Written by StockBrokers.com
In this head to head comparison of AJ Bell vs Fidelity International, we will compare the trading platforms, mobile apps, investment options, costs, market research, and more. Let's dive in.
Alongside the cost per trade, most UK online brokers also charge a monthly, quarterly, or annual management fee, which varies based on the account type and balance. Based on our thorough review, AJ Bell offers better pricing than Fidelity International for share dealing.
Assuming a £30,000 portfolio size, here are the total annual costs for share dealing with both brokers, given different monthly activity scenarios.
5 trades per year - AJ Bell would cost £100 per year, while Fidelity International would cost £127.50 per year.
12 trades per year - AJ Bell would cost £135 per year, while Fidelity International would cost £108 or £180 per year.
36 trades per year - AJ Bell would cost £255 per year, while Fidelity International would cost £144 or £360 per year.
120 trades per year - AJ Bell would cost £495 per year, while Fidelity International would cost £270 or £990 per year.
3 fund trades per year - AJ Bell would cost £0 per year, while Fidelity International would cost £1000 per year.
What type of trader are you?
New to the world of investing? See our picks for the Best UK Trading Platforms for Beginners. More experienced traders should read our guide to the Best UK Trading Platforms for Active Traders.
When comparing the investment choices offered by AJ Bell and Fidelity International, both online brokers provide opportunities for share and ETF trading, allowing investors in the UK to diversify their portfolios easily. While neither AJ Bell nor Fidelity International offers crypto or spread betting options, both offer funds and investment trust trading, catering to different investor needs. AJ Bell distinguishes itself by providing access to both corporate and government bonds (gilts) for those looking to expand into fixed-income assets, a feature not supported by Fidelity International, which focuses on providing advisory services to its clients.
In terms of overall investment choices, AJ Bell is rated five stars by UK.StockBrokers.com, ranking fifth out of 18 brokers. This suggests a high level of satisfaction among users looking for varied investment opportunities. Fidelity International holds a slightly lower rating of 4.5 stars and is placed 12th in the same ranking. Although Fidelity International is recognized for its advisory services, AJ Bell stands out for offering a broader range of bond trading options, contributing to its higher ranking and rating in investment choices.
| Feature |
AJ Bell
|
Fidelity International
|
|---|---|---|
| Share Trading | Yes | Yes |
| CFD Trading | No | No |
| ETFs | Yes | Yes |
| Funds | Yes | Yes |
| Bonds - Government (Gilts) | Yes | No |
| Investment Trusts | Yes | Yes |
| Spread Betting | No | No |
| Crypto Trading | No | No |
| Advisor Services | No | Yes |
| Investment Choices |
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Professional’s Gateway to the World’s Markets.
Low-cost US and UK shares.
When it comes to trading tools for UK investors, AJ Bell and Fidelity International both offer a mix of features designed to enhance your trading experience. Both platforms allow users to display essential corporate events such as earnings, splits, and dividends directly on their charts. Additionally, you can overlay indexes and stocks to gain further market insights on both platforms. However, AJ Bell offers a distinct advantage by providing real-time market data, while Fidelity falls short in this area. Both brokers allow the creation of alerts for stock price updates, but unfortunately, neither supports adding personal notes to charts.
Charting enthusiasts may find AJ Bell's toolset more appealing as it boasts 31 technical indicators and 8 drawing tools, compared to Fidelity International's 21 indicators and 5 drawing tools. Both services offer browser-based trading platforms, ensuring easy access to your accounts. Overall, while both AJ Bell and Fidelity International provide useful trading features, AJ Bell edges out in some areas, particularly in its depth of technical tools and real-time market data. This might make a difference for traders seeking a more comprehensive set of charting options.
