Written by StockBrokers.com
In this head to head comparison of eToro vs Bestinvest, we will compare the trading platforms, mobile apps, investment options, costs, market research, and more. Let's dive in.
Your capital is at risk.
Alongside the cost per trade, most UK online brokers also charge a monthly, quarterly, or annual management fee, which varies based on the account type and balance. Based on our thorough review, eToro offers better pricing than Bestinvest for share dealing.
What type of trader are you?
New to the world of investing? See our picks for the Best UK Trading Platforms for Beginners. More experienced traders should read our guide to the Best UK Trading Platforms for Active Traders.
eToro vs Bestinvest: both let you buy and sell shares, ETFs, and investment trusts. eToro also offers crypto and CFD trading, which Bestinvest doesn’t. By contrast, Bestinvest provides access to funds, while eToro doesn’t. Neither platform offers trading in corporate bonds or UK gilts, and spread betting isn’t specified for either.
Bestinvest includes adviser services, while eToro is self-directed. UK.StockBrokers.com rates both at 4.5/5 for investment choices; eToro ranks 11th of 21 brokers, while Bestinvest’s rank isn’t available. Choose eToro if you want crypto or CFDs; pick Bestinvest if you want funds and optional advice.
| Feature |
eToro
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Bestinvest
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|---|---|---|
| Share Trading | Yes | Yes |
| CFD Trading | Yes | No |
| ETFs | Yes | Yes |
| Mutual Funds | No | Yes |
| Bonds - Government (Gilts) | No | No |
| Investment Trusts | Yes | Yes |
| Spread Betting | No | No |
| Crypto Trading | Yes | No |
| Advisor Services | No | Yes |
| Investment Choices |
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Low-cost US and UK shares.
Professional’s Gateway to the World’s Markets.
Comparing eToro vs Bestinvest for trading tools: both brokers offer a browser-based platform with price alerts, nine drawing tools, and stock overlays for charts. Neither shows corporate events such as earnings, splits, or dividends on charts. However, eToro adds index overlays and real-time market data, while Bestinvest lacks both.
eToro also supplies far more technical indicators (106 vs 36), which may suit active chart watchers. Bestinvest counters with the option to add notes to charts (eToro does not), helpful for keeping track of your research. For UK investors, the choice comes down to richer indicators and data on eToro versus simple note-taking on Bestinvest.
| Feature |
eToro
|
Bestinvest
|
|---|---|---|
| Web Platform | Yes | Yes |
| Stock Alerts | Yes | Yes |
| Charting - Indicators / Studies | 106 | 36 |
| Charting - Drawing Tools | 9 | 9 |
| Charting - Notes | No | Yes |
| Charting - Display Corporate Events | No | No |
| Charting - Stock Overlays | Yes | Yes |
| Charting - Index Overlays | Yes | No |
When comparing online brokers eToro and Bestinvest for UK investors seeking retirement account options, notable differences emerge. Both eToro and Bestinvest provide Individual Savings Accounts (ISAs), allowing tax-efficient savings. However, those interested in a Self-Invested Personal Pension (SIPP) will need to look towards Bestinvest, as eToro currently does not offer SIPP accounts. This distinction makes Bestinvest a suitable choice for individuals focused on retirement planning via a SIPP, while eToro remains an option for ISA account holders. Ultimately, your choice will depend on your specific investment needs and retirement goals.
Dive deeper: Best SIPP Providers, Best Stocks and Shares ISA Providers.
eToro vs Bestinvest: both offer iPhone and Android apps for UK investors, but their ratings differ. UK.StockBrokers.com gives eToro’s mobile app 5 out of 5 stars and ranks it 4th out of 21 brokers for Mobile Apps, while Bestinvest’s app scores 3.5 out of 5 stars and has no ranking listed. If you want a higher-rated mobile experience, eToro is the stronger pick; Bestinvest still provides a straightforward app for managing investments on the go.
Dive deeper: Best Stock Trading Apps UK.
For UK beginner investors comparing eToro and Bestinvest, eToro offers education on share trading but no client webinars, no on-demand webinar archive, and no content on funds or retirement. Bestinvest provides live and on-demand webinars and covers share trading, funds, and retirement. Both earn 5-star beginner education ratings from UK.StockBrokers.com; eToro is ranked 7th of 21 brokers, while no ranking is listed for Bestinvest.
| Feature |
eToro
|
Bestinvest
|
|---|---|---|
| Client Webinars | No | Yes |
| Client Webinars (Archived) | No | Yes |
| Education (Share Trading) | Yes | Yes |
| Education (Funds) | No | Yes |
| Education (Retirement) | No | Yes |
| Education |
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Dive deeper: Best UK Trading Platforms for Beginners.
