Written by StockBrokers.com
In this head to head comparison of AJ Bell vs Webull, we will compare the trading platforms, mobile apps, investment options, costs, market research, and more. Let's dive in.
Alongside the cost per trade, most UK online brokers also charge a monthly, quarterly, or annual management fee, which varies based on the account type and balance. Based on our thorough review, AJ Bell offers better pricing than Webull for share dealing.
Assuming a £30,000 portfolio size, here are the total annual costs for share dealing with both brokers, given different monthly activity scenarios.
5 trades per year - AJ Bell would cost £100 per year, while Webull would cost 0.025% of trade value per year.
12 trades per year - AJ Bell would cost £135 per year, while Webull would cost 0.025% of trade value per year.
36 trades per year - AJ Bell would cost £255 per year, while Webull would cost 0.025% of trade value per year.
120 trades per year - AJ Bell would cost £495 per year, while Webull would cost 0.025% of trade value per year.
3 fund trades per year - AJ Bell would cost £0 per year, while Webull would cost £0 per year.
What type of trader are you?
New to the world of investing? See our picks for the Best UK Trading Platforms for Beginners. More experienced traders should read our guide to the Best UK Trading Platforms for Active Traders.
When comparing online brokers AJ Bell and Webull in terms of investment choices, AJ Bell clearly stands out. AJ Bell offers a broad range of options including share trading, ETFs, funds, corporate bonds, government bonds, and investment trusts. In contrast, Webull's offerings are limited primarily to share trading, as it does not provide opportunities to trade ETFs, funds, or bonds. Neither broker offers crypto trading, spread betting, CFD trading, nor advisory services, which might determine their suitability depending on your investment goals and preferences.
The diversity in investment choices makes AJ Bell a strong contender in the market, earning it a commendable 5-star rating from UK.StockBrokers.com and a rank of 3 out of 18 brokers. Meanwhile, Webull's limited investment options result in a more modest 3-star rating. Whether you're a seasoned investor or just starting to build your portfolio, understanding these differences can guide you in selecting the right broker to meet your financial objectives.
| Feature |
AJ Bell
|
Webull
|
|---|---|---|
| Share Trading | Yes | Yes |
| CFD Trading | No | No |
| ETFs | Yes | No |
| Funds | Yes | No |
| Bonds - Government (Gilts) | Yes | No |
| Investment Trusts | Yes | No |
| Spread Betting | No | No |
| Crypto Trading | No | No |
| Advisor Services | No | No |
| Investment Choices |
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Professional’s Gateway to the World’s Markets.
Low-cost US and UK shares.
When comparing the trading tools offered by AJ Bell and Webull, both platforms provide the ability to display corporate events such as earnings, splits, and dividends on charts, enhancing traders' insights into market events. AJ Bell offers a collection of 8 drawing tools for charting, which is less than Webull's suite of 17 tools, offering traders more versatility in sketching trends and patterns. However, when it comes to technical indicators, AJ Bell takes the lead with 31 options compared to Webull's 12, catering to traders who rely heavily on these metrics for informed decision-making. Webull also allows users to add notes directly onto charts, a feature that AJ Bell lacks, providing traders with a more interactive and personalized experience.
Both AJ Bell and Webull cater to traders who prefer browser-based trading platforms, and each platform supports adding stock overlays to charts. However, AJ Bell further enhances chart visibility by allowing index overlays, a feature not supported by Webull. Both online brokers provide real-time market data and the ability to create alerts for stock price updates, ensuring traders stay informed of market movements. In summary, AJ Bell and Webull offer unique advantages in their trading tools, each appealing to different trading styles and preferences.
