Written by StockBrokers.com
In this head to head comparison of AJ Bell vs Webull UK, we will compare the trading platforms, mobile apps, investment options, costs, market research, and more. Let's dive in.
Your capital is at risk.
Alongside the cost per trade, most UK online brokers also charge a monthly, quarterly, or annual management fee, which varies based on the account type and balance. Based on our thorough review, AJ Bell offers better pricing than Webull UK for share dealing.
What type of trader are you?
New to the world of investing? See our picks for the Best UK Trading Platforms for Beginners. More experienced traders should read our guide to the Best UK Trading Platforms for Active Traders.
AJ Bell vs Webull UK: both let you trade shares. Beyond shares, AJ Bell also supports ETFs, funds, corporate bonds, government bonds (gilts), and investment trusts, giving account holders more ways to build a portfolio. Webull UK does not currently offer ETFs, funds, bonds or gilts, or investment trusts. Neither broker offers crypto trading, CFD trading, or adviser services.
According to UK.StockBrokers.com, AJ Bell scores 5/5 for investment choices and ranks 4th out of 21 brokers, while Webull UK scores 3/5 with no ranking provided. If you only need straightforward share dealing, both fit; if you want ETFs, funds, or bonds and gilts, AJ Bell offers the wider selection.
| Feature |
AJ Bell
|
Webull UK
|
|---|---|---|
| Share Trading | Yes | Yes |
| CFD Trading | No | No |
| ETFs | Yes | No |
| Mutual Funds | Yes | No |
| Bonds - Government (Gilts) | Yes | No |
| Investment Trusts | Yes | No |
| Spread Betting | No | No |
| Crypto Trading | No | No |
| Advisor Services | No | No |
| Investment Choices |
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Low-cost US and UK shares.
Professional’s Gateway to the World’s Markets.
AJ Bell and Webull UK both offer browser-based trading platforms with price alerts and charts that show corporate events like earnings, splits, and dividends. For charting, AJ Bell leans toward analysis with 31 technical indicators but just 8 drawing tools. Webull UK flips the balance, packing in 17 drawing tools but 12 indicators. Webull UK also lets you add notes and apply stock overlays to charts, while both lack index overlays.
If real-time market data matters, Webull UK provides it, whereas AJ Bell does not. In short, AJ Bell suits traders who prioritise a wider range of indicators, while Webull UK appeals to those who want more drawing tools, note-taking on charts, stock overlays, and live data.
| Feature |
AJ Bell
|
Webull UK
|
|---|---|---|
| Web Platform | Yes | Yes |
| Stock Alerts | Yes | Yes |
| Charting - Indicators / Studies | 31 | 12 |
| Charting - Drawing Tools | 8 | 17 |
| Charting - Notes | No | Yes |
| Charting - Display Corporate Events | Yes | Yes |
| Charting - Stock Overlays | No | Yes |
| Charting - Index Overlays | No | No |
Comparing AJ Bell with Webull UK for UK tax wrappers and retirement options: AJ Bell offers both an ISA (Individual Savings Account) and a SIPP (Self-Invested Personal Pension) for tax-efficient saving and investing, while Webull UK does not currently offer an ISA or a SIPP. If you want UK tax wrappers for savings and pension planning, AJ Bell is the more suitable choice; if you only need a trading account without these options, Webull UK may still meet your needs.
Dive deeper: Best SIPP Providers, Best Stocks and Shares ISA Providers.
AJ Bell and Webull UK both offer iPhone and Android trading apps for UK investors. According to UK.StockBrokers.com, AJ Bell’s mobile app is rated 4 out of 5 stars and ranks 12th out of 21 brokers for Mobile Apps, while Webull UK’s app earns a higher 4.5 out of 5 stars but has no published ranking in that list. If you want the higher-rated app, Webull UK edges it, while AJ Bell provides a clearly ranked option within the UK comparison set.
Dive deeper: Best Stock Trading Apps UK.
For UK beginner investors comparing AJ Bell and Webull UK, AJ Bell offers live educational webinars with an on-demand archive and covers share trading, funds, and retirement, while Webull UK provides education on share trading and funds but has no webinars, no on-demand library, and no retirement content. According to UK.StockBrokers.com, AJ Bell scores 5/5 stars and ranks sixth out of 21 brokers for beginner education, whereas Webull UK scores 3.5/5 with no ranking listed.
| Feature |
AJ Bell
|
Webull UK
|
|---|---|---|
| Client Webinars | Yes | No |
| Client Webinars (Archived) | Yes | No |
| Education (Share Trading) | Yes | Yes |
| Education (Funds) | Yes | Yes |
| Education (Retirement) | Yes | No |
| Education |
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Dive deeper: Best UK Trading Platforms for Beginners.
