Written by StockBrokers.com
In this head to head comparison of AJ Bell vs Webull, we will compare the trading platforms, mobile apps, investment options, costs, market research, and more. Let's dive in.
Alongside the cost per trade, most UK online brokers also charge a monthly, quarterly, or annual management fee, which varies based on the account type and balance. Based on our thorough review, Webull offers better pricing than AJ Bell for share dealing.
Assuming a £30,000 portfolio size, here are the total annual costs for share dealing with both brokers, given different monthly activity scenarios.
5 trades per year - AJ Bell would cost £100 per year, while Webull would cost 0.025% of trade value per year.
12 trades per year - AJ Bell would cost £135 per year, while Webull would cost 0.025% of trade value per year.
36 trades per year - AJ Bell would cost £255 per year, while Webull would cost 0.025% of trade value per year.
120 trades per year - AJ Bell would cost £495 per year, while Webull would cost 0.025% of trade value per year.
3 fund trades per year - AJ Bell would cost £0 per year, while Webull would cost £0 per year.
What type of trader are you?
New to the world of investing? See our picks for the Best UK Trading Platforms for Beginners. More experienced traders should read our guide to the Best UK Trading Platforms for Active Traders.
For UK investors seeking diverse investment choices, AJ Bell stands out as a versatile option, boasting top ratings from UK.StockBrokers.com with a 5-star evaluation and a ranking of 5th out of 21 brokers. AJ Bell allows investors to engage in share trading, and offers the ability to trade ETFs, funds, corporate and government bonds, as well as investment trusts. This broad spectrum of options makes it a solid choice for those wanting comprehensive investment opportunities.
In comparison, Webull, ranked 21st with a 3-star rating, also supports share trading but lacks the wide array of investment options that AJ Bell provides. Investors looking for a variety of assets like funds, ETFs, and bonds might find AJ Bell more aligned with their needs, as Webull currently does not offer trading in these areas. Thus, for those eager to explore a range of investments beyond stocks, AJ Bell may be the preferred broker.
| Feature |
AJ Bell
|
Webull
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|---|---|---|
| Share Trading | Yes | Yes |
| CFD Trading | ||
| ETFs | Yes | |
| Funds | Yes | |
| Bonds - Government (Gilts) | Yes | |
| Investment Trusts | Yes | |
| Spread Betting | ||
| Crypto Trading | ||
| Advisor Services | ||
| Investment Choices |
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Low-cost US and UK shares.
Professional’s Gateway to the World’s Markets.
When it comes to charting tools, AJ Bell and Webull both allow you to display key corporate events like earnings, splits, and dividends on your charts. AJ Bell offers 8 drawing tools compared to Webull's 17, catering to users who might prefer more creative expressions in their charting. However, AJ Bell excels in the technical indicators department with 31 at your disposal, surpassing Webull's 12. Another benefit for AJ Bell users is the option to overlay both indexes and individual stocks on charts, while Webull provides only stock overlays. On the other hand, Webull allows users to add notes directly to their charts, a capability missing from AJ Bell.
Both AJ Bell and Webull offer browser-based trading platforms, making it easy to trade without the need of a download. Real-time market data and the ability to create custom alerts for stock price changes are features that both platforms support, helping investors stay on top of market dynamics effortlessly. Whether you prioritize specific drawing or technical capabilities may sway your choice, but in terms of accessibility and informative features like alerts and real-time data, both platforms hold their ground well.
| Feature |
AJ Bell
|
Webull
|
|---|---|---|
| Web Platform | Yes | Yes |
| Stock Alerts | Yes | Yes |
| Charting - Indicators / Studies | 31 | 12 |
| Charting - Drawing Tools | 8 | 17 |
| Charting - Notes | Yes | |
| Charting - Display Corporate Events | Yes | Yes |
| Charting - Stock Overlays | Yes | Yes |
| Charting - Index Overlays | Yes |
For UK investors comparing online brokers AJ Bell and Webull regarding retirement account options, AJ Bell provides both ISA and SIPP accounts, accommodating a range of retirement savings needs. Webull, on the other hand, lacks these specific types of accounts. For those looking to invest tax-efficiently, AJ Bell's offerings might better suit UK residents who wish to leverage the benefits of ISAs or manage their pensions with SIPP plans.
Dive deeper: Best SIPP Providers, Best Stocks and Shares ISA Providers.
Both AJ Bell and Webull offer convenient mobile apps available for iPhone and Android users, ensuring traders can manage their investments on the go. Rated equally at 4.5 stars by UK.StockBrokers.com for their mobile app performance, AJ Bell and Webull excel in providing user-friendly experiences. However, when it comes to rankings among 21 brokers for mobile apps, Webull secures a slightly higher position, sitting at #8, just ahead of AJ Bell, which is ranked #9. This indicates a close competition in functionality and user satisfaction between the two platforms, catering well to UK investors looking for reliable mobile trading solutions.
Dive deeper: Best Stock Trading Apps UK.
For beginner investors in the UK seeking educational resources, AJ Bell and Webull offer differing levels of support. AJ Bell provides a comprehensive learning experience, featuring live and on-demand educational webinars covering topics such as share trading, funds, and retirement planning. This extensive offering helps AJ Bell achieve a 5-star rating for beginner education from UK.StockBrokers.com, positioning it 5th out of 21 brokers. In comparison, Webull covers share trading and funds, but lacks webinars and resources on retirement topics. Consequently, Webull holds a 3.5-star rating, ranking 19th for beginner education. When considering educational support for novices, AJ Bell emerges as the more complete choice.
| Feature |
AJ Bell
|
Webull
|
|---|---|---|
| Client Webinars | Yes | |
| Client Webinars (Archived) | Yes | |
| Education (Share Trading) | Yes | Yes |
| Education (Funds) | Yes | Yes |
| Education (Retirement) | Yes | |
| Education |
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Dive deeper: Best UK Trading Platforms for Beginners.