| Feature |
AJ Bell
|
Fidelity International
|
|---|---|---|
| Web Platform | Yes | Yes |
| Stock Alerts | Yes | Yes |
| Charting - Indicators / Studies | 31 | 21 |
| Charting - Drawing Tools | 8 | 5 |
| Charting - Notes | No | No |
| Charting - Display Corporate Events | Yes | Yes |
| Charting - Stock Overlays | Yes | Yes |
| Charting - Index Overlays | Yes | Yes |
When comparing AJ Bell and Fidelity International for UK investors considering retirement accounts, both offer Individual Savings Accounts (ISAs) and Self-Invested Personal Pensions (SIPPs). AJ Bell provides a straightforward platform for managing your ISA and SIPP needs with an eye towards simplicity and accessibility, catering to investors looking for an easy-to-use service. Similarly, Fidelity International allows UK investors to open ISAs and SIPPs, offering a broad selection of investment options to help tailor your retirement savings. Whether you choose AJ Bell or Fidelity International, both provide essential tools for building a solid financial foundation for retirement in the UK.
Dive deeper: Best SIPP Providers, Best Stocks and Shares ISA Providers.
In the UK, both AJ Bell and Fidelity International offer mobile apps available on iPhone and Android devices, catering to the needs of modern investors who prefer managing their portfolios on the go. When it comes to user ratings, AJ Bell's mobile app is rated 4.5 out of 5 stars by UK.StockBrokers.com, earning it the 9th spot among 18 brokers, reflecting a high level of user satisfaction. On the other hand, Fidelity International's app receives 4 out of 5 stars and is ranked 15th, suggesting a slightly less favorable reception compared to AJ Bell. Both apps provide essential tools for trading and portfolio management, but AJ Bell appears to have the edge in user experience according to these rankings.
Dive deeper: Best Stock Trading Apps UK.
AJ Bell and Fidelity International both provide beginner investors with a wealth of educational resources that cater to various investment topics such as share trading, funds, and retirement planning. They each host educational webinars that can be accessed live and are also available on demand for convenient learning. Both brokers have earned a high 5-star rating from UK.StockBrokers.com for their beginner education offerings. However, AJ Bell slightly edges out with a rank of #5 among 18 brokers, compared to Fidelity International's rank of #7. This makes AJ Bell a marginally more popular choice for novices seeking accessible and comprehensive investment education in the UK.
| Feature |
AJ Bell
|
Fidelity International
|
|---|---|---|
| Client Webinars | Yes | Yes |
| Client Webinars (Archived) | Yes | Yes |
| Education (Share Trading) | Yes | Yes |
| Education (Funds) | Yes | Yes |
| Education (Retirement) | Yes | Yes |
| Education |
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Dive deeper: Best UK Trading Platforms for Beginners.
When comparing the market research offerings of AJ Bell and Fidelity International, both online brokers provide extensive resources for UK investors. AJ Bell and Fidelity International each supply research reports for funds, enabling investors to make informed decisions. They also offer insights into portfolio allocation by asset class, shares research, ETFs research, and funds research. For those interested in bonds, both platforms provide research options as well. However, neither AJ Bell nor Fidelity International offers research for CFDs. Overall, the two brokers present similar research features that cater to a wide range of investment interests.
| Feature |
AJ Bell
|
Fidelity International
|
|---|---|---|
| Research - Shares | Yes | Yes |
| Research - CFDs | No | No |
| Research - ETFs | Yes | Yes |
| Research - Bonds | Yes | Yes |
| Research - Funds | Yes | Yes |
| Fund Research - Research Reports | Yes | Yes |
| Portfolio Allocation Breakdown | Yes | Yes |
Which broker is better overall, AJ Bell or Fidelity International? After collecting more than 900 data points over a 10-week period, we found AJ Bell to be a better trading platform overall.
You can invest in an extensive range of investments through AJ Bell. Charges are on the high side for those with large portfolios in mutual funds and those looking to execute one-off share deals; but its new app, called Dodl, offers much lower fees and also offers a more slim-lined and user-friendly service. Educational and research materials are strong, too.
| Feature |
AJ Bell
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Fidelity International
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Both AJ Bell and Fidelity International do not offer crypto trading services, providing traditional investment options without the inclusion of cryptocurrencies.
