Our UK.StockBrokers.com team spent seven months and hundreds of hours assessing ten different share dealing accounts
for buying shares online in the UK. In total, 124 individual variables were assessed. For this review, we will compare Alliance Trust Savings vs Interactive Investor.
To start this comparison, first, we will take a look at the fees charged for dealing in the UK. It's important to note that not only is there the cost to place the trade, but most share dealing brokers also charge a monthly, quarterly, or annual management fee depending on the type and size of your portfolio. We assessed both to provide a single star rating for cost. Both Alliance Trust Savings and Interactive Investor are rated 4.00 stars.
Cost aside, we can now turn our focus to popular tools and features investors prefer in the UK. Account access is certainly at the top of the list, and Interactive Investor provides its clients with ISA, ISA - Junior, SIPP and Spread Betting while Alliance Trust Savings provides clients access to ISA, ISA - Junior, SIPP and SIPP - Junior. Looking at charting, the number of drawing tools and total technical indicators made available are important as well as stock alerts. Alliance Trust Savings boasts an offering of 1 charting tools compared to Interactive Investor's 0 available charting tools. Interactive Investor boasts an offering of 11 different indicators (for example, moving averages) compared to Alliance Trust Savings's 10 available indicators. Interactive Investor offers basic stock alerts while Alliance Trust Savings does not. Finally, for conducting research while share dealing, having access to mutual fund research reports is also helpful. Both Alliance Trust Savings and Interactive Investor offer fund research reports.
Overall, Interactive Investor takes the upper hand with 4.50 stars over Alliance Trust Savings's 3.50 stars. And, when it comes to individual category awards, Interactive Investor was rated Best in Class - Research and Best in Class - Education in 2017, while Alliance Trust Savings was rated Best in Class - Customer Service.