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AJ Bell vs Webull 2025

StockBrokers.com

Written by StockBrokers.com

April 17, 2025

In this head to head comparison of AJ Bell vs Webull, we will compare the trading platforms, mobile apps, investment options, costs, market research, and more. Let's dive in.

AJ Bell
4.5/5 Stars Overall
  • Minimum Deposit: £0
  • ISA: Yes
  • SIPP: Yes
Webull
4/5 Stars Overall
  • Minimum Deposit: £0
  • ISA:
  • SIPP:

Fees

Alongside the cost per trade, most UK online brokers also charge a monthly, quarterly, or annual management fee, which varies based on the account type and balance. Based on our thorough review, Webull offers better pricing than AJ Bell for share dealing.

Assuming a £30,000 portfolio size, here are the total annual costs for share dealing with both brokers, given different monthly activity scenarios.

5 trades per year - AJ Bell would cost £100 per year, while Webull would cost 0.025% of trade value per year.

12 trades per year - AJ Bell would cost £135 per year, while Webull would cost 0.025% of trade value per year.

36 trades per year - AJ Bell would cost £255 per year, while Webull would cost 0.025% of trade value per year.

120 trades per year - AJ Bell would cost £495 per year, while Webull would cost 0.025% of trade value per year.

3 fund trades per year - AJ Bell would cost £0 per year, while Webull would cost £0 per year.

query_stats What type of trader are you?

New to the world of investing? See our picks for the Best UK Trading Platforms for Beginners. More experienced traders should read our guide to the Best UK Trading Platforms for Active Traders.

Investment Choices

For UK investors seeking diverse investment choices, AJ Bell stands out as a versatile option, boasting top ratings from UK.StockBrokers.com with a 5-star evaluation and a ranking of 5th out of 21 brokers. AJ Bell allows investors to engage in share trading, and offers the ability to trade ETFs, funds, corporate and government bonds, as well as investment trusts. This broad spectrum of options makes it a solid choice for those wanting comprehensive investment opportunities.

In comparison, Webull, ranked 21st with a 3-star rating, also supports share trading but lacks the wide array of investment options that AJ Bell provides. Investors looking for a variety of assets like funds, ETFs, and bonds might find AJ Bell more aligned with their needs, as Webull currently does not offer trading in these areas. Thus, for those eager to explore a range of investments beyond stocks, AJ Bell may be the preferred broker.

Feature AJ Bell logoAJ Bell
Webull logoWebull
Share Trading info Yes Yes
CFD Trading info
ETFs info Yes
Funds info Yes
Bonds - Government (Gilts) info Yes
Investment Trusts info Yes
Spread Betting info
Crypto Trading info
Advisor Services info
Investment Choices 5/5 Stars 3/5 Stars

Featured Offers


4.5/5 Stars

Low-cost US and UK shares.

4.5/5 Stars

Professional’s Gateway to the World’s Markets.

Trading Tools

When it comes to charting tools, AJ Bell and Webull both allow you to display key corporate events like earnings, splits, and dividends on your charts. AJ Bell offers 8 drawing tools compared to Webull's 17, catering to users who might prefer more creative expressions in their charting. However, AJ Bell excels in the technical indicators department with 31 at your disposal, surpassing Webull's 12. Another benefit for AJ Bell users is the option to overlay both indexes and individual stocks on charts, while Webull provides only stock overlays. On the other hand, Webull allows users to add notes directly to their charts, a capability missing from AJ Bell.

Both AJ Bell and Webull offer browser-based trading platforms, making it easy to trade without the need of a download. Real-time market data and the ability to create custom alerts for stock price changes are features that both platforms support, helping investors stay on top of market dynamics effortlessly. Whether you prioritize specific drawing or technical capabilities may sway your choice, but in terms of accessibility and informative features like alerts and real-time data, both platforms hold their ground well.

