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AJ Bell Youinvest Review

AJ Bell Youinvest offers a mediocre trading platform and decent research tools, including in-house articles and videos. Ultimately, AJ Bell struggles to deliver value in the UK market against brokers that offer a better platform at a lower price point.

Top Takeaways for 2020

After reviewing AJ Bell Youinvest, here are our top findings:

  • AJ Bell charges an annual custody fee of 0.25% for accounts under £250,000 holding funds or shares (max of £7.50 per quarter for shares). Share dealing runs £9.95 per trade or £4.95 for those that trade over ten times per month. Buying/selling funds and making regular investments cost £1.50 per trade. Lloyds Bank is a cheaper option for funds traders, while FinecoBank and DEGIRO are much less expensive for stock traders.
  • AJ Bell Youinvest underwhelms in its offering of trading platforms and tools. Compared to industry leaders such as Saxo Markets and Interactive Brokers, charting capabilities and overall functionality can be improved. AJ Bell is competitive with the UK industry in terms of research, offering in house news, videos, podcasts, and even a magazine to keep traders up-to-date with market news. Although AJ Bell does not provide any research reports on individual shares, multiple screeners, and portfolio analysis tools are available.
  • Founded in 1995, AJ Bell Youinvest has more than 224,600 customers, with assets under management exceeding £50.7 billion. AJ Bell offers shares, ETFs, funds, bonds (must call), investment trusts, ISA/SIPP accounts, and in-house funds/portfolios.


Overall Summary

FeatureAJ Bell Youinvest
Overall 4 Stars
Offering of Investments 4 Stars
Commissions & Fees 3.5 Stars
Platform & Tools 3.5 Stars
Research 4 Stars
Education 3.5 Stars


For the 2020 Review we assessed, rated, and ranked nine UK share dealers. Each broker was graded on 46 different variables and, in total, over 12,000 words of research were produced. Our rigorous data validation process yields an error rate of less than .001% each year, providing site visitors with quality data they can trust. Learn more about how we test and our team.

Steve Miley

About the author: With 25 years of experience in institutional financial markets, Steve has won multiple Technical Analyst Magazine awards, including "Best Independent Fixed Income" and "Best FX Research." Alongside, Steve is the founder of The Market Chartist where he provides market research for institutional clients.

Blain Reinkensmeyer

About the author: As Head of Research at, Blain Reinkensmeyer has 18 years of trading experience with over 1,000 trades placed during that time. Referenced as a leading expert on the US online brokerage industry, Blain has been quoted in The New York Times, Forbes, and the Chicago Tribune, among others.

All pricing data was obtained from a published web site as of 01/15/2020 and is believed to be accurate, but is not guaranteed. The staff is constantly working with its online broker representatives to obtain the latest pricing data. If you believe any data listed above is inaccurate, please contact us using the link at the bottom of this page.

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