Written by StockBrokers.com
In this head to head comparison of eToro vs Bestinvest, we will compare the trading platforms, mobile apps, investment options, costs, market research, and more. Let's dive in.
Your capital is at risk.
Alongside the cost per trade, most UK online brokers also charge a monthly, quarterly, or annual management fee, which varies based on the account type and balance. Based on our thorough review, eToro offers better pricing than Bestinvest for share dealing.
Assuming a £30,000 portfolio size, here are the total annual costs for share dealing with both brokers, given different monthly activity scenarios.
5 trades per year - eToro would cost £0 per year, while Bestinvest would cost £144.75 per year.
12 trades per year - eToro would cost £0 per year, while Bestinvest would cost £119.40 - £179.40 per year.
36 trades per year - eToro would cost £0 per year, while Bestinvest would cost £238.20 - £357.60 per year.
120 trades per year - eToro would cost £0 per year, while Bestinvest would cost £654 - £714 per year.
3 fund trades per year - eToro would cost $50 per year, while Bestinvest would cost £50 per year.
What type of trader are you?
New to the world of investing? See our picks for the Best UK Trading Platforms for Beginners. More experienced traders should read our guide to the Best UK Trading Platforms for Active Traders.
eToro and Bestinvest both offer UK investors a variety of investment choices, making them popular platforms for trading and investing. With eToro, you have access to share and ETF trading, as well as opportunities to trade crypto and CFDs, presenting a dynamic range of markets to explore. Meanwhile, Bestinvest provides share and ETF trading, and stands out by also offering funds and investment trusts, catering well to those interested in more traditional investment products. If advisory services are important to your decision-making process, Bestinvest provides these services, which can be a helpful resource for many investors.
When it comes to rankings, both platforms are highly rated by UK.StockBrokers.com, each earning a commendable 4.5 stars for investment choices. However, there's a slight variation in their rankings: Bestinvest is ranked 10th out of 21 brokers, while eToro is positioned at 15th. This can be a reflection of the specific investment features and resources that resonate differently with investors, so it's worthwhile to consider what mix of services best aligns with your investment strategy before making a decision.
| Feature |
eToro
|
Bestinvest
|
|---|---|---|
| Share Trading | Yes | Yes |
| CFD Trading | Yes | |
| ETFs | Yes | Yes |
| Funds | Yes | |
| Bonds - Government (Gilts) | ||
| Investment Trusts | Yes | |
| Spread Betting | ||
| Crypto Trading | Yes | |
| Advisor Services | Yes | |
| Investment Choices |
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Low-cost US and UK shares.
Professional’s Gateway to the World’s Markets.
When comparing the trading tools of eToro and Bestinvest, eToro stands out for its comprehensive features designed for active traders. eToro offers the display of corporate events such as earnings, splits, and dividends directly on their charts, which Bestinvest does not. Both platforms allow users to add notes and stock overlays to charts, as well as provide browser-based trading platforms and the ability to create stock price alerts. However, eToro provides a more feature-rich charting experience with 56 drawing tools and 106 technical indicators, compared to Bestinvest’s 9 drawing tools and 36 technical indicators.
Additionally, eToro supports the addition of index overlays and offers real-time market data, which adds to its appeal for those who require current information to make informed trading decisions. Bestinvest shares some similarities with eToro in terms of basic functionality but lacks the depth of charting tools and real-time data that might be crucial for traders focusing on technical analysis and market trends. For UK traders who value in-depth charting capabilities and timely data, eToro presents a more attractive package.
| Feature |
eToro
|
Bestinvest
|
|---|---|---|
| Web Platform | Yes | Yes |
| Stock Alerts | Yes | Yes |
| Charting - Indicators / Studies | 106 | 36 |
| Charting - Drawing Tools | 56 | 9 |
| Charting - Notes | Yes | Yes |
| Charting - Display Corporate Events | ||
| Charting - Stock Overlays | Yes | Yes |
| Charting - Index Overlays | Yes |
In the realm of online brokers available to UK investors, eToro and Bestinvest each provide distinct features, particularly regarding retirement accounts. Both platforms offer Individual Savings Accounts (ISAs), catering to those looking to save in a tax-efficient manner. However, when it comes to Self-Invested Personal Pensions (SIPPs), Bestinvest stands out with its availability, offering investors a dedicated path for retirement savings. Unfortunately, eToro does not support SIPPs, which could be a critical consideration for those prioritizing long-term pension plans. These key differences highlight the importance of aligning your choice with specific financial goals.
Dive deeper: Best SIPP Providers, Best Stocks and Shares ISA Providers.
For UK investors seeking user-friendly mobile trading platforms, both eToro and Bestinvest offer iPhone and Android apps, ensuring you can manage your investments on the go. According to UK.StockBrokers.com, eToro's mobile app stands out with an impressive 5-star rating, earning the fifth spot among 21 brokers, while Bestinvest's app receives a 3.5-star rating, placing it at number 16. This suggests that eToro's app may offer a more polished experience for those prioritizing mobile access to their investment portfolio.
Dive deeper: Best Stock Trading Apps UK.
When comparing eToro and Bestinvest for their beginner investor educational resources, Bestinvest edges out as the more comprehensive choice for UK beginners. Bestinvest consistently offers live educational webinars that are also available on-demand, while eToro does not. Both platforms provide educational material on share trading, but Bestinvest extends further by covering funds and retirement topics, areas where eToro lacks resources. UK.StockBrokers.com rates eToro with 4.5 stars and ranks it 11th out of 21 brokers for beginner education, whereas Bestinvest holds a slightly higher rating of 5 stars, ranking 6th. Thus, for those starting out, Bestinvest offers a wider array of learning opportunities.
| Feature |
eToro
|
Bestinvest
|
|---|---|---|
| Client Webinars | Yes | |
| Client Webinars (Archived) | Yes | |
| Education (Share Trading) | Yes | Yes |
| Education (Funds) | Yes | |
| Education (Retirement) | Yes | |
| Education |
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Dive deeper: Best UK Trading Platforms for Beginners.
