Written by StockBrokers.com
In this head to head comparison of AJ Bell vs Fidelity International, we will compare the trading platforms, mobile apps, investment options, costs, market research, and more. Let's dive in.
Your capital is at risk.
Alongside the cost per trade, most UK online brokers also charge a monthly, quarterly, or annual management fee, which varies based on the account type and balance. Based on our thorough review, AJ Bell offers better pricing than Fidelity International for share dealing.
What type of trader are you?
New to the world of investing? See our picks for the Best UK Trading Platforms for Beginners. More experienced traders should read our guide to the Best UK Trading Platforms for Active Traders.
AJ Bell and Fidelity International both let UK investors buy and sell shares, ETFs, funds, and investment trusts. Neither supports cryptocurrency or CFD trading. A key difference is fixed income: AJ Bell offers dealing in corporate bonds and government bonds (gilts), while Fidelity International does not.
For investment choice, UK.StockBrokers.com rates AJ Bell at 5 stars and ranks it 4th out of 21 brokers, while Fidelity International earns 4.5 stars with no ranking listed. If you want access to bonds and gilts, AJ Bell is the stronger pick; if you prefer a platform that can provide adviser services, Fidelity International offers that option while AJ Bell does not.
| Feature |
AJ Bell
|
Fidelity International
|
|---|---|---|
| Share Trading | Yes | Yes |
| CFD Trading | No | No |
| ETFs | Yes | Yes |
| Mutual Funds | Yes | Yes |
| Bonds - Government (Gilts) | Yes | No |
| Investment Trusts | Yes | Yes |
| Spread Betting | No | No |
| Crypto Trading | No | No |
| Advisor Services | No | Yes |
| Investment Choices |
|
|
Low-cost US and UK shares.
Professional’s Gateway to the World’s Markets.
Comparing AJ Bell vs Fidelity International for charting, both let you display corporate events on price charts. AJ Bell offers more drawing tools (8 vs 5) and a wider set of technical indicators (31 vs 21), though neither lets you add notes. If you want overlays, Fidelity International stands out with both index and stock overlays, while AJ Bell does not support overlays.
Beyond charts, both brokers provide a browser-based trading platform and let you set price alerts. Neither offers real-time market data. In short, AJ Bell suits those who prioritise more indicators and drawing tools, while Fidelity International is better if overlays are essential.
| Feature |
AJ Bell
|
Fidelity International
|
|---|---|---|
| Web Platform | Yes | Yes |
| Stock Alerts | Yes | Yes |
| Charting - Indicators / Studies | 31 | 21 |
| Charting - Drawing Tools | 8 | 5 |
| Charting - Notes | No | No |
| Charting - Display Corporate Events | Yes | Yes |
| Charting - Stock Overlays | No | Yes |
| Charting - Index Overlays | No | Yes |
When comparing AJ Bell and Fidelity International for UK investors considering retirement accounts, both offer Individual Savings Accounts (ISAs) and Self-Invested Personal Pensions (SIPPs). AJ Bell provides a straightforward platform for managing your ISA and SIPP needs with an eye towards simplicity and accessibility, catering to investors looking for an easy-to-use service. Similarly, Fidelity International allows UK investors to open ISAs and SIPPs, offering a broad selection of investment options to help tailor your retirement savings. Whether you choose AJ Bell or Fidelity International, both provide essential tools for building a solid financial foundation for retirement in the UK.
Dive deeper: Best SIPP Providers, Best Stocks and Shares ISA Providers.
For UK investors comparing mobile apps, AJ Bell and Fidelity International both offer iPhone and Android apps. UK.StockBrokers.com rates each app 4 out of 5 stars; AJ Bell ranks 12th out of 21 brokers for mobile apps, while Fidelity International has no published ranking. With similar ratings and the same platform support, the choice may come down to features, fees, and customer service.
Dive deeper: Best Stock Trading Apps UK.
