. Both platforms aim to simplify investment experiences, allowing UK investors to build their retirement savings effectively. By offering these account types, both Interactive Investor and Vanguard UK Investor position themselves as strong contenders in the online brokerage sphere, catering to the specific retirement needs of UK investors.

Dive deeper: Best SIPP Providers, Best Stocks and Shares ISA Providers.

Mobile App

When comparing the mobile app offerings of Interactive Investor and Vanguard UK Investor, both provide convenient options for iPhone and Android users in the UK. However, Interactive Investor takes the lead, earning an impressive 4.5-star rating from UK.StockBrokers.com and securing the 7th spot out of 21 brokers for mobile app performance. In contrast, Vanguard UK Investor's app is rated at 3.5 stars and ranks 19th. This indicates that while both brokers cater to mobile-savvy investors, Interactive Investor's app offers a more highly regarded user experience.

Dive deeper: Best Stock Trading Apps UK.

Beginners and Education

When comparing beginner investor education resources between Interactive Investor and Vanguard UK Investor, UK readers will find Interactive Investor offering a more comprehensive array of options. Interactive Investor provides live webinars, all accessible on-demand, alongside educational content on share trading, funds, and retirement. Conversely, Vanguard does not host live webinars but archives several for later viewing, and covers topics like funds and retirement, yet lacks share trading guidance. Rated 5 stars by UK.StockBrokers.com for its beginner education, Interactive Investor ranks #2 out of 21 brokers, far surpassing Vanguard UK's 3.5 stars and #17 ranking. This makes Interactive Investor a potentially superior choice for those new to investing in the UK.

Feature Interactive Investor logoInteractive Investor
Vanguard UK Investor logoVanguard UK Investor
Client Webinars info Yes No
Client Webinars (Archived) info Yes Yes
Education (Share Trading) info Yes No
Education (Funds) info Yes Yes
Education (Retirement) info Yes Yes
Education 5/5 Stars 3.5/5 Stars

Dive deeper: Best UK Trading Platforms for Beginners.

Market Research

When comparing market research features of Interactive Investor and Vanguard UK Investor, both platforms provide detailed research reports for funds and allow users to view portfolio allocation by asset class. However, Interactive Investor stands out by offering research on shares and bonds, services that Vanguard UK Investor does not support. Both platforms offer research on ETFs, but if you are seeking comprehensive market analysis including shares and bonds, Interactive Investor may cater to your needs better than Vanguard UK Investor. Note that neither platform provides research on CFDs.

Feature Interactive Investor logoInteractive Investor
Vanguard UK Investor logoVanguard UK Investor
Research - Shares info Yes No
Research - CFDs info No No
Research - ETFs info Yes Yes
Research - Bonds info Yes No
Research - Funds info Yes Yes
Fund Research - Research Reports info Yes Yes
Portfolio Allocation Breakdown info Yes Yes

Interactive Investor vs Vanguard UK Investor Winner

Which broker is better overall, Interactive Investor or Vanguard UK Investor? After collecting more than 900 data points over a 10-week period, we found Interactive Investor to be a better trading platform overall.

The standout feature at Interactive Investor (ii) is its low flat-rate fees. Other investment platforms typically favour percentage fees for fund investing, although more brokers are now opting for flat fees. Our view is that Interactive Investor is a great platform for any investor, offering a wide range of investments for cheap prices on the whole.

Feature Interactive Investor logoInteractive Investor
Vanguard UK Investor logoVanguard UK Investor
Overall Rating 5/5 Stars 4/5 Stars
Charges & Fees 5/5 Stars 4.5/5 Stars
Investment Choices 5/5 Stars 3.5/5 Stars
Mobile App 4.5/5 Stars 3.5/5 Stars
Website 5/5 Stars 3.5/5 Stars
Ease of Use 5/5 Stars 4.5/5 Stars
Education 5/5 Stars 3.5/5 Stars

FAQs

Can you trade cryptocurrency with Interactive Investor or Vanguard UK Investor?

Both Interactive Investor and Vanguard UK Investor do not offer crypto trading options to their customers.

