Written by StockBrokers.com
In this head to head comparison of eToro vs Fidelity International, we will compare the trading platforms, mobile apps, investment options, costs, market research, and more. Let's dive in.
Your capital is at risk.
Alongside the cost per trade, most UK online brokers also charge a monthly, quarterly, or annual management fee, which varies based on the account type and balance. Based on our thorough review, eToro offers better pricing than Fidelity International for share dealing.
What type of trader are you?
New to the world of investing? See our picks for the Best UK Trading Platforms for Beginners. More experienced traders should read our guide to the Best UK Trading Platforms for Active Traders.
eToro vs Fidelity International: both let UK investors buy and sell shares, ETFs, and investment trusts. Key differences lie in what else you can trade. eToro offers crypto and CFD trading, while Fidelity International does not. Fidelity International supports funds and offers adviser services, while eToro does not. Neither platform offers corporate bonds or UK government bonds (gilts).
According to UK.StockBrokers.com, both score 4.5 out of 5 for investment choices, with Fidelity International ranked #12 of 21 brokers and eToro ranked #15 of 21. If you want crypto and CFDs, eToro is the better fit; if you prefer funds and access to advice, Fidelity International is likely the smarter pick.
| Feature |
eToro
|
Fidelity International
|
|---|---|---|
| Share Trading | Yes | Yes |
| CFD Trading | Yes | No |
| ETFs | Yes | Yes |
| Mutual Funds | No | Yes |
| Bonds - Government (Gilts) | No | No |
| Investment Trusts | Yes | Yes |
| Spread Betting | No | No |
| Crypto Trading | Yes | No |
| Advisor Services | No | Yes |
| Investment Choices |
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Low-cost US and UK shares.
Professional’s Gateway to the World’s Markets.
Comparing eToro vs Fidelity International for trading tools in the UK: eToro offers far more charting depth with 106 technical indicators and 9 drawing tools, while Fidelity provides 21 indicators and 5 drawing tools. Fidelity does display corporate events (earnings, splits, dividends) on charts, which eToro does not. Both platforms support index and stock overlays, browser-based trading, and price alerts. eToro includes real-time market data; Fidelity does not.
If you prioritise detailed technical analysis and live pricing, eToro is the stronger fit. If seeing corporate events directly on charts matters most, Fidelity International has the edge. Note that neither platform lets you add notes to charts.
| Feature |
eToro
|
Fidelity International
|
|---|---|---|
| Web Platform | Yes | Yes |
| Stock Alerts | Yes | Yes |
| Charting - Indicators / Studies | 106 | 21 |
| Charting - Drawing Tools | 9 | 5 |
| Charting - Notes | No | No |
| Charting - Display Corporate Events | No | Yes |
| Charting - Stock Overlays | Yes | Yes |
| Charting - Index Overlays | Yes | Yes |
When comparing online broker eToro to Fidelity International for UK investors interested in retirement accounts, both platforms offer Individual Savings Accounts (ISAs), which are tax-efficient investment options in the UK. However, eToro does not provide Self-Invested Personal Pension (SIPP) accounts, whereas Fidelity International does, offering more flexibility for those planning their retirement savings. This key distinction may influence investors looking for a comprehensive approach to retirement planning.
Dive deeper: Best SIPP Providers, Best Stocks and Shares ISA Providers.
For UK investors comparing eToro and Fidelity International's mobile apps, both brokers offer applications compatible with iPhone and Android devices. UK.StockBrokers.com rates eToro’s app with an impressive 5 stars and ranks it 5th out of 21 brokers, highlighting its user-friendly experience and reliability. In contrast, Fidelity International's app receives a solid 4-star rating, placing it 15th in the same ranking. These ratings and rankings make eToro a strong choice for those prioritizing a top-tier mobile trading experience.
Dive deeper: Best Stock Trading Apps UK.
For UK beginners comparing eToro vs Fidelity International, both online brokers earn 5-star beginner education ratings from UK.StockBrokers.com, but Fidelity’s learning tools are broader. eToro covers share trading only and offers no educational client webinars or on-demand replays, and no content on funds or retirement. Fidelity International runs live and archived webinars and provides education on share trading, funds and retirement, helping it rank #7 of 21 for beginner education versus eToro at #11.
| Feature |
eToro
|
Fidelity International
|
|---|---|---|
| Client Webinars | No | Yes |
| Client Webinars (Archived) | No | Yes |
| Education (Share Trading) | Yes | Yes |
| Education (Funds) | No | Yes |
| Education (Retirement) | No | Yes |
| Education |
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Dive deeper: Best UK Trading Platforms for Beginners.
