Written by StockBrokers.com
In this head to head comparison of Hargreaves Lansdown vs Freetrade, we will compare the trading platforms, mobile apps, investment options, costs, market research, and more. Let's dive in.
Your capital is at risk.
Alongside the cost per trade, most UK online brokers also charge a monthly, quarterly, or annual management fee, which varies based on the account type and balance. Based on our thorough review, Hargreaves Lansdown offers better pricing than Freetrade for share dealing.
What type of trader are you?
New to the world of investing? See our picks for the Best UK Trading Platforms for Beginners. More experienced traders should read our guide to the Best UK Trading Platforms for Active Traders.
Hargreaves Lansdown and Freetrade both provide UK investors with the opportunity to engage in share trading and trade ETFs and investment trusts. While neither platform offers trading in cryptocurrencies, spread betting, or CFDs, Hargreaves Lansdown stands out with a broader selection of investment choices, including funds trading and corporate and government bonds. Freetrade, in contrast, limits its offerings, excluding these options but still maintains a user-friendly approach for newer investors.
Hargreaves Lansdown also provides advisor services, which can be beneficial for those looking for guidance in their investment journey, whereas Freetrade caters more to self-directed investors. With a five-star rating for investment choices, Hargreaves Lansdown is ranked 4th out of 21 brokers by UK.StockBrokers.com, making it a preferred choice for seasoned investors. Freetrade, achieving four stars and ranking 17th, offers a more straightforward platform, appealing to those who prefer simplicity and minimal options. Despite these differences, both platforms serve as viable options for share and ETF trading in the UK.
| Feature |
Hargreaves Lansdown
|
Freetrade
|
|---|---|---|
| Share Trading | Yes | Yes |
| CFD Trading | No | No |
| ETFs | Yes | Yes |
| Mutual Funds | Yes | No |
| Bonds - Government (Gilts) | Yes | No |
| Investment Trusts | Yes | Yes |
| Spread Betting | No | No |
| Crypto Trading | No | No |
| Advisor Services | Yes | No |
| Investment Choices |
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Low-cost US and UK shares.
Professional’s Gateway to the World’s Markets.
When it comes to trading tools, Hargreaves Lansdown and Freetrade offer different experiences for UK investors. Hargreaves Lansdown stands out with a wide array of charting features, providing 11 drawing tools and 15 technical indicators to support detailed market analysis. Additionally, users have the ability to display corporate events like earnings and dividends on charts. In contrast, Freetrade does not offer drawing tools, technical indicators, or corporate event displays on its charts. Both platforms, however, support real-time market data and allow users to create alerts for stock price updates.
For those who enjoy visualising market data, Hargreaves Lansdown allows the addition of index and stock overlays to charts, further enhancing the depth of analysis possible for traders keen on detail. Freetrade does not support these advanced charting features, making it potentially less attractive to experienced traders seeking comprehensive tools for in-depth analysis. Both Hargreaves Lansdown and Freetrade provide a browser-based platform to manage trades easily from a desktop, ensuring accessibility for all types of investors.
| Feature |
Hargreaves Lansdown
|
Freetrade
|
|---|---|---|
| Web Platform | Yes | Yes |
| Stock Alerts | Yes | Yes |
| Charting - Indicators / Studies | 15 | 0 |
| Charting - Drawing Tools | 11 | 0 |
| Charting - Notes | No | No |
| Charting - Display Corporate Events | Yes | No |
| Charting - Stock Overlays | Yes | No |
| Charting - Index Overlays | Yes | No |
When comparing online brokers for retirement accounts in the UK, both Hargreaves Lansdown and Freetrade offer Individual Savings Accounts (ISAs) and Self-Invested Personal Pensions (SIPPs), making them strong options for those looking to save for the future. Hargreaves Lansdown, with its well-established presence, provides a range of investment options to suit various financial goals. Freetrade, known for its user-friendly platform, offers a straightforward, app-based approach, appealing to both seasoned investors and those new to the investing scene. Both brokers give UK investors flexibility and accessibility when managing their retirement savings.
Dive deeper: Best SIPP Providers, Best Stocks and Shares ISA Providers.
For UK investors seeking convenient mobile trading options, both Hargreaves Lansdown and Freetrade provide reliable choices, offering apps compatible with iPhone and Android devices. According to UK.StockBrokers.com, Hargreaves Lansdown's mobile app is rated at 4.5 stars, landing it in 10th position among 21 brokers for mobile apps, while Freetrade's app earns a 4-star rating, positioning it at the 12th spot. Both platforms ensure users can trade on the go, with Hargreaves Lansdown slightly edging out in app ratings and rankings.
Dive deeper: Best Stock Trading Apps UK.
For beginner investors in the UK seeking educational resources from online brokers, Hargreaves Lansdown and Freetrade offer distinct experiences. Hargreaves Lansdown provides live educational webinars, although they aren't available on demand, along with detailed materials on share trading, funds, and retirement. While Freetrade doesn't host webinars, it similarly covers share trading, funds, and retirement topics. In terms of beginner education ratings by UK.StockBrokers.com, Hargreaves Lansdown shines with an impressive 5-star rating and ranks 4th out of 21 brokers. Meanwhile, Freetrade holds a respectable 3.5 stars but is positioned at 16th in the same ranking, indicating a solid, if less standout, educational offering for new investors.
| Feature |
Hargreaves Lansdown
|
Freetrade
|
|---|---|---|
| Client Webinars | Yes | No |
| Client Webinars (Archived) | No | No |
| Education (Share Trading) | Yes | Yes |
| Education (Funds) | Yes | Yes |
| Education (Retirement) | Yes | Yes |
| Education |
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Dive deeper: Best UK Trading Platforms for Beginners.
