Written by StockBrokers.com
In this head to head comparison of AJ Bell vs Charles Stanley Direct, we will compare the trading platforms, mobile apps, investment options, costs, market research, and more. Let's dive in.
Your capital is at risk.
Alongside the cost per trade, most UK online brokers also charge a monthly, quarterly, or annual management fee, which varies based on the account type and balance. Based on our thorough review, AJ Bell offers better pricing than Charles Stanley Direct for share dealing.
What type of trader are you?
New to the world of investing? See our picks for the Best UK Trading Platforms for Beginners. More experienced traders should read our guide to the Best UK Trading Platforms for Active Traders.
When exploring the diverse investment choices offered by online brokers in the UK, AJ Bell and Charles Stanley Direct both emerge as strong contenders. Both platforms provide access to an array of investment options, such as share trading, ETFs, investment trusts, funds, corporate bonds, and government bonds (gilts). However, neither broker delves into the realm of crypto or CFD trading. Yet, there is a distinction in their services, as Charles Stanley Direct stands out by incorporating advisor services, which may appeal to investors seeking professional guidance. In contrast, AJ Bell does not offer this feature.
For those focused on the breadth of investment choices, both AJ Bell and Charles Stanley Direct shine with a 5-star rating from UK.StockBrokers.com, highlighting their extensive offerings as top-notch. While AJ Bell has secured the fifth spot in the investment choices ranking, Charles Stanley Direct follows closely in the sixth position out of 21 brokers. This slight edge for AJ Bell may interest those prioritizing a slightly higher ranking, but both platforms remain excellent picks for diverse investment opportunities.
| Feature |
AJ Bell
|
Charles Stanley Direct
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|---|---|---|
| Share Trading | Yes | Yes |
| CFD Trading | No | No |
| ETFs | Yes | Yes |
| Mutual Funds | Yes | Yes |
| Bonds - Government (Gilts) | Yes | Yes |
| Investment Trusts | Yes | Yes |
| Spread Betting | No | No |
| Crypto Trading | No | No |
| Advisor Services | No | Yes |
| Investment Choices |
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Low-cost US and UK shares.
Professional’s Gateway to the World’s Markets.
UK investors comparing trading tools will see clear differences. For charting, AJ Bell shows corporate events (earnings, splits, dividends) on its charts and supplies 8 drawing tools and 31 technical indicators. Charles Stanley Direct does not display corporate events and offers 1 drawing tool and 14 indicators. On the flip side, Charles Stanley Direct supports index and stock overlays, which AJ Bell lacks. Neither broker lets you add notes to charts.
Both brokers provide a browser-based trading platform and let you set price alerts. If you need real-time market data, Charles Stanley Direct offers it, whereas AJ Bell does not. In short, AJ Bell suits traders who want more built-in studies and event markers, while Charles Stanley Direct suits those who value overlays and live pricing.
| Feature |
AJ Bell
|
Charles Stanley Direct
|
|---|---|---|
| Web Platform | Yes | Yes |
| Stock Alerts | Yes | Yes |
| Charting - Indicators / Studies | 31 | 14 |
| Charting - Drawing Tools | 8 | 1 |
| Charting - Notes | No | No |
| Charting - Display Corporate Events | Yes | No |
| Charting - Stock Overlays | No | Yes |
| Charting - Index Overlays | No | Yes |
When comparing the retirement account options available through AJ Bell and Charles Stanley Direct, both brokers in the UK offer Individual Savings Accounts (ISAs) and Self-Invested Personal Pensions (SIPPs). This means that investors seeking to grow their savings tax-efficiently or manage their pensions with flexibility have the advantage of choosing either AJ Bell or Charles Stanley Direct, depending on their specific needs and preferences. With both options providing these popular retirement accounts, UK investors can find a suitable match for their financial goals.
Dive deeper: Best SIPP Providers, Best Stocks and Shares ISA Providers.
AJ Bell and Charles Stanley Direct both offer iPhone and Android apps for UK investors. According to UK.StockBrokers.com, AJ Bell’s app is rated 4 out of 5 stars and ranks 9th out of 21 brokers, while Charles Stanley Direct’s app scores 3.5 out of 5 stars and ranks 20th. For a higher-rated mobile experience, AJ Bell has the edge over Charles Stanley Direct.
Dive deeper: Best Stock Trading Apps UK.
For beginner investors in the UK seeking educational resources, AJ Bell and Charles Stanley Direct both provide valuable support. AJ Bell shines with its educational client webinars, which are available both live and archived for on-demand viewing, a feature that Charles Stanley Direct lacks in live format. Both brokers offer education on share trading, funds, and retirement topics, meeting the needs of novice investors. However, AJ Bell tops the charts with a 5-star rating and a notable 5th place ranking out of 21 brokers for beginner education as per UK.StockBrokers.com, compared to Charles Stanley Direct's respectable 4.5 stars and 12th place ranking. This makes AJ Bell a slightly more attractive option for those prioritizing educational support.
| Feature |
AJ Bell
|
Charles Stanley Direct
|
|---|---|---|
| Client Webinars | Yes | No |
| Client Webinars (Archived) | Yes | Yes |
| Education (Share Trading) | Yes | Yes |
| Education (Funds) | Yes | Yes |
| Education (Retirement) | Yes | Yes |
| Education |
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Dive deeper: Best UK Trading Platforms for Beginners.