For UK beginners choosing between AJ Bell and Fidelity International, both provide educational client webinars and make sessions available on demand, with content covering share trading, funds, and retirement. UK.StockBrokers.com rates beginner education at 5 stars for both; AJ Bell ranks 6th out of 21 brokers, while Fidelity International’s ranking isn’t provided. If you want clear, accessible learning with live and catch-up options, either platform fits well, with AJ Bell offering a defined placement and Fidelity matching on scope and format.
| Feature |
AJ Bell
|
Fidelity International
|
|---|---|---|
| Client Webinars | Yes | Yes |
| Client Webinars (Archived) | Yes | Yes |
| Education (Share Trading) | Yes | Yes |
| Education (Funds) | Yes | Yes |
| Education (Retirement) | Yes | Yes |
| Education |
|
|
Dive deeper: Best UK Trading Platforms for Beginners.
When comparing AJ Bell and Fidelity International for market research features, both online brokers offer comprehensive tools to help investors make informed decisions. Users can access research reports for funds with both AJ Bell and Fidelity International, enhancing their ability to evaluate investment opportunities. Each platform provides insights into portfolio allocation by asset class, allowing investors to understand how their investments are distributed. In addition to offering research on shares, AJ Bell and Fidelity International both cater to those interested in ETFs, funds, and bonds, ensuring a wide array of resources for market analysis. This similarity ensures that whether you choose AJ Bell or Fidelity International, you will be well-equipped with the necessary research tools for all your investment needs.
| Feature |
AJ Bell
|
Fidelity International
|
|---|---|---|
| Research - Shares | Yes | Yes |
| Research - ETFs | Yes | Yes |
| Research - Bonds | Yes | Yes |
| Research - Funds | Yes | Yes |
| Fund Research - Research Reports | Yes | Yes |
| Portfolio Allocation Breakdown | Yes | Yes |
Which broker is better overall, AJ Bell or Fidelity International? After collecting more than 900 data points over a 10-week period, we found AJ Bell to be a better trading platform overall.
You can invest in an extensive range of investments through AJ Bell. Charges are on the high side for those with large portfolios in mutual funds and those looking to execute one-off share deals; but the Dodl app offers much lower fees and also offers a more slim-lined and user-friendly service. Educational and research materials are strong, too.
| Feature |
AJ Bell
|
Fidelity International
|
|---|---|---|
| Overall Rating |
|
|
| Charges & Fees |
|
|
| Investment Choices |
|
|
| Mobile App |
|
|
| Website |
|
|
| Ease of Use |
|
|
| Education |
|
|
Both AJ Bell and Fidelity International do not offer crypto trading services, providing traditional investment options without the inclusion of cryptocurrencies.
We reviewed and compared over 20 of the top U.K. brokerage firms to create our list of the best U.K. investment platforms for beginner investors.
Elizabeth Anderson Dec 5, 2023
The best UK mobile trading apps appeal to all levels of trading skill — beginner, active trader, and longer-term investor. Check out our top picks here.
Elizabeth Anderson Oct 4, 2022
Choosing the best broker can be crucial to your success as a day trader in the U.K., as the needs of active traders can be drastically different from those of passive investors. See our top picks, based on hands-on testing and analysis.
Steven Hatzakis Aug 26, 2020
Trading 212 offers commission-free trading, but lacks mutual funds. See if it’s the right low-cost platform for your investing goals.
Elizabeth Anderson Oct 4, 2022
Fidelity offers thousands of investments and also offers financial advice for those wanting direction. My view is that Fidelity is most suited to traditional investors who hold a range of accounts through the platform.
Elizabeth Anderson Dec 5, 2023
Compare eToro’s ISA fees, trading costs, social trading tools, and investment options. Read our review to decide if eToro is right for you.
Elizabeth Anderson Oct 4, 2022
Review Freetrade’s fees, ISA costs, and investment options. Learn whether Freetrade’s commission-free trading is the right choice for your portfolio.
Elizabeth Anderson Oct 4, 2022
Robinhood is great for trading US stocks and for beginners who want to learn the basics without worrying about small trades being swallowed up by hefty fees.
