Written by StockBrokers.com
In this head to head comparison of eToro vs Bestinvest, we will compare the trading platforms, mobile apps, investment options, costs, market research, and more. Let's dive in.
Your capital is at risk.
Alongside the cost per trade, most UK online brokers also charge a monthly, quarterly, or annual management fee, which varies based on the account type and balance. Based on our thorough review, eToro offers better pricing than Bestinvest for share dealing.
What type of trader are you?
New to the world of investing? See our picks for the Best UK Trading Platforms for Beginners. More experienced traders should read our guide to the Best UK Trading Platforms for Active Traders.
eToro and Bestinvest both support UK share dealing, ETFs, and investment trusts. eToro adds crypto and CFD trading, but doesn’t offer funds or adviser services. Bestinvest does not offer crypto or CFDs, but it does provide funds and access to adviser support. Neither lists trading in corporate bonds or gilts. Spread betting isn’t specified for either in this data.
For investment choices, both earn 4.5 stars from UK.StockBrokers.com. In the league table of 21 brokers, Bestinvest ranks #10 while eToro is #15. If you want crypto and CFDs, eToro stands out; if you prefer funds and guidance, Bestinvest is the better fit.
| Feature |
eToro
|
Bestinvest
|
|---|---|---|
| Share Trading | Yes | Yes |
| CFD Trading | Yes | No |
| ETFs | Yes | Yes |
| Mutual Funds | No | Yes |
| Bonds - Government (Gilts) | No | No |
| Investment Trusts | Yes | Yes |
| Spread Betting | No | No |
| Crypto Trading | Yes | No |
| Advisor Services | No | Yes |
| Investment Choices |
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Low-cost US and UK shares.
Professional’s Gateway to the World’s Markets.
Comparing eToro vs Bestinvest for trading tools: both brokers offer a browser-based platform with price alerts, nine drawing tools, and stock overlays for charts. Neither shows corporate events such as earnings, splits, or dividends on charts. However, eToro adds index overlays and real-time market data, while Bestinvest lacks both.
eToro also supplies far more technical indicators (106 vs 36), which may suit active chart watchers. Bestinvest counters with the option to add notes to charts (eToro does not), helpful for keeping track of your research. For UK investors, the choice comes down to richer indicators and data on eToro versus simple note-taking on Bestinvest.
| Feature |
eToro
|
Bestinvest
|
|---|---|---|
| Web Platform | Yes | Yes |
| Stock Alerts | Yes | Yes |
| Charting - Indicators / Studies | 106 | 36 |
| Charting - Drawing Tools | 9 | 9 |
| Charting - Notes | No | Yes |
| Charting - Display Corporate Events | No | No |
| Charting - Stock Overlays | Yes | Yes |
| Charting - Index Overlays | Yes | No |
When comparing online brokers eToro and Bestinvest for UK investors seeking retirement account options, notable differences emerge. Both eToro and Bestinvest provide Individual Savings Accounts (ISAs), allowing tax-efficient savings. However, those interested in a Self-Invested Personal Pension (SIPP) will need to look towards Bestinvest, as eToro currently does not offer SIPP accounts. This distinction makes Bestinvest a suitable choice for individuals focused on retirement planning via a SIPP, while eToro remains an option for ISA account holders. Ultimately, your choice will depend on your specific investment needs and retirement goals.
Dive deeper: Best SIPP Providers, Best Stocks and Shares ISA Providers.
For UK investors seeking user-friendly mobile trading platforms, both eToro and Bestinvest offer iPhone and Android apps, ensuring you can manage your investments on the go. According to UK.StockBrokers.com, eToro's mobile app stands out with an impressive 5-star rating, earning the fifth spot among 21 brokers, while Bestinvest's app receives a 3.5-star rating, placing it at number 16. This suggests that eToro's app may offer a more polished experience for those prioritizing mobile access to their investment portfolio.
Dive deeper: Best Stock Trading Apps UK.
Comparing online brokers eToro and Bestinvest for UK beginner investors: eToro offers clear guidance on share trading but has no client webinars or on‑demand replays, and no education on funds or retirement. Bestinvest runs educational webinars with on‑demand access and covers share trading, funds, and retirement. Both earn 5 stars for beginner education from UK.StockBrokers.com, but Bestinvest ranks higher overall (#6 of 21) than eToro (#11 of 21). If you want webinars and a broader curriculum, Bestinvest is the better pick; for straightforward share trading basics, eToro still works.
| Feature |
eToro
|
Bestinvest
|
|---|---|---|
| Client Webinars | No | Yes |
| Client Webinars (Archived) | No | Yes |
| Education (Share Trading) | Yes | Yes |
| Education (Funds) | No | Yes |
| Education (Retirement) | No | Yes |
| Education |
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Dive deeper: Best UK Trading Platforms for Beginners.
When comparing the market research features of online brokers eToro and Bestinvest, UK investors seeking detailed insights have some distinctions to consider. Bestinvest stands out by providing research reports for funds, a feature that eToro lacks. Both platforms offer the ability to view portfolio allocation by asset class, helping you to understand your investment spread. If you're focused on shares and ETFs, both eToro and Bestinvest offer solid research in these areas. However, when it comes to funds research, Bestinvest is the clear choice, as eToro does not cover this. Neither eToro nor Bestinvest provide research for bonds, so those interested in fixed-income securities will need to look elsewhere for analytical support.
| Feature |
eToro
|
Bestinvest
|
|---|---|---|
| Research - Shares | Yes | Yes |
| Research - ETFs | Yes | Yes |
| Research - Bonds | No | No |
| Research - Funds | No | Yes |
| Fund Research - Research Reports | No | Yes |
| Portfolio Allocation Breakdown | Yes | Yes |
Which broker is better overall, eToro or Bestinvest? After collecting more than 900 data points over a 10-week period, we found eToro to be a better trading platform overall.
eToro offers a wide range of assets and instruments and is well-known for its ‘social trading’ approach. It has among the lowest fees and best mobile app experiences of brokers we tested in the U.K., and offers a great starting point for those new to stock trading. Our analysis finds it better suited to short-term traders than long-term investors.
| Feature |
eToro
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Bestinvest
|
|---|---|---|
| Overall Rating |
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| Charges & Fees |
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| Investment Choices |
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| Mobile App |
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| Website |
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| Ease of Use |
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While eToro offers cryptocurrency trading options, Bestinvest does not provide this feature, making eToro a more suitable choice for investors seeking access to digital currencies.
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0 of 5| Overall Rating | eToro | Bestinvest | |
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| Review | eToro Review | Bestinvest Review | |
| Winner | check_circle |
| Investments | eToro | Bestinvest | |
|---|---|---|---|
| ISA | Yes | Yes | |
| SIPP | No | Yes | |
| Share Trading | Yes | Yes | |
| CFD Trading | Yes | No | |
| Mutual Funds | No | Yes | |
| ETFs | Yes | Yes | |
| Bonds - Corporate | No | No | |
| Bonds - Government (Gilts) | No | No | |
| Investment Trusts | Yes | Yes | |
| Spread Betting | No | No | |
| Crypto Trading | Yes | ||
| Advisor Services | No | Yes |
| Trading Fees | eToro | Bestinvest | |
|---|---|---|---|
| Minimum Deposit | $50 | £50 | |
| Share Trading: 0-9 Deals/ Month | £0 | £0 - £4.95 | |
| Share Trading: 10-19 Deals/ Month | £0 | £0 - £4.95 | |
| Share Trading: 20+ Deals/ Month | £0 | £0 - £4.95 | |
| 5 trades per year (£30k portfolio) | |||
| 12 trades per year (£30k portfolio) | |||
| 36 trades per year (£30k portfolio) | |||
| 120 trades per year (£30k portfolio) | |||
| 3 fund trades per year (£30k portfolio) | |||
| Annual Platform Fee (Funds): £0 - £250,000 | N/A | Up to £500 or £1,000 | |
| Annual Platform Fee (Funds): £250K-£500K | N/A | £500 - £1,000 | |
| Annual Platform Fee (Funds): £500,000 - £1m | N/A | £100 - £1,000 | |
| Annual Platform Fee (Funds): £1m and over | N/A | £0 | |
| Bonds - Corporate - Fee | N/A | £4.95 | |
| Bonds - Government (Gilts) - Fee | £0 | £4.95 | |
| ETFs - Fee | N/A | £4.95 | |
| Investment Trusts - Fee | £0 | £4.95 | |
| Telephone Dealing Fee | N/A | £30 |
| Broker Screenshots | eToro | Bestinvest | |
|---|---|---|---|
| Website Gallery (click to expand) |
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| Mobile Trading Apps Gallery (click to expand) |
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| Education Gallery (click to expand) |
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| Platforms & Tools | eToro | Bestinvest | |
|---|---|---|---|
| Web Platform | Yes | Yes | |
| iPhone App | Yes | Yes | |
| Android App | Yes | Yes | |
| Stock Alerts | Yes | Yes | |
| Charting - Indicators / Studies | 106 | 36 | |
| Charting - Drawing Tools | 9 | 9 | |
| Charting - Notes | No | Yes | |
| Charting - Display Corporate Events | No | No | |
| Charting - Stock Overlays | Yes | Yes | |
| Charting - Index Overlays | Yes | No |
| Research | eToro | Bestinvest | |
|---|---|---|---|
| Research - Shares | Yes | Yes | |
| Research - CFDs | |||
| Research - Funds | No | Yes | |
| Fund Research - Research Reports | No | Yes | |
| Research - ETFs | Yes | Yes | |
| Research - Bonds | No | No | |
| Portfolio Allocation Breakdown | Yes | Yes |
| Education | eToro | Bestinvest | |
|---|---|---|---|
| Education (Share Trading) | Yes | Yes | |
| Education (Funds) | No | Yes | |
| Education (Retirement) | No | Yes | |
| Client Webinars | No | Yes | |
| Client Webinars (Archived) | No | Yes |
| Overall Summary | eToro | Bestinvest | |
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| Review | eToro Review | Bestinvest Review | |
| Winner | check_circle |
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