When comparing AJ Bell and Charles Stanley Direct, both online brokers cater well to UK investors interested in comprehensive market research features. Investors gain access to research reports for funds through both platforms. Additionally, each provides a clear view of portfolio allocation by asset class, which helps investors manage their investments efficiently. For those interested in deeper insights, both AJ Bell and Charles Stanley Direct offer research on shares, ETFs, and funds. However, AJ Bell stands out slightly by offering research on bonds, a resource not mentioned for Charles Stanley Direct, making it a slightly better choice for those specifically interested in bonds research.
| Feature |
AJ Bell
|
Charles Stanley Direct
|
|---|---|---|
| Research - Shares | Yes | Yes |
| Research - ETFs | Yes | Yes |
| Research - Bonds | Yes | |
| Research - Funds | Yes | Yes |
| Fund Research - Research Reports | Yes | Yes |
| Portfolio Allocation Breakdown | Yes | Yes |
Which broker is better overall, AJ Bell or Charles Stanley Direct? After collecting more than 900 data points over a 10-week period, we found AJ Bell to be a better trading platform overall.
You can invest in an extensive range of investments through AJ Bell. Charges are on the high side for those with large portfolios in mutual funds and those looking to execute one-off share deals; but its new app, called Dodl, offers much lower fees and also offers a more slim-lined and user-friendly service. Educational and research materials are strong, too.
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AJ Bell
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Charles Stanley Direct
|
|---|---|---|
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When comparing online brokers AJ Bell and Charles Stanley Direct, neither platform offers crypto trading options for investors.
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0 of 5| Overall Rating | AJ Bell | Charles Stanley Direct | |
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| Review | AJ Bell Review | Charles Stanley Direct Review | |
| Winner | check_circle |
| Investments | AJ Bell | Charles Stanley Direct | |
|---|---|---|---|
| ISA | Yes | Yes | |
| SIPP | Yes | Yes | |
| Share Trading | Yes | Yes | |
| CFD Trading | No | No | |
| Mutual Funds | Yes | Yes | |
| ETFs | Yes | Yes | |
| Bonds - Corporate | Yes | Yes | |
| Bonds - Government (Gilts) | Yes | Yes | |
| Investment Trusts | Yes | Yes | |
| Spread Betting | No | No | |
| Crypto Trading | |||
| Advisor Services | No | Yes |
| Trading Fees | AJ Bell | Charles Stanley Direct | |
|---|---|---|---|
| Minimum Deposit | £250 | £0 | |
| Share Trading: 0-9 Deals/ Month | £5 | £0 - £10 | |
| Share Trading: 10-19 Deals/ Month | £1.50 | £10 | |
| Share Trading: 20+ Deals/ Month | £1.50 | £10 | |
| 5 trades per year (£30k portfolio) | |||
| 12 trades per year (£30k portfolio) | |||
| 36 trades per year (£30k portfolio) | |||
| 120 trades per year (£30k portfolio) | |||
| 3 fund trades per year (£30k portfolio) | |||
| Annual Platform Fee (Funds): £0 - £250,000 | £0 - £625 | £60 - £600 | |
| Annual Platform Fee (Funds): £250K-£500K | £625 - £875 | £600 | |
| Annual Platform Fee (Funds): £500,000 - £1m | £875 | £600 | |
| Annual Platform Fee (Funds): £1m and over | £875 | £600 | |
| Bonds - Corporate - Fee | £5 | £25 | |
| Bonds - Government (Gilts) - Fee | £5 | £25 | |
| ETFs - Fee | £5 | £10 | |
| Investment Trusts - Fee | £5 | £10 | |
| Telephone Dealing Fee | £25 | £25 minimum |
| Broker Screenshots | AJ Bell | Charles Stanley Direct | |
|---|---|---|---|
| Website Gallery (click to expand) |
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| Platforms & Tools | AJ Bell | Charles Stanley Direct | |
|---|---|---|---|
| Web Platform | Yes | Yes | |
| iPhone App | Yes | Yes | |
| Android App | Yes | Yes | |
| Stock Alerts | Yes | Yes | |
| Charting - Indicators / Studies | 31 | 14 | |
| Charting - Drawing Tools | 8 | 1 | |
| Charting - Notes | No | No | |
| Charting - Display Corporate Events | Yes | No | |
| Charting - Stock Overlays | No | Yes | |
| Charting - Index Overlays | No | Yes |
| Research | AJ Bell | Charles Stanley Direct | |
|---|---|---|---|
| Research - Shares | Yes | Yes | |
| Research - CFDs | |||
| Research - Funds | Yes | Yes | |
| Fund Research - Research Reports | Yes | Yes | |
| Research - ETFs | Yes | Yes | |
| Research - Bonds | Yes | ||
| Portfolio Allocation Breakdown | Yes | Yes |
| Education | AJ Bell | Charles Stanley Direct | |
|---|---|---|---|
| Education (Share Trading) | Yes | Yes | |
| Education (Funds) | Yes | Yes | |
| Education (Retirement) | Yes | Yes | |
| Client Webinars | Yes | No | |
| Client Webinars (Archived) | Yes | Yes |
| Overall Summary | AJ Bell | Charles Stanley Direct | |
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| Review | AJ Bell Review | Charles Stanley Direct Review | |
| Winner | check_circle |
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