Written by StockBrokers.com
In this head to head comparison of eToro vs Fidelity International, we will compare the trading platforms, mobile apps, investment options, costs, market research, and more. Let's dive in.
Alongside the cost per trade, most UK online brokers also charge a monthly, quarterly, or annual management fee, which varies based on the account type and balance. Based on our thorough review, eToro offers better pricing than Fidelity International for share dealing.
Assuming a £30,000 portfolio size, here are the total annual costs for share dealing with both brokers, given different monthly activity scenarios.
5 trades per year - eToro would cost £0 per year, while Fidelity International would cost £127.50 per year.
12 trades per year - eToro would cost £0 per year, while Fidelity International would cost £108 or £180 per year.
36 trades per year - eToro would cost £0 per year, while Fidelity International would cost £144 or £360 per year.
120 trades per year - eToro would cost £0 per year, while Fidelity International would cost £270 or £990 per year.
3 fund trades per year - eToro would cost $50 per year, while Fidelity International would cost £1000 per year.
What type of trader are you?
New to the world of investing? See our picks for the Best UK Trading Platforms for Beginners. More experienced traders should read our guide to the Best UK Trading Platforms for Active Traders.
When comparing the investment options available through eToro and Fidelity International, both platforms offer share and ETF trading, catering to those looking to invest in more traditional markets. However, eToro stands out with its offering in the realm of cryptocurrency and CFD trading, providing opportunities for those interested in these more modern and dynamic investment avenues. In contrast, Fidelity International does not support crypto or CFD trading but compensates with access to funds and investment trusts, appealing to investors seeking diversification in these specific areas.
Interestingly, despite their different offerings, both eToro and Fidelity International have received a rating of 4.5 stars for their investment choices from UK.StockBrokers.com. Yet, there is a slight divergence in their rankings, with eToro taking the 9th spot and Fidelity International positioned at 12th out of 18 brokers. While eToro lacks advisor services, which Fidelity International offers, it remains an attractive choice for those keen on crypto and CFD opportunities. Meanwhile, Fidelity International continues to cater to a more traditional investment audience with its unique set of offerings.
| Feature |
eToro
|
Fidelity International
|
|---|---|---|
| Share Trading | Yes | Yes |
| CFD Trading | Yes | No |
| ETFs | Yes | Yes |
| Funds | No | Yes |
| Bonds - Government (Gilts) | No | No |
| Investment Trusts | No | Yes |
| Spread Betting | No | No |
| Crypto Trading | Yes | No |
| Advisor Services | No | Yes |
| Investment Choices |
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Professional’s Gateway to the World’s Markets.
Low-cost US and UK shares.
When it comes to trading tools, eToro and Fidelity International each offer unique features for online traders. eToro excels in providing a versatile trading experience with a wide array of 56 drawing tools and 106 technical indicators, accommodating more complex chart analyses. Users can add notes to charts and experience real-time market data, making it a dynamic option for those seeking comprehensive analysis tools. Additionally, eToro supports both index and stock overlays on charts, enhancing its users' ability to interpret market trends effectively.
On the other hand, Fidelity International presents a more streamlined selection with 5 drawing tools and 21 technical indicators, yet offers the inclusion of corporate events like earnings, splits, and dividends directly on charts, which is lacking in eToro. Both brokers offer browser-based trading platforms and allow the creation of alerts for stock price updates, ensuring that traders stay informed. Moreover, Fidelity joins eToro in providing index and stock overlays on charts, offering a solid, albeit less intricate, set of features for traders who prefer a more straightforward approach.
| Feature |
eToro
|
Fidelity International
|
|---|---|---|
| Web Platform | Yes | Yes |
| Stock Alerts | Yes | Yes |
| Charting - Indicators / Studies | 106 | 21 |
| Charting - Drawing Tools | 56 | 5 |
| Charting - Notes | Yes | No |
| Charting - Display Corporate Events | No | Yes |
| Charting - Stock Overlays | Yes | Yes |
| Charting - Index Overlays | Yes | Yes |
When comparing online brokers eToro and Fidelity International for retirement account options, both platforms offer Individual Savings Accounts (ISAs), making them accessible for UK investors seeking tax-efficient savings. However, Fidelity International distinguishes itself by also providing Self-Invested Personal Pension (SIPP) accounts, a valuable feature for those focused on building a retirement nest egg. In contrast, eToro does not offer SIPP accounts, which may limit choices for potential retirees. Evaluating these offerings, Fidelity International may appeal more to those prioritizing comprehensive retirement planning, while eToro could still be a feasible choice for those primarily interested in ISA opportunities.
Dive deeper: Best SIPP Providers, Best Stocks and Shares ISA Providers.
When comparing the mobile apps offered by online brokers eToro and Fidelity International, both platforms provide apps for iPhone and Android devices, ensuring accessibility across popular mobile operating systems. According to UK.StockBrokers.com, eToro’s app stands out with a perfect 5-star rating, securing the 5th position among 18 brokers for mobile app excellence. In contrast, Fidelity International’s app receives a commendable 4-star rating, ranking 13th among its peers. For users seeking a top-rated mobile trading application, eToro offers a slightly superior experience based on these evaluations.
Dive deeper: Best Stock Trading Apps UK.
For beginner investors seeking educational resources, eToro and Fidelity International offer distinct experiences. While both platforms provide education on share trading, Fidelity International stands out with a broader range of educational resources, including webinars and on-demand access to archived sessions, covering crucial topics like funds and retirement. In contrast, eToro lacks these features. According to UK.StockBrokers.com, Fidelity International holds a 5-star rating and ranks 6th out of 18 brokers for beginner education, surpassing eToro, which has a 4.5-star rating and ranks 10th. Choose Fidelity International for a comprehensive learning journey into investments like funds and retirement strategies.
| Feature |
eToro
|
Fidelity International
|
|---|---|---|
| Client Webinars | No | Yes |
| Client Webinars (Archived) | No | Yes |
| Education (Share Trading) | Yes | Yes |
| Education (Funds) | No | Yes |
| Education (Retirement) | No | Yes |
| Education |
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Dive deeper: Best UK Trading Platforms for Beginners.
When comparing the market research features of eToro and Fidelity International, both platforms offer robust options for investors. eToro provides users with detailed insights into their portfolio allocation by asset class, as well as research capabilities for shares, ETFs, and CFDs, enabling a broad analysis of different financial products. However, it lacks reports on funds and bonds. In contrast, Fidelity International stands out with its comprehensive research offerings, including detailed reports on funds and bonds, alongside its ability to assess portfolio allocation by asset class. Additionally, it supports research for shares and ETFs, but does not provide CFDs research. Each platform offers unique advantages, making them appealing to different types of investors depending on their specific research needs.
| Feature |
eToro
|
Fidelity International
|
|---|---|---|
| Research - Shares | Yes | Yes |
| Research - CFDs | Yes | No |
| Research - ETFs | Yes | Yes |
| Research - Bonds | No | Yes |
| Research - Funds | No | Yes |
| Fund Research - Research Reports | No | Yes |
| Portfolio Allocation Breakdown | Yes | Yes |
Which broker is better overall, eToro or Fidelity International? After collecting more than 900 data points over a 10-week period, we found eToro to be a better trading platform overall.
eToro offers a wide range of assets and instruments and is well-known for its ‘social trading’ approach. It has among the lowest fees and best mobile app experiences of brokers we tested in the U.K., and offers a great starting point for those new to stock trading. Our analysis finds it better suited to short-term traders than long-term investors.
| Feature |
eToro
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Fidelity International
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|---|---|---|
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| Charges & Fees |
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| Mobile App |
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eToro provides crypto trading services, distinguishing itself from Fidelity International, which does not offer crypto trading options.
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0 of 5| Overall Rating | eToro | Fidelity International | |
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| Review | eToro Review | Fidelity International Review | |
| Winner | check_circle |
| Investments | eToro | Fidelity International | |
|---|---|---|---|
| ISA | Yes | Yes | |
| SIPP | No | Yes | |
| Share Trading | Yes | Yes | |
| CFD Trading | Yes | No | |
| Funds | No | Yes | |
| ETFs | Yes | Yes | |
| Bonds - Corporate | No | No | |
| Bonds - Government (Gilts) | No | No | |
| Investment Trusts | No | Yes | |
| Spread Betting | No | No | |
| Crypto Trading | Yes | No | |
| Advisor Services | No | Yes |
| Trading Fees | eToro | Fidelity International | |
|---|---|---|---|
| Minimum Deposit | $50 | £1000 | |
| Share Trading: 0-9 Deals/ Month | £0 | £1.50 or £7.50 | |
| Share Trading: 10-19 Deals/ Month | £0 | £1.50 or £7.50 | |
| Share Trading: 20+ Deals/ Month | £0 | £1.50 or £7.50 | |
| 5 trades per year (£30k portfolio) | £0 | £127.50 | |
| 12 trades per year (£30k portfolio) | £0 | £108 or £180 | |
| 36 trades per year (£30k portfolio) | £0 | £144 or £360 | |
| 120 trades per year (£30k portfolio) | £0 | £270 or £990 | |
| 3 fund trades per year (£30k portfolio) | N/A | £105 | |
| Annual Custody Fee: £0 - £250,000 | £0 | £90 - £875 | |
| Annual Custody Fee: £250K-£500K | £0 | £500 - £1,000 | |
| Annual Custody Fee: £500,000 - £1m | £0 | £1,000 - £2,000 | |
| Annual Custody Fee: £1m and over | £0 | £2,000 | |
| Bonds - Corporate - Fee | N/A | N/A | |
| Bonds - Government (Gilts) - Fee | N/A | N/A | |
| ETFs - Fee | £0 | £7.50 | |
| Investment Trusts - Fee | N/A | £7.50 | |
| Telephone Dealing Fee | N/A | £30 |
| Broker Screenshots | eToro | Fidelity International | |
|---|---|---|---|
| Website Gallery (click to expand) |
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| Mobile Trading Apps Gallery (click to expand) |
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| Education Gallery (click to expand) |
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| Platforms & Tools | eToro | Fidelity International | |
|---|---|---|---|
| Web Platform | Yes | Yes | |
| iPhone App | Yes | Yes | |
| Android App | Yes | Yes | |
| Stock Alerts | Yes | Yes | |
| Charting - Indicators / Studies | 106 | 21 | |
| Charting - Drawing Tools | 56 | 5 | |
| Charting - Notes | Yes | No | |
| Charting - Display Corporate Events | No | Yes | |
| Charting - Stock Overlays | Yes | Yes | |
| Charting - Index Overlays | Yes | Yes |
| Research | eToro | Fidelity International | |
|---|---|---|---|
| Research - Shares | Yes | Yes | |
| Research - CFDs | Yes | No | |
| Research - Funds | No | Yes | |
| Fund Research - Research Reports | No | Yes | |
| Research - ETFs | Yes | Yes | |
| Research - Bonds | No | Yes | |
| Portfolio Allocation Breakdown | Yes | Yes |
| Education | eToro | Fidelity International | |
|---|---|---|---|
| Education (Share Trading) | Yes | Yes | |
| Education (Funds) | No | Yes | |
| Education (Retirement) | No | Yes | |
| Client Webinars | No | Yes | |
| Client Webinars (Archived) | No | Yes |
| Overall Summary | eToro | Fidelity International | |
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| Review | eToro Review | Fidelity International Review | |
| Winner | check_circle |
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