Elizabeth Anderson Jul 22, 2024
IG is a trading platform for experienced investors, offering shares, ETFs, spread betting, and CFDs on an easy-to-use interface.
Elizabeth Anderson Oct 4, 2022
Hargreaves Lansdown offers top research and a quality app but higher fees. Learn more about its features and if it’s right for your portfolio.
Elizabeth Anderson Oct 5, 2022
Bestinvest appeals to a wide range of investors. Fees are competitive, particularly if you invest in funds or US shares, and investment options are extensive.
Elizabeth Anderson Jul 22, 2024
Review Lloyds’ investing platform, ISA fees, SIPP costs, and investment options. See if Lloyds is the right low-cost choice for your portfolio.
Elizabeth Anderson Dec 5, 2023
Interactive Investor offers flat fees, wide investment choice, and strong research tools. See who ii is best for and whether it’s the right platform for you.
Elizabeth Anderson Oct 4, 2022
Revolut offers easy app-based investing with commission-free trades and a new stocks & shares ISA. See whether Revolut is the right platform for your portfolio.
Elizabeth Anderson Jul 22, 2024
Webull has a good app, desktop platform, and low fees, but is limited in the UK by offering only US stocks with no products offered from other markets.
Elizabeth Anderson Jul 20, 2024
Trade U.K. and U.S. shares commission-free with CMC Invest. Backed by CMC Markets. Explore if it’s the right app for your portfolio today.
Elizabeth Anderson Apr 19, 2023
XTB’s low fees and solid education make it ideal for new investors. Learn more about its features and drawbacks in our full XTB review.
Elizabeth Anderson Sep 26, 2023
Charles Stanley Direct is an online investment platform where you can invest in a wide range of products, including stocks and ETFs, using various accounts like tax-advantaged ISAs and SIPPs.
Elizabeth Anderson Aug 20, 2024
Explore Halifax Share Dealing’s flat fees, ISA options, and ready-made portfolios. Find out whether Halifax offers good value for your investing style.
Elizabeth Anderson Dec 5, 2023
Review Vanguard’s low fees, ISA and SIPP options, and simple long-term investing funds. See if Vanguard is the right low-cost platform for your portfolio.
Elizabeth Anderson Dec 5, 2023
Capital.com is a U.K. broker primarily known for CFDs (contracts for difference) and spread betting. While it previously offered the chance to buy and sell shares commission-free, you can no longer buy shares directly through Capital.com. Trading is limited to an unleveraged CFD account.
Elizabeth Anderson Oct 4, 2022
AJ Bell review 2025: Explore ISAs, SIPPs, fees, app features, and ratings. Find out if AJ Bell is the best UK investing platform today.
Elizabeth Anderson Dec 5, 2023
Barclays Smart Investor is an investment platform offered by Barclays Bank that offers a wide range of investments and accounts. Non-Barclays customers may find it complicated to open an account. Barclays is good value whether you are a beginner investor or have a large portfolio as its fees are, overall, very low.
Elizabeth Anderson Dec 5, 2023
Saxo review: Compare ISAs, fees, and trading tools. Discover if Saxo’s global platform is right for your investing goals today.
