Our UK.StockBrokers.com team spent seven months and hundreds of hours assessing ten different share dealing accounts
for buying shares online in the UK. In total, 124 individual variables were assessed. For this review, we will compare Alliance Trust Savings vs Hargreaves Lansdown.
To start this comparison, first, we will take a look at the fees charged for dealing in the UK. It's important to note that not only is there the cost to place the trade, but most share dealing brokers also charge a monthly, quarterly, or annual management fee depending on the type and size of your portfolio. We assessed both to provide a single star rating for cost. Alliance Trust Savings received a rating of 4.00 stars over Hargreaves Lansdown's 3.50 stars.
Cost aside, we can now turn our focus to popular tools and features investors prefer in the UK. Account access is certainly at the top of the list, and Hargreaves Lansdown offers clients ISA, ISA - Junior, SIPP, SIPP - Junior and Spread Betting while Alliance Trust Savings offers ISA, ISA - Junior, SIPP and SIPP - Junior. Looking at charting, the number of drawing tools and total technical indicators made available are important as well as stock alerts. Alliance Trust Savings and Hargreaves Lansdown offer the same number of charting tools, 1. Alliance Trust Savings trails Hargreaves Lansdown by 10 total different indicators (for example, moving averages), with Hargreaves Lansdown offering 20 and Alliance Trust Savings offering 10. Hargreaves Lansdown has basic stock alerts, Alliance Trust Savings doesn't. Finally, for conducting research while share dealing, having access to mutual fund research reports is also helpful. Alliance Trust Savings and Hargreaves Lansdown both offer fund research reports.
Overall, Hargreaves Lansdown boasts 4.00 stars versus Alliance Trust Savings's 3.50 stars. And, when it comes to individual category awards, Hargreaves Lansdown finished with awards Best in Class - Offering of Investments and Best in Class - Customer Service in 2017, while Alliance Trust Savings came up with Best in Class - Customer Service.