Written by StockBrokers.com
In this head to head comparison of AJ Bell vs Webull, we will compare the trading platforms, mobile apps, investment options, costs, market research, and more. Let's dive in.
Your capital is at risk.
Alongside the cost per trade, most UK online brokers also charge a monthly, quarterly, or annual management fee, which varies based on the account type and balance. Based on our thorough review, AJ Bell offers better pricing than Webull for share dealing.
What type of trader are you?
New to the world of investing? See our picks for the Best UK Trading Platforms for Beginners. More experienced traders should read our guide to the Best UK Trading Platforms for Active Traders.
AJ Bell vs Webull for UK investors: both offer share dealing, while neither supports crypto trading, CFD trading, or adviser services. The information provided does not specify whether either platform offers spread betting.
AJ Bell provides a wider range of investments, including ETFs, funds, corporate bonds, government bonds (gilts), and investment trusts, which Webull does not offer. Reflecting this choice, UK.StockBrokers.com rates AJ Bell 5 stars for investment options (ranked 4th of 21), while Webull scores 3 stars with no ranking listed. If you want more than just shares, AJ Bell is the stronger pick; for simple share trading, Webull may suit.
| Feature |
AJ Bell
|
Webull
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|---|---|---|
| Share Trading | Yes | Yes |
| CFD Trading | No | No |
| ETFs | Yes | No |
| Mutual Funds | Yes | No |
| Bonds - Government (Gilts) | Yes | No |
| Investment Trusts | Yes | No |
| Spread Betting | No | No |
| Crypto Trading | No | No |
| Advisor Services | No | No |
| Investment Choices |
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Low-cost US and UK shares.
Professional’s Gateway to the World’s Markets.
AJ Bell vs Webull for UK trading tools: both offer a browser-based platform, price alerts, and show corporate events (earnings, splits, dividends) on charts. Webull provides 17 drawing tools and supports notes and stock overlays, while AJ Bell has 8 drawing tools and does not support notes or stock overlays. Neither platform offers index overlays.
For chart studies, AJ Bell includes 31 technical indicators compared with 12 on Webull. Webull also supplies real-time market data, whereas AJ Bell does not. If you rely on a wide range of indicators, AJ Bell may suit you; if you want stronger drawing and annotation features plus live data, Webull is the better fit. Both platforms cover the core charting needs for UK investors.
| Feature |
AJ Bell
|
Webull
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|---|---|---|
| Web Platform | Yes | Yes |
| Stock Alerts | Yes | Yes |
| Charting - Indicators / Studies | 31 | 12 |
| Charting - Drawing Tools | 8 | 17 |
| Charting - Notes | No | Yes |
| Charting - Display Corporate Events | Yes | Yes |
| Charting - Stock Overlays | No | Yes |
| Charting - Index Overlays | No | No |
When comparing AJ Bell to Webull for UK investors seeking online brokerage services with a focus on retirement savings, AJ Bell stands out by offering both Individual Savings Accounts (ISAs) and Self-Invested Personal Pensions (SIPPs). AJ Bell provides a versatile range of retirement account options, making it an attractive choice for UK residents looking to save for their future in a tax-efficient manner. Conversely, Webull does not provide these specific retirement account options, which may be a consideration for investors prioritizing retirement planning with ISAs or SIPPs. For those in the UK focused on retirement savings, AJ Bell’s offerings might be better suited to their needs compared to Webull's current account options.
Dive deeper: Best SIPP Providers, Best Stocks and Shares ISA Providers.
For UK investors comparing mobile apps, both AJ Bell and Webull offer iPhone and Android apps. UK.StockBrokers.com rates the AJ Bell app 4 out of 5 stars and ranks it 12th out of 21 brokers for Mobile Apps, while the Webull app scores higher at 4.5 out of 5 stars but has no UK ranking listed. In short, AJ Bell provides a well-regarded, ranked option in the UK, whereas Webull’s higher star rating signals strong appeal despite the lack of a published UK ranking.
Dive deeper: Best Stock Trading Apps UK.
For UK beginners seeking education, AJ Bell clearly outpaces Webull. AJ Bell runs live client webinars and keeps them available on demand, and its learning covers share trading, funds, and retirement; UK.StockBrokers.com rates it 5/5 stars and ranks it #6 out of 21 for beginner education. Webull offers education on share trading and funds but no webinars, no on-demand archive, and no retirement content; it earns 3.5/5 stars and is not ranked for beginner education.
| Feature |
AJ Bell
|
Webull
|
|---|---|---|
| Client Webinars | Yes | No |
| Client Webinars (Archived) | Yes | No |
| Education (Share Trading) | Yes | Yes |
| Education (Funds) | Yes | Yes |
| Education (Retirement) | Yes | No |
| Education |
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Dive deeper: Best UK Trading Platforms for Beginners.
