Written by StockBrokers.com
In this head to head comparison of eToro vs Fidelity International, we will compare the trading platforms, mobile apps, investment options, costs, market research, and more. Let's dive in.
Alongside the cost per trade, most UK online brokers also charge a monthly, quarterly, or annual management fee, which varies based on the account type and balance. Based on our thorough review, eToro offers better pricing than Fidelity International for share dealing.
Assuming a £30,000 portfolio size, here are the total annual costs for share dealing with both brokers, given different monthly activity scenarios.
5 trades per year - eToro would cost £0 per year, while Fidelity International would cost £127.50 per year.
12 trades per year - eToro would cost £0 per year, while Fidelity International would cost £108 or £180 per year.
36 trades per year - eToro would cost £0 per year, while Fidelity International would cost £144 or £360 per year.
120 trades per year - eToro would cost £0 per year, while Fidelity International would cost £270 or £990 per year.
3 fund trades per year - eToro would cost $50 per year, while Fidelity International would cost £1000 per year.
What type of trader are you?
New to the world of investing? See our picks for the Best UK Trading Platforms for Beginners. More experienced traders should read our guide to the Best UK Trading Platforms for Active Traders.
For UK investors exploring online brokers, both eToro and Fidelity International offer share and ETF trading, appealing to those looking for traditional investment avenues. eToro shines with its inclusion of crypto trading and Contracts for Difference (CFDs), catering to individuals interested in modern, digital assets and derivative trades. While eToro does not delve into trading options for funds or investment trusts, its strong appeal lies in its diverse digital and global markets, earning it a commendable 4.5-star rating for investment choices by UK.StockBrokers.com, although it ranks 15th out of 21 brokers.
On the other hand, Fidelity International provides a more conventional investment portfolio, excelling in funds and investment trust options along with share and ETF trading. Fidelity does not engage in crypto or CFD trading but makes up for this with comprehensive advisor services, assisting investors in making informed decisions. With a similar 4.5-star rating and a slightly higher ranking of 12th out of 21, Fidelity appeals to those preferring traditional investment routes with professional guidance. Ultimately, the choice between eToro and Fidelity International hinges on whether an investor values innovative digital assets or traditional investment vehicles with expert support.
| Feature |
eToro
|
Fidelity International
|
|---|---|---|
| Share Trading | Yes | Yes |
| CFD Trading | Yes | |
| ETFs | Yes | Yes |
| Funds | Yes | |
| Bonds - Government (Gilts) | ||
| Investment Trusts | Yes | |
| Spread Betting | ||
| Crypto Trading | Yes | |
| Advisor Services | Yes | |
| Investment Choices |
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Low-cost US and UK shares.
Professional’s Gateway to the World’s Markets.
When comparing the trading tools of eToro and Fidelity International, both platforms present their unique strengths to investors. eToro stands out with an impressive array of 56 drawing tools and an extensive selection of 106 technical indicators, allowing traders to dive deeply into chart analysis. Furthermore, eToro provides the flexibility to add notes directly on charts, and it supports the inclusion of both index and stock overlays, offering a comprehensive toolkit for those keen on detailed market analysis. eToro also facilitates engagement with a browser-based trading platform and offers the capability to create alerts for stock price updates, supplemented by real-time market data.
On the other hand, Fidelity International offers a streamlined charting experience with 5 drawing tools and 21 technical indicators, catering to traders who might prefer a more straightforward interface. While Fidelity International does not display corporate events like earnings or dividends on charts, it does permit the addition of index and stock overlays, ensuring users can still perform comparative analysis. Additionally, investors can capitalize on Fidelity's browser-based platform and set alerts for stock price movements, albeit without the benefit of real-time market data updates. Overall, both platforms offer features that can support diverse trading strategies, though eToro provides a more feature-rich environment for those seeking in-depth chart and data analysis.