When comparing eToro and Bestinvest for market research features, UK investors will find that both platforms shine in some areas but have limitations in others. Bestinvest stands out by offering comprehensive research reports for funds, a feature not available on eToro. However, both eToro and Bestinvest enable users to view portfolio allocation by asset class, catering to those keen on monitoring their investment diversification. Both platforms excel in providing research on shares and ETFs. eToro distinguishes itself by covering CFDs research, whereas this is not featured by Bestinvest. Conversely, both platforms neither offer in-depth research on bonds. In summary, while Bestinvest is a strong choice for fund research, eToro offers unique insights for those interested in CFDs.
| Feature |
eToro
|
Bestinvest
|
|---|---|---|
| Research - Shares | Yes | Yes |
| Research - CFDs | Yes | |
| Research - ETFs | Yes | Yes |
| Research - Bonds | ||
| Research - Funds | Yes | |
| Fund Research - Research Reports | Yes | |
| Portfolio Allocation Breakdown | Yes | Yes |
Which broker is better overall, eToro or Bestinvest? After collecting more than 900 data points over a 10-week period, we found eToro to be a better trading platform overall.
eToro offers a wide range of assets and instruments and is well-known for its ‘social trading’ approach. It has among the lowest fees and best mobile app experiences of brokers we tested in the U.K., and offers a great starting point for those new to stock trading. Our analysis finds it better suited to short-term traders than long-term investors.
| Feature |
eToro
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Bestinvest
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|---|---|---|
| Overall Rating |
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| Mobile App |
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| Website |
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eToro offers crypto trading, unlike Bestinvest, providing investors with a wider range of digital asset investment opportunities.
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0 of 5| Overall Rating | eToro | Bestinvest | |
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| Review | eToro Review | Bestinvest Review | |
| Winner | check_circle |
| Investments | eToro | Bestinvest | |
|---|---|---|---|
| ISA | Yes | Yes | |
| SIPP | Yes | ||
| Share Trading | Yes | Yes | |
| CFD Trading | Yes | ||
| Funds | Yes | ||
| ETFs | Yes | Yes | |
| Bonds - Corporate | |||
| Bonds - Government (Gilts) | |||
| Investment Trusts | Yes | ||
| Spread Betting | |||
| Crypto Trading | Yes | ||
| Advisor Services | Yes |
| Trading Fees | eToro | Bestinvest | |
|---|---|---|---|
| Minimum Deposit | $50 | £50 | |
| Share Trading: 0-9 Deals/ Month | £0 | £0 - £4.95 | |
| Share Trading: 10-19 Deals/ Month | £0 | £0 - £4.95 | |
| Share Trading: 20+ Deals/ Month | £0 | £0 - £4.95 | |
| 5 trades per year (£30k portfolio) | £0 | £144.75 | |
| 12 trades per year (£30k portfolio) | £0 | £119.40 - £179.40 | |
| 36 trades per year (£30k portfolio) | £0 | £238.20 - £357.60 | |
| 120 trades per year (£30k portfolio) | £0 | £654 - £714 | |
| 3 fund trades per year (£30k portfolio) | N/A | £60 or £120 | |
| Annual Custody Fee: £0 - £250,000 | £0 | Up to £500 or £1,000 | |
| Annual Custody Fee: £250K-£500K | £0 | £500 - £1,000 | |
| Annual Custody Fee: £500,000 - £1m | £0 | £100 - £1,000 | |
| Annual Custody Fee: £1m and over | £0 | £0 | |
| Bonds - Corporate - Fee | N/A | £4.95 | |
| Bonds - Government (Gilts) - Fee | N/A | £4.95 | |
| ETFs - Fee | £0 | £4.95 | |
| Investment Trusts - Fee | N/A | £4.95 | |
| Telephone Dealing Fee | N/A | £30 |
| Broker Screenshots | eToro | Bestinvest | |
|---|---|---|---|
| Website Gallery (click to expand) |
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| Mobile Trading Apps Gallery (click to expand) |
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| Education Gallery (click to expand) |
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| Platforms & Tools | eToro | Bestinvest | |
|---|---|---|---|
| Web Platform | Yes | Yes | |
| iPhone App | Yes | Yes | |
| Android App | Yes | Yes | |
| Stock Alerts | Yes | Yes | |
| Charting - Indicators / Studies | 106 | 36 | |
| Charting - Drawing Tools | 56 | 9 | |
| Charting - Notes | Yes | Yes | |
| Charting - Display Corporate Events | |||
| Charting - Stock Overlays | Yes | Yes | |
| Charting - Index Overlays | Yes |
| Research | eToro | Bestinvest | |
|---|---|---|---|
| Research - Shares | Yes | Yes | |
| Research - CFDs | Yes | ||
| Research - Funds | Yes | ||
| Fund Research - Research Reports | Yes | ||
| Research - ETFs | Yes | Yes | |
| Research - Bonds | |||
| Portfolio Allocation Breakdown | Yes | Yes |
| Education | eToro | Bestinvest | |
|---|---|---|---|
| Education (Share Trading) | Yes | Yes | |
| Education (Funds) | Yes | ||
| Education (Retirement) | Yes | ||
| Client Webinars | Yes | ||
| Client Webinars (Archived) | Yes |
| Overall Summary | eToro | Bestinvest | |
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| Review | eToro Review | Bestinvest Review | |
| Winner | check_circle |
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