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Vanguard ReviewFidelity UK Review
Written by Elizabeth Anderson
Fact-checked by Steven Hatzakis
Edited by Carolyn Kimball, Jeff Anberg
Your capital is at risk.
Fidelity, an investment platform with a significant presence in the U.K., offers thousands of investments to choose from and also offers financial advice for those wanting more direction.
My view is that Fidelity is most suited to traditional investors who hold a range of accounts through the platform, enjoy the great research material available, and like the ability to use Fidelity for financial advice. Another big benefit is that there are no platform fees for Fidelity’s Junior ISA. Nevertheless, these benefits come with a cost as Fidelity is more expensive for investors regardless of the value of their portfolio than many other platforms.
-
Minimum Deposit:
£1000 -
ISA:
Yes -
SIPP:
Yes
| Investment Choices | |
| Charges & Fees | |
| Website | |
| Education | |
| Mobile App | |
| Ease of Use |
Check out UK.StockBrokers.com's picks for the best investment platforms in 2025.
| 2025 | #10 |
| 2024 | #12 |
Table of Contents
Pros & cons
Pros
- Top-tier research and education for serious investors.
- Wide range of accounts, including ISAs and Junior SIPPs.
- Financial advice available if you invest over £100K.
Cons
- Minimum £1,000 or £25/month just to get started.
- Fees stack up fast on small or mid-sized portfolios.
- Mobile app is functional, but lacks discovery features.
Fidelity fees
Annual fees: Fidelity charges a 0.35% annual service fee to hold your investments. This is lower than rival Hargreaves Lansdown, which charges 0.45% for mutual funds, and higher than AJ Bell and Barclays, which charge 0.25%. Some platforms, such as Trading 212, don’t charge anything, while others such as Interactive Investor and Halifax charge fixed annual fees that can work out cheaper for high-value portfolios.
If you invest £50,000 in mutual funds through Fidelity, for example, you’ll pay annual service fees of £175 on top of any fees related to your direct investments. However, if you invest in stocks and ETFs, the platform fee is capped at £90 a year. In comparison, Halifax charges a flat annual service fee of £36.
If your investments are less than £25,000, you’ll pay 0.35% if you have a regular savings plan or £90 (£7.50 a month) if you don't. This means Fidelity can work out very expensive if you have a small investment pot of less than £10,000 and don’t invest through a regular plan.
The percentage fees are lowered to 0.20% on amounts above £250,000 and to zero on amounts above £1M. Annual fees are capped at £2,000. Bear in mind, rival Halifax caps them at £36, Lloyds tops out at £40, and Interactive Investor charges up to £143.88. If you have a large sum invested, Fidelity may also work out expensive.
No fees on Junior accounts: A strong point for Fidelity is that it does not charge service fees for Junior ISAs (although you’ll still pay fees to fund managers within your portfolio). I think this is a great benefit and it’s great to see some other investment platforms — including Hargreaves Lansdown — have started to follow suit in removing charges on children’s accounts.
Share dealing fees: Fidelity charges £7.50 to buy or sell shares, ETFs, or bonds. This is lower than AJ Bell and Hargreaves Lansdown, but higher than Interactive Investor and Barclays. A rising number of new platforms, such as CMC Invest or XTB, offer free share and ETF trading.
Fidelity’s trading fees are reduced to £1.50 through its regular savings plan, but other platforms — including Lloyds, Interactive Investor and Hargreaves Lansdown — offer free regular investing.
FX fees: You’ll also pay FX fees to Fidelity of 0.75% if buying shares in companies listed on international stock exchanges, although this currency exchange fee falls to 0.5% if the trade value is above £10,000.
Scenario pricing: When calculating annual share dealing costs, trading frequency and account balance are the two most important factors to consider. Assuming a £30,000 portfolio in a traditional, taxable share dealing account, here are five scenarios of how much Fidelity would cost based on trade frequency:
- 5 trades per year = £127.50
- 12 trades per year = £108 or £180
- 36 trades per year = £144 or £360
- 120 trades per year = £270 or £990
- 3 fund trades per year = £105
| Feature |
 Fidelity International
|
|---|---|
| Minimum Deposit | £1000 |
| Share Trading: 0-9 Deals/ Month | £1.50 or £7.50 |
| Share Trading: 10-19 Deals/ Month | £1.50 or £7.50 |
| Share Trading: 20+ Deals/ Month | £1.50 or £7.50 |
| Annual Custody Fee: £0 - £250,000 | £90 - £875 |
| Annual Custody Fee: £250K-£500K | £500 - £1,000 |
| Annual Custody Fee: £500,000 - £1m | £1,000 - £2,000 |
| Annual Custody Fee: £1m and over | £2,000 |
| Bonds - Corporate - Fee | N/A |
| Bonds - Government (Gilts) - Fee | N/A |
| ETFs - Fee | £7.50 |
| Investment Trusts - Fee | £7.50 |
| Telephone Dealing Fee | £30 |
What type of trader are you?
