Written by StockBrokers.com
In this head to head comparison of Interactive Investor vs Vanguard UK Investor, we will compare the trading platforms, mobile apps, investment options, costs, market research, and more. Let's dive in.
Your capital is at risk.
Alongside the cost per trade, most UK online brokers also charge a monthly, quarterly, or annual management fee, which varies based on the account type and balance. Based on our thorough review, Interactive Investor offers better pricing than Vanguard UK Investor for share dealing.
What type of trader are you?
New to the world of investing? See our picks for the Best UK Trading Platforms for Beginners. More experienced traders should read our guide to the Best UK Trading Platforms for Active Traders.
Interactive Investor vs Vanguard UK Investor: when it comes to investment choice, Interactive Investor covers more ground. With Interactive Investor you can trade shares, ETFs, funds, corporate bonds, gilts, and investment trusts. Vanguard UK Investor focuses on its own ETFs and funds and does not offer share dealing, bonds, or investment trusts. Neither platform supports crypto or CFD trading. Vanguard also offers adviser services, which Interactive Investor does not.
According to UK.StockBrokers.com, Interactive Investor earns 5/5 stars for investment choices and ranks 3rd out of 21 brokers, while Vanguard UK Investor scores 3.5/5 stars and ranks 16th. If you want the widest range of shares and other securities, Interactive Investor fits the bill; if you prefer a simpler menu of Vanguard funds with access to adviser services, Vanguard UK Investor may suit you better.
| Feature |
Interactive Investor
|
Vanguard UK Investor
|
|---|---|---|
| Share Trading | Yes | No |
| CFD Trading | No | No |
| ETFs | Yes | Yes |
| Mutual Funds | Yes | Yes |
| Bonds - Government (Gilts) | Yes | No |
| Investment Trusts | Yes | No |
| Spread Betting | No | No |
| Crypto Trading | No | No |
| Advisor Services | No | Yes |
| Investment Choices |
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Low-cost US and UK shares.
Professional’s Gateway to the World’s Markets.
For charting and analysis, Interactive Investor outpaces Vanguard UK Investor. Interactive Investor displays corporate events (earnings, splits, dividends) on charts, supports 104 technical indicators, lets you add notes, and allows stock overlays. Index overlays aren’t available on either platform. Vanguard UK Investor offers none of these charting features and has 0 drawing tools; Interactive Investor’s drawing tool count isn’t specified here.
On platforms and data, both brokers provide a browser-based trading platform. Interactive Investor also lets you set price alerts for stock updates, while Vanguard UK Investor does not. Neither broker offers real-time market data.
| Feature |
Interactive Investor
|
Vanguard UK Investor
|
|---|---|---|
| Web Platform | Yes | Yes |
| Stock Alerts | Yes | No |
| Charting - Indicators / Studies | 104 | 0 |
| Charting - Drawing Tools | 0 | |
| Charting - Notes | Yes | No |
| Charting - Display Corporate Events | Yes | No |
| Charting - Stock Overlays | Yes | No |
| Charting - Index Overlays | No | No |
Interactive Investor and Vanguard UK Investor both provide attractive options for those in the UK looking to invest for retirement through accounts like ISAs and SIPPs. Interactive Investor offers both these retirement account types, giving investors the flexibility to save tax efficiently through an Individual Savings Account (ISA) or manage their pension with a Self-Invested Personal Pension (SIPP). Likewise, Vanguard UK Investor also provides access to ISAs and SIPPs, making it a viable alternative for those seeking straightforward investment solutions for their retirement planning. Both platforms aim to simplify investment experiences, allowing UK investors to build their retirement savings effectively. By offering these account types, both Interactive Investor and Vanguard UK Investor position themselves as strong contenders in the online brokerage sphere, catering to the specific retirement needs of UK investors.
Dive deeper: Best SIPP Providers, Best Stocks and Shares ISA Providers.
Interactive Investor and Vanguard UK Investor both offer iPhone and Android apps for UK users, but UK.StockBrokers.com rates Interactive Investor higher for mobile: 4.5 out of 5 stars and 8th out of 21 brokers, versus Vanguard UK Investor’s 3.5 stars and 16th place. If easy mobile investing and portfolio checks are a priority, Interactive Investor’s app scores better overall, though both provide the essentials on iOS and Android.
Dive deeper: Best Stock Trading Apps UK.
For UK beginner investors comparing education, Interactive Investor beats Vanguard UK Investor overall. Neither firm offers client webinars or on-demand replays. Interactive Investor teaches share trading (Vanguard does not), and both cover funds and retirement. UK.StockBrokers.com rates Interactive Investor 5/5 stars and ranks it 3rd out of 21 brokers for beginner education, while Vanguard UK Investor earns 3.5/5 stars and places 14th.
| Feature |
Interactive Investor
|
Vanguard UK Investor
|
|---|---|---|
| Client Webinars | No | No |
| Client Webinars (Archived) | No | No |
| Education (Share Trading) | Yes | No |
| Education (Funds) | Yes | Yes |
| Education (Retirement) | Yes | Yes |
| Education |
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Dive deeper: Best UK Trading Platforms for Beginners.