When comparing market research features between Hargreaves Lansdown and Freetrade, several key differences emerge for UK investors. Hargreaves Lansdown provides comprehensive research reports on funds, shares, ETFs, bonds, and offers the ability to see portfolio allocation by asset class. In contrast, while Freetrade matches Hargreaves Lansdown in offering shares and ETFs research, as well as portfolio allocation viewing, it lacks research reports on funds and bonds. This makes Hargreaves Lansdown a more thorough option for those seeking in-depth market insights across a wider range of investments.
| Feature |
Hargreaves Lansdown
|
Freetrade
|
|---|---|---|
| Research - Shares | Yes | Yes |
| Research - ETFs | Yes | Yes |
| Research - Bonds | Yes | No |
| Research - Funds | Yes | No |
| Fund Research - Research Reports | Yes | No |
| Portfolio Allocation Breakdown | Yes | Yes |
Which broker is better overall, Hargreaves Lansdown or Freetrade? After collecting more than 900 data points over a 10-week period, we found Hargreaves Lansdown to be a better trading platform overall.
As the U.K.’s biggest investment platform for individual investors, Hargreaves Lansdown offers a wide range of investment choices for either beginners or seasoned investors. However, its fees are generally more expensive than rival brokers, which can become an issue for large investment pots.
| Feature |
Hargreaves Lansdown
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Freetrade
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Hargreaves Lansdown and Freetrade both do not offer crypto trading, providing distinct options for investors seeking traditional assets through user-friendly online platforms.
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0 of 5| Overall Rating | Hargreaves Lansdown | Freetrade | |
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| Review | Hargreaves Lansdown Review | Freetrade Review | |
| Winner | check_circle |
| Investments | Hargreaves Lansdown | Freetrade | |
|---|---|---|---|
| ISA | Yes | Yes | |
| SIPP | Yes | Yes | |
| Share Trading | Yes | Yes | |
| CFD Trading | No | No | |
| Mutual Funds | Yes | No | |
| ETFs | Yes | Yes | |
| Bonds - Corporate | Yes | No | |
| Bonds - Government (Gilts) | Yes | No | |
| Investment Trusts | Yes | Yes | |
| Spread Betting | No | No | |
| Crypto Trading | |||
| Advisor Services | Yes | No |
| Trading Fees | Hargreaves Lansdown | Freetrade | |
|---|---|---|---|
| Minimum Deposit | £1 | £1 | |
| Share Trading: 0-9 Deals/ Month | £11.95 | £0 | |
| Share Trading: 10-19 Deals/ Month | £8.95 | £0 | |
| Share Trading: 20+ Deals/ Month | £5.95 | £0 | |
| 5 trades per year (£30k portfolio) | |||
| 12 trades per year (£30k portfolio) | |||
| 36 trades per year (£30k portfolio) | |||
| 120 trades per year (£30k portfolio) | |||
| 3 fund trades per year (£30k portfolio) | |||
| Annual Platform Fee (Funds): £0 - £250,000 | Up to £1,125 | £0 (Basic plan), £59.88 (Standard), £119.88 (Plus) | |
| Annual Platform Fee (Funds): £250K-£500K | Up to £625 | £0 (Basic plan), £59.88 (Standard), £119.88 (Plus) | |
| Annual Platform Fee (Funds): £500,000 - £1m | Up to £1,250 | £0 (Basic plan), £59.88 (Standard), £119.88 (Plus) | |
| Annual Platform Fee (Funds): £1m and over | Up to £1,000 | £0 (Basic plan), £59.88 (Standard), £119.88 (Plus) | |
| Bonds - Corporate - Fee | £20 - £50 | N/A | |
| Bonds - Government (Gilts) - Fee | £20 - £50 | N/A | |
| ETFs - Fee | £5.95 - £11.95 | £0 | |
| Investment Trusts - Fee | £5.95 - £11.95 | £0 | |
| Telephone Dealing Fee | £20 - £50 | N/A |
| Broker Screenshots | Hargreaves Lansdown | Freetrade | |
|---|---|---|---|
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| Platforms & Tools | Hargreaves Lansdown | Freetrade | |
|---|---|---|---|
| Web Platform | Yes | Yes | |
| iPhone App | Yes | Yes | |
| Android App | Yes | Yes | |
| Stock Alerts | Yes | Yes | |
| Charting - Indicators / Studies | 15 | 0 | |
| Charting - Drawing Tools | 11 | 0 | |
| Charting - Notes | No | No | |
| Charting - Display Corporate Events | Yes | No | |
| Charting - Stock Overlays | Yes | No | |
| Charting - Index Overlays | Yes | No |
| Research | Hargreaves Lansdown | Freetrade | |
|---|---|---|---|
| Research - Shares | Yes | Yes | |
| Research - CFDs | |||
| Research - Funds | Yes | No | |
| Fund Research - Research Reports | Yes | No | |
| Research - ETFs | Yes | Yes | |
| Research - Bonds | Yes | No | |
| Portfolio Allocation Breakdown | Yes | Yes |
| Education | Hargreaves Lansdown | Freetrade | |
|---|---|---|---|
| Education (Share Trading) | Yes | Yes | |
| Education (Funds) | Yes | Yes | |
| Education (Retirement) | Yes | Yes | |
| Client Webinars | Yes | No | |
| Client Webinars (Archived) | No | No |
| Overall Summary | Hargreaves Lansdown | Freetrade | |
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| Review | Hargreaves Lansdown Review | Freetrade Review | |
| Winner | check_circle |
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