When comparing eToro and Fidelity International for market research features, UK investors will find distinct differences. Both platforms allow users to view portfolio allocation by asset class, and they provide research on shares and ETFs. However, if you're looking for in-depth research reports on funds and bonds, Fidelity International stands out as it offers comprehensive reports and insights in these areas, while eToro does not provide such research. For those focused primarily on shares and ETFs, both platforms are equally equipped, but for a more diversified research experience, Fidelity International offers a broader range of detailed information.
| Feature |
eToro
|
Fidelity International
|
|---|---|---|
| Research - Shares | Yes | Yes |
| Research - ETFs | Yes | Yes |
| Research - Bonds | No | Yes |
| Research - Funds | No | Yes |
| Fund Research - Research Reports | No | Yes |
| Portfolio Allocation Breakdown | Yes | Yes |
Which broker is better overall, eToro or Fidelity International? After collecting more than 900 data points over a 10-week period, we found eToro to be a better trading platform overall.
eToro offers a wide range of assets and instruments and is well-known for its ‘social trading’ approach. It has among the lowest fees and best mobile app experiences of brokers we tested in the U.K., and offers a great starting point for those new to stock trading. Our analysis finds it better suited to short-term traders than long-term investors.
| Feature |
eToro
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Fidelity International
|
|---|---|---|
| Overall Rating |
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| Charges & Fees |
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| Investment Choices |
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| Mobile App |
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eToro provides crypto trading services, distinguishing itself from Fidelity International, which does not offer crypto trading options.
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0 of 5| Overall Rating | eToro | Fidelity International | |
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| Review | eToro Review | Fidelity International Review | |
| Winner | check_circle |
| Investments | eToro | Fidelity International | |
|---|---|---|---|
| ISA | Yes | Yes | |
| SIPP | No | Yes | |
| Share Trading | Yes | Yes | |
| CFD Trading | Yes | No | |
| Mutual Funds | No | Yes | |
| ETFs | Yes | Yes | |
| Bonds - Corporate | No | No | |
| Bonds - Government (Gilts) | No | No | |
| Investment Trusts | Yes | Yes | |
| Spread Betting | No | No | |
| Crypto Trading | Yes | ||
| Advisor Services | No | Yes |
| Trading Fees | eToro | Fidelity International | |
|---|---|---|---|
| Minimum Deposit | $50 | £1000 | |
| Share Trading: 0-9 Deals/ Month | £0 | £1.50 or £7.50 | |
| Share Trading: 10-19 Deals/ Month | £0 | £1.50 or £7.50 | |
| Share Trading: 20+ Deals/ Month | £0 | £1.50 or £7.50 | |
| 5 trades per year (£30k portfolio) | |||
| 12 trades per year (£30k portfolio) | |||
| 36 trades per year (£30k portfolio) | |||
| 120 trades per year (£30k portfolio) | |||
| 3 fund trades per year (£30k portfolio) | |||
| Annual Platform Fee (Funds): £0 - £250,000 | N/A | £90 - £875 | |
| Annual Platform Fee (Funds): £250K-£500K | N/A | £500 - £1,000 | |
| Annual Platform Fee (Funds): £500,000 - £1m | N/A | £1,000 - £2,000 | |
| Annual Platform Fee (Funds): £1m and over | N/A | £2,000 | |
| Bonds - Corporate - Fee | N/A | N/A | |
| Bonds - Government (Gilts) - Fee | £0 | N/A | |
| ETFs - Fee | N/A | £7.50 | |
| Investment Trusts - Fee | £0 | £7.50 | |
| Telephone Dealing Fee | N/A | £30 |
| Broker Screenshots | eToro | Fidelity International | |
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| Education Gallery (click to expand) |
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| Platforms & Tools | eToro | Fidelity International | |
|---|---|---|---|
| Web Platform | Yes | Yes | |
| iPhone App | Yes | Yes | |
| Android App | Yes | Yes | |
| Stock Alerts | Yes | Yes | |
| Charting - Indicators / Studies | 106 | 21 | |
| Charting - Drawing Tools | 9 | 5 | |
| Charting - Notes | No | No | |
| Charting - Display Corporate Events | No | Yes | |
| Charting - Stock Overlays | Yes | Yes | |
| Charting - Index Overlays | Yes | Yes |
| Research | eToro | Fidelity International | |
|---|---|---|---|
| Research - Shares | Yes | Yes | |
| Research - CFDs | |||
| Research - Funds | No | Yes | |
| Fund Research - Research Reports | No | Yes | |
| Research - ETFs | Yes | Yes | |
| Research - Bonds | No | Yes | |
| Portfolio Allocation Breakdown | Yes | Yes |
| Education | eToro | Fidelity International | |
|---|---|---|---|
| Education (Share Trading) | Yes | Yes | |
| Education (Funds) | No | Yes | |
| Education (Retirement) | No | Yes | |
| Client Webinars | No | Yes | |
| Client Webinars (Archived) | No | Yes |
| Overall Summary | eToro | Fidelity International | |
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| Review | eToro Review | Fidelity International Review | |
| Winner | check_circle |
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