Our UK.StockBrokers.com team spent seven months and hundreds of hours assessing ten different share dealing accounts
for buying shares online in the UK. In total, 124 individual variables were assessed. For this review, we will compare Alliance Trust Savings vs Charles Stanley Direct.
To start this comparison, first, we will take a look at the fees charged for dealing in the UK. It's important to note that not only is there the cost to place the trade, but most share dealing brokers also charge a monthly, quarterly, or annual management fee depending on the type and size of your portfolio. We assessed both to provide a single star rating for cost. Alliance Trust Savings's score is 4.00 stars versus Charles Stanley Direct's 3.50 stars.
Cost aside, we can now turn our focus to popular tools and features investors prefer in the UK. Account access is certainly at the top of the list, and Charles Stanley Direct offers clients ISA, ISA - Junior and SIPP while Alliance Trust Savings offers ISA, ISA - Junior, SIPP and SIPP - Junior. Looking at charting, the number of drawing tools and total technical indicators made available are important as well as stock alerts. Both brokers offer clients access to the same number of charting tools, 1. Alliance Trust Savings trails Charles Stanley Direct by 9 total different indicators (for example, moving averages), with Charles Stanley Direct offering 19 and Alliance Trust Savings offering 10. Charles Stanley Direct offers basic stock alerts while Alliance Trust Savings does not. Finally, for conducting research while share dealing, having access to mutual fund research reports is also helpful. Alliance Trust Savings has fund research reports, Charles Stanley Direct doesn't.
Overall, Alliance Trust Savings boasts 3.50 stars versus Charles Stanley Direct's 3.00 stars. And, when it comes to individual category awards, Alliance Trust Savings was rated Best in Class - Customer Service in 2017, while Charles Stanley Direct was rated none of these.