Elizabeth Anderson Oct 4, 2022Select Brokers
↓×Compare
0 of 5| Overall Rating | AJ Bell | Fidelity International | |
|---|---|---|---|
| Overall Rating |
|
| |
| Charges & Fees |
|
| |
| Investment Choices |
|
| |
| Mobile App |
|
| |
| Website |
|
| |
| Ease of Use |
|
| |
| Education |
|
| |
| Review | AJ Bell Review | Fidelity International Review | |
| Winner | check_circle |
| Investments | AJ Bell | Fidelity International | |
|---|---|---|---|
| ISA | Yes | Yes | |
| SIPP | Yes | Yes | |
| Share Trading | Yes | Yes | |
| CFD Trading | No | No | |
| Mutual Funds | Yes | Yes | |
| ETFs | Yes | Yes | |
| Bonds - Corporate | Yes | No | |
| Bonds - Government (Gilts) | Yes | No | |
| Investment Trusts | Yes | Yes | |
| Spread Betting | No | No | |
| Crypto Trading | |||
| Advisor Services | No | Yes |
| Trading Fees | AJ Bell | Fidelity International | |
|---|---|---|---|
| Minimum Deposit | £250 | £1000 | |
| Share Trading: 0-9 Deals/ Month | £5 | £1.50 or £7.50 | |
| Share Trading: 10-19 Deals/ Month | £1.50 | £1.50 or £7.50 | |
| Share Trading: 20+ Deals/ Month | £1.50 | £1.50 or £7.50 | |
| 5 trades per year (£30k portfolio) | |||
| 12 trades per year (£30k portfolio) | |||
| 36 trades per year (£30k portfolio) | |||
| 120 trades per year (£30k portfolio) | |||
| 3 fund trades per year (£30k portfolio) | |||
| Annual Platform Fee (Funds): £0 - £250,000 | £0 - £625 | £90 - £875 | |
| Annual Platform Fee (Funds): £250K-£500K | £625 - £875 | £500 - £1,000 | |
| Annual Platform Fee (Funds): £500,000 - £1m | £875 | £1,000 - £2,000 | |
| Annual Platform Fee (Funds): £1m and over | £875 | £2,000 | |
| Bonds - Corporate - Fee | £5 | N/A | |
| Bonds - Government (Gilts) - Fee | £5 | N/A | |
| ETFs - Fee | £5 | £7.50 | |
| Investment Trusts - Fee | £5 | £7.50 | |
| Telephone Dealing Fee | £25 | £30 |
| Broker Screenshots | AJ Bell | Fidelity International | |
|---|---|---|---|
| Website Gallery (click to expand) |
|
| |
| Mobile Trading Apps Gallery (click to expand) |
|
| |
| Education Gallery (click to expand) |
| Platforms & Tools | AJ Bell | Fidelity International | |
|---|---|---|---|
| Web Platform | Yes | Yes | |
| iPhone App | Yes | Yes | |
| Android App | Yes | Yes | |
| Stock Alerts | Yes | Yes | |
| Charting - Indicators / Studies | 31 | 21 | |
| Charting - Drawing Tools | 8 | 5 | |
| Charting - Notes | No | No | |
| Charting - Display Corporate Events | Yes | Yes | |
| Charting - Stock Overlays | No | Yes | |
| Charting - Index Overlays | No | Yes |
| Research | AJ Bell | Fidelity International | |
|---|---|---|---|
| Research - Shares | Yes | Yes | |
| Research - CFDs | |||
| Research - Funds | Yes | Yes | |
| Fund Research - Research Reports | Yes | Yes | |
| Research - ETFs | Yes | Yes | |
| Research - Bonds | Yes | Yes | |
| Portfolio Allocation Breakdown | Yes | Yes |
| Education | AJ Bell | Fidelity International | |
|---|---|---|---|
| Education (Share Trading) | Yes | Yes | |
| Education (Funds) | Yes | Yes | |
| Education (Retirement) | Yes | Yes | |
| Client Webinars | Yes | Yes | |
| Client Webinars (Archived) | Yes | Yes |
| Overall Summary | AJ Bell | Fidelity International | |
|---|---|---|---|
| Overall Rating |
|
| |
| Charges & Fees |
|
| |
| Investment Choices |
|
| |
| Mobile App |
|
| |
| Website |
|
| |
| Ease of Use |
|
| |
| Education |
|
| |
| Review | AJ Bell Review | Fidelity International Review | |
| Winner | check_circle |
Trading 212 Review
IG Group Review
Interactive Brokers Review
Freetrade Review
XTB Review
Hargreaves Lansdown Review
Saxo Review
eToro Review
Halifax Review
Vanguard Review
CMC Invest Review