Feature AJ Bell logoAJ Bell
Webull logoWebull
Web Platform info Yes Yes
Stock Alerts info Yes Yes
Charting - Indicators / Studies info 31 12
Charting - Drawing Tools info 8 17
Charting - Notes info Yes
Charting - Display Corporate Events info Yes Yes info
Charting - Stock Overlays info Yes Yes info
Charting - Index Overlays info Yes

ISAs and SIPPs

For UK investors comparing online brokers AJ Bell and Webull regarding retirement account options, AJ Bell provides both ISA and SIPP accounts, accommodating a range of retirement savings needs. Webull, on the other hand, lacks these specific types of accounts. For those looking to invest tax-efficiently, AJ Bell's offerings might better suit UK residents who wish to leverage the benefits of ISAs or manage their pensions with SIPP plans.

Dive deeper: Best SIPP Providers, Best Stocks and Shares ISA Providers.

Mobile App

Both AJ Bell and Webull offer convenient mobile apps available for iPhone and Android users, ensuring traders can manage their investments on the go. Rated equally at 4.5 stars by UK.StockBrokers.com for their mobile app performance, AJ Bell and Webull excel in providing user-friendly experiences. However, when it comes to rankings among 21 brokers for mobile apps, Webull secures a slightly higher position, sitting at #8, just ahead of AJ Bell, which is ranked #9. This indicates a close competition in functionality and user satisfaction between the two platforms, catering well to UK investors looking for reliable mobile trading solutions.

Dive deeper: Best Stock Trading Apps UK.

Beginners and Education

For beginner investors in the UK seeking educational resources, AJ Bell and Webull offer differing levels of support. AJ Bell provides a comprehensive learning experience, featuring live and on-demand educational webinars covering topics such as share trading, funds, and retirement planning. This extensive offering helps AJ Bell achieve a 5-star rating for beginner education from UK.StockBrokers.com, positioning it 5th out of 21 brokers. In comparison, Webull covers share trading and funds, but lacks webinars and resources on retirement topics. Consequently, Webull holds a 3.5-star rating, ranking 19th for beginner education. When considering educational support for novices, AJ Bell emerges as the more complete choice.

Feature AJ Bell logoAJ Bell
Webull logoWebull
Client Webinars info Yes
Client Webinars (Archived) info Yes
Education (Share Trading) info Yes Yes
Education (Funds) info Yes Yes
Education (Retirement) info Yes
Education 5/5 Stars 3.5/5 Stars

Dive deeper: Best UK Trading Platforms for Beginners.

Market Research

For UK investors seeking market research tools through online brokers, AJ Bell appears to provide a comprehensive suite compared to Webull. AJ Bell offers research reports for funds, shares, ETFs, and bonds, alongside the ability to view portfolio allocation by asset class, making it a well-rounded choice for detailed financial insights. While Webull does provide shares research, it lacks research features such as reports for funds, ETFs, and bonds, as well as the ability to see portfolio allocation by asset class. Therefore, AJ Bell may be more appealing for investors looking for detailed market research capabilities.

Feature AJ Bell logoAJ Bell
Webull logoWebull
Research - Shares info Yes Yes
Research - CFDs info
Research - ETFs info Yes
Research - Bonds info Yes
Research - Funds info Yes
Fund Research - Research Reports info Yes
Portfolio Allocation Breakdown info Yes

AJ Bell vs Webull Winner

Which broker is better overall, AJ Bell or Webull? After collecting more than 900 data points over a 10-week period, we found AJ Bell to be a better trading platform overall.

You can invest in an extensive range of investments through AJ Bell. Charges are on the high side for those with large portfolios in mutual funds and those looking to execute one-off share deals; but its new app, called Dodl, offers much lower fees and also offers a more slim-lined and user-friendly service. Educational and research materials are strong, too.

Feature AJ Bell logoAJ Bell
Webull logoWebull
Overall Rating 4.5/5 Stars 4/5 Stars
Charges & Fees 4.5/5 Stars 5/5 Stars
Investment Choices 5/5 Stars 3/5 Stars
Mobile App 4.5/5 Stars 4.5/5 Stars
Website 5/5 Stars 4/5 Stars
Ease of Use 5/5 Stars 4.5/5 Stars
Education 5/5 Stars 3.5/5 Stars

FAQs

Can you trade cryptocurrency with AJ Bell or Webull?

