AJ Bell vs Halifax 2023

AJ Bell Youinvest offers a mediocre trading platform and decent research tools, including in-house articles and videos. Ultimately, AJ Bell struggles to deliver value in the UK market against brokers that offer a better platform at a lower price point.

Halifax offers competitive pricing for reoccurring and infrequent traders, sound charting, and proper research. That said, Halifax provides no dedicated mobile application and, overall, trails industry leaders.

Alongside the cost per trade, most UK online brokers also charge a monthly, quarterly, or annual management fee, which varies based on the account type and balance. Based on our thorough review, AJ Bell offers better pricing than Halifax for share dealing.

Assuming a £30,000 portfolio size, here are the total annual costs for share dealing with both brokers, given different monthly activity scenarios.

5 trades per year - AJ Bell would cost £82.5 per year, while Halifax would cost £83.5 per year.

12 trades per year - AJ Bell would cost £161.4 per year, while Halifax would cost £150 per year.

36 trades per year - AJ Bell would cost £400.2 per year, while Halifax would cost £450 per year.

120 trades per year - AJ Bell would cost £636 per year, while Halifax would cost £1500 per year.

3 fund trades per year - AJ Bell would cost 0 per year, while Halifax would cost 0 per year.

AJ Bell requires a minimum deposit of £0, while Halifax requires a minimum deposit of £0. From our testing we found for accounts between £0 - £250,000 AJ Bell charges annual custody fees of 0.25% (max £3.50/ month for shares), while Halifax charges annual custody fees of £36.

AJ Bell offers investors access to ISA, SIPP, Share Trading, Funds, ETFs, Bonds - Corporate, Bonds - Government (Gilts) and Investment Trusts, while Halifax offers investors access to ISA, SIPP, Share Trading, Funds, ETFs, Bonds - Corporate, Bonds - Government (Gilts), Investment Trusts and Advisor Services. Neither have CFD Trading, Spread Betting and Crypto Trading. Investing encompasses a wide variety of asset classes, so finding a broker that offers every investment type you are interested in is important.

Self-invested personal pensions (SIPPs) and individual savings accounts (ISAs) are tax-advantaged savings accounts that are an important tool for many individual investors. You can read more about how these accounts operate at Gov.UK: Click here for SIPP information and here for ISA information. Our analysis finds that Both AJ Bell and Halifax offer SIPP and ISA accounts.

In our analysis of top brokers for share dealing in the U.K., we research whether each broker offers the ability to trade cash cryptocurrency, such as bitcoin and ethereum, which is still a somewhat rare offering amongst major U.K. brokers. Our review finds that neither AJ Bell and Halifax offer crypto investing.

Our testing concluded that AJ Bell is better for research than Halifax. AJ Bell offers more research options, including research reports, articles, and analyst ratings.

To compare the trading platforms of both AJ Bell and Halifax, we tested each broker's website, trading platform, trading tools and stock trading app. All features compared, our analysis finds that AJ Bell offers a better share dealing platform and AJ Bell offers a better stock app for mobile trading.

Educational offerings are of particular importance to those who are newer to investing, and we examine the availability of several different types of educational materials in our analysis. Our research finds that AJ Bell offers traders access to Client Webinars (Archived), Has Education - Share Trading, Has Education - Funds and Has Education - Retirement, while Halifax offers access to Client Webinars, Client Webinars (Archived), Has Education - Share Trading, Has Education - Funds and Has Education - Retirement.