Written by StockBrokers.com
In this head to head comparison of AJ Bell vs Webull, we will compare the trading platforms, mobile apps, investment options, costs, market research, and more. Let's dive in.
Alongside the cost per trade, most UK online brokers also charge a monthly, quarterly, or annual management fee, which varies based on the account type and balance. Based on our thorough review, Webull offers better pricing than AJ Bell for share dealing.
Assuming a £30,000 portfolio size, here are the total annual costs for share dealing with both brokers, given different monthly activity scenarios.
5 trades per year - AJ Bell would cost £100 per year, while Webull would cost 0.025% of trade value per year.
12 trades per year - AJ Bell would cost £135 per year, while Webull would cost 0.025% of trade value per year.
36 trades per year - AJ Bell would cost £255 per year, while Webull would cost 0.025% of trade value per year.
120 trades per year - AJ Bell would cost £495 per year, while Webull would cost 0.025% of trade value per year.
3 fund trades per year - AJ Bell would cost £0 per year, while Webull would cost £0 per year.
What type of trader are you?
New to the world of investing? See our picks for the Best UK Trading Platforms for Beginners. More experienced traders should read our guide to the Best UK Trading Platforms for Active Traders.
When it comes to offering diverse investment choices for UK investors, AJ Bell stands out against Webull. AJ Bell allows access to a wide range of investment options, including share trading, ETFs, funds, corporate bonds, government bonds (gilts), and investment trusts. In contrast, Webull offers a more limited selection, providing access only to share trading. Neither broker supports crypto trading, spread betting, or CFD trading, and both lack advisor services.
With a stellar 5-star rating from UK.StockBrokers.com, AJ Bell ranks 5th out of 21 brokers for investment choices, reflecting its varied offerings tailored for UK investors. Meanwhile, Webull receives a modest 3-star rating, landing it at the 21st position in the same ranking, highlighting the disparity in their investment services. AJ Bell's comprehensive range of options makes it a preferred choice for those seeking diverse investment opportunities.
| Feature |
AJ Bell
|
Webull
|
|---|---|---|
| Share Trading | Yes | Yes |
| CFD Trading | No | No |
| ETFs | Yes | No |
| Funds | Yes | No |
| Bonds - Government (Gilts) | Yes | No |
| Investment Trusts | Yes | No |
| Spread Betting | No | No |
| Crypto Trading | No | No |
| Advisor Services | No | No |
| Investment Choices |
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Low-cost US and UK shares.
Professional’s Gateway to the World’s Markets.
When comparing AJ Bell and Webull for trading tools, both platforms allow users to display corporate events like earnings, splits, and dividends on their charts. However, the two differ significantly in their charting features. AJ Bell provides 8 drawing tools and 31 technical indicators, appealing to traders who rely on indicators for technical analysis. On the other hand, Webull offers a greater variety of drawing tools with 17 options but fewer technical indicators, totaling 12.
Additional features further delineate the platforms. Webull stands out by allowing users to add notes to charts, a feature unavailable with AJ Bell. In contrast, AJ Bell supports both index and stock overlays, whereas Webull only allows stock overlays. Both brokers offer browser-based trading platforms, stock price alerts, and real-time market data. Therefore, the choice may come down to whether you prioritize customizable indicators or a broader range of drawing tools and note-taking capabilities.
| Feature |
AJ Bell
|
Webull
|
|---|---|---|
| Web Platform | Yes | Yes |
| Stock Alerts | Yes | Yes |
| Charting - Indicators / Studies | 31 | 12 |
| Charting - Drawing Tools | 8 | 17 |
| Charting - Notes | No | Yes |
| Charting - Display Corporate Events | Yes | Yes |
| Charting - Stock Overlays | Yes | Yes |
| Charting - Index Overlays | Yes | No |
When comparing AJ Bell to Webull for UK investors seeking online brokerage services with a focus on retirement savings, AJ Bell stands out by offering both Individual Savings Accounts (ISAs) and Self-Invested Personal Pensions (SIPPs). AJ Bell provides a versatile range of retirement account options, making it an attractive choice for UK residents looking to save for their future in a tax-efficient manner. Conversely, Webull does not provide these specific retirement account options, which may be a consideration for investors prioritizing retirement planning with ISAs or SIPPs. For those in the UK focused on retirement savings, AJ Bell’s offerings might be better suited to their needs compared to Webull's current account options.
Dive deeper: Best SIPP Providers, Best Stocks and Shares ISA Providers.
Both AJ Bell and Webull offer convenient mobile apps available for iPhone and Android users, ensuring traders can manage their investments on the go. Rated equally at 4.5 stars by UK.StockBrokers.com for their mobile app performance, AJ Bell and Webull excel in providing user-friendly experiences. However, when it comes to rankings among 21 brokers for mobile apps, Webull secures a slightly higher position, sitting at #8, just ahead of AJ Bell, which is ranked #9. This indicates a close competition in functionality and user satisfaction between the two platforms, catering well to UK investors looking for reliable mobile trading solutions.
Dive deeper: Best Stock Trading Apps UK.
For UK beginners diving into investing, AJ Bell and Webull offer varying levels of educational resources. AJ Bell shines with live and archived webinars, providing flexible learning experiences that Webull lacks. Both platforms cover essential topics like share trading and funds, but AJ Bell further extends its educational reach into retirement planning, unlike Webull. Evaluations from UK.StockBrokers.com rate AJ Bell highly at 5 stars for beginner education, placing it 5th out of 21 brokers, whereas Webull earns a more modest 3.5 stars, ranking 19th. For a comprehensive and well-rounded learning journey, AJ Bell clearly stands out.
| Feature |
AJ Bell
|
Webull
|
|---|---|---|
| Client Webinars | Yes | No |
| Client Webinars (Archived) | Yes | No |
| Education (Share Trading) | Yes | Yes |
| Education (Funds) | Yes | Yes |
| Education (Retirement) | Yes | No |
| Education |
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|
Dive deeper: Best UK Trading Platforms for Beginners.
