Written by StockBrokers.com
In this head to head comparison of AJ Bell vs Fidelity International, we will compare the trading platforms, mobile apps, investment options, costs, market research, and more. Let's dive in.
Your capital is at risk.
Alongside the cost per trade, most UK online brokers also charge a monthly, quarterly, or annual management fee, which varies based on the account type and balance. Based on our thorough review, AJ Bell offers better pricing than Fidelity International for share dealing.
What type of trader are you?
New to the world of investing? See our picks for the Best UK Trading Platforms for Beginners. More experienced traders should read our guide to the Best UK Trading Platforms for Active Traders.
AJ Bell and Fidelity International both let UK investors buy and sell shares, ETFs, funds, and investment trusts. Neither supports cryptocurrency or CFD trading. A key difference is fixed income: AJ Bell offers dealing in corporate bonds and government bonds (gilts), while Fidelity International does not.
For investment choice, UK.StockBrokers.com rates AJ Bell at 5 stars and ranks it 4th out of 21 brokers, while Fidelity International earns 4.5 stars with no ranking listed. If you want access to bonds and gilts, AJ Bell is the stronger pick; if you prefer a platform that can provide adviser services, Fidelity International offers that option while AJ Bell does not.
| Feature |
AJ Bell
|
Fidelity International
|
|---|---|---|
| Share Trading | Yes | Yes |
| CFD Trading | No | No |
| ETFs | Yes | Yes |
| Mutual Funds | Yes | Yes |
| Bonds - Government (Gilts) | Yes | No |
| Investment Trusts | Yes | Yes |
| Spread Betting | No | No |
| Crypto Trading | No | No |
| Advisor Services | No | Yes |
| Investment Choices |
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Low-cost US and UK shares.
Professional’s Gateway to the World’s Markets.
Comparing AJ Bell vs Fidelity International for charting, both let you display corporate events on price charts. AJ Bell offers more drawing tools (8 vs 5) and a wider set of technical indicators (31 vs 21), though neither lets you add notes. If you want overlays, Fidelity International stands out with both index and stock overlays, while AJ Bell does not support overlays.
Beyond charts, both brokers provide a browser-based trading platform and let you set price alerts. Neither offers real-time market data. In short, AJ Bell suits those who prioritise more indicators and drawing tools, while Fidelity International is better if overlays are essential.
| Feature |
AJ Bell
|
Fidelity International
|
|---|---|---|
| Web Platform | Yes | Yes |
| Stock Alerts | Yes | Yes |
| Charting - Indicators / Studies | 31 | 21 |
| Charting - Drawing Tools | 8 | 5 |
| Charting - Notes | No | No |
| Charting - Display Corporate Events | Yes | Yes |
| Charting - Stock Overlays | No | Yes |
| Charting - Index Overlays | No | Yes |
When comparing AJ Bell and Fidelity International for UK investors considering retirement accounts, both offer Individual Savings Accounts (ISAs) and Self-Invested Personal Pensions (SIPPs). AJ Bell provides a straightforward platform for managing your ISA and SIPP needs with an eye towards simplicity and accessibility, catering to investors looking for an easy-to-use service. Similarly, Fidelity International allows UK investors to open ISAs and SIPPs, offering a broad selection of investment options to help tailor your retirement savings. Whether you choose AJ Bell or Fidelity International, both provide essential tools for building a solid financial foundation for retirement in the UK.
Dive deeper: Best SIPP Providers, Best Stocks and Shares ISA Providers.
For UK investors comparing mobile apps, AJ Bell and Fidelity International both offer iPhone and Android apps. UK.StockBrokers.com rates each app 4 out of 5 stars; AJ Bell ranks 12th out of 21 brokers for mobile apps, while Fidelity International has no published ranking. With similar ratings and the same platform support, the choice may come down to features, fees, and customer service.
Dive deeper: Best Stock Trading Apps UK.
For UK beginners choosing between AJ Bell and Fidelity International, both provide educational client webinars and make sessions available on demand, with content covering share trading, funds, and retirement. UK.StockBrokers.com rates beginner education at 5 stars for both; AJ Bell ranks 6th out of 21 brokers, while Fidelity International’s ranking isn’t provided. If you want clear, accessible learning with live and catch-up options, either platform fits well, with AJ Bell offering a defined placement and Fidelity matching on scope and format.
| Feature |
AJ Bell
|
Fidelity International
|
|---|---|---|
| Client Webinars | Yes | Yes |
| Client Webinars (Archived) | Yes | Yes |
| Education (Share Trading) | Yes | Yes |
| Education (Funds) | Yes | Yes |
| Education (Retirement) | Yes | Yes |
| Education |
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Dive deeper: Best UK Trading Platforms for Beginners.
