Written by StockBrokers.com
In this head to head comparison of eToro vs Fidelity International, we will compare the trading platforms, mobile apps, investment options, costs, market research, and more. Let's dive in.
Alongside the cost per trade, most UK online brokers also charge a monthly, quarterly, or annual management fee, which varies based on the account type and balance. Based on our thorough review, eToro offers better pricing than Fidelity International for share dealing.
Assuming a £30,000 portfolio size, here are the total annual costs for share dealing with both brokers, given different monthly activity scenarios.
5 trades per year - eToro would cost £0 per year, while Fidelity International would cost £127.50 per year.
12 trades per year - eToro would cost £0 per year, while Fidelity International would cost £108 or £180 per year.
36 trades per year - eToro would cost £0 per year, while Fidelity International would cost £144 or £360 per year.
120 trades per year - eToro would cost £0 per year, while Fidelity International would cost £270 or £990 per year.
3 fund trades per year - eToro would cost $50 per year, while Fidelity International would cost £1000 per year.
What type of trader are you?
New to the world of investing? See our picks for the Best UK Trading Platforms for Beginners. More experienced traders should read our guide to the Best UK Trading Platforms for Active Traders.
In the UK market, eToro and Fidelity International stand out with their distinct investment options. eToro offers a broad platform for those interested in share trading, cryptocurrency investments, ETF trading, and CFDs, tailoring to diverse investor preferences. However, it doesn't support trading in funds, corporate bonds, government bonds, or investment trusts, nor does it provide advisor services. On the other hand, Fidelity International caters to investors with a focus on traditional funds trading and provides advisory services, while also supporting share and ETF trading. Notably, it doesn't offer options for trading cryptocurrencies or CFDs.
When assessed for investment choices, both eToro and Fidelity International have been awarded a strong 4.5-star rating by UK.StockBrokers.com. Despite similarities in their ratings, their rankings differ slightly among 21 brokers, with Fidelity International placed at 12th and eToro at 15th. Ultimately, the choice between these brokers will depend on whether you prioritize innovative trading tools like eToro's crypto and CFD options or prefer traditional investment paths and advisory support offered by Fidelity International.
| Feature |
eToro
|
Fidelity International
|
|---|---|---|
| Share Trading | Yes | Yes |
| CFD Trading | Yes | No |
| ETFs | Yes | Yes |
| Funds | No | Yes |
| Bonds - Government (Gilts) | No | No |
| Investment Trusts | No | Yes |
| Spread Betting | No | No |
| Crypto Trading | Yes | No |
| Advisor Services | No | Yes |
| Investment Choices |
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Low-cost US and UK shares.
Professional’s Gateway to the World’s Markets.
When it comes to online trading, eToro and Fidelity International offer distinct features for UK investors. eToro stands out with an impressive suite of 56 drawing tools and 106 technical indicators for charting, compared to Fidelity's 5 drawing tools and 21 indicators. eToro provides the ability to add notes directly to charts, which is a handy feature not offered by Fidelity. Both platforms support the addition of index and stock overlays and have browser-based trading platforms for convenient access. However, only eToro provides real-time market data, offering a more immediate trading experience.
For those interested in corporate events like earnings, splits, and dividends displayed on charts, Fidelity International takes the lead by offering this capability, which eToro does not. Both brokers allow users to set up stock price alerts, catering to investors keen on staying updated with market movements. In essence, for traders seeking a platform with more in-depth charting capabilities and real-time data, eToro presents a compelling choice given its extensive array of tools and features. Meanwhile, Fidelity International could be more appealing to those prioritizing insights on corporate events integrated into their charting experience.
| Feature |
eToro
|
Fidelity International
|
|---|---|---|
| Web Platform | Yes | Yes |
| Stock Alerts | Yes | Yes |
| Charting - Indicators / Studies | 106 | 21 |
| Charting - Drawing Tools | 56 | 5 |
| Charting - Notes | Yes | No |
| Charting - Display Corporate Events | No | Yes |
| Charting - Stock Overlays | Yes | Yes |
| Charting - Index Overlays | Yes | Yes |
When comparing online broker eToro to Fidelity International for UK investors interested in retirement accounts, both platforms offer Individual Savings Accounts (ISAs), which are tax-efficient investment options in the UK. However, eToro does not provide Self-Invested Personal Pension (SIPP) accounts, whereas Fidelity International does, offering more flexibility for those planning their retirement savings. This key distinction may influence investors looking for a comprehensive approach to retirement planning.
Dive deeper: Best SIPP Providers, Best Stocks and Shares ISA Providers.
For UK investors comparing eToro and Fidelity International's mobile apps, both brokers offer applications compatible with iPhone and Android devices. UK.StockBrokers.com rates eToro’s app with an impressive 5 stars and ranks it 5th out of 21 brokers, highlighting its user-friendly experience and reliability. In contrast, Fidelity International's app receives a solid 4-star rating, placing it 15th in the same ranking. These ratings and rankings make eToro a strong choice for those prioritizing a top-tier mobile trading experience.
Dive deeper: Best Stock Trading Apps UK.
When comparing the beginner investor educational resources offered by eToro and Fidelity International to UK readers, Fidelity International stands out for its comprehensive educational offerings. Fidelity provides live client webinars that are also archived for on-demand viewing, covering a variety of investment topics including share trading, funds, and retirement. In contrast, eToro does not offer client webinars or education on funds and retirement but does offer resources on share trading. According to UK.StockBrokers.com, Fidelity International is rated 5 stars for beginner education and ranks 7th out of 21 brokers, while eToro has a slightly lower rating of 4.5 stars, ranking 11th. This makes Fidelity a more attractive option for those seeking an extensive educational experience in investment topics.
| Feature |
eToro
|
Fidelity International
|
|---|---|---|
| Client Webinars | No | Yes |
| Client Webinars (Archived) | No | Yes |
| Education (Share Trading) | Yes | Yes |
| Education (Funds) | No | Yes |
| Education (Retirement) | No | Yes |
| Education |
|
|
Dive deeper: Best UK Trading Platforms for Beginners.
