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AJ Bell vs Fidelity International 2025

StockBrokers.com

Written by StockBrokers.com

August 06, 2024

In this head to head comparison of AJ Bell vs Fidelity International, we will compare the trading platforms, mobile apps, investment options, costs, market research, and more. Let's dive in.

AJ Bell
4.5/5 Stars Overall
  • Minimum Deposit: £0
  • ISA: Yes
  • SIPP: Yes
Fidelity International
4/5 Stars Overall
  • Minimum Deposit: £1000 info
  • ISA: Yes
  • SIPP: Yes

Fees

Alongside the cost per trade, most UK online brokers also charge a monthly, quarterly, or annual management fee, which varies based on the account type and balance. Based on our thorough review, AJ Bell offers better pricing than Fidelity International for share dealing.

Assuming a £30,000 portfolio size, here are the total annual costs for share dealing with both brokers, given different monthly activity scenarios.

5 trades per year - AJ Bell would cost £100 per year, while Fidelity International would cost £127.50 per year.

12 trades per year - AJ Bell would cost £135 per year, while Fidelity International would cost £108 or £180 per year.

36 trades per year - AJ Bell would cost £255 per year, while Fidelity International would cost £144 or £360 per year.

120 trades per year - AJ Bell would cost £495 per year, while Fidelity International would cost £270 or £990 per year.

3 fund trades per year - AJ Bell would cost £0 per year, while Fidelity International would cost £1000 per year.

query_stats What type of trader are you?

New to the world of investing? See our picks for the Best UK Trading Platforms for Beginners. More experienced traders should read our guide to the Best UK Trading Platforms for Active Traders.

Investment Choices

When comparing AJ Bell to Fidelity International in terms of investment choices, both online brokers offer share trading, exchange-traded funds (ETFs), funds, and investment trusts, making them attractive options for traditional investors. However, AJ Bell stands out with a wider range of offerings, enabling trading in corporate bonds and government bonds (gilts), which are not available at Fidelity International. This could appeal to investors seeking a more diverse portfolio with fixed-income securities.

While neither AJ Bell nor Fidelity International provides options for crypto trading, spread betting, or contracts for difference (CFD) trading, Fidelity International offers advisor services, which might be advantageous for investors seeking personal guidance. UK.StockBrokers.com ranks AJ Bell highly, awarding it a 5-star rating and placing it third among 18 brokers for its investment choices. In contrast, Fidelity International receives a slightly lower 4.5-star rating, ranking twelfth, thus reflecting AJ Bell's stronger appeal for those prioritizing a wider spectrum of investment opportunities.

Feature AJ Bell logoAJ Bell
Fidelity International logoFidelity International
Share Trading info Yes Yes
CFD Trading info No No
ETFs info Yes Yes
Funds info Yes Yes
Bonds - Government (Gilts) info Yes No
Investment Trusts info Yes Yes
Spread Betting info No No
Crypto Trading info No No
Advisor Services info No Yes
Investment Choices 5/5 Stars 4.5/5 Stars

Featured Offers


4.5/5 Stars

Professional’s Gateway to the World’s Markets.

4.5/5 Stars

Low-cost US and UK shares.

Trading Tools

AJ Bell and Fidelity International both excel in providing robust trading tools, yet there are some differences that might matter to traders. Both platforms let users display corporate events like earnings, splits, and dividends on their charts, enhancing the ability to make informed decisions. While both also allow index and stock overlays, AJ Bell stands out by offering 31 technical indicators compared to Fidelity's 21, catering to users who prefer more in-depth analysis. Furthermore, AJ Bell provides 8 drawing tools for charting when Fidelity offers only 5, giving users more ways to personalize their trading experience.

When it comes to real-time market data, AJ Bell pulls ahead as it offers this feature, while Fidelity International does not. Both brokers support browser-based trading and enable users to set alerts for stock price updates, although neither of them offers the ability to add notes to charts. These features make AJ Bell a more comprehensive tool for traders seeking extensive charting capabilities and real-time data.