New to the world of investing? See my picks for the best UK trading platforms for beginners. More experienced traders should check out my guide to the best UK Trading Platforms for Active Traders. If you're looking to trade shares on the go, read my guide to the best UK stock trading apps.
Range of investments
You can invest in more than 3,000 funds, 178 investment trusts, 429 ETFs, and around 2,500 U.K., U.S., and European shares through Fidelity.
One drawback is that Fidelity does not offer the chance to invest in bonds, which is offered by many of its rivals.
With thousands of funds to choose from, Fidelity offers its ‘Select 50’ list to help narrow it down. This features around 50 active and passive funds, investment trusts, and ETFs that it believes have top investment credentials. This may include offering value for money or the opportunity to invest in lower-risk small-cap stocks. Fidelity also offers a ‘sustainable investment finder,’ meaning you can filter investments based on different sustainability categories.
You can also invest in the Fidelity Index World Fund through Fidelity’s Easy Invest option, which gives you access to some of the world’s biggest companies for a low cost of just 0.1%. Bear in mind that you’ll also pay a 0.35% annual service fee to Fidelity, and if you don’t have a regular savings plan the service fee is £90 a year.
This £90 minimum service fee if you don’t do regular investing can end up costing you a lot. On a £1,000 investment into the Fidelity Index World Fund, total costs would be £2.90 if you invest into the fund each month, or £90 a year if it’s a one-off investment. That’s a big price difference.
Fidelity offers financial advice services for those seeking further guidance on their investments if you have a minimum of £100,000 in investments, which is unusual among DIY investment platforms in the U.K. Fidelity’s financial advice fees are 1% of the amount invested (capped at £10,000), which is about standard for financial advice fees.
| Feature |
Fidelity International
|
|---|---|
| Share Trading | Yes |
| CFD Trading | No |
| ETFs | Yes |
| Funds | Yes |
| Bonds - Corporate | No |
| Bonds - Government (Gilts) | No |
| Investment Trusts | Yes |
| Spread Betting | No |
| Crypto Trading | No |
| Advisor Services | Yes |
Mobile trading apps
Fidelity’s mobile app is very basic compared to other platforms with more comprehensive mobile apps and loading times are slow. The app basically only lets you manage your investments, create a watch list, and buy or sell investments. In my testing, I couldn’t ‘discover’ investments or get investment inspiration, which means you should have a firm idea of what you want to buy before opening the app to make a trade.
Finding investment ideas is tricky, unfortunately, as there appears to be no news, guides, or research material easily accessible on the app. However, Fidelity does offer good charting tools through the app, including the ability to compare stocks and indices and to add events such as earnings announcements. Not many traditional platforms offer these features on their mobile apps.
Tap for a demo of Fidelity's U.K. trading app.
Trading platforms
Fidelity’s overall website is very detailed, offering market news, insights from experts, fund picks, and an overview of all the main stock markets.
Elizabeth's take:
"Like with the mobile app, I didn’t find it easy to search stocks or funds or to get investment inspiration when logging in to my online account. When buying a share, you are prompted to start typing to search for investments, so you have to know precisely what you plan to buy."
You must invest at least £25 each time, so you can’t buy a small amount of shares — unlike with Freetrade or Trading 212 where you can invest just a few pounds. Fidelity’s charges of £7.50 per trade would not make it worthwhile to buy small amounts of shares anyway. You also can’t invest in fractional shares, which is another downside for investors with small amounts as you’d have to buy at least one whole share.
It’s not easy to see fund or company data. If you want this, your best bet is to set up a watch list and click on individual investments from there. This brings up key financials, news, and the latest share price (delayed by 15 minutes). You can then overlay different stocks and indices on a single chart to make it easier to compare the historical performance of different investments. It is also possible to add key events to the chart such as dividend announcements.
| Feature |
Fidelity International
|
|---|---|
| Web Platform | Yes |
| iPhone App | Yes |
| Android App | Yes |
| Stock Alerts | Yes |
| Charting - Indicators / Studies | 21 |
| Charting - Drawing Tools | 5 |
| Charting - Notes | No |
| Charting - Display Corporate Events | Yes |
| Charting - Stock Overlays | Yes |
| Charting - Index Overlays | Yes |
Education
Fidelity’s educational material is very good, particularly for those who are new to investing. I really like the Insights page, where you can see various investment and retirement guides both in video and written form. I found terms such as ‘investment trust’ and ‘exchange-traded funds’ (ETFs) were explained in a way that is easy to understand.
There are monthly webinars, the option to receive daily emails featuring investment ideas, and various video and written guides. Fidelity has its own U.K. YouTube channel giving video walkthroughs, tips, and guidance, although it's not updated very often.