When comparing the market research features offered by eToro and Fidelity International, UK investors will find distinct differences between the two platforms. Fidelity International stands out by providing research reports for funds and detailed analyses on bonds, which is not available with eToro. However, eToro focuses more on innovative areas by offering research on CFDs, something Fidelity International does not provide. Both platforms allow you to view your portfolio's allocation by asset class and supply comprehensive research for shares and ETFs, making them comparable in those areas. Whether an investor is looking for traditional fund insights with Fidelity International or exploring CFDs with eToro, each platform has its unique strengths catering to different investment strategies.
| Feature |
eToro
|
Fidelity International
|
|---|---|---|
| Research - Shares | Yes | Yes |
| Research - CFDs | Yes | No |
| Research - ETFs | Yes | Yes |
| Research - Bonds | No | Yes |
| Research - Funds | No | Yes |
| Fund Research - Research Reports | No | Yes |
| Portfolio Allocation Breakdown | Yes | Yes |
Which broker is better overall, eToro or Fidelity International? After collecting more than 900 data points over a 10-week period, we found eToro to be a better trading platform overall.
eToro offers a wide range of assets and instruments and is well-known for its ‘social trading’ approach. It has among the lowest fees and best mobile app experiences of brokers we tested in the U.K., and offers a great starting point for those new to stock trading. Our analysis finds it better suited to short-term traders than long-term investors.
| Feature |
eToro
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Fidelity International
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|---|---|---|
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| Mobile App |
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| Website |
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eToro provides crypto trading services, distinguishing itself from Fidelity International, which does not offer crypto trading options.
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0 of 5| Overall Rating | eToro | Fidelity International | |
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| Review | eToro Review | Fidelity International Review | |
| Winner | check_circle |
| Investments | eToro | Fidelity International | |
|---|---|---|---|
| ISA | Yes | Yes | |
| SIPP | No | Yes | |
| Share Trading | Yes | Yes | |
| CFD Trading | Yes | No | |
| Funds | No | Yes | |
| ETFs | Yes | Yes | |
| Bonds - Corporate | No | No | |
| Bonds - Government (Gilts) | No | No | |
| Investment Trusts | No | Yes | |
| Spread Betting | No | No | |
| Crypto Trading | Yes | No | |
| Advisor Services | No | Yes |
| Trading Fees | eToro | Fidelity International | |
|---|---|---|---|
| Minimum Deposit | $50 | £1000 | |
| Share Trading: 0-9 Deals/ Month | £0 | £1.50 or £7.50 | |
| Share Trading: 10-19 Deals/ Month | £0 | £1.50 or £7.50 | |
| Share Trading: 20+ Deals/ Month | £0 | £1.50 or £7.50 | |
| 5 trades per year (£30k portfolio) | £0 | £127.50 | |
| 12 trades per year (£30k portfolio) | £0 | £108 or £180 | |
| 36 trades per year (£30k portfolio) | £0 | £144 or £360 | |
| 120 trades per year (£30k portfolio) | £0 | £270 or £990 | |
| 3 fund trades per year (£30k portfolio) | N/A | £105 | |
| Annual Custody Fee: £0 - £250,000 | £0 | £90 - £875 | |
| Annual Custody Fee: £250K-£500K | £0 | £500 - £1,000 | |
| Annual Custody Fee: £500,000 - £1m | £0 | £1,000 - £2,000 | |
| Annual Custody Fee: £1m and over | £0 | £2,000 | |
| Bonds - Corporate - Fee | N/A | N/A | |
| Bonds - Government (Gilts) - Fee | N/A | N/A | |
| ETFs - Fee | £0 | £7.50 | |
| Investment Trusts - Fee | N/A | £7.50 | |
| Telephone Dealing Fee | N/A | £30 |
| Broker Screenshots | eToro | Fidelity International | |
|---|---|---|---|
| Website Gallery (click to expand) |
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| Mobile Trading Apps Gallery (click to expand) |
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| Education Gallery (click to expand) |
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| Platforms & Tools | eToro | Fidelity International | |
|---|---|---|---|
| Web Platform | Yes | Yes | |
| iPhone App | Yes | Yes | |
| Android App | Yes | Yes | |
| Stock Alerts | Yes | Yes | |
| Charting - Indicators / Studies | 106 | 21 | |
| Charting - Drawing Tools | 56 | 5 | |
| Charting - Notes | Yes | No | |
| Charting - Display Corporate Events | No | Yes | |
| Charting - Stock Overlays | Yes | Yes | |
| Charting - Index Overlays | Yes | Yes |
| Research | eToro | Fidelity International | |
|---|---|---|---|
| Research - Shares | Yes | Yes | |
| Research - CFDs | Yes | No | |
| Research - Funds | No | Yes | |
| Fund Research - Research Reports | No | Yes | |
| Research - ETFs | Yes | Yes | |
| Research - Bonds | No | Yes | |
| Portfolio Allocation Breakdown | Yes | Yes |
| Education | eToro | Fidelity International | |
|---|---|---|---|
| Education (Share Trading) | Yes | Yes | |
| Education (Funds) | No | Yes | |
| Education (Retirement) | No | Yes | |
| Client Webinars | No | Yes | |
| Client Webinars (Archived) | No | Yes |
| Overall Summary | eToro | Fidelity International | |
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| Review | eToro Review | Fidelity International Review | |
| Winner | check_circle |
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