Written by StockBrokers.com
In this head to head comparison of AJ Bell vs Webull, we will compare the trading platforms, mobile apps, investment options, costs, market research, and more. Let's dive in.
Your capital is at risk.
Alongside the cost per trade, most UK online brokers also charge a monthly, quarterly, or annual management fee, which varies based on the account type and balance. Based on our thorough review, Webull offers better pricing than AJ Bell for share dealing.
What type of trader are you?
New to the world of investing? See our picks for the Best UK Trading Platforms for Beginners. More experienced traders should read our guide to the Best UK Trading Platforms for Active Traders.
For UK investors seeking a versatile online broker, AJ Bell and Webull offer different strengths in terms of investment choices. AJ Bell stands out with a comprehensive range of options, including share trading, ETFs, funds, corporate bonds, government bonds, and investment trusts. In contrast, Webull offers a more subdued selection primarily focused on share trading without support for ETFs, funds, or bonds. Notably, both platforms do not cater to crypto trading or spread betting, and neither provides advisor services.
In the UK market, AJ Bell shines with a 5-star rating for its investment variety from UK.StockBrokers.com, securing the 5th spot out of 21 brokers for its investment offerings. Meanwhile, Webull has a lower 3-star rating and ranks 21st in the same category. The difference in rankings highlights AJ Bell's broader investment menu, tailored for those interested in diverse financial instruments. Whether exploring traditional bonds or investment trusts, AJ Bell delivers an impressive spectrum of opportunities for the discerning investor.
| Feature |
AJ Bell
|
Webull
|
|---|---|---|
| Share Trading | Yes | Yes |
| CFD Trading | No | No |
| ETFs | Yes | No |
| Mutual Funds | Yes | No |
| Bonds - Government (Gilts) | Yes | No |
| Investment Trusts | Yes | No |
| Spread Betting | No | No |
| Crypto Trading | No | No |
| Advisor Services | No | No |
| Investment Choices |
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Low-cost US and UK shares.
Professional’s Gateway to the World’s Markets.
AJ Bell vs Webull for UK trading tools: both offer a browser-based platform, price alerts, and show corporate events (earnings, splits, dividends) on charts. Webull provides 17 drawing tools and supports notes and stock overlays, while AJ Bell has 8 drawing tools and does not support notes or stock overlays. Neither platform offers index overlays.
For chart studies, AJ Bell includes 31 technical indicators compared with 12 on Webull. Webull also supplies real-time market data, whereas AJ Bell does not. If you rely on a wide range of indicators, AJ Bell may suit you; if you want stronger drawing and annotation features plus live data, Webull is the better fit. Both platforms cover the core charting needs for UK investors.
| Feature |
AJ Bell
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Webull
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|---|---|---|
| Web Platform | Yes | Yes |
| Stock Alerts | Yes | Yes |
| Charting - Indicators / Studies | 31 | 12 |
| Charting - Drawing Tools | 8 | 17 |
| Charting - Notes | No | Yes |
| Charting - Display Corporate Events | Yes | Yes |
| Charting - Stock Overlays | No | Yes |
| Charting - Index Overlays | No | No |
When comparing AJ Bell to Webull for UK investors seeking online brokerage services with a focus on retirement savings, AJ Bell stands out by offering both Individual Savings Accounts (ISAs) and Self-Invested Personal Pensions (SIPPs). AJ Bell provides a versatile range of retirement account options, making it an attractive choice for UK residents looking to save for their future in a tax-efficient manner. Conversely, Webull does not provide these specific retirement account options, which may be a consideration for investors prioritizing retirement planning with ISAs or SIPPs. For those in the UK focused on retirement savings, AJ Bell’s offerings might be better suited to their needs compared to Webull's current account options.
Dive deeper: Best SIPP Providers, Best Stocks and Shares ISA Providers.
Comparing AJ Bell vs Webull for UK investors on mobile: both brokers offer iPhone and Android apps, so you can trade on the go whichever phone you use. According to UK.StockBrokers.com, AJ Bell’s app scores 4/5 stars and ranks 9th out of 21 brokers, while Webull’s app earns 4.5/5 stars and ranks 8th, suggesting Webull has a slight edge for mobile features and ease of use, though both cover the basics well.
Dive deeper: Best Stock Trading Apps UK.
For UK beginners diving into investing, AJ Bell and Webull offer varying levels of educational resources. AJ Bell shines with live and archived webinars, providing flexible learning experiences that Webull lacks. Both platforms cover essential topics like share trading and funds, but AJ Bell further extends its educational reach into retirement planning, unlike Webull. Evaluations from UK.StockBrokers.com rate AJ Bell highly at 5 stars for beginner education, placing it 5th out of 21 brokers, whereas Webull earns a more modest 3.5 stars, ranking 19th. For a comprehensive and well-rounded learning journey, AJ Bell clearly stands out.
| Feature |
AJ Bell
|
Webull
|
|---|---|---|
| Client Webinars | Yes | No |
| Client Webinars (Archived) | Yes | No |
| Education (Share Trading) | Yes | Yes |
| Education (Funds) | Yes | Yes |
| Education (Retirement) | Yes | No |
| Education |
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Dive deeper: Best UK Trading Platforms for Beginners.