Feature AJ Bell logoAJ Bell
Fidelity International logoFidelity International
Web Platform info Yes Yes
Stock Alerts info Yes Yes
Charting - Indicators / Studies info 31 21
Charting - Drawing Tools info 8 5
Charting - Notes info No No
Charting - Display Corporate Events info Yes Yes
Charting - Stock Overlays info Yes Yes
Charting - Index Overlays info Yes Yes

ISAs and SIPPs

When comparing AJ Bell with Fidelity International for retirement accounts, both brokers offer a solid range of options for investors. AJ Bell provides Individual Savings Accounts (ISAs) and Self-Invested Personal Pensions (SIPPs), catering to those interested in a flexible approach to saving for retirement. Similarly, Fidelity International also offers ISAs and SIPPs, ensuring investors have versatile options to meet their retirement goals. Whether you're starting fresh or transferring existing assets, both AJ Bell and Fidelity International offer comparable services to help manage and grow your retirement savings effectively.

Dive deeper: Best SIPP Providers, Best Stocks and Shares ISA Providers.

Mobile App

Both AJ Bell and Fidelity International offer robust mobile apps for iPhone and Android users, catering to diverse investor needs. While AJ Bell's mobile app has received a commendable 4-star rating from UK.StockBrokers.com, matching the rating of Fidelity International's app, it stands out in terms of ranking, securing the #3 spot out of 18 brokers, compared to Fidelity International's rank at #13. Whether you value a high-ranking app experience like AJ Bell's or favor Fidelity's tried-and-tested mobile platform, both options provide accessible investment management on the go.

Dive deeper: Best Stock Trading Apps UK.

Beginners and Education

When comparing the beginner investor educational resources of online brokers AJ Bell and Fidelity International, both companies offer a robust suite of tools for newcomers. AJ Bell and Fidelity International both provide educational webinars that are not just live but also archived for convenient, on-demand viewing. Whether you're interested in learning about share trading, funds, or retirement planning, both platforms cover these essential financial topics. According to UK.StockBrokers.com, both brokers earn an impressive 5-star rating for their beginner education offerings. However, AJ Bell edges out with a slightly higher ranking, coming in at third place among 18 brokers, compared to Fidelity International, which is ranked sixth. This makes AJ Bell a slightly more favorable option for those prioritizing top-tier educational support.

Feature AJ Bell logoAJ Bell
Fidelity International logoFidelity International
Client Webinars info Yes Yes
Client Webinars (Archived) info Yes Yes
Education (Share Trading) info Yes Yes
Education (Funds) info Yes Yes
Education (Retirement) info Yes Yes
Education 5/5 Stars 5/5 Stars

Dive deeper: Best UK Trading Platforms for Beginners.

Market Research

When it comes to market research features, both AJ Bell and Fidelity International provide an impressive array of tools for investors. Both platforms offer comprehensive research reports for funds, allowing users to make informed decisions. They each deliver the ability to view portfolio allocation by asset class, which is a beneficial feature for those wanting a clear picture of their investments. Additionally, both AJ Bell and Fidelity International provide in-depth research on shares, ETFs, and bonds; however, neither platform supports CFDs research. Whether you're analyzing funds, stocks, or bonds, each platform offers valuable resources to cater to a variety of investment needs.

Feature AJ Bell logoAJ Bell
Fidelity International logoFidelity International
Research - Shares info Yes Yes
Research - CFDs info No No
Research - ETFs info Yes Yes
Research - Bonds info Yes Yes
Research - Funds info Yes Yes
Fund Research - Research Reports info Yes Yes
Portfolio Allocation Breakdown info Yes Yes

AJ Bell vs Fidelity International Winner

Which broker is better overall, AJ Bell or Fidelity International? After collecting more than 900 data points over a 10-week period, we found AJ Bell to be a better trading platform overall.

You can invest in an extensive range of investments through AJ Bell. Charges are on the high side for those with large portfolios in mutual funds and those looking to execute one-off share deals; but its new app, called Dodl, offers much lower fees and also offers a more slim-lined and user-friendly service. Educational and research materials are strong, too.

Feature AJ Bell logoAJ Bell
Fidelity International logoFidelity International
Overall Rating 4.5/5 Stars 4/5 Stars
Charges & Fees 4.5/5 Stars 4/5 Stars
Investment Choices 5/5 Stars 4.5/5 Stars
Mobile App 4/5 Stars 4/5 Stars
Website 5/5 Stars 4.5/5 Stars
Ease of Use 5/5 Stars 4.5/5 Stars
Education 5/5 Stars 5/5 Stars

FAQs

Can you trade cryptocurrency with AJ Bell or Fidelity International?

