UK.StockBrokers.com 2025 Annual Awards

28 January 2025


2025 Annual Awards Badge

The UK.StockBrokers.com Annual Awards commend exceptional features and services in areas important to the everyday investor in the U.K. The Annual Awards represent the culmination of rigorous research, thorough analysis, and meticulous data collection.

Elizabeth Anderson, a veteran investor, journalist, and expert voice on the U.K. finance industry, serves as the lead writer for online broker reviews and directs research, testing, and scoring at UK.StockBrokers.com.



2025 UK.StockBrokers.com Award Winners

The UK.StockBrokers.com 2025 Annual Awards

Category Award Winners

Category Winners for the UK.StockBrokers.com Annual Awards are brokers that stand out as the best of the best in our carefully curated Awards Categories. These Categories are designed to reflect the features, products, and services that matter most to investors, savers, and traders.

emoji_events #1 Overall

Winner: Interactive Investor
Best in Class for Overall:

  • Trading 212
  • Interactive Brokers
  • Hargreaves Lansdown
  • AJ Bell
  • XTB

Methodology: The Overall category winner is determined by our proprietary formula that calculates the sum of rankings from our other core categories, including Charges & Fees, Investment Choices, Mobile App, Website, Education, and Ease of Use. Weightings across each category can change from year to year; you can find more information by checking out our how we test page.

Methodology



emoji_events #1 Beginners

Winner: Trading 212
Best in Class for Beginners:

  • XTB
  • AJ Bell
  • eToro
  • Hargreaves Lansdown
  • Interactive Brokers

Methodology: This award considers several factors important to new investors, such as a wide range of available assets, quality and breadth of educational material, ease of use, and a highly competitive pricing structure.

Methodology



emoji_events #1 Cash ISA

Winner: Trading 212
Best in Class for Cash ISA:

  • XTB
  • Plum
  • Moneybox
  • Chip
  • Zopa

Methodology: For the top Cash ISAs, we focused on easy-access ISAs that can be drawn from at any time. Our main priorities were the interest paid, how easy it is to open and view your account, the minimum deposit, whether the ISA is flexible, and how easy it is to withdraw money or transfer to another provider.

Methodology



emoji_events #1 Charges & Fees

Winner: Trading 212
Best in Class for Charges & Fees:

  • XTB
  • Robinhood
  • Webull
  • Barclays
  • Interactive Investor

Methodology: This award recognizes the brokerage with the lowest share dealing costs, which vary significantly among U.K. platforms. Factors considered include trading commissions, transaction fees, custody fees, and other account fees.

Methodology



emoji_events #1 Ease of Use

Winner: AJ Bell
Best in Class for Ease of Use:

  • Interactive Investor
  • CMC Invest
  • Trading 212
  • Robinhood
  • eToro

Methodology: This award goes to the brokerage that scored the highest in the Ease of Use category. Navigation, task efficiency, layout fluidity, responsiveness, and overall design were assessed to determine the overall usability of each broker’s website and mobile app.

Methodology



emoji_events #1 Education

Winner: IG
Best in Class for Education:

  • Interactive Investor
  • Saxo
  • Hargreaves Lansdown
  • AJ Bell
  • Bestinvest

Methodology: This award recognizes the brokerage that scored the most points for the Education category, which factors in the availability and quality of articles, webinars and other materials surrounding various aspects of share dealing and investing.

Methodology



emoji_events #1 Investment Choices

Winner: Saxo
Best in Class for Investment Choices:

  • Interactive Brokers
  • Interactive Investor
  • Hargreaves Lansdown
  • AJ Bell
  • Charles Stanley Direct

Methodology: This award recognizes the broker that scored the most points for the Investment Choices category, which considers availability of instruments such as stocks, bonds, CFDs, funds, and trusts.

Methodology



emoji_events #1 Mobile App

Winner: Saxo
Best in Class for Mobile App:

  • IG
  • Trading 212
  • Interactive Brokers
  • eToro
  • XTB

Methodology: The Mobile App award recognizes the best mobile app for everyday investors. Key criteria included tools, research availability, ease of use, design, and responsiveness.

Methodology



emoji_events #1 Research

Winner: Interactive Investor
Best in Class for Research:

  • Interactive Brokers
  • Saxo
  • Hargreaves Lansdown
  • Fidelity
  • AJ Bell

Methodology: When ranking the best investment platforms for research, we looked at the information provided on companies and funds, whether the platforms offer lists or filters to help people narrow down the choices, and whether analyst recommendations were prominently shown. We considered whether research and educational material was presented in different formats, such as through text, video or webinars. We also tested chart tools across the mobile app and web.

Methodology



emoji_events #1 SIPP Provider


Winner: Vanguard
Best in Class for SIPP Provider:

  • Interactive Investor
  • Freetrade
  • Lloyds Bank
  • AJ Bell
  • Hargreaves Lansdown

Methodology: For the #1 SIPP provider award, we prioritised platform fees and trading charges, investment choice (including whether there are ready-made portfolios to choose from), ease of use, the mobile and desktop experience, the educational material and research available, and whether you have the option to pay for financial advice through the platform.

Methodology



emoji_events #1 Stocks and Shares ISA

Winner: Trading 212
Best in Class for Stocks and Shares ISA:

  • XTB
  • Interactive Brokers
  • Vanguard
  • AJ Bell
  • Hargreaves Lansdown

Methodology: For the best stocks and shares ISA in the UK, we considered platform and trading fees, investment choice, ease of use, and whether the broker offers a straightforward experience for new investors. We also gave bonus points to platforms that pay interest on cash and offer a flexible ISA.

Methodology



emoji_events #1 Website

Winner: Interactive Investor
Best in Class for Website:

  • AJ Bell
  • Interactive Brokers
  • Saxo
  • Hargreaves Lansdown
  • Fidelity

Methodology: The #1 Website award recognizes the best web-based trading platform for the everyday investor. Key criteria include availability of tools, learning materials and data, as well as ease of use, design and responsiveness.

Methodology



Industry Award Winners

The UK.StockBrokers.com Industry Awards recognize some of the best offerings for investors and savers in the industry.

emoji_events #1 Flat-Fee Broker

Winner: Interactive Investor

Methodology: This award recognises platforms that charge a set monthly or annual fee across the entire platform. When choosing the best flat-fee broker in the UK, we considered fees, investment range and account offerings, ease of use, educational materials, and having an intuitive mobile app.

Methodology



emoji_events #1 Junior ISA

Winner: Hargreaves Lansdown

Methodology: This award recognises the U.K. investment platform offering the best Junior ISA. We considered fees, investment choice, and ease of use when deciding the winner. We prioritised providers with no management charges or trading fees, and a wide range of investment choices such as mutual funds, shares, ETFs and bonds – as well as ready-made portfolios for those who feel less comfortable with making their own choices. We also looked at how easy it is to access and pay money into the account.

Methodology



emoji_events #1 Junior SIPP Provider

Winner: Bestinvest

Methodology: This award recognises the U.K. investment platform offering the best Junior SIPP. We considered platform and trading fees, investment choice, minimum deposit, and how easy it is to set up, pay money in, and manage the account online.

Methodology



emoji_events #1 Lifetime ISA

Winner: Hargreaves Lansdown

Methodology: This award recognises the U.K. investment platform offering the best Lifetime ISA. We considered platform and trading fees, investment offerings, minimum deposit, and ease of use. We focused on the investment version of the Lifetime ISA, but also took into account any interest paid by providers on cash held in the account.

Methodology

2025 Overall Rankings Table

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