Fidelity also hosts regular free education seminars at its Investor Centre in central London, which is a great way to get hands-on investment training. These seminars last about 45 minutes and you can meet an investment professional from Fidelity afterwards to ask further questions.
| Feature |
Fidelity International
|
|---|---|
| Education (Share Trading) | Yes |
| Education (Funds) | Yes |
| Education (Retirement) | Yes |
| Client Webinars | Yes |
| Client Webinars (Archived) | Yes |
Final thoughts
Fidelity is a very good broker that offers a wide range of accounts, including a general dealing account, ISA, SIPP, Junior ISA, and Junior SIPP. The downside is that you really need to be a committed investor before signing up, as you’ll need to pay in at least £25 a month or a £1,000 lump sum payment. This can be off-putting to those with limited funds or new to investing looking to test the platform. Charges are also on the high side whatever the size of your portfolio, particularly if you are investing less than £10,000 and more than £40,000.
Overall, there are similar platforms that are easier to navigate and may work out cheaper, such as AJ Bell, Vanguard, Interactive Investor, and Freetrade.
Fidelity Star Ratings
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Fidelity International
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Our testing
Why you should trust us
Elizabeth Anderson has been a financial journalist for more than a decade. She’s written for major national newspapers, contributed to corporate reports and research, and reviewed dozens of share dealing platforms, SIPP providers, ISAs, and brokerage firms. Elizabeth started her career at Bloomberg and has worked for the BBC, The Telegraph, The Times and the i newspaper. She is passionate about helping people understand finance and investing. A keen investor herself, Elizabeth invests through general dealing accounts, ISAs and several SIPPs.
All content on UK.StockBrokers.com is handwritten by a writer, fact-checked by a member of our research team, and edited and published by an editor. Our ratings, rankings, and opinions are entirely our own, and the result of our extensive research and decades of collective experience covering the U.K. brokerage industry.
Ultimately, our rigorous data validation process yields an error rate of less than .1% each year, providing site visitors with quality data they can trust. Click here to learn more about how we test.
How we tested
At UK.StockBrokers.com, our online broker reviews are based on our collected quantitative data as well as the observations and qualified opinions of our expert researchers. Each year we publish tens of thousands of words of research and collect hundreds of data points while testing brokerage firms, share dealing platforms, SIPP providers, ISA providers, and other financial service providers relevant to U.K. investors.
Mobile testing is conducted on modern devices that run the most up-to-date operating systems available:
- For Apple, we use MacBook Pro laptops running the latest version of and the iPhone 15 running the latest version of iOS.
- For Android, we use the Samsung Galaxy S23 Ultra devices running Android OS 14.
All websites and web-based platforms are tested using the latest version of the Google Chrome browser.
Our researchers thoroughly test a wide range of key features, such as the availability and quality of trading platforms for web, desktop, and mobile, charting, real-time and streaming quotes, and educational resources – among other important variables. We also evaluate the overall design of the mobile experience, and look for a fluid user experience moving between mobile and desktop platforms.
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About Fidelity
Fidelity International was founded in the US more than 50 years ago and offers an investment platform to both DIY investors and financial advisers. It also offers financial advice for those aged 18 to 79 with at least £100,000 to invest (including pensions). Fidelity says it has 1.6 million customers in the U.K.
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About the Editorial Team
Elizabeth Anderson, lead writer and researcher, has been a financial journalist for more than a decade. In addition to her work with UK.StockBrokers.com, she has written extensively for major publications including BBC, The Times and Bloomberg. A keen investor herself, she is passionate about helping people understand finance and investing.
Steven Hatzakis is the Global Director of Online Broker Research for UK.StockBrokers.com and ForexBrokers.com. Steven previously served as an Editor for Finance Magnates, where he authored over 1,000 published articles about the online finance industry. Steven is an active fintech and crypto industry researcher and advises blockchain companies at the board level. Over the past 20 years, Steven has held numerous positions within the international forex markets, from writing to consulting to serving as a registered commodity futures representative.
Carolyn Kimball is a former managing editor for Reink Media and former lead editor for the StockBrokers.com Annual Review. Carolyn has more than 20 years of writing and editing experience at major media outlets including NerdWallet, the Los Angeles Times and the San Jose Mercury News. She specializes in coverage of personal financial products and services, wielding her editing skills to clarify complex (some might say befuddling) topics to help consumers make informed decisions about their money.
Jeff Anberg is a Senior Editor at UK.StockBrokers.com. Along with years of experience in media distribution at a global newsroom, Jeff has a versatile knowledge base encompassing the technology and financial markets. He is a long-time active investor and engages in research on emerging markets like cryptocurrency. Jeff holds a Bachelor’s Degree in English Literature with a minor in Philosophy from San Francisco State University.