For UK investors seeking market research tools through online brokers, AJ Bell appears to provide a comprehensive suite compared to Webull. AJ Bell offers research reports for funds, shares, ETFs, and bonds, alongside the ability to view portfolio allocation by asset class, making it a well-rounded choice for detailed financial insights. While Webull does provide shares research, it lacks research features such as reports for funds, ETFs, and bonds, as well as the ability to see portfolio allocation by asset class. Therefore, AJ Bell may be more appealing for investors looking for detailed market research capabilities.
| Feature |
AJ Bell
|
Webull
|
|---|---|---|
| Research - Shares | Yes | Yes |
| Research - CFDs | ||
| Research - ETFs | Yes | |
| Research - Bonds | Yes | |
| Research - Funds | Yes | |
| Fund Research - Research Reports | Yes | |
| Portfolio Allocation Breakdown | Yes |
Which broker is better overall, AJ Bell or Webull? After collecting more than 900 data points over a 10-week period, we found AJ Bell to be a better trading platform overall.
You can invest in an extensive range of investments through AJ Bell. Charges are on the high side for those with large portfolios in mutual funds and those looking to execute one-off share deals; but its new app, called Dodl, offers much lower fees and also offers a more slim-lined and user-friendly service. Educational and research materials are strong, too.
| Feature |
AJ Bell
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Webull
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|---|---|---|
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| Mobile App |
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When comparing online brokers, AJ Bell does not offer crypto trading, whereas Webull provides access to cryptocurrency trading, making Webull a more suitable choice for investors interested in the crypto market.
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0 of 5| Overall Rating | AJ Bell | Webull | |
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| Review | AJ Bell Review | Webull Review | |
| Winner | check_circle |
| Investments | AJ Bell | Webull | |
|---|---|---|---|
| ISA | Yes | ||
| SIPP | Yes | ||
| Share Trading | Yes | Yes | |
| CFD Trading | |||
| Funds | Yes | ||
| ETFs | Yes | ||
| Bonds - Corporate | Yes | ||
| Bonds - Government (Gilts) | Yes | ||
| Investment Trusts | Yes | ||
| Spread Betting | |||
| Crypto Trading | |||
| Advisor Services |
| Trading Fees | AJ Bell | Webull | |
|---|---|---|---|
| Minimum Deposit | £0 | £0 | |
| Share Trading: 0-9 Deals/ Month | £5 | 0.025% | |
| Share Trading: 10-19 Deals/ Month | £3.50 | 0.025% | |
| Share Trading: 20+ Deals/ Month | £3.50 | 0.025% | |
| 5 trades per year (£30k portfolio) | £100 | 0.025% of trade value | |
| 12 trades per year (£30k portfolio) | £135 | 0.025% of trade value | |
| 36 trades per year (£30k portfolio) | £255 | 0.025% of trade value | |
| 120 trades per year (£30k portfolio) | £495 | 0.025% of trade value | |
| 3 fund trades per year (£30k portfolio) | £79.50 | N/A | |
| Annual Custody Fee: £0 - £250,000 | £0 - £625 | £0 | |
| Annual Custody Fee: £250K-£500K | £625 - £875 | £0 | |
| Annual Custody Fee: £500,000 - £1m | £875 | £0 | |
| Annual Custody Fee: £1m and over | £875 | £0 | |
| Bonds - Corporate - Fee | £5 | N/A | |
| Bonds - Government (Gilts) - Fee | £5 | N/A | |
| ETFs - Fee | £5 | N/A | |
| Investment Trusts - Fee | £5 | N/A | |
| Telephone Dealing Fee | £25 | N/A |
| Broker Screenshots | AJ Bell | Webull | |
|---|---|---|---|
| Website Gallery (click to expand) |
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| Mobile Trading Apps Gallery (click to expand) |
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| Education Gallery (click to expand) |
| Platforms & Tools | AJ Bell | Webull | |
|---|---|---|---|
| Web Platform | Yes | Yes | |
| iPhone App | Yes | Yes | |
| Android App | Yes | Yes | |
| Stock Alerts | Yes | Yes | |
| Charting - Indicators / Studies | 31 | 12 | |
| Charting - Drawing Tools | 8 | 17 | |
| Charting - Notes | Yes | ||
| Charting - Display Corporate Events | Yes | Yes | |
| Charting - Stock Overlays | Yes | Yes | |
| Charting - Index Overlays | Yes |
| Research | AJ Bell | Webull | |
|---|---|---|---|
| Research - Shares | Yes | Yes | |
| Research - CFDs | |||
| Research - Funds | Yes | ||
| Fund Research - Research Reports | Yes | ||
| Research - ETFs | Yes | ||
| Research - Bonds | Yes | ||
| Portfolio Allocation Breakdown | Yes |
| Education | AJ Bell | Webull | |
|---|---|---|---|
| Education (Share Trading) | Yes | Yes | |
| Education (Funds) | Yes | Yes | |
| Education (Retirement) | Yes | ||
| Client Webinars | Yes | ||
| Client Webinars (Archived) | Yes |
| Overall Summary | AJ Bell | Webull | |
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| Review | AJ Bell Review | Webull Review | |
| Winner | check_circle |
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