| Feature |
AJ Bell
|
Webull
|
|---|---|---|
| Web Platform | Yes | Yes |
| Stock Alerts | Yes | Yes |
| Charting - Indicators / Studies | 31 | 12 |
| Charting - Drawing Tools | 8 | 17 |
| Charting - Notes | No | Yes |
| Charting - Display Corporate Events | Yes | Yes |
| Charting - Stock Overlays | Yes | Yes |
| Charting - Index Overlays | Yes | No |
When comparing AJ Bell and Webull for retirement account options, AJ Bell stands out for UK investors by offering both ISA and SIPP accounts, catering to those looking for tax-efficient investment solutions. AJ Bell’s ISA offers flexibility in managing your investment portfolio without paying tax on capital gains or dividends, while their SIPP allows for long-term pension savings with potential tax relief. On the other hand, Webull, a platform popular for its commission-free trading in the US, does not provide ISA or SIPP accounts, making it less suitable for those specifically looking for these retirement account types in the UK. Investors should consider their individual retirement goals and regional tax advantages when choosing between these two platforms.
Dive deeper: Best SIPP Providers, Best Stocks and Shares ISA Providers.
When comparing the mobile app offerings of online broker AJ Bell and Webull, both provide robust platforms available for iPhone and Android devices, catering to users on the go. AJ Bell's app is well-regarded, earning a commendable 4-star rating from UK.StockBrokers.com and ranking 3rd out of 18 brokers for mobile app offerings. Meanwhile, Webull slightly edges ahead with a 4.5-star rating for its app, although it doesn't have a specific ranking in the UK.StockBrokers.com list. Both apps present strong options for investors looking for mobile trading solutions, with Webull shining with a slightly higher user rating.
Dive deeper: Best Stock Trading Apps UK.
When comparing the beginner investor educational resources of AJ Bell and Webull, significant differences emerge. AJ Bell stands out with its robust offerings, including live client webinars that are also available on demand, giving users the flexibility to learn at their convenience. Furthermore, AJ Bell covers topics such as share trading, funds, and retirement, providing a comprehensive educational experience. In contrast, Webull provides educational content on share trading and funds but lacks retirement resources and does not offer webinars. Rated 5 stars by UK.StockBrokers.com, AJ Bell ranks #3 out of 18 brokers for beginner education, highlighting its strong commitment to empowering novice investors. Meanwhile, Webull, with a rating of 3.5 stars, does not rank among the top brokers for educational offerings, indicating room for improvement in their educational tools. Overall, AJ Bell provides a more comprehensive and accessible educational experience for beginner investors compared to Webull.
| Feature |
AJ Bell
|
Webull
|
|---|---|---|
| Client Webinars | Yes | No |
| Client Webinars (Archived) | Yes | No |
| Education (Share Trading) | Yes | Yes |
| Education (Funds) | Yes | Yes |
| Education (Retirement) | Yes | No |
| Education |
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Dive deeper: Best UK Trading Platforms for Beginners.
When comparing AJ Bell to Webull for market research features, AJ Bell clearly stands out with a more comprehensive offering. AJ Bell provides research reports for funds, while Webull does not. With AJ Bell, you can also see your portfolio allocation by asset class, a feature not available with Webull. Both platforms offer shares research, but AJ Bell goes a step further by offering research for ETFs and bonds, which are unavailable on Webull. Additionally, AJ Bell offers funds research, whereas Webull does not provide this service. However, neither AJ Bell nor Webull offers CFDs research. Overall, AJ Bell provides a broader range of market research tools, making it a robust option for investors seeking diverse insights.
| Feature |
AJ Bell
|
Webull
|
|---|---|---|
| Research - Shares | Yes | Yes |
| Research - CFDs | No | No |
| Research - ETFs | Yes | No |
| Research - Bonds | Yes | No |
| Research - Funds | Yes | No |
| Fund Research - Research Reports | Yes | No |
| Portfolio Allocation Breakdown | Yes | No |
Which broker is better overall, AJ Bell or Webull? After collecting more than 900 data points over a 10-week period, we found AJ Bell to be a better trading platform overall.
You can invest in an extensive range of investments through AJ Bell. Charges are on the high side for those with large portfolios in mutual funds and those looking to execute one-off share deals; but its new app, called Dodl, offers much lower fees and also offers a more slim-lined and user-friendly service. Educational and research materials are strong, too.
| Feature |
AJ Bell
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Webull
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|---|---|---|
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| Mobile App |
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Both AJ Bell and Webull do not offer crypto trading, making them comparable choices for investors seeking platforms without cryptocurrency options.