When comparing AJ Bell and Webull for market research options, AJ Bell stands out significantly for UK investors seeking detailed insights. AJ Bell provides research reports for funds, a feature Webull does not offer, allowing investors to make informed decisions. Moreover, AJ Bell gives users the ability to view their portfolio allocation by asset class, a key feature that helps investors understand the distribution of their investments, which Webull lacks. Both platforms offer share research, but AJ Bell goes further, providing comprehensive information on ETFs, funds, and bonds, whereas Webull does not cover ETFs, funds, or bonds. This makes AJ Bell a more comprehensive choice for individuals keen on a thorough market analysis.
| Feature |
AJ Bell
|
Webull
|
|---|---|---|
| Research - Shares | Yes | Yes |
| Research - ETFs | Yes | No |
| Research - Bonds | Yes | No |
| Research - Funds | Yes | No |
| Fund Research - Research Reports | Yes | No |
| Portfolio Allocation Breakdown | Yes | No |
Which broker is better overall, AJ Bell or Webull? After collecting more than 900 data points over a 10-week period, we found AJ Bell to be a better trading platform overall.
You can invest in an extensive range of investments through AJ Bell. Charges are on the high side for those with large portfolios in mutual funds and those looking to execute one-off share deals; but the Dodl app offers much lower fees and also offers a more slim-lined and user-friendly service. Educational and research materials are strong, too.
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AJ Bell
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Webull
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Both AJ Bell and Webull do not offer crypto trading, making them comparable choices for investors seeking platforms without cryptocurrency options.
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0 of 5| Overall Rating | AJ Bell | Webull | |
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| Review | AJ Bell Review | Webull Review | |
| Winner | check_circle |
| Investments | AJ Bell | Webull | |
|---|---|---|---|
| ISA | Yes | No | |
| SIPP | Yes | No | |
| Share Trading | Yes | Yes | |
| CFD Trading | No | No | |
| Mutual Funds | Yes | No | |
| ETFs | Yes | No | |
| Bonds - Corporate | Yes | No | |
| Bonds - Government (Gilts) | Yes | No | |
| Investment Trusts | Yes | No | |
| Spread Betting | No | No | |
| Crypto Trading | |||
| Advisor Services | No | No |
| Trading Fees | AJ Bell | Webull | |
|---|---|---|---|
| Minimum Deposit | £250 | £0 | |
| Share Trading: 0-9 Deals/ Month | £5 | 0.025% | |
| Share Trading: 10-19 Deals/ Month | £1.50 | 0.025% | |
| Share Trading: 20+ Deals/ Month | £1.50 | 0.025% | |
| 5 trades per year (£30k portfolio) | |||
| 12 trades per year (£30k portfolio) | |||
| 36 trades per year (£30k portfolio) | |||
| 120 trades per year (£30k portfolio) | |||
| 3 fund trades per year (£30k portfolio) | |||
| Annual Platform Fee (Funds): £0 - £250,000 | £0 - £625 | £0 | |
| Annual Platform Fee (Funds): £250K-£500K | £625 - £875 | £0 | |
| Annual Platform Fee (Funds): £500,000 - £1m | £875 | £0 | |
| Annual Platform Fee (Funds): £1m and over | £875 | £0 | |
| Bonds - Corporate - Fee | £5 | N/A | |
| Bonds - Government (Gilts) - Fee | £5 | N/A | |
| ETFs - Fee | £5 | N/A | |
| Investment Trusts - Fee | £5 | N/A | |
| Telephone Dealing Fee | £25 | N/A |
| Broker Screenshots | AJ Bell | Webull | |
|---|---|---|---|
| Website Gallery (click to expand) |
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| Mobile Trading Apps Gallery (click to expand) |
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| Education Gallery (click to expand) |
| Platforms & Tools | AJ Bell | Webull | |
|---|---|---|---|
| Web Platform | Yes | Yes | |
| iPhone App | Yes | Yes | |
| Android App | Yes | Yes | |
| Stock Alerts | Yes | Yes | |
| Charting - Indicators / Studies | 31 | 12 | |
| Charting - Drawing Tools | 8 | 17 | |
| Charting - Notes | No | Yes | |
| Charting - Display Corporate Events | Yes | Yes | |
| Charting - Stock Overlays | No | Yes | |
| Charting - Index Overlays | No | No |
| Research | AJ Bell | Webull | |
|---|---|---|---|
| Research - Shares | Yes | Yes | |
| Research - CFDs | |||
| Research - Funds | Yes | No | |
| Fund Research - Research Reports | Yes | No | |
| Research - ETFs | Yes | No | |
| Research - Bonds | Yes | No | |
| Portfolio Allocation Breakdown | Yes | No |
| Education | AJ Bell | Webull | |
|---|---|---|---|
| Education (Share Trading) | Yes | Yes | |
| Education (Funds) | Yes | Yes | |
| Education (Retirement) | Yes | No | |
| Client Webinars | Yes | No | |
| Client Webinars (Archived) | Yes | No |
| Overall Summary | AJ Bell | Webull | |
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| Review | AJ Bell Review | Webull Review | |
| Winner | check_circle |
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