When comparing the market research features of online brokers eToro and Bestinvest, UK investors seeking detailed insights have some distinctions to consider. Bestinvest stands out by providing research reports for funds, a feature that eToro lacks. Both platforms offer the ability to view portfolio allocation by asset class, helping you to understand your investment spread. If you're focused on shares and ETFs, both eToro and Bestinvest offer solid research in these areas. However, when it comes to funds research, Bestinvest is the clear choice, as eToro does not cover this. Neither eToro nor Bestinvest provide research for bonds, so those interested in fixed-income securities will need to look elsewhere for analytical support.
| Feature |
eToro
|
Bestinvest
|
|---|---|---|
| Research - Shares | Yes | Yes |
| Research - ETFs | Yes | Yes |
| Research - Bonds | No | No |
| Research - Funds | No | Yes |
| Fund Research - Research Reports | No | Yes |
| Portfolio Allocation Breakdown | Yes | Yes |
Which broker is better overall, eToro or Bestinvest? After collecting more than 900 data points over a 10-week period, we found eToro to be a better trading platform overall.
eToro is a global investing platform best known for its social and copy trading features, wide range of stocks and instruments, and a polished mobile app experience.
| Feature |
eToro
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Bestinvest
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|---|---|---|
| Overall Rating |
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| Mobile App |
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While eToro offers cryptocurrency trading options, Bestinvest does not provide this feature, making eToro a more suitable choice for investors seeking access to digital currencies.
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0 of 5| Overall Rating | eToro | Bestinvest | |
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| Review | eToro Review | Bestinvest Review | |
| Winner | check_circle |
| Investments | eToro | Bestinvest | |
|---|---|---|---|
| ISA | Yes | Yes | |
| SIPP | No | Yes | |
| Share Trading | Yes | Yes | |
| CFD Trading | Yes | No | |
| Mutual Funds | No | Yes | |
| ETFs | Yes | Yes | |
| Bonds - Corporate | No | No | |
| Bonds - Government (Gilts) | No | No | |
| Investment Trusts | Yes | Yes | |
| Spread Betting | No | No | |
| Crypto Trading | Yes | ||
| Advisor Services | No | Yes |
| Trading Fees | eToro | Bestinvest | |
|---|---|---|---|
| Minimum Deposit | $50 | £50 | |
| Share Trading: 0-9 Deals/ Month | £0 | £0 - £4.95 | |
| Share Trading: 10-19 Deals/ Month | £0 | £0 - £4.95 | |
| Share Trading: 20+ Deals/ Month | £0 | £0 - £4.95 | |
| 5 trades per year (£30k portfolio) | |||
| 12 trades per year (£30k portfolio) | |||
| 36 trades per year (£30k portfolio) | |||
| 120 trades per year (£30k portfolio) | |||
| 3 fund trades per year (£30k portfolio) | |||
| Annual Platform Fee (Funds): £0 - £250,000 | N/A | Up to £500 or £1,000 | |
| Annual Platform Fee (Funds): £250K-£500K | N/A | £500 - £1,000 | |
| Annual Platform Fee (Funds): £500,000 - £1m | N/A | £100 - £1,000 | |
| Annual Platform Fee (Funds): £1m and over | N/A | £0 | |
| Bonds - Corporate - Fee | N/A | £4.95 | |
| Bonds - Government (Gilts) - Fee | £0 | £4.95 | |
| ETFs - Fee | N/A | £4.95 | |
| Investment Trusts - Fee | £0 | £4.95 | |
| Telephone Dealing Fee | N/A | £30 |
| Broker Screenshots | eToro | Bestinvest | |
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| Website Gallery (click to expand) |
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| Mobile Trading Apps Gallery (click to expand) |
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| Education Gallery (click to expand) |
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| Platforms & Tools | eToro | Bestinvest | |
|---|---|---|---|
| Web Platform | Yes | Yes | |
| iPhone App | Yes | Yes | |
| Android App | Yes | Yes | |
| Stock Alerts | Yes | Yes | |
| Charting - Indicators / Studies | 106 | 36 | |
| Charting - Drawing Tools | 9 | 9 | |
| Charting - Notes | No | Yes | |
| Charting - Display Corporate Events | No | No | |
| Charting - Stock Overlays | Yes | Yes | |
| Charting - Index Overlays | Yes | No |
| Research | eToro | Bestinvest | |
|---|---|---|---|
| Research - Shares | Yes | Yes | |
| Research - CFDs | |||
| Research - Funds | No | Yes | |
| Fund Research - Research Reports | No | Yes | |
| Research - ETFs | Yes | Yes | |
| Research - Bonds | No | No | |
| Portfolio Allocation Breakdown | Yes | Yes |
| Education | eToro | Bestinvest | |
|---|---|---|---|
| Education (Share Trading) | Yes | Yes | |
| Education (Funds) | No | Yes | |
| Education (Retirement) | No | Yes | |
| Client Webinars | No | Yes | |
| Client Webinars (Archived) | No | Yes |
| Overall Summary | eToro | Bestinvest | |
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| Review | eToro Review | Bestinvest Review | |
| Winner | check_circle |
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