When comparing AJ Bell and Webull for market research options, AJ Bell stands out significantly for UK investors seeking detailed insights. AJ Bell provides research reports for funds, a feature Webull does not offer, allowing investors to make informed decisions. Moreover, AJ Bell gives users the ability to view their portfolio allocation by asset class, a key feature that helps investors understand the distribution of their investments, which Webull lacks. Both platforms offer share research, but AJ Bell goes further, providing comprehensive information on ETFs, funds, and bonds, whereas Webull does not cover ETFs, funds, or bonds. This makes AJ Bell a more comprehensive choice for individuals keen on a thorough market analysis.
| Feature |
AJ Bell
|
Webull
|
|---|---|---|
| Research - Shares | Yes | Yes |
| Research - ETFs | Yes | No |
| Research - Bonds | Yes | No |
| Research - Funds | Yes | No |
| Fund Research - Research Reports | Yes | No |
| Portfolio Allocation Breakdown | Yes | No |
Which broker is better overall, AJ Bell or Webull? After collecting more than 900 data points over a 10-week period, we found AJ Bell to be a better trading platform overall.
You can invest in an extensive range of investments through AJ Bell. Charges are on the high side for those with large portfolios in mutual funds and those looking to execute one-off share deals; but its new app, called Dodl, offers much lower fees and also offers a more slim-lined and user-friendly service. Educational and research materials are strong, too.
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Webull
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Both AJ Bell and Webull do not offer crypto trading, making them comparable choices for investors seeking platforms without cryptocurrency options.
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0 of 5| Overall Rating | AJ Bell | Webull | |
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| Review | AJ Bell Review | Webull Review | |
| Winner | check_circle |
| Investments | AJ Bell | Webull | |
|---|---|---|---|
| ISA | Yes | No | |
| SIPP | Yes | No | |
| Share Trading | Yes | Yes | |
| CFD Trading | No | No | |
| Mutual Funds | Yes | No | |
| ETFs | Yes | No | |
| Bonds - Corporate | Yes | No | |
| Bonds - Government (Gilts) | Yes | No | |
| Investment Trusts | Yes | No | |
| Spread Betting | No | No | |
| Crypto Trading | |||
| Advisor Services | No | No |
| Trading Fees | AJ Bell | Webull | |
|---|---|---|---|
| Minimum Deposit | £250 | £0 | |
| Share Trading: 0-9 Deals/ Month | £5 | 0.025% | |
| Share Trading: 10-19 Deals/ Month | £1.50 | 0.025% | |
| Share Trading: 20+ Deals/ Month | £1.50 | 0.025% | |
| 5 trades per year (£30k portfolio) | |||
| 12 trades per year (£30k portfolio) | |||
| 36 trades per year (£30k portfolio) | |||
| 120 trades per year (£30k portfolio) | |||
| 3 fund trades per year (£30k portfolio) | |||
| Annual Platform Fee (Funds): £0 - £250,000 | £0 - £625 | £0 | |
| Annual Platform Fee (Funds): £250K-£500K | £625 - £875 | £0 | |
| Annual Platform Fee (Funds): £500,000 - £1m | £875 | £0 | |
| Annual Platform Fee (Funds): £1m and over | £875 | £0 | |
| Bonds - Corporate - Fee | £5 | N/A | |
| Bonds - Government (Gilts) - Fee | £5 | N/A | |
| ETFs - Fee | £5 | N/A | |
| Investment Trusts - Fee | £5 | N/A | |
| Telephone Dealing Fee | £25 | N/A |
| Broker Screenshots | AJ Bell | Webull | |
|---|---|---|---|
| Website Gallery (click to expand) |
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| Mobile Trading Apps Gallery (click to expand) |
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| Education Gallery (click to expand) |
| Platforms & Tools | AJ Bell | Webull | |
|---|---|---|---|
| Web Platform | Yes | Yes | |
| iPhone App | Yes | Yes | |
| Android App | Yes | Yes | |
| Stock Alerts | Yes | Yes | |
| Charting - Indicators / Studies | 31 | 12 | |
| Charting - Drawing Tools | 8 | 17 | |
| Charting - Notes | No | Yes | |
| Charting - Display Corporate Events | Yes | Yes | |
| Charting - Stock Overlays | No | Yes | |
| Charting - Index Overlays | No | No |
| Research | AJ Bell | Webull | |
|---|---|---|---|
| Research - Shares | Yes | Yes | |
| Research - CFDs | |||
| Research - Funds | Yes | No | |
| Fund Research - Research Reports | Yes | No | |
| Research - ETFs | Yes | No | |
| Research - Bonds | Yes | No | |
| Portfolio Allocation Breakdown | Yes | No |
| Education | AJ Bell | Webull | |
|---|---|---|---|
| Education (Share Trading) | Yes | Yes | |
| Education (Funds) | Yes | Yes | |
| Education (Retirement) | Yes | No | |
| Client Webinars | Yes | No | |
| Client Webinars (Archived) | Yes | No |
| Overall Summary | AJ Bell | Webull | |
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| Review | AJ Bell Review | Webull Review | |
| Winner | check_circle |
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