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0 of 5| Overall Rating | AJ Bell | Webull | |
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| Review | AJ Bell Review | Webull Review | |
| Winner | check_circle |
| Investments | AJ Bell | Webull | |
|---|---|---|---|
| ISA | Yes | No | |
| SIPP | Yes | No | |
| Share Trading | Yes | Yes | |
| CFD Trading | No | No | |
| Funds | Yes | No | |
| ETFs | Yes | No | |
| Bonds - Corporate | Yes | No | |
| Bonds - Government (Gilts) | Yes | No | |
| Investment Trusts | Yes | No | |
| Spread Betting | No | No | |
| Crypto Trading | No | No | |
| Advisor Services | No | No |
| Trading Fees | AJ Bell | Webull | |
|---|---|---|---|
| Minimum Deposit | £0 | £0 | |
| Share Trading: 0-9 Deals/ Month | £5 | 0.025% | |
| Share Trading: 10-19 Deals/ Month | £3.50 | 0.025% | |
| Share Trading: 20+ Deals/ Month | £3.50 | 0.025% | |
| 5 trades per year (£30k portfolio) | £100 | 0.025% of trade value | |
| 12 trades per year (£30k portfolio) | £135 | 0.025% of trade value | |
| 36 trades per year (£30k portfolio) | £255 | 0.025% of trade value | |
| 120 trades per year (£30k portfolio) | £495 | 0.025% of trade value | |
| 3 fund trades per year (£30k portfolio) | £79.50 | N/A | |
| Annual Custody Fee: £0 - £250,000 | £0 - £625 | £0 | |
| Annual Custody Fee: £250K-£500K | £625 - £875 | £0 | |
| Annual Custody Fee: £500,000 - £1m | £875 | £0 | |
| Annual Custody Fee: £1m and over | £875 | £0 | |
| Bonds - Corporate - Fee | £5 | N/A | |
| Bonds - Government (Gilts) - Fee | £5 | N/A | |
| ETFs - Fee | £5 | N/A | |
| Investment Trusts - Fee | £5 | N/A | |
| Telephone Dealing Fee | £25 | N/A |
| Broker Screenshots | AJ Bell | Webull | |
|---|---|---|---|
| Website Gallery (click to expand) |
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| Mobile Trading Apps Gallery (click to expand) |
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| Education Gallery (click to expand) |
| Platforms & Tools | AJ Bell | Webull | |
|---|---|---|---|
| Web Platform | Yes | Yes | |
| iPhone App | Yes | Yes | |
| Android App | Yes | Yes | |
| Stock Alerts | Yes | Yes | |
| Charting - Indicators / Studies | 31 | 12 | |
| Charting - Drawing Tools | 8 | 17 | |
| Charting - Notes | No | Yes | |
| Charting - Display Corporate Events | Yes | Yes | |
| Charting - Stock Overlays | Yes | Yes | |
| Charting - Index Overlays | Yes | No |
| Research | AJ Bell | Webull | |
|---|---|---|---|
| Research - Shares | Yes | Yes | |
| Research - CFDs | No | No | |
| Research - Funds | Yes | No | |
| Fund Research - Research Reports | Yes | No | |
| Research - ETFs | Yes | No | |
| Research - Bonds | Yes | No | |
| Portfolio Allocation Breakdown | Yes | No |
| Education | AJ Bell | Webull | |
|---|---|---|---|
| Education (Share Trading) | Yes | Yes | |
| Education (Funds) | Yes | Yes | |
| Education (Retirement) | Yes | No | |
| Client Webinars | Yes | No | |
| Client Webinars (Archived) | Yes | No |
| Overall Summary | AJ Bell | Webull | |
|---|---|---|---|
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| Review | AJ Bell Review | Webull Review | |
| Winner | check_circle |
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