When comparing AJ Bell and Webull for market research features, AJ Bell appears to offer a more comprehensive suite of options for UK investors. AJ Bell provides access to detailed research reports for funds and the ability to view portfolio allocation by asset class, both of which are not available with Webull. While both platforms offer research on shares, AJ Bell also gives insights into ETFs, funds, and bonds, enriching its research library for users seeking diverse investment information. In contrast, Webull's research capabilities are limited, lacking support for ETFs, funds, and bonds. Neither platform offers research on CFDs, which may be a consideration depending on your investment interests.
| Feature |
AJ Bell
|
Webull
|
|---|---|---|
| Research - Shares | Yes | Yes |
| Research - CFDs | No | No |
| Research - ETFs | Yes | No |
| Research - Bonds | Yes | No |
| Research - Funds | Yes | No |
| Fund Research - Research Reports | Yes | No |
| Portfolio Allocation Breakdown | Yes | No |
Which broker is better overall, AJ Bell or Webull? After collecting more than 900 data points over a 10-week period, we found AJ Bell to be a better trading platform overall.
You can invest in an extensive range of investments through AJ Bell. Charges are on the high side for those with large portfolios in mutual funds and those looking to execute one-off share deals; but its new app, called Dodl, offers much lower fees and also offers a more slim-lined and user-friendly service. Educational and research materials are strong, too.
| Feature |
AJ Bell
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Webull
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|---|---|---|
| Overall Rating |
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Both AJ Bell and Webull do not offer crypto trading, making them comparable choices for investors seeking platforms without cryptocurrency options.
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0 of 5| Overall Rating | AJ Bell | Webull | |
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| Review | AJ Bell Review | Webull Review | |
| Winner | check_circle |
| Investments | AJ Bell | Webull | |
|---|---|---|---|
| ISA | Yes | No | |
| SIPP | Yes | No | |
| Share Trading | Yes | Yes | |
| CFD Trading | No | No | |
| Funds | Yes | No | |
| ETFs | Yes | No | |
| Bonds - Corporate | Yes | No | |
| Bonds - Government (Gilts) | Yes | No | |
| Investment Trusts | Yes | No | |
| Spread Betting | No | No | |
| Crypto Trading | No | No | |
| Advisor Services | No | No |
| Trading Fees | AJ Bell | Webull | |
|---|---|---|---|
| Minimum Deposit | £0 | £0 | |
| Share Trading: 0-9 Deals/ Month | £5 | 0.025% | |
| Share Trading: 10-19 Deals/ Month | £3.50 | 0.025% | |
| Share Trading: 20+ Deals/ Month | £3.50 | 0.025% | |
| 5 trades per year (£30k portfolio) | £100 | 0.025% of trade value | |
| 12 trades per year (£30k portfolio) | £135 | 0.025% of trade value | |
| 36 trades per year (£30k portfolio) | £255 | 0.025% of trade value | |
| 120 trades per year (£30k portfolio) | £495 | 0.025% of trade value | |
| 3 fund trades per year (£30k portfolio) | £79.50 | N/A | |
| Annual Custody Fee: £0 - £250,000 | £0 - £625 | £0 | |
| Annual Custody Fee: £250K-£500K | £625 - £875 | £0 | |
| Annual Custody Fee: £500,000 - £1m | £875 | £0 | |
| Annual Custody Fee: £1m and over | £875 | £0 | |
| Bonds - Corporate - Fee | £5 | N/A | |
| Bonds - Government (Gilts) - Fee | £5 | N/A | |
| ETFs - Fee | £5 | N/A | |
| Investment Trusts - Fee | £5 | N/A | |
| Telephone Dealing Fee | £25 | N/A |
| Broker Screenshots | AJ Bell | Webull | |
|---|---|---|---|
| Website Gallery (click to expand) |
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| Mobile Trading Apps Gallery (click to expand) |
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| Education Gallery (click to expand) |
| Platforms & Tools | AJ Bell | Webull | |
|---|---|---|---|
| Web Platform | Yes | Yes | |
| iPhone App | Yes | Yes | |
| Android App | Yes | Yes | |
| Stock Alerts | Yes | Yes | |
| Charting - Indicators / Studies | 31 | 12 | |
| Charting - Drawing Tools | 8 | 17 | |
| Charting - Notes | No | Yes | |
| Charting - Display Corporate Events | Yes | Yes | |
| Charting - Stock Overlays | Yes | Yes | |
| Charting - Index Overlays | Yes | No |
| Research | AJ Bell | Webull | |
|---|---|---|---|
| Research - Shares | Yes | Yes | |
| Research - CFDs | No | No | |
| Research - Funds | Yes | No | |
| Fund Research - Research Reports | Yes | No | |
| Research - ETFs | Yes | No | |
| Research - Bonds | Yes | No | |
| Portfolio Allocation Breakdown | Yes | No |
| Education | AJ Bell | Webull | |
|---|---|---|---|
| Education (Share Trading) | Yes | Yes | |
| Education (Funds) | Yes | Yes | |
| Education (Retirement) | Yes | No | |
| Client Webinars | Yes | No | |
| Client Webinars (Archived) | Yes | No |
| Overall Summary | AJ Bell | Webull | |
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| Review | AJ Bell Review | Webull Review | |
| Winner | check_circle |
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