Written by StockBrokers.com
In this head to head comparison of Interactive Investor vs Vanguard UK Investor, we will compare the trading platforms, mobile apps, investment options, costs, market research, and more. Let's dive in.
Your capital is at risk.
Alongside the cost per trade, most UK online brokers also charge a monthly, quarterly, or annual management fee, which varies based on the account type and balance. Based on our thorough review, Interactive Investor offers better pricing than Vanguard UK Investor for share dealing.
What type of trader are you?
New to the world of investing? See our picks for the Best UK Trading Platforms for Beginners. More experienced traders should read our guide to the Best UK Trading Platforms for Active Traders.
Interactive Investor and Vanguard UK Investor stand as two prominent options for UK investors, but they cater to different needs when it comes to investment choices. Interactive Investor offers a wide array of trading options, including shares, ETFs, and corporate and government bonds. It also permits trading of investment trusts, which are not available with Vanguard UK Investor. On the other hand, Vanguard UK Investor focuses primarily on ETFs and funds, offering a more streamlined selection for those interested in these types of investments. Neither platform provides options for crypto trading, spread betting, or CFD trading, aligning more with traditional investment avenues.
When it comes to ratings, Interactive Investor shines with a 5-star rating from UK.StockBrokers.com, ranking third among 21 brokers for its diverse investment choices. Vanguard UK Investor, in contrast, holds a 3.5-star rating, placing it at the 18th position in the same list. This stark difference highlights Interactive Investor as a platform for those seeking a comprehensive range of investment opportunities, while Vanguard appeals to investors with a specific focus on ETFs and funds. Both platforms, however, do not offer advisor services, necessitating investors to approach them with a degree of independence in their investment decisions.
| Feature |
Interactive Investor
|
Vanguard UK Investor
|
|---|---|---|
| Share Trading | Yes | No |
| CFD Trading | No | No |
| ETFs | Yes | Yes |
| Mutual Funds | Yes | Yes |
| Bonds - Government (Gilts) | Yes | No |
| Investment Trusts | Yes | No |
| Spread Betting | No | No |
| Crypto Trading | No | No |
| Advisor Services | No | No |
| Investment Choices |
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Low-cost US and UK shares.
Professional’s Gateway to the World’s Markets.
When comparing the trading tools of Interactive Investor and Vanguard UK Investor, there's a noticeable difference in features. Interactive Investor provides a comprehensive charting experience with the ability to display corporate events such as earnings, splits, and dividends directly on charts, while Vanguard lacks this feature. Additionally, Interactive Investor offers an array of 18 drawing tools, making it ideal for those who like to customize and analyze their charts extensively. They also support a substantial 104 technical indicators, providing an advanced insight into market trends, whereas Vanguard UK Investor does not offer any drawing tools or technical indicators. Moreover, Interactive Investor further enhances user experience by allowing notes, index overlays, and stock overlays to be added to charts, capabilities not available with Vanguard UK Investor.
Both platforms offer a browser-based trading platform, ensuring accessibility from anywhere, yet Interactive Investor continues to stand out with features such as the ability to create alerts for stock price updates, enabling users to stay informed about market movements. Furthermore, they provide real-time market data, a crucial tool for active traders looking to make informed decisions swiftly. Without real-time data or alert capabilities, Vanguard UK Investor may appeal to investors less focused on immediate market responses. In essence, for UK traders looking for detailed and interactive charting tools, Interactive Investor offers a significantly more equipped platform compared to Vanguard UK Investor.