When comparing online brokers, AJ Bell does not offer crypto trading, whereas Webull provides access to cryptocurrency trading, making Webull a more suitable choice for investors interested in the crypto market.

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Compare

0 of 5
Overall Rating AJ Bell Webull
Overall Rating 4.5/5 Stars 4/5 Stars
Charges & Fees 4.5/5 Stars 5/5 Stars
Investment Choices 5/5 Stars 3/5 Stars
Mobile App 4.5/5 Stars 4.5/5 Stars
Website 5/5 Stars 4/5 Stars
Ease of Use 5/5 Stars 4.5/5 Stars
Education 5/5 Stars 3.5/5 Stars
Review AJ Bell Review Webull Review
Winner check_circle
Investments AJ Bell Webull
ISA info Yes
SIPP info Yes
Share Trading info Yes Yes
CFD Trading info
Funds info Yes
ETFs info Yes
Bonds - Corporate info Yes
Bonds - Government (Gilts) info Yes
Investment Trusts info Yes
Spread Betting info
Crypto Trading info
Advisor Services info
Trading Fees AJ Bell Webull
Minimum Deposit info £0 £0
Share Trading: 0-9 Deals/ Month info £5 0.025% info
Share Trading: 10-19 Deals/ Month info £3.50 0.025% info
Share Trading: 20+ Deals/ Month info £3.50 0.025%
5 trades per year (£30k portfolio) info £100 0.025% of trade value info
12 trades per year (£30k portfolio) info £135 0.025% of trade value info
36 trades per year (£30k portfolio) info £255 0.025% of trade value info
120 trades per year (£30k portfolio) info £495 0.025% of trade value info
3 fund trades per year (£30k portfolio) info £79.50 N/A
Annual Custody Fee: £0 - £250,000 info £0 - £625 £0
Annual Custody Fee: £250K-£500K info £625 - £875 £0
Annual Custody Fee: £500,000 - £1m info £875 £0
Annual Custody Fee: £1m and over info £875 £0
Bonds - Corporate - Fee info £5 N/A
Bonds - Government (Gilts) - Fee info £5 N/A
ETFs - Fee info £5 N/A
Investment Trusts - Fee info £5 N/A
Telephone Dealing Fee info £25 N/A
Broker Screenshots AJ Bell Webull
Website Gallery (click to expand)
Mobile Trading Apps Gallery (click to expand)
Education Gallery (click to expand)
Platforms & Tools AJ Bell Webull
Web Platform info Yes Yes
iPhone App info Yes Yes
Android App info Yes Yes
Stock Alerts info Yes Yes
Charting - Indicators / Studies info 31 12
Charting - Drawing Tools info 8 17
Charting - Notes info Yes
Charting - Display Corporate Events info Yes Yes info
Charting - Stock Overlays info Yes Yes info
Charting - Index Overlays info Yes
Research AJ Bell Webull
Research - Shares info Yes Yes
Research - CFDs info
Research - Funds info Yes
Fund Research - Research Reports info Yes
Research - ETFs info Yes
Research - Bonds info Yes
Portfolio Allocation Breakdown info Yes
Education AJ Bell Webull
Education (Share Trading) info Yes Yes
Education (Funds) info Yes Yes
Education (Retirement) info Yes
Client Webinars info Yes
Client Webinars (Archived) info Yes
Overall Summary AJ Bell Webull
Overall Rating 4.5/5 Stars 4/5 Stars
Charges & Fees 4.5/5 Stars 5/5 Stars
Investment Choices 5/5 Stars 3/5 Stars
Mobile App 4.5/5 Stars 4.5/5 Stars
Website 5/5 Stars 4/5 Stars
Ease of Use 5/5 Stars 4.5/5 Stars
Education 5/5 Stars 3.5/5 Stars
Review AJ Bell Review Webull Review
Winner check_circle
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