Both AJ Bell and Fidelity International do not offer crypto trading services, providing traditional investment options without the inclusion of cryptocurrencies.

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Compare

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Overall Rating AJ Bell Fidelity International
Overall Rating 4.5/5 Stars 4/5 Stars
Charges & Fees 4.5/5 Stars 4/5 Stars
Investment Choices 5/5 Stars 4.5/5 Stars
Mobile App 4/5 Stars 4/5 Stars
Website 5/5 Stars 4.5/5 Stars
Ease of Use 5/5 Stars 4.5/5 Stars
Education 5/5 Stars 5/5 Stars
Review AJ Bell Review Fidelity International Review
Winner check_circle
Investments AJ Bell Fidelity International
ISA info Yes Yes
SIPP info Yes Yes
Share Trading info Yes Yes
CFD Trading info No No
Funds info Yes Yes
ETFs info Yes Yes
Bonds - Corporate info Yes No
Bonds - Government (Gilts) info Yes No
Investment Trusts info Yes Yes
Spread Betting info No No
Crypto Trading info No No
Advisor Services info No Yes
Trading Fees AJ Bell Fidelity International
Minimum Deposit info £0 £1000 info
Share Trading: 0-9 Deals/ Month info £5 £1.50 or £7.50
Share Trading: 10-19 Deals/ Month info £3.50 £1.50 or £7.50
Share Trading: 20+ Deals/ Month info £3.50 £1.50 or £7.50
5 trades per year (£30k portfolio) info £100 £127.50
12 trades per year (£30k portfolio) info £135 £108 or £180
36 trades per year (£30k portfolio) info £255 £144 or £360
120 trades per year (£30k portfolio) info £495 £270 or £990
3 fund trades per year (£30k portfolio) info £79.50 £105
Annual Custody Fee: £0 - £250,000 info £0 - £625 £90 - £875
Annual Custody Fee: £250K-£500K info £625 - £875 £500 - £1,000
Annual Custody Fee: £500,000 - £1m info £875 £1,000 - £2,000
Annual Custody Fee: £1m and over info £875 £2,000
Bonds - Corporate - Fee info £5 N/A
Bonds - Government (Gilts) - Fee info £5 N/A
ETFs - Fee info £5 £7.50
Investment Trusts - Fee info £5 £7.50
Telephone Dealing Fee info £25 £30
Broker Screenshots AJ Bell Fidelity International
Website Gallery (click to expand)
Mobile Trading Apps Gallery (click to expand)
Education Gallery (click to expand)
Platforms & Tools AJ Bell Fidelity International
Web Platform info Yes Yes
iPhone App info Yes Yes
Android App info Yes Yes
Stock Alerts info Yes Yes
Charting - Indicators / Studies info 31 21
Charting - Drawing Tools info 8 5
Charting - Notes info No No
Charting - Display Corporate Events info Yes Yes
Charting - Stock Overlays info Yes Yes
Charting - Index Overlays info Yes Yes
Research AJ Bell Fidelity International
Research - Shares info Yes Yes
Research - CFDs info No No
Research - Funds info Yes Yes
Fund Research - Research Reports info Yes Yes
Research - ETFs info Yes Yes
Research - Bonds info Yes Yes
Portfolio Allocation Breakdown info Yes Yes
Education AJ Bell Fidelity International
Education (Share Trading) info Yes Yes
Education (Funds) info Yes Yes
Education (Retirement) info Yes Yes
Client Webinars info Yes Yes
Client Webinars (Archived) info Yes Yes
Overall Summary AJ Bell Fidelity International
Overall Rating 4.5/5 Stars 4/5 Stars
Charges & Fees 4.5/5 Stars 4/5 Stars
Investment Choices 5/5 Stars 4.5/5 Stars
Mobile App 4/5 Stars 4/5 Stars
Website 5/5 Stars 4.5/5 Stars
Ease of Use 5/5 Stars 4.5/5 Stars
Education 5/5 Stars 5/5 Stars
Review AJ Bell Review Fidelity International Review
Winner check_circle
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