When comparing AJ Bell and Fidelity International for market research features, both online brokers offer comprehensive tools to help investors make informed decisions. Users can access research reports for funds with both AJ Bell and Fidelity International, enhancing their ability to evaluate investment opportunities. Each platform provides insights into portfolio allocation by asset class, allowing investors to understand how their investments are distributed. In addition to offering research on shares, AJ Bell and Fidelity International both cater to those interested in ETFs, funds, and bonds, ensuring a wide array of resources for market analysis. This similarity ensures that whether you choose AJ Bell or Fidelity International, you will be well-equipped with the necessary research tools for all your investment needs.
| Feature |
AJ Bell
|
Fidelity International
|
|---|---|---|
| Research - Shares | Yes | Yes |
| Research - ETFs | Yes | Yes |
| Research - Bonds | Yes | Yes |
| Research - Funds | Yes | Yes |
| Fund Research - Research Reports | Yes | Yes |
| Portfolio Allocation Breakdown | Yes | Yes |
Which broker is better overall, AJ Bell or Fidelity International? After collecting more than 900 data points over a 10-week period, we found AJ Bell to be a better trading platform overall.
You can invest in an extensive range of investments through AJ Bell. Charges are on the high side for those with large portfolios in mutual funds and those looking to execute one-off share deals; but the Dodl app offers much lower fees and also offers a more slim-lined and user-friendly service. Educational and research materials are strong, too.
| Feature |
AJ Bell
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Fidelity International
|
|---|---|---|
| Overall Rating |
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| Charges & Fees |
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| Investment Choices |
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Both AJ Bell and Fidelity International do not offer crypto trading services, providing traditional investment options without the inclusion of cryptocurrencies.
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0 of 5| Overall Rating | AJ Bell | Fidelity International | |
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| Review | AJ Bell Review | Fidelity International Review | |
| Winner | check_circle |
| Investments | AJ Bell | Fidelity International | |
|---|---|---|---|
| ISA | Yes | Yes | |
| SIPP | Yes | Yes | |
| Share Trading | Yes | Yes | |
| CFD Trading | No | No | |
| Mutual Funds | Yes | Yes | |
| ETFs | Yes | Yes | |
| Bonds - Corporate | Yes | No | |
| Bonds - Government (Gilts) | Yes | No | |
| Investment Trusts | Yes | Yes | |
| Spread Betting | No | No | |
| Crypto Trading | |||
| Advisor Services | No | Yes |
| Trading Fees | AJ Bell | Fidelity International | |
|---|---|---|---|
| Minimum Deposit | £250 | £1000 | |
| Share Trading: 0-9 Deals/ Month | £5 | £1.50 or £7.50 | |
| Share Trading: 10-19 Deals/ Month | £1.50 | £1.50 or £7.50 | |
| Share Trading: 20+ Deals/ Month | £1.50 | £1.50 or £7.50 | |
| 5 trades per year (£30k portfolio) | |||
| 12 trades per year (£30k portfolio) | |||
| 36 trades per year (£30k portfolio) | |||
| 120 trades per year (£30k portfolio) | |||
| 3 fund trades per year (£30k portfolio) | |||
| Annual Platform Fee (Funds): £0 - £250,000 | £0 - £625 | £90 - £875 | |
| Annual Platform Fee (Funds): £250K-£500K | £625 - £875 | £500 - £1,000 | |
| Annual Platform Fee (Funds): £500,000 - £1m | £875 | £1,000 - £2,000 | |
| Annual Platform Fee (Funds): £1m and over | £875 | £2,000 | |
| Bonds - Corporate - Fee | £5 | N/A | |
| Bonds - Government (Gilts) - Fee | £5 | N/A | |
| ETFs - Fee | £5 | £7.50 | |
| Investment Trusts - Fee | £5 | £7.50 | |
| Telephone Dealing Fee | £25 | £30 |
| Broker Screenshots | AJ Bell | Fidelity International | |
|---|---|---|---|
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| Platforms & Tools | AJ Bell | Fidelity International | |
|---|---|---|---|
| Web Platform | Yes | Yes | |
| iPhone App | Yes | Yes | |
| Android App | Yes | Yes | |
| Stock Alerts | Yes | Yes | |
| Charting - Indicators / Studies | 31 | 21 | |
| Charting - Drawing Tools | 8 | 5 | |
| Charting - Notes | No | No | |
| Charting - Display Corporate Events | Yes | Yes | |
| Charting - Stock Overlays | No | Yes | |
| Charting - Index Overlays | No | Yes |
| Research | AJ Bell | Fidelity International | |
|---|---|---|---|
| Research - Shares | Yes | Yes | |
| Research - CFDs | |||
| Research - Funds | Yes | Yes | |
| Fund Research - Research Reports | Yes | Yes | |
| Research - ETFs | Yes | Yes | |
| Research - Bonds | Yes | Yes | |
| Portfolio Allocation Breakdown | Yes | Yes |
| Education | AJ Bell | Fidelity International | |
|---|---|---|---|
| Education (Share Trading) | Yes | Yes | |
| Education (Funds) | Yes | Yes | |
| Education (Retirement) | Yes | Yes | |
| Client Webinars | Yes | Yes | |
| Client Webinars (Archived) | Yes | Yes |
| Overall Summary | AJ Bell | Fidelity International | |
|---|---|---|---|
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| Review | AJ Bell Review | Fidelity International Review | |
| Winner | check_circle |
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