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0 of 5| Overall Rating | AJ Bell | Fidelity International | |
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| Review | AJ Bell Review | Fidelity International Review | |
| Winner | check_circle |
| Investments | AJ Bell | Fidelity International | |
|---|---|---|---|
| ISA | Yes | Yes | |
| SIPP | Yes | Yes | |
| Share Trading | Yes | Yes | |
| CFD Trading | No | No | |
| Funds | Yes | Yes | |
| ETFs | Yes | Yes | |
| Bonds - Corporate | Yes | No | |
| Bonds - Government (Gilts) | Yes | No | |
| Investment Trusts | Yes | Yes | |
| Spread Betting | No | No | |
| Crypto Trading | No | No | |
| Advisor Services | No | Yes |
| Trading Fees | AJ Bell | Fidelity International | |
|---|---|---|---|
| Minimum Deposit | £0 | £1000 | |
| Share Trading: 0-9 Deals/ Month | £5 | £1.50 or £7.50 | |
| Share Trading: 10-19 Deals/ Month | £3.50 | £1.50 or £7.50 | |
| Share Trading: 20+ Deals/ Month | £3.50 | £1.50 or £7.50 | |
| 5 trades per year (£30k portfolio) | £100 | £127.50 | |
| 12 trades per year (£30k portfolio) | £135 | £108 or £180 | |
| 36 trades per year (£30k portfolio) | £255 | £144 or £360 | |
| 120 trades per year (£30k portfolio) | £495 | £270 or £990 | |
| 3 fund trades per year (£30k portfolio) | £79.50 | £105 | |
| Annual Custody Fee: £0 - £250,000 | £0 - £625 | £90 - £875 | |
| Annual Custody Fee: £250K-£500K | £625 - £875 | £500 - £1,000 | |
| Annual Custody Fee: £500,000 - £1m | £875 | £1,000 - £2,000 | |
| Annual Custody Fee: £1m and over | £875 | £2,000 | |
| Bonds - Corporate - Fee | £5 | N/A | |
| Bonds - Government (Gilts) - Fee | £5 | N/A | |
| ETFs - Fee | £5 | £7.50 | |
| Investment Trusts - Fee | £5 | £7.50 | |
| Telephone Dealing Fee | £25 | £30 |
| Broker Screenshots | AJ Bell | Fidelity International | |
|---|---|---|---|
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| Platforms & Tools | AJ Bell | Fidelity International | |
|---|---|---|---|
| Web Platform | Yes | Yes | |
| iPhone App | Yes | Yes | |
| Android App | Yes | Yes | |
| Stock Alerts | Yes | Yes | |
| Charting - Indicators / Studies | 31 | 21 | |
| Charting - Drawing Tools | 8 | 5 | |
| Charting - Notes | No | No | |
| Charting - Display Corporate Events | Yes | Yes | |
| Charting - Stock Overlays | Yes | Yes | |
| Charting - Index Overlays | Yes | Yes |
| Research | AJ Bell | Fidelity International | |
|---|---|---|---|
| Research - Shares | Yes | Yes | |
| Research - CFDs | No | No | |
| Research - Funds | Yes | Yes | |
| Fund Research - Research Reports | Yes | Yes | |
| Research - ETFs | Yes | Yes | |
| Research - Bonds | Yes | Yes | |
| Portfolio Allocation Breakdown | Yes | Yes |
| Education | AJ Bell | Fidelity International | |
|---|---|---|---|
| Education (Share Trading) | Yes | Yes | |
| Education (Funds) | Yes | Yes | |
| Education (Retirement) | Yes | Yes | |
| Client Webinars | Yes | Yes | |
| Client Webinars (Archived) | Yes | Yes |
| Overall Summary | AJ Bell | Fidelity International | |
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| Review | AJ Bell Review | Fidelity International Review | |
| Winner | check_circle |
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