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Compare

0 of 5
Overall Rating Interactive Investor Vanguard UK Investor
Overall Rating 5/5 Stars 4/5 Stars
Charges & Fees 5/5 Stars 4.5/5 Stars
Investment Choices 5/5 Stars 3.5/5 Stars
Mobile App 4.5/5 Stars 3.5/5 Stars
Website 5/5 Stars 3.5/5 Stars
Ease of Use 5/5 Stars 4.5/5 Stars
Education 5/5 Stars 3.5/5 Stars
Review Interactive Investor Review Vanguard UK Investor Review
Winner check_circle
Investments Interactive Investor Vanguard UK Investor
ISA info Yes Yes
SIPP info Yes Yes
Share Trading info Yes No
CFD Trading info No No
Funds info Yes Yes
ETFs info Yes Yes
Bonds - Corporate info Yes No
Bonds - Government (Gilts) info Yes No
Investment Trusts info Yes No
Spread Betting info No No
Crypto Trading info No No
Advisor Services info No No
Trading Fees Interactive Investor Vanguard UK Investor
Minimum Deposit info £0 £500
Share Trading: 0-9 Deals/ Month info £3.99 N/A
Share Trading: 10-19 Deals/ Month info £3.99 N/A
Share Trading: 20+ Deals/ Month info £3.99 N/A
5 trades per year (£30k portfolio) info £79.83 N/A
12 trades per year (£30k portfolio) info £59.88 / £107.76 N/A
36 trades per year (£30k portfolio) info £59.88 / £203.52 N/A
120 trades per year (£30k portfolio) info £59.88 / £538.68 N/A
3 fund trades per year (£30k portfolio) info £71.85 £108
Annual Custody Fee: £0 - £250,000 info £59.88 - £143.88 Under £32,000: £48 / Over £32,000: 0.15%
Annual Custody Fee: £250K-£500K info £143.88 £375
Annual Custody Fee: £500,000 - £1m info £143.88 £375
Annual Custody Fee: £1m and over info £143.88 £375
Bonds - Corporate - Fee info £3.99 N/A
Bonds - Government (Gilts) - Fee info £3.99 N/A
ETFs - Fee info £3.99 0.02% to 0.14%
Investment Trusts - Fee info £3.99 N/A
Telephone Dealing Fee info £49 N/A
Broker Screenshots Interactive Investor Vanguard UK Investor
Website Gallery (click to expand)
Mobile Trading Apps Gallery (click to expand)
Education Gallery (click to expand)
Platforms & Tools Interactive Investor Vanguard UK Investor
Web Platform info Yes Yes
iPhone App info Yes Yes
Android App info Yes Yes
Stock Alerts info Yes No
Charting - Indicators / Studies info 104 0
Charting - Drawing Tools info 18 0
Charting - Notes info Yes No
Charting - Display Corporate Events info Yes No
Charting - Stock Overlays info Yes No
Charting - Index Overlays info Yes No
Research Interactive Investor Vanguard UK Investor
Research - Shares info Yes No
Research - CFDs info No No
Research - Funds info Yes Yes
Fund Research - Research Reports info Yes Yes
Research - ETFs info Yes Yes
Research - Bonds info Yes No
Portfolio Allocation Breakdown info Yes Yes
Education Interactive Investor Vanguard UK Investor
Education (Share Trading) info Yes No
Education (Funds) info Yes Yes
Education (Retirement) info Yes Yes
Client Webinars info Yes No
Client Webinars (Archived) info Yes Yes
Overall Summary Interactive Investor Vanguard UK Investor
Overall Rating 5/5 Stars 4/5 Stars
Charges & Fees 5/5 Stars 4.5/5 Stars
Investment Choices 5/5 Stars 3.5/5 Stars
Mobile App 4.5/5 Stars 3.5/5 Stars
Website 5/5 Stars 3.5/5 Stars
Ease of Use 5/5 Stars 4.5/5 Stars
Education 5/5 Stars 3.5/5 Stars
Review Interactive Investor Review Vanguard UK Investor Review
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