Written by StockBrokers.com
In this head to head comparison of Hargreaves Lansdown vs Freetrade, we will compare the trading platforms, mobile apps, investment options, costs, market research, and more. Let's dive in.
Alongside the cost per trade, most UK online brokers also charge a monthly, quarterly, or annual management fee, which varies based on the account type and balance. Based on our thorough review, Hargreaves Lansdown offers better pricing than Freetrade for share dealing.
Assuming a £30,000 portfolio size, here are the total annual costs for share dealing with both brokers, given different monthly activity scenarios.
5 trades per year - Hargreaves Lansdown would cost £59.75 / £104.75 if in ISA. per year, while Freetrade would cost £0 (Basic plan), £59.88 (Standard), £119.88 (Plus) per year.
12 trades per year - Hargreaves Lansdown would cost £143.40 / £188.40 if in ISA. per year, while Freetrade would cost £0 (Basic plan), £59.88 (Standard), £119.88 (Plus) per year.
36 trades per year - Hargreaves Lansdown would cost £430.20 / £475.20 if in ISA. per year, while Freetrade would cost £0 (Basic plan), £59.88 (Standard), £119.88 (Plus) per year.
120 trades per year - Hargreaves Lansdown would cost £1,074 / £1,119 if in ISA. per year, while Freetrade would cost £0 (Basic plan), £59.88 (Standard), £119.88 (Plus) per year.
3 fund trades per year - Hargreaves Lansdown would cost £1 per year, while Freetrade would cost £1 per year.
What type of trader are you?
New to the world of investing? See our picks for the Best UK Trading Platforms for Beginners. More experienced traders should read our guide to the Best UK Trading Platforms for Active Traders.
Hargreaves Lansdown and Freetrade are two popular online brokers in the UK, each offering distinct investment options to meet varying investor needs. Hargreaves Lansdown offers a wide range of investment opportunities including share trading, ETFs, funds, corporate bonds, government bonds, and investment trusts. However, it does not provide access to crypto trading, spread betting, or CFD trading. Supported by a robust suite of services, including advisor services, it garners a five-star rating for investment choices, ranking fourth out of 21 brokers according to UK.StockBrokers.com.
Freetrade, on the other hand, provides a streamlined approach to investing, emphasizing simplicity and accessibility. Freetrade offers share trading, ETF trading, and access to investment trusts, although it doesn't support trading in funds, corporate or government bonds, crypto, spread betting, or CFDs. While it lacks advisor services, Freetrade maintains a strong four-star rating for investment choices, ranking 17th out of 21 brokers by UK.StockBrokers.com. Both platforms provide unique advantages depending on the investor’s preference for comprehensive service versus straightforward investing.
| Feature |
Hargreaves Lansdown
|
Freetrade
|
|---|---|---|
| Share Trading | Yes | Yes |
| CFD Trading | No | No |
| ETFs | Yes | Yes |
| Funds | Yes | No |
| Bonds - Government (Gilts) | Yes | No |
| Investment Trusts | Yes | Yes |
| Spread Betting | No | No |
| Crypto Trading | No | No |
| Advisor Services | Yes | No |
| Investment Choices |
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Low-cost US and UK shares.
Professional’s Gateway to the World’s Markets.
When it comes to trading tools, Hargreaves Lansdown and Freetrade offer different experiences for UK investors. Hargreaves Lansdown stands out with a wide array of charting features, providing 11 drawing tools and 15 technical indicators to support detailed market analysis. Additionally, users have the ability to display corporate events like earnings and dividends on charts. In contrast, Freetrade does not offer drawing tools, technical indicators, or corporate event displays on its charts. Both platforms, however, support real-time market data and allow users to create alerts for stock price updates.
For those who enjoy visualising market data, Hargreaves Lansdown allows the addition of index and stock overlays to charts, further enhancing the depth of analysis possible for traders keen on detail. Freetrade does not support these advanced charting features, making it potentially less attractive to experienced traders seeking comprehensive tools for in-depth analysis. Both Hargreaves Lansdown and Freetrade provide a browser-based platform to manage trades easily from a desktop, ensuring accessibility for all types of investors.
| Feature |
Hargreaves Lansdown
|
Freetrade
|
|---|---|---|
| Web Platform | Yes | Yes |
| Stock Alerts | Yes | Yes |
| Charting - Indicators / Studies | 15 | 0 |
| Charting - Drawing Tools | 11 | 0 |
| Charting - Notes | No | No |
| Charting - Display Corporate Events | Yes | No |
| Charting - Stock Overlays | Yes | No |
| Charting - Index Overlays | Yes | No |
When comparing online brokers for retirement accounts in the UK, both Hargreaves Lansdown and Freetrade offer Individual Savings Accounts (ISAs) and Self-Invested Personal Pensions (SIPPs), making them strong options for those looking to save for the future. Hargreaves Lansdown, with its well-established presence, provides a range of investment options to suit various financial goals. Freetrade, known for its user-friendly platform, offers a straightforward, app-based approach, appealing to both seasoned investors and those new to the investing scene. Both brokers give UK investors flexibility and accessibility when managing their retirement savings.
Dive deeper: Best SIPP Providers, Best Stocks and Shares ISA Providers.
For UK investors seeking convenient mobile trading options, both Hargreaves Lansdown and Freetrade provide reliable choices, offering apps compatible with iPhone and Android devices. According to UK.StockBrokers.com, Hargreaves Lansdown's mobile app is rated at 4.5 stars, landing it in 10th position among 21 brokers for mobile apps, while Freetrade's app earns a 4-star rating, positioning it at the 12th spot. Both platforms ensure users can trade on the go, with Hargreaves Lansdown slightly edging out in app ratings and rankings.
Dive deeper: Best Stock Trading Apps UK.
For beginner investors in the UK seeking educational resources from online brokers, Hargreaves Lansdown and Freetrade offer distinct experiences. Hargreaves Lansdown provides live educational webinars, although they aren't available on demand, along with detailed materials on share trading, funds, and retirement. While Freetrade doesn't host webinars, it similarly covers share trading, funds, and retirement topics. In terms of beginner education ratings by UK.StockBrokers.com, Hargreaves Lansdown shines with an impressive 5-star rating and ranks 4th out of 21 brokers. Meanwhile, Freetrade holds a respectable 3.5 stars but is positioned at 16th in the same ranking, indicating a solid, if less standout, educational offering for new investors.
| Feature |
Hargreaves Lansdown
|
Freetrade
|
|---|---|---|
| Client Webinars | Yes | No |
| Client Webinars (Archived) | No | No |
| Education (Share Trading) | Yes | Yes |
| Education (Funds) | Yes | Yes |
| Education (Retirement) | Yes | Yes |
| Education |
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Dive deeper: Best UK Trading Platforms for Beginners.
When comparing the market research features of Hargreaves Lansdown and Freetrade for UK investors, Hargreaves Lansdown seems to offer a more extensive array of research options. Both platforms provide research on shares, ETFs, and the ability to view portfolio allocation by asset class. However, Hargreaves Lansdown takes the lead by offering research reports on funds and bonds, which Freetrade lacks. Additionally, neither platform offers research on CFDs. This makes Hargreaves Lansdown a potentially stronger choice for those seeking comprehensive research capabilities, particularly for funds and bonds.
| Feature |
Hargreaves Lansdown
|
Freetrade
|
|---|---|---|
| Research - Shares | Yes | Yes |
| Research - CFDs | No | No |
| Research - ETFs | Yes | Yes |
| Research - Bonds | Yes | No |
| Research - Funds | Yes | No |
| Fund Research - Research Reports | Yes | No |
| Portfolio Allocation Breakdown | Yes | Yes |
Which broker is better overall, Hargreaves Lansdown or Freetrade? After collecting more than 900 data points over a 10-week period, we found Hargreaves Lansdown to be a better trading platform overall.
As the U.K.’s biggest investment platform for individual investors, Hargreaves Lansdown offers a wide range of investment choices for either beginners or seasoned investors. However, its fees are generally more expensive than rival brokers, which can become an issue for large investment pots.
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Freetrade
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Hargreaves Lansdown and Freetrade both do not offer crypto trading, providing distinct options for investors seeking traditional assets through user-friendly online platforms.
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0 of 5| Overall Rating | Hargreaves Lansdown | Freetrade | |
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| Review | Hargreaves Lansdown Review | Freetrade Review | |
| Winner | check_circle |
| Investments | Hargreaves Lansdown | Freetrade | |
|---|---|---|---|
| ISA | Yes | Yes | |
| SIPP | Yes | Yes | |
| Share Trading | Yes | Yes | |
| CFD Trading | No | No | |
| Funds | Yes | No | |
| ETFs | Yes | Yes | |
| Bonds - Corporate | Yes | No | |
| Bonds - Government (Gilts) | Yes | No | |
| Investment Trusts | Yes | Yes | |
| Spread Betting | No | No | |
| Crypto Trading | No | No | |
| Advisor Services | Yes | No |
| Trading Fees | Hargreaves Lansdown | Freetrade | |
|---|---|---|---|
| Minimum Deposit | £1 | £1 | |
| Share Trading: 0-9 Deals/ Month | £11.95 | £0 | |
| Share Trading: 10-19 Deals/ Month | £8.95 | £0 | |
| Share Trading: 20+ Deals/ Month | £5.95 | £0 | |
| 5 trades per year (£30k portfolio) | £59.75 / £104.75 if in ISA. | £0 (Basic plan), £59.88 (Standard), £119.88 (Plus) | |
| 12 trades per year (£30k portfolio) | £143.40 / £188.40 if in ISA. | £0 (Basic plan), £59.88 (Standard), £119.88 (Plus) | |
| 36 trades per year (£30k portfolio) | £430.20 / £475.20 if in ISA. | £0 (Basic plan), £59.88 (Standard), £119.88 (Plus) | |
| 120 trades per year (£30k portfolio) | £1,074 / £1,119 if in ISA. | £0 (Basic plan), £59.88 (Standard), £119.88 (Plus) | |
| 3 fund trades per year (£30k portfolio) | £135 | N/A | |
| Annual Custody Fee: £0 - £250,000 | Up to £1,125 | £0 (Basic plan), £59.88 (Standard), £119.88 (Plus) | |
| Annual Custody Fee: £250K-£500K | Up to £625 | £0 (Basic plan), £59.88 (Standard), £119.88 (Plus) | |
| Annual Custody Fee: £500,000 - £1m | Up to £1,250 | £0 (Basic plan), £59.88 (Standard), £119.88 (Plus) | |
| Annual Custody Fee: £1m and over | Up to £1,000 | £0 (Basic plan), £59.88 (Standard), £119.88 (Plus) | |
| Bonds - Corporate - Fee | £20 - £50 | N/A | |
| Bonds - Government (Gilts) - Fee | £20 - £50 | N/A | |
| ETFs - Fee | £5.95 - £11.95 | £0 | |
| Investment Trusts - Fee | £5.95 - £11.95 | £0 | |
| Telephone Dealing Fee | £20 - £50 | N/A |
| Broker Screenshots | Hargreaves Lansdown | Freetrade | |
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| Website Gallery (click to expand) |
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| Platforms & Tools | Hargreaves Lansdown | Freetrade | |
|---|---|---|---|
| Web Platform | Yes | Yes | |
| iPhone App | Yes | Yes | |
| Android App | Yes | Yes | |
| Stock Alerts | Yes | Yes | |
| Charting - Indicators / Studies | 15 | 0 | |
| Charting - Drawing Tools | 11 | 0 | |
| Charting - Notes | No | No | |
| Charting - Display Corporate Events | Yes | No | |
| Charting - Stock Overlays | Yes | No | |
| Charting - Index Overlays | Yes | No |
| Research | Hargreaves Lansdown | Freetrade | |
|---|---|---|---|
| Research - Shares | Yes | Yes | |
| Research - CFDs | No | No | |
| Research - Funds | Yes | No | |
| Fund Research - Research Reports | Yes | No | |
| Research - ETFs | Yes | Yes | |
| Research - Bonds | Yes | No | |
| Portfolio Allocation Breakdown | Yes | Yes |
| Education | Hargreaves Lansdown | Freetrade | |
|---|---|---|---|
| Education (Share Trading) | Yes | Yes | |
| Education (Funds) | Yes | Yes | |
| Education (Retirement) | Yes | Yes | |
| Client Webinars | Yes | No | |
| Client Webinars (Archived) | No | No |
| Overall Summary | Hargreaves Lansdown | Freetrade | |
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| Review | Hargreaves Lansdown Review | Freetrade Review | |
| Winner | check_circle |
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