When comparing the market research features of Interactive Investor and Vanguard UK Investor, both platforms provide research reports for funds, helping investors make informed decisions. They also allow users to view their portfolio allocation by asset class, offering valuable insights into asset distribution. However, Interactive Investor shines with its broader research offerings, covering shares, ETFs, and bonds, whereas Vanguard UK Investor focuses on research for funds and ETFs, but does not provide insights into shares or bonds. UK investors seeking comprehensive research tools might find Interactive Investor more suitable for their needs.
| Feature |
Interactive Investor
|
Vanguard UK Investor
|
|---|---|---|
| Research - Shares | Yes | No |
| Research - ETFs | Yes | Yes |
| Research - Bonds | Yes | No |
| Research - Funds | Yes | Yes |
| Fund Research - Research Reports | Yes | Yes |
| Portfolio Allocation Breakdown | Yes | Yes |
Which broker is better overall, Interactive Investor or Vanguard UK Investor? After collecting more than 900 data points over a 10-week period, we found Interactive Investor to be a better trading platform overall.
Interactive Investor is a great platform for any investor, offering a wide range of investments for cheap prices on the whole.
| Feature |
Interactive Investor
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Vanguard UK Investor
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Both Interactive Investor and Vanguard UK Investor do not offer crypto trading options to their customers.
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0 of 5| Overall Rating | Interactive Investor | Vanguard UK Investor | |
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| Review | Interactive Investor Review | Vanguard UK Investor Review | |
| Winner | check_circle |
| Investments | Interactive Investor | Vanguard UK Investor | |
|---|---|---|---|
| ISA | Yes | Yes | |
| SIPP | Yes | Yes | |
| Share Trading | Yes | No | |
| CFD Trading | No | No | |
| Mutual Funds | Yes | Yes | |
| ETFs | Yes | Yes | |
| Bonds - Corporate | Yes | No | |
| Bonds - Government (Gilts) | Yes | No | |
| Investment Trusts | Yes | No | |
| Spread Betting | No | No | |
| Crypto Trading | |||
| Advisor Services | No | Yes |
| Trading Fees | Interactive Investor | Vanguard UK Investor | |
|---|---|---|---|
| Minimum Deposit | £1 | £500 | |
| Share Trading: 0-9 Deals/ Month | £3.99 | N/A | |
| Share Trading: 10-19 Deals/ Month | £3.99 | N/A | |
| Share Trading: 20+ Deals/ Month | £3.99 | N/A | |
| 5 trades per year (£30k portfolio) | |||
| 12 trades per year (£30k portfolio) | |||
| 36 trades per year (£30k portfolio) | |||
| 120 trades per year (£30k portfolio) | |||
| 3 fund trades per year (£30k portfolio) | |||
| Annual Platform Fee (Funds): £0 - £250,000 | £59.88 / £143.88 | £48 - £375 | |
| Annual Platform Fee (Funds): £250K-£500K | £143.88 | £375 | |
| Annual Platform Fee (Funds): £500,000 - £1m | £143.88 | £375 | |
| Annual Platform Fee (Funds): £1m and over | £143.88 | £375 | |
| Bonds - Corporate - Fee | £3.99 | N/A | |
| Bonds - Government (Gilts) - Fee | £3.99 | N/A | |
| ETFs - Fee | £3.99 | £0 | |
| Investment Trusts - Fee | £3.99 | N/A | |
| Telephone Dealing Fee | £49 | N/A |
| Broker Screenshots | Interactive Investor | Vanguard UK Investor | |
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| Website Gallery (click to expand) |
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| Education Gallery (click to expand) |
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| Platforms & Tools | Interactive Investor | Vanguard UK Investor | |
|---|---|---|---|
| Web Platform | Yes | Yes | |
| iPhone App | Yes | Yes | |
| Android App | Yes | Yes | |
| Stock Alerts | Yes | No | |
| Charting - Indicators / Studies | 104 | 0 | |
| Charting - Drawing Tools | 0 | ||
| Charting - Notes | Yes | No | |
| Charting - Display Corporate Events | Yes | No | |
| Charting - Stock Overlays | Yes | No | |
| Charting - Index Overlays | No | No |
| Research | Interactive Investor | Vanguard UK Investor | |
|---|---|---|---|
| Research - Shares | Yes | No | |
| Research - CFDs | |||
| Research - Funds | Yes | Yes | |
| Fund Research - Research Reports | Yes | Yes | |
| Research - ETFs | Yes | Yes | |
| Research - Bonds | Yes | No | |
| Portfolio Allocation Breakdown | Yes | Yes |
| Education | Interactive Investor | Vanguard UK Investor | |
|---|---|---|---|
| Education (Share Trading) | Yes | No | |
| Education (Funds) | Yes | Yes | |
| Education (Retirement) | Yes | Yes | |
| Client Webinars | No | No | |
| Client Webinars (Archived) | No | No |
| Overall Summary | Interactive Investor | Vanguard UK Investor | |
|---|---|---|---|
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| Review | Interactive Investor Review | Vanguard UK Investor Review | |
| Winner | check_circle |
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