| Feature |
Interactive Investor
|
Vanguard UK Investor
|
|---|---|---|
| Web Platform | Yes | Yes |
| Stock Alerts | Yes | No |
| Charting - Indicators / Studies | 104 | 0 |
| Charting - Drawing Tools | 18 | 0 |
| Charting - Notes | Yes | No |
| Charting - Display Corporate Events | Yes | No |
| Charting - Stock Overlays | Yes | No |
| Charting - Index Overlays | Yes | No |
Interactive Investor and Vanguard UK Investor both provide attractive options for those in the UK looking to invest for retirement through accounts like ISAs and SIPPs. Interactive Investor offers both these retirement account types, giving investors the flexibility to save tax efficiently through an Individual Savings Account (ISA) or manage their pension with a Self-Invested Personal Pension (SIPP). Likewise, Vanguard UK Investor also provides access to ISAs and SIPPs, making it a viable alternative for those seeking straightforward investment solutions for their retirement planning. Both platforms aim to simplify investment experiences, allowing UK investors to build their retirement savings effectively. By offering these account types, both Interactive Investor and Vanguard UK Investor position themselves as strong contenders in the online brokerage sphere, catering to the specific retirement needs of UK investors.
Dive deeper: Best SIPP Providers, Best Stocks and Shares ISA Providers.
When comparing the mobile app offerings of Interactive Investor and Vanguard UK Investor, both provide convenient options for iPhone and Android users in the UK. However, Interactive Investor takes the lead, earning an impressive 4.5-star rating from UK.StockBrokers.com and securing the 7th spot out of 21 brokers for mobile app performance. In contrast, Vanguard UK Investor's app is rated at 3.5 stars and ranks 19th. This indicates that while both brokers cater to mobile-savvy investors, Interactive Investor's app offers a more highly regarded user experience.
Dive deeper: Best Stock Trading Apps UK.
When comparing beginner investor education resources between Interactive Investor and Vanguard UK Investor, UK readers will find Interactive Investor offering a more comprehensive array of options. Interactive Investor provides live webinars, all accessible on-demand, alongside educational content on share trading, funds, and retirement. Conversely, Vanguard does not host live webinars but archives several for later viewing, and covers topics like funds and retirement, yet lacks share trading guidance. Rated 5 stars by UK.StockBrokers.com for its beginner education, Interactive Investor ranks #2 out of 21 brokers, far surpassing Vanguard UK's 3.5 stars and #17 ranking. This makes Interactive Investor a potentially superior choice for those new to investing in the UK.
| Feature |
Interactive Investor
|
Vanguard UK Investor
|
|---|---|---|
| Client Webinars | Yes | No |
| Client Webinars (Archived) | Yes | Yes |
| Education (Share Trading) | Yes | No |
| Education (Funds) | Yes | Yes |
| Education (Retirement) | Yes | Yes |
| Education |
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Dive deeper: Best UK Trading Platforms for Beginners.
When comparing the market research features of Interactive Investor and Vanguard UK Investor, both platforms provide research reports for funds, helping investors make informed decisions. They also allow users to view their portfolio allocation by asset class, offering valuable insights into asset distribution. However, Interactive Investor shines with its broader research offerings, covering shares, ETFs, and bonds, whereas Vanguard UK Investor focuses on research for funds and ETFs, but does not provide insights into shares or bonds. UK investors seeking comprehensive research tools might find Interactive Investor more suitable for their needs.
| Feature |
Interactive Investor
|
Vanguard UK Investor
|
|---|---|---|
| Research - Shares | Yes | No |
| Research - ETFs | Yes | Yes |
| Research - Bonds | Yes | No |
| Research - Funds | Yes | Yes |
| Fund Research - Research Reports | Yes | Yes |
| Portfolio Allocation Breakdown | Yes | Yes |
Which broker is better overall, Interactive Investor or Vanguard UK Investor? After collecting more than 900 data points over a 10-week period, we found Interactive Investor to be a better trading platform overall.
The standout feature at Interactive Investor (ii) is its low flat-rate fees. Other investment platforms typically favour percentage fees for fund investing, although more brokers are now opting for flat fees. Our view is that Interactive Investor is a great platform for any investor, offering a wide range of investments for cheap prices on the whole.
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Vanguard UK Investor
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Both Interactive Investor and Vanguard UK Investor do not offer crypto trading options to their customers.
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0 of 5| Overall Rating | Interactive Investor | Vanguard UK Investor | |
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| Review | Interactive Investor Review | Vanguard UK Investor Review | |
| Winner | check_circle |
| Investments | Interactive Investor | Vanguard UK Investor | |
|---|---|---|---|
| ISA | Yes | Yes | |
| SIPP | Yes | Yes | |
| Share Trading | Yes | No | |
| CFD Trading | No | No | |
| Mutual Funds | Yes | Yes | |
| ETFs | Yes | Yes | |
| Bonds - Corporate | Yes | No | |
| Bonds - Government (Gilts) | Yes | No | |
| Investment Trusts | Yes | No | |
| Spread Betting | No | No | |
| Crypto Trading | |||
| Advisor Services | No | No |
| Trading Fees | Interactive Investor | Vanguard UK Investor | |
|---|---|---|---|
| Minimum Deposit | £0 | £500 | |
| Share Trading: 0-9 Deals/ Month | £3.99 | N/A | |
| Share Trading: 10-19 Deals/ Month | £3.99 | N/A | |
| Share Trading: 20+ Deals/ Month | £3.99 | N/A | |
| 5 trades per year (£30k portfolio) | |||
| 12 trades per year (£30k portfolio) | |||
| 36 trades per year (£30k portfolio) | |||
| 120 trades per year (£30k portfolio) | |||
| 3 fund trades per year (£30k portfolio) | |||
| Annual Platform Fee (Funds): £0 - £250,000 | £59.88 - £143.88 | Under £32,000: £48 / Over £32,000: 0.15% | |
| Annual Platform Fee (Funds): £250K-£500K | £143.88 | £375 | |
| Annual Platform Fee (Funds): £500,000 - £1m | £143.88 | £375 | |
| Annual Platform Fee (Funds): £1m and over | £143.88 | £375 | |
| Bonds - Corporate - Fee | £3.99 | N/A | |
| Bonds - Government (Gilts) - Fee | £3.99 | N/A | |
| ETFs - Fee | £3.99 | 0.02% to 0.14% | |
| Investment Trusts - Fee | £3.99 | N/A | |
| Telephone Dealing Fee | £49 | N/A |
| Broker Screenshots | Interactive Investor | Vanguard UK Investor | |
|---|---|---|---|
| Website Gallery (click to expand) |
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| Mobile Trading Apps Gallery (click to expand) |
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| Education Gallery (click to expand) |
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| Platforms & Tools | Interactive Investor | Vanguard UK Investor | |
|---|---|---|---|
| Web Platform | Yes | Yes | |
| iPhone App | Yes | Yes | |
| Android App | Yes | Yes | |
| Stock Alerts | Yes | No | |
| Charting - Indicators / Studies | 104 | 0 | |
| Charting - Drawing Tools | 18 | 0 | |
| Charting - Notes | Yes | No | |
| Charting - Display Corporate Events | Yes | No | |
| Charting - Stock Overlays | Yes | No | |
| Charting - Index Overlays | Yes | No |
| Research | Interactive Investor | Vanguard UK Investor | |
|---|---|---|---|
| Research - Shares | Yes | No | |
| Research - CFDs | |||
| Research - Funds | Yes | Yes | |
| Fund Research - Research Reports | Yes | Yes | |
| Research - ETFs | Yes | Yes | |
| Research - Bonds | Yes | No | |
| Portfolio Allocation Breakdown | Yes | Yes |
| Education | Interactive Investor | Vanguard UK Investor | |
|---|---|---|---|
| Education (Share Trading) | Yes | No | |
| Education (Funds) | Yes | Yes | |
| Education (Retirement) | Yes | Yes | |
| Client Webinars | Yes | No | |
| Client Webinars (Archived) | Yes | Yes |
| Overall Summary | Interactive Investor | Vanguard UK Investor | |
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| Review | Interactive Investor Review | Vanguard UK Investor Review | |
| Winner | check_circle |
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