To find a right broker for share dealing
, we spent seven months and hundreds of hours of assessing ten different share dealing brokers based in the UK. Here, we will focus on two brokers and compare Fidelity International vs Hargreaves Lansdown.
Our comparison begins with the fees charged for dealing shares in the UK and being a client. The two main charges to focus on include the cost to place each trade alongside the monthly, quarterly, or annual management fee charged (varies depending on the type and size of your portfolio). We researched both to provide a single star rating for cost. Both Fidelity International and Hargreaves Lansdown are rated 3.50 stars.
Account charges aside, we can now compare features and tools investors want in their share dealing accounts. Access to the investments is important, and Hargreaves Lansdown supports ISA, ISA - Junior, SIPP, SIPP - Junior and Spread Betting while Fidelity International supports ISA, ISA - Junior, SIPP and SIPP - Junior. Also, some investors require a high-quality charting experience, so the number of drawing tools and total technical indicators made available, as well as stock alerts, are considered. Hargreaves Lansdown boasts an offering of 1 charting tools compared to Fidelity International's 0 available charting tools. Hargreaves Lansdown offers its clients access to 20 different indicators (for example, volume) while Fidelity International has 0 available indicators, a difference of 20. Hargreaves Lansdown has basic stock alerts, Fidelity International doesn't. Lastly, for researching mutual funds while share dealing, being able to view a research report can be helpful. Both Fidelity International and Hargreaves Lansdown offer fund research reports.
Overall, Hargreaves Lansdown boasts 4.00 stars versus Fidelity International's 3.00 stars. And, when it comes to individual category awards, Hargreaves Lansdown posted awards Best in Class - Offering of Investments and Best in Class - Customer Service in 2017, while Fidelity International found itself with Best in Class - Research.