| Feature |
eToro
|
Fidelity International
|
|---|---|---|
| Web Platform | Yes | Yes |
| Stock Alerts | Yes | Yes |
| Charting - Indicators / Studies | 106 | 21 |
| Charting - Drawing Tools | 56 | 5 |
| Charting - Notes | Yes | |
| Charting - Display Corporate Events | Yes | |
| Charting - Stock Overlays | Yes | Yes |
| Charting - Index Overlays | Yes | Yes |
When comparing online brokers eToro and Fidelity International for UK investors, both platforms provide accessible options for Individual Savings Accounts (ISAs). However, only Fidelity International offers Self-Invested Personal Pension (SIPP) accounts, which can be an appealing option for those focused on retirement planning. While eToro is a viable choice for ISA investors looking to manage their portfolios actively, Fidelity International stands out for offering a broader range of retirement accounts, making it suitable for those planning for long-term retirement benefits.
Dive deeper: Best SIPP Providers, Best Stocks and Shares ISA Providers.
For UK investors comparing eToro and Fidelity International's mobile apps, both brokers offer applications compatible with iPhone and Android devices. UK.StockBrokers.com rates eToro’s app with an impressive 5 stars and ranks it 5th out of 21 brokers, highlighting its user-friendly experience and reliability. In contrast, Fidelity International's app receives a solid 4-star rating, placing it 15th in the same ranking. These ratings and rankings make eToro a strong choice for those prioritizing a top-tier mobile trading experience.
Dive deeper: Best Stock Trading Apps UK.
When it comes to educational resources for beginner investors, eToro and Fidelity International offer distinct options that cater to different needs. Fidelity International provides educational client webinars and archives them for on-demand viewing, offering comprehensive educational content on share trading, funds, and retirement. In contrast, eToro does not offer client webinars or archived materials, but does provide education specifically on share trading. According to UK.StockBrokers.com, eToro is rated 4.5 stars and ranks 11th out of 21 brokers for beginner education, while Fidelity International is rated 5 stars and ranks 7th, making it a preferred choice for those seeking extensive educational resources in the UK.
| Feature |
eToro
|
Fidelity International
|
|---|---|---|
| Client Webinars | Yes | |
| Client Webinars (Archived) | Yes | |
| Education (Share Trading) | Yes | Yes |
| Education (Funds) | Yes | |
| Education (Retirement) | Yes | |
| Education |
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Dive deeper: Best UK Trading Platforms for Beginners.
When comparing the market research features of online brokers eToro and Fidelity International, there are notable differences and similarities for UK investors to consider. Both platforms provide comprehensive tools to help users view their portfolio allocation by asset class and to research shares and ETFs. Fidelity International, however, offers a more extensive range in this area with access to research reports for funds and bonds, areas where eToro does not provide such resources. On the other hand, eToro offers unique insights with its research capabilities for CFDs, which are not available through Fidelity International. This comparison allows investors to better understand which platform aligns more closely with their specific research needs.
| Feature |
eToro
|
Fidelity International
|
|---|---|---|
| Research - Shares | Yes | Yes |
| Research - CFDs | Yes | |
| Research - ETFs | Yes | Yes |
| Research - Bonds | Yes | |
| Research - Funds | Yes | |
| Fund Research - Research Reports | Yes | |
| Portfolio Allocation Breakdown | Yes | Yes |
Which broker is better overall, eToro or Fidelity International? After collecting more than 900 data points over a 10-week period, we found eToro to be a better trading platform overall.
eToro offers a wide range of assets and instruments and is well-known for its ‘social trading’ approach. It has among the lowest fees and best mobile app experiences of brokers we tested in the U.K., and offers a great starting point for those new to stock trading. Our analysis finds it better suited to short-term traders than long-term investors.
| Feature |
eToro
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Fidelity International
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|---|---|---|
| Overall Rating |
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| Charges & Fees |
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| Mobile App |
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eToro offers seamless cryptocurrency trading, while Fidelity International currently lacks this feature, providing potential investors with diverse online brokerage options depending on their interest in digital assets.
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0 of 5| Overall Rating | eToro | Fidelity International | |
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| Review | eToro Review | Fidelity International Review | |
| Winner | check_circle |
| Investments | eToro | Fidelity International | |
|---|---|---|---|
| ISA | Yes | Yes | |
| SIPP | Yes | ||
| Share Trading | Yes | Yes | |
| CFD Trading | Yes | ||
| Funds | Yes | ||
| ETFs | Yes | Yes | |
| Bonds - Corporate | |||
| Bonds - Government (Gilts) | |||
| Investment Trusts | Yes | ||
| Spread Betting | |||
| Crypto Trading | Yes | ||
| Advisor Services | Yes |
| Trading Fees | eToro | Fidelity International | |
|---|---|---|---|
| Minimum Deposit | $50 | £1000 | |
| Share Trading: 0-9 Deals/ Month | £0 | £1.50 or £7.50 | |
| Share Trading: 10-19 Deals/ Month | £0 | £1.50 or £7.50 | |
| Share Trading: 20+ Deals/ Month | £0 | £1.50 or £7.50 | |
| 5 trades per year (£30k portfolio) | £0 | £127.50 | |
| 12 trades per year (£30k portfolio) | £0 | £108 or £180 | |
| 36 trades per year (£30k portfolio) | £0 | £144 or £360 | |
| 120 trades per year (£30k portfolio) | £0 | £270 or £990 | |
| 3 fund trades per year (£30k portfolio) | N/A | £105 | |
| Annual Custody Fee: £0 - £250,000 | £0 | £90 - £875 | |
| Annual Custody Fee: £250K-£500K | £0 | £500 - £1,000 | |
| Annual Custody Fee: £500,000 - £1m | £0 | £1,000 - £2,000 | |
| Annual Custody Fee: £1m and over | £0 | £2,000 | |
| Bonds - Corporate - Fee | N/A | N/A | |
| Bonds - Government (Gilts) - Fee | N/A | N/A | |
| ETFs - Fee | £0 | £7.50 | |
| Investment Trusts - Fee | N/A | £7.50 | |
| Telephone Dealing Fee | N/A | £30 |
| Broker Screenshots | eToro | Fidelity International | |
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| Website Gallery (click to expand) |
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| Mobile Trading Apps Gallery (click to expand) |
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| Education Gallery (click to expand) |
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| Platforms & Tools | eToro | Fidelity International | |
|---|---|---|---|
| Web Platform | Yes | Yes | |
| iPhone App | Yes | Yes | |
| Android App | Yes | Yes | |
| Stock Alerts | Yes | Yes | |
| Charting - Indicators / Studies | 106 | 21 | |
| Charting - Drawing Tools | 56 | 5 | |
| Charting - Notes | Yes | ||
| Charting - Display Corporate Events | Yes | ||
| Charting - Stock Overlays | Yes | Yes | |
| Charting - Index Overlays | Yes | Yes |
| Research | eToro | Fidelity International | |
|---|---|---|---|
| Research - Shares | Yes | Yes | |
| Research - CFDs | Yes | ||
| Research - Funds | Yes | ||
| Fund Research - Research Reports | Yes | ||
| Research - ETFs | Yes | Yes | |
| Research - Bonds | Yes | ||
| Portfolio Allocation Breakdown | Yes | Yes |
| Education | eToro | Fidelity International | |
|---|---|---|---|
| Education (Share Trading) | Yes | Yes | |
| Education (Funds) | Yes | ||
| Education (Retirement) | Yes | ||
| Client Webinars | Yes | ||
| Client Webinars (Archived) | Yes |
| Overall Summary | eToro | Fidelity International | |
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| Review | eToro Review | Fidelity International Review | |
| Winner | check_circle |
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