AJ Bell vs Webull UK: For market research features, AJ Bell offers more for UK investors, including research reports for funds, an asset class portfolio allocation view, and research across shares, ETFs, funds, and bonds. Webull UK provides shares research but lacks fund research reports, ETF and fund research, bond research, and an asset allocation breakdown. If you want broader research coverage and a clearer view of how your portfolio is spread, AJ Bell is the stronger choice, while Webull UK suits those seeking basic share analysis.
| Feature |
AJ Bell
|
Webull UK
|
|---|---|---|
| Research - Shares | Yes | Yes |
| Research - ETFs | Yes | No |
| Research - Bonds | Yes | No |
| Research - Funds | Yes | No |
| Fund Research - Research Reports | Yes | No |
| Portfolio Allocation Breakdown | Yes | No |
Which broker is better overall, AJ Bell or Webull UK? After collecting more than 900 data points over a 10-week period, we found AJ Bell to be a better trading platform overall.
You can invest in an extensive range of investments through AJ Bell. Charges are on the high side for those with large portfolios in mutual funds and those looking to execute one-off share deals; but the Dodl app offers much lower fees and also offers a more slim-lined and user-friendly service. Educational and research materials are strong, too.
| Feature |
AJ Bell
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Webull UK
|
|---|---|---|
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AJ Bell vs Webull UK: neither online broker currently offers cryptocurrency trading, so investors looking to buy or sell crypto will need an alternative platform.
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0 of 5| Overall Rating | AJ Bell | Webull UK | |
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| Review | AJ Bell Review | Webull UK Review | |
| Winner | check_circle |
| Investments | AJ Bell | Webull UK | |
|---|---|---|---|
| ISA | Yes | No | |
| SIPP | Yes | No | |
| Share Trading | Yes | Yes | |
| CFD Trading | No | No | |
| Mutual Funds | Yes | No | |
| ETFs | Yes | No | |
| Bonds - Corporate | Yes | No | |
| Bonds - Government (Gilts) | Yes | No | |
| Investment Trusts | Yes | No | |
| Spread Betting | No | No | |
| Crypto Trading | |||
| Advisor Services | No | No |
| Trading Fees | AJ Bell | Webull UK | |
|---|---|---|---|
| Minimum Deposit | £250 | £0 | |
| Share Trading: 0-9 Deals/ Month | £5 | 0.025% | |
| Share Trading: 10-19 Deals/ Month | £1.50 | 0.025% | |
| Share Trading: 20+ Deals/ Month | £1.50 | 0.025% | |
| 5 trades per year (£30k portfolio) | |||
| 12 trades per year (£30k portfolio) | |||
| 36 trades per year (£30k portfolio) | |||
| 120 trades per year (£30k portfolio) | |||
| 3 fund trades per year (£30k portfolio) | |||
| Annual Platform Fee (Funds): £0 - £250,000 | £0 - £625 | £0 | |
| Annual Platform Fee (Funds): £250K-£500K | £625 - £875 | £0 | |
| Annual Platform Fee (Funds): £500,000 - £1m | £875 | £0 | |
| Annual Platform Fee (Funds): £1m and over | £875 | £0 | |
| Bonds - Corporate - Fee | £5 | N/A | |
| Bonds - Government (Gilts) - Fee | £5 | N/A | |
| ETFs - Fee | £5 | N/A | |
| Investment Trusts - Fee | £5 | N/A | |
| Telephone Dealing Fee | £25 | N/A |
| Broker Screenshots | AJ Bell | Webull UK | |
|---|---|---|---|
| Website Gallery (click to expand) |
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| Mobile Trading Apps Gallery (click to expand) |
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| Education Gallery (click to expand) |
| Platforms & Tools | AJ Bell | Webull UK | |
|---|---|---|---|
| Web Platform | Yes | Yes | |
| iPhone App | Yes | Yes | |
| Android App | Yes | Yes | |
| Stock Alerts | Yes | Yes | |
| Charting - Indicators / Studies | 31 | 12 | |
| Charting - Drawing Tools | 8 | 17 | |
| Charting - Notes | No | Yes | |
| Charting - Display Corporate Events | Yes | Yes | |
| Charting - Stock Overlays | No | Yes | |
| Charting - Index Overlays | No | No |
| Research | AJ Bell | Webull UK | |
|---|---|---|---|
| Research - Shares | Yes | Yes | |
| Research - CFDs | |||
| Research - Funds | Yes | No | |
| Fund Research - Research Reports | Yes | No | |
| Research - ETFs | Yes | No | |
| Research - Bonds | Yes | No | |
| Portfolio Allocation Breakdown | Yes | No |
| Education | AJ Bell | Webull UK | |
|---|---|---|---|
| Education (Share Trading) | Yes | Yes | |
| Education (Funds) | Yes | Yes | |
| Education (Retirement) | Yes | No | |
| Client Webinars | Yes | No | |
| Client Webinars (Archived) | Yes | No |
| Overall Summary | AJ Bell | Webull UK | |
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| Review | AJ Bell Review | Webull UK Review | |
| Winner | check_circle |
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