Our UK.StockBrokers.com team spent seven months and hundreds of hours assessing ten different share dealing accounts
for buying shares online in the UK. In total, 124 individual variables were assessed. For this review, we will compare Interactive Investor vs Lloyds Bank.
To start this comparison, first, we will take a look at the fees charged for dealing in the UK. It's important to note that not only is there the cost to place the trade, but most share dealing brokers also charge a monthly, quarterly, or annual management fee depending on the type and size of your portfolio. We assessed both to provide a single star rating for cost. Both Interactive Investor and Lloyds Bank are rated 4.00 stars.
Cost aside, we can now turn our focus to popular tools and features investors prefer in the UK. Account access is certainly at the top of the list, and Lloyds Bank offers clients ISA and SIPP while Interactive Investor offers ISA, ISA - Junior, SIPP and Spread Betting. Looking at charting, the number of drawing tools and total technical indicators made available are important as well as stock alerts. Interactive Investor trails Lloyds Bank by 1 total charting tools, with Lloyds Bank offering 1 and Interactive Investor offering 0. Lloyds Bank offers its clients access to 43 different indicators (for example, volume) while Interactive Investor has 11 available indicators, a difference of 32. Interactive Investor alongside Lloyds Bank offer basic stock alerts. Finally, for conducting research while share dealing, having access to mutual fund research reports is also helpful. Interactive Investor offers fund research reports while Lloyds Bank does not.
Overall, Interactive Investor takes the upper hand with 4.50 stars over Lloyds Bank's 3.00 stars. And, when it comes to individual category awards, Interactive Investor finished with awards Best in Class - Research and Best in Class - Education in